World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
31
Citations
7801
World Ranking
2744
National Ranking
1069

Research.com Recognitions

  • 2014 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Chakravarthi Narasimhan is affiliated with Washington University in St. Louis in the United States. Their research primarily falls within the domain of Business, Management and Accounting, with a focus on topics such as Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Digital Platforms and Economics, Aviation Industry Analysis and Trends, and Customer Service Quality and Loyalty.

The scientist has contributed to several subfields including Marketing, Management Science and Operations Research, Strategy and Management, General Economics, Econometrics and Finance, and Organizational Behavior and Human Resource Management.

Chakravarthi Narasimhan's recent papers include:

  • Persuasive Advertising in a Vertically Differentiated Competitive Marketplace, 2020, Review of Marketing Science
  • Don't Hurry, Be Happy! The Bright Side of Late Product Release, 2024, Marketing Science
  • The Impact of Co-Branded Credit Cards on Customer Loyalty, 2021, SSRN Electronic Journal
  • Late Product Release: The Strategic Benefit of Lost Sales, 2020, SSRN Electronic Journal
  • Search vs. Site Retargeting: A Look through the Purchase Funnel, 2022, SSRN Electronic Journal

The publication venues in which Chakravarthi Narasimhan frequently publishes are:

  • SSRN Electronic Journal
  • Marketing Science
  • Review of Marketing Science

Their frequent co-authors include:

  • Mushegh Harutyunyan
  • Yuanfang Lin
  • Nan Zhao
  • Arun Gopalakrishnan
  • Baojun Jiang

Chakravarthi Narasimhan has been recognized with the INFORMS Society for Marketing Science (ISMS) Fellow Award in 2014.

Best Publications

  • Competitive Promotional Strategies

    Chakravarthi Narasimhan

  • A Price Discrimination Theory of Coupons

    Chakravarthi Narasimhan

  • Private Labels and the Channel Relationship: A Cross‐Category Analysis

    Chakravarthi Narasimhan;Ronald T. Wilcox

  • Customer Profitability in a Supply Chain

    Rakesh Niraj;Mahendra Gupta;Chakravarthi Narasimhan

  • A Bargaining Theory of Distribution Channels

    Ganesh Iyer;J. Miguel Villas-Boas

  • A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

    Paul R. Messinger;Chakravarthi Narasimhan

  • Promotional Elasticities and Category Characteristics

    Chakravarthi Narasimhan;Scott A. Neslin;Subrata K. Sen

  • Individual Marketing with Imperfect Targetability

    Yuxin Chen;Chakravarthi Narasimhan;Z. John Zhang

  • Has Power Shifted in the Grocery Channel

    Paul R. Messinger;Chakravarthi Narasimhan

  • Markov chain Monte Carlo and models of consideration set and parameter heterogeneity

    Jeongwen Chiang;Siddhartha Chib;Chakravarthi Narasimhan

  • Dealing-Temporary Price Cuts-By Seller as a Buyer Discrimination Mechanism

    Abel P. Jeuland;Chakravarthi Narasimhan

  • An Empirical Analysis of Sales-Force Compensation Plans

    Anne T. Coughlan;Chakravarthi Narasimhan

  • Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees

    Yuxin Chen;Chakravarthi Narasimhan;Z. John Zhang

  • The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

    Rajiv Lal;Chakravarthi Narasimhan

  • Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs

    Chakravarthi Narasimhan;Z. John Zhang

  • Sharing Economy: Review of Current Research and Future Directions

    Chakravarthi Narasimhan;Purushottam Papatla;Baojun Jiang;Praveen K. Kopalle

  • Information and Inventory in Distribution Channels

    Ganesh Iyer;Chakravarthi Narasimhan;Rakesh Niraj

  • Sales force modeling: State of the field and research agenda

    Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  • Incorporating Consumer Price Expectations in Diffusion Models

    Chakravarthi Narasimhan

  • National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

    Sherif Nasser;Danko Turcic;Chakravarthi Narasimhan

  • Salesforce Compensation: An Analytical and Empirical Examination of the Agency Theoretic Approach

    Sanjog Misra;Anne T. Coughlan;Chakravarthi Narasimhan

  • New Product Models for Test Market Data

    Chakravarthi Narasimhan;Subrata K. Sen

Frequent Co-Authors

Z. John Zhang
Z. John Zhang University of Pennsylvania
Eric T. Anderson
Eric T. Anderson Northwestern University
Richard Staelin
Richard Staelin Duke University
Praveen K. Kopalle
Praveen K. Kopalle Dartmouth College
Siddhartha Chib
Siddhartha Chib Washington University in St. Louis
Murali K. Mantrala
Murali K. Mantrala University of Missouri
Scott A. Neslin
Scott A. Neslin Dartmouth College

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