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D-Index & Metrics

Business and Management

D-Index
30
Citations
5467
World Ranking
2949
National Ranking
1146

Overview

Eric T. Anderson is affiliated with Northwestern University in the United States. Their research primarily spans the fields of Business, Management and Accounting as well as Economics, Econometrics and Finance.

The scientist's work covers several subfields including Marketing, Economics and Econometrics, Organizational Behavior and Human Resource Management, Finance, and Strategy and Management.

Key topics in Eric T. Anderson's research include:

  • Consumer Market Behavior and Pricing
  • Economic and Environmental Valuation
  • Customer Service Quality and Loyalty
  • Banking stability, regulation, efficiency
  • Digital Platforms and Economics
  • Consumer Behavior in Brand Consumption and Identification
  • Innovation Diffusion and Forecasting

The scientist has contributed multiple papers published in well-known academic venues. Frequent publication outlets include Marketing Science, Journal of Marketing Research, Current Opinion in Psychology, Journal of Marketing, and Management Science.

Recent research papers authored or coauthored by Eric T. Anderson include:

  • Conceptualizing and measuring pathways for how object attachment affects willingness to pay (WTP), 2020, Current Opinion in Psychology
  • Measuring Willingness to Pay: A Comparative Method of Valuation, 2023, Journal of Marketing
  • Using Grocery Data for Credit Decisions, 2024, Management Science
  • Multiyear Impact of Backorder Delays: A Quasi-Experimental Approach, 2022, Marketing Science
  • Digitization and Flexibility: Evidence from the South Korean Movie Market, 2021, Marketing Science

Eric T. Anderson collaborates with several frequent coauthors, including Joonhyuk Yang, Sharlene He, Jung Youn Lee, Ayelet Israeli, and Derek D. Rucker.

Best Publications

  • A Bargaining Theory of Distribution Channels

    Ganesh Iyer;J. Miguel Villas-Boas

  • The Scope of Alliances

    Eric T. Anderson;Duncan I. Simester;Tarun Khanna

  • Measuring and Mitigating the Costs of Stockouts

    Eric T. Anderson;Gavan J. Fitzsimons;Duncan Simester

  • Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments

    Eric T. Anderson;Duncan I. Simester

  • Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception

    Eric T. Anderson;Duncan I. Simester

  • The Option Value of Returns: Theory and Empirical Evidence

    Eric T. Anderson;Karsten Hansen;Duncan Simester

  • Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies

    Eric T. Anderson;Duncan I. Simester

  • Price Stickiness and Customer Antagonism

    Eric T. Anderson;Duncan I. Simester

  • Research Note---Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

    Eric T. Anderson;Duncan I. Simester

  • Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods

    Philip J. Mazzocco;Derek D. Rucker;Adam D. Galinsky;Eric T. Anderson

  • Sharing the Wealth: When Should Firms Treat Customers as Partners?

    Eric T. Anderson

  • How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet

    Eric T. Anderson;Nathan Minsheng Fong;Duncan Simester;Catherine Elizabeth Tucker

  • When Is Price Discrimination Profitable

    Eric T. Anderson;James D. Dana

  • Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

    Eric T. Anderson;Duncan Simester

  • Informational rigidities and the stickiness of temporary Sales

    Eric Anderson;Benjamin A Malin;Emi Nakamura;Duncan Simester

  • The Role of Sale Signs

    Eric T. Anderson;Duncan I. Simester

  • Mind Your Pricing Cues

    Eric Anderson;Duncan Simester

  • A step-by-step guide to smart business experiments

    E.T. Anderson

  • DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT

    Duncan Simester;Yu "Jeffrey" Hu;Erik Brynjolfsson;Eric T. Anderson

  • Channel Pass-Through of Trade Promotions

    Vincent Nijs;Kanishka Misra;Eric T. Anderson;Karsten Hansen

Frequent Co-Authors

Sergio Rebelo
Sergio Rebelo Northwestern University
Erik Brynjolfsson
Erik Brynjolfsson Stanford University
Chakravarthi Narasimhan
Chakravarthi Narasimhan Washington University in St. Louis
Richard Staelin
Richard Staelin Duke University
Derek D. Rucker
Derek D. Rucker Northwestern University
Gavan J. Fitzsimons
Gavan J. Fitzsimons Duke University
Adam D. Galinsky
Adam D. Galinsky Columbia University

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