World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
36
Citations
9785
World Ranking
2034
National Ranking
826

Overview

Z. John Zhang is affiliated with the University of Pennsylvania in the United States and specializes in the field of Business, Management, and Accounting. Zhang's research primarily explores several subfields including Marketing, Economics and Econometrics, Sociology and Political Science, Management Information Systems, and Management Science and Operations Research.

Their work covers a range of topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Supply Chain and Inventory Management, Art History and Market Analysis, Blockchain Technology Applications and Security, as well as Hate Speech and Cyberbullying Detection.

Recent publications by Zhang include the following:

  • Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? (2022, International Journal of Research in Marketing)
  • Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing (2022, Marketing Letters)

Zhang frequently collaborates with several researchers, with notable coauthors including:

  • Pınar Yıldırım
  • Reto Hofstetter
  • Emanuel de Bellis
  • Leif Brandes
  • Melanie Clegg

Their research has been published in various academic journals, with frequent contributions to these venues:

  • International Journal of Research in Marketing
  • Marketing Science
  • SSRN Electronic Journal
  • Journal of Economics & Management Strategy
  • arXiv (Cornell University)

Key publications related to Zhang include:

  • Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? (2022, International Journal of Research in Marketing)
  • Crypto-marketing: how non-fungible tokens (NFTs) challenge traditional marketing (2022, Marketing Letters)
  • Implications of Revenue Models and Technology for Content Moderation Strategies (2022, Marketing Science)
  • Crypto-Marketing: How Non-Fungible Tokens (NFTs) Challenge Traditional Marketing (2022, SSRN Electronic Journal)
  • Implications of Revenue Models and Technology for Content Moderation Strategies (2021, SSRN Electronic Journal)

Best Publications

  • Agency Selling or Reselling? Channel Structures in Electronic Retailing

    Vibhanshu Abhishek;Kinshuk Jerath;Z. John Zhang

  • Fairness and Channel Coordination

    Tony Haitao Cui;Jagmohan S. Raju;Z. John Zhang

  • How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches

    Klaus M . Miller;Reto Hofstetter;Harley Krohmer;Z. John Zhang

  • Putting one-to-one marketing to work: Personalization, customization, and choice

    Neeraj Arora;Xavier Dreze;Anindya Ghose;James D. Hess

  • Competitive Coupon Targeting

    Greg Shaffer;Z. John Zhang

  • Individual Marketing with Imperfect Targetability

    Yuxin Chen;Chakravarthi Narasimhan;Z. John Zhang

  • Channel Coordination in the Presence of a Dominant Retailer

    Jagmohan Raju;Z. John Zhang

  • Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

    Fred M. Feinberg;Aradhna Krishna;Z. John Zhang

  • Competitive One-to-One Promotions

    Greg Shaffer;Z. John Zhang

  • Pay to Switch or Pay to Stay: Preference-Based Price Discrimination in Markets with Switching Costs

    Greg Shaffer;Z. John Zhang

  • Research Note---The Benefits of Personalized Pricing in a Channel

    Yunchuan Liu;Z. John Zhang

  • Augmenting Conjoint Analysis to Estimate Consumer Reservation Price

    Kamel Jedidi;Z. John Zhang

  • From Story Line to Box Office: A New Approach for Green-Lighting Movie Scripts

    Jehoshua Eliashberg;Sam K. Hui;Z. John Zhang

  • Store Within a Store

    Kinshuk Jerath;Z. John Zhang

  • Dynamic targeted pricing with strategic consumers

    Yuxin Chen;Z. John Zhang

  • The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?

    Z. John Zhang;Aradhna Krishna;Sanjay K. Dhar

  • Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees

    Yuxin Chen;Chakravarthi Narasimhan;Z. John Zhang

  • Pricing Access Services

    Skander Essegaier;Sunil Gupta;Z. John Zhang

  • The interrelationships between brand and channel choice

    Scott Neslin;Kenshuk Jerath;Anand Bodapati;Eric T. Bradlow

  • Accounting Profits Versus Marketing Profits: A Relevant Metric for Category Management

    Yuxin Chen;James D. Hess;Ronald T. Wilcox;Z. John Zhang

  • Product Reviews and Competition in Markets for Repeat Purchase Products

    Xinxin Li;Lorin M. Hitt;Z. John Zhang

Frequent Co-Authors

Aradhna Krishna
Aradhna Krishna University of Michigan–Ann Arbor
Chakravarthi Narasimhan
Chakravarthi Narasimhan Washington University in St. Louis
David J. Reibstein
David J. Reibstein University of Pennsylvania
Greg Shaffer
Greg Shaffer University of Rochester
Scott A. Neslin
Scott A. Neslin Dartmouth College
Jehoshua Eliashberg
Jehoshua Eliashberg University of Pennsylvania
Anindya Ghose
Anindya Ghose New York University
V Kumar
V Kumar Brock University
Richard Staelin
Richard Staelin Duke University
Peter C. Verhoef
Peter C. Verhoef University of Groningen

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