World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
31
Citations
7801
World Ranking
2745
National Ranking
1070

Chakravarthi Narasimhan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Chakravarthi Narasimhan sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 64 publications — 4th percentile

4% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Chakravarthi Narasimhan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Chakravarthi Narasimhan sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 31 D-Index — 10th percentile

10% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2014 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Chakravarthi Narasimhan is affiliated with Washington University in St. Louis in the United States. Their research primarily falls within the domain of Business, Management and Accounting, with a focus on topics such as Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Digital Platforms and Economics, Aviation Industry Analysis and Trends, and Customer Service Quality and Loyalty.

The scientist has contributed to several subfields including Marketing, Management Science and Operations Research, Strategy and Management, General Economics, Econometrics and Finance, and Organizational Behavior and Human Resource Management.

Chakravarthi Narasimhan's recent papers include:

  • Persuasive Advertising in a Vertically Differentiated Competitive Marketplace, 2020, Review of Marketing Science
  • Don't Hurry, Be Happy! The Bright Side of Late Product Release, 2024, Marketing Science
  • The Impact of Co-Branded Credit Cards on Customer Loyalty, 2021, SSRN Electronic Journal
  • Late Product Release: The Strategic Benefit of Lost Sales, 2020, SSRN Electronic Journal
  • Search vs. Site Retargeting: A Look through the Purchase Funnel, 2022, SSRN Electronic Journal

The publication venues in which Chakravarthi Narasimhan frequently publishes are:

  • SSRN Electronic Journal
  • Marketing Science
  • Review of Marketing Science

Their frequent co-authors include:

  • Mushegh Harutyunyan
  • Yuanfang Lin
  • Nan Zhao
  • Arun Gopalakrishnan
  • Baojun Jiang

Chakravarthi Narasimhan has been recognized with the INFORMS Society for Marketing Science (ISMS) Fellow Award in 2014.

Best Publications

  • Competitive Promotional Strategies

    Chakravarthi Narasimhan

  • A Price Discrimination Theory of Coupons

    Chakravarthi Narasimhan

  • Private Labels and the Channel Relationship: A Cross‐Category Analysis

    Chakravarthi Narasimhan;Ronald T. Wilcox

  • Customer Profitability in a Supply Chain

    Rakesh Niraj;Mahendra Gupta;Chakravarthi Narasimhan

  • A Bargaining Theory of Distribution Channels

    Ganesh Iyer;J. Miguel Villas-Boas

  • A Model of Retail Formats Based on Consumers' Economizing on Shopping Time

    Paul R. Messinger;Chakravarthi Narasimhan

  • Promotional Elasticities and Category Characteristics

    Chakravarthi Narasimhan;Scott A. Neslin;Subrata K. Sen

  • Individual Marketing with Imperfect Targetability

    Yuxin Chen;Chakravarthi Narasimhan;Z. John Zhang

  • Has Power Shifted in the Grocery Channel

    Paul R. Messinger;Chakravarthi Narasimhan

  • Markov chain Monte Carlo and models of consideration set and parameter heterogeneity

    Jeongwen Chiang;Siddhartha Chib;Chakravarthi Narasimhan

  • Dealing-Temporary Price Cuts-By Seller as a Buyer Discrimination Mechanism

    Abel P. Jeuland;Chakravarthi Narasimhan

  • An Empirical Analysis of Sales-Force Compensation Plans

    Anne T. Coughlan;Chakravarthi Narasimhan

  • Research Note: Consumer Heterogeneity and Competitive Price-Matching Guarantees

    Yuxin Chen;Chakravarthi Narasimhan;Z. John Zhang

  • The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory

    Rajiv Lal;Chakravarthi Narasimhan

  • Market Entry Strategy Under Firm Heterogeneity and Asymmetric Payoffs

    Chakravarthi Narasimhan;Z. John Zhang

  • Sharing Economy: Review of Current Research and Future Directions

    Chakravarthi Narasimhan;Purushottam Papatla;Baojun Jiang;Praveen K. Kopalle

  • Information and Inventory in Distribution Channels

    Ganesh Iyer;Chakravarthi Narasimhan;Rakesh Niraj

  • Sales force modeling: State of the field and research agenda

    Murali K. Mantrala;Sönke Albers;Fabio Caldieraro;Ove Jensen

  • Incorporating Consumer Price Expectations in Diffusion Models

    Chakravarthi Narasimhan

  • National Brand's Response to Store Brands: Throw In the Towel or Fight Back?

    Sherif Nasser;Danko Turcic;Chakravarthi Narasimhan

  • Salesforce Compensation: An Analytical and Empirical Examination of the Agency Theoretic Approach

    Sanjog Misra;Anne T. Coughlan;Chakravarthi Narasimhan

  • New Product Models for Test Market Data

    Chakravarthi Narasimhan;Subrata K. Sen

Frequent Co-Authors

Z. John Zhang
Z. John Zhang University of Pennsylvania
Eric T. Anderson
Eric T. Anderson Northwestern University
Richard Staelin
Richard Staelin Duke University
Rajiv Lal
Rajiv Lal Harvard University
Scott A. Neslin
Scott A. Neslin Dartmouth College
Murali K. Mantrala
Murali K. Mantrala University of Missouri
Siddhartha Chib
Siddhartha Chib Washington University in St. Louis
Andris A. Zoltners
Andris A. Zoltners Northwestern University
Leonard M. Lodish
Leonard M. Lodish University of Pennsylvania
Praveen K. Kopalle
Praveen K. Kopalle Dartmouth College

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