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John D. C. Little

John D. C. Little

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Social Sciences and Humanities 41 4854 4495 2303 2095 90 19063

John D. C. Little publications per year

The chart shows the history of publications by John D. C. Little between 1955 and 2019, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. John D. C. Little published across 65 years, from 1955 to 2019, averaging 1.5 papers a year. Output peaked at 14 publications in 2011. 3 of the 97 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 1955 to 2019. Vertical axis: number of publications, 0 to 14. Peak 14 publications in 2011. 1955: 1 publication 1956: 0 publications 1957: 0 publications 1958: 0 publications 1959: 1 publication 1960: 1 publication 1961: 2 publications 1962: 0 publications 1963: 0 publications 1964: 1 publication 1965: 0 publications 1966: 1 publication 1967: 1 publication 1968: 1 publication 1969: 1 publication 1970: 1 publication 1971: 3 publications 1972: 0 publications 1973: 1 publication 1974: 1 publication 1975: 5 publications 1976: 4 publications 1977: 3 publications 1978: 2 publications 1979: 4 publications 1980: 2 publications 1981: 3 publications 1982: 0 publications 1983: 0 publications 1984: 2 publications 1985: 0 publications 1986: 1 publication 1987: 1 publication 1988: 0 publications 1989: 2 publications 1990: 0 publications 1991: 1 publication 1992: 2 publications 1993: 2 publications 1994: 5 publications 1995: 0 publications 1996: 3 publications 1997: 3 publications 1998: 2 publications 1999: 1 publication 2000: 0 publications 2001: 2 publications 2002: 2 publications 2003: 1 publication 2004: 1 publication 2005: 1 publication 2006: 1 publication 2007: 0 publications 2008: 2 publications 2009: 0 publications 2010: 0 publications 2011: 14 publications 2012: 0 publications 2013: 0 publications 2014: 1 publication 2015: 3 publications 2016: 2 publications 2017: 0 publications 2018: 2 publications 2019: 1 publication
1955 2019

97 publications in total across all disciplines

View publications per year as a table
John D. C. Little: publications per year, 1955 to 2019
Year Publications
1955 1
1956 0
1957 0
1958 0
1959 1
1960 1
1961 2
1962 0
1963 0
1964 1
1965 0
1966 1
1967 1
1968 1
1969 1
1970 1
1971 3
1972 0
1973 1
1974 1
1975 5
1976 4
1977 3
1978 2
1979 4
1980 2
1981 3
1982 0
1983 0
1984 2
1985 0
1986 1
1987 1
1988 0
1989 2
1990 0
1991 1
1992 2
1993 2
1994 5
1995 0
1996 3
1997 3
1998 2
1999 1
2000 0
2001 2
2002 2
2003 1
2004 1
2005 1
2006 1
2007 0
2008 2
2009 0
2010 0
2011 14
2012 0
2013 0
2014 1
2015 3
2016 2
2017 0
2018 2
2019 1
Total 97
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John D. C. Little publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where John D. C. Little sits on this spectrum.

No. of scientists
100 200 300 400
Bar chart with 54 bars. Horizontal axis: publications, 44–53 to 570+. Vertical axis: number of scientists, 0 to 474. Most scientists, 474, have 114–123 publications. The last bar groups every scientist with 570 publications or more. The highlighted bar, 84–93 publications, is where this scientist sits. 44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44–53 publications 570+

This scientist: 90 publications — 9th percentile

9% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

View publications distribution as a table
Number of Social Sciences and Humanities scientists by publication count, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
Publications Scientists This scientist
44–53 28
54–63 61
64–73 161
74–83 225
84–93 301 90
94–103 390
104–113 406
114–123 474
124–133 453
134–143 434
144–153 407
154–163 411
164–173 391
174–183 313
184–193 319
194–203 304
204–213 285
214–223 246
224–233 213
234–243 170
244–253 167
254–263 162
264–273 138
274–283 138
284–293 113
294–303 106
304–313 95
314–323 101
324–333 81
334–343 69
344–353 56
354–363 36
364–373 42
374–383 41
384–393 44
394–403 27
404–413 30
414–423 20
424–433 29
434–443 29
444–453 25
454–463 19
464–473 21
474–483 11
484–493 17
494–503 7
504–513 6
514–523 12
524–533 10
534–543 7
544–553 6
554–563 12
564–569 8
570+ 100
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John D. C. Little D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where John D. C. Little sits on this spectrum.

No. of scientists
100 200 300
Bar chart with 71 bars. Horizontal axis: D-Index, 30 to 100+. Vertical axis: number of scientists, 0 to 313. Most scientists, 313, have 42 D-Index. The last bar groups every scientist with 100 D-Index or more. The highlighted bar, 41 D-Index, is where this scientist sits. 30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 41 D-Index — 38th percentile

38% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

View D-Index distribution as a table
Number of Social Sciences and Humanities scientists by D-index, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
D-Index Scientists This scientist
30 177
31 210
32 222
33 188
34 181
35 243
36 261
37 272
38 278
39 300
40 297
41 308 41
42 313
43 300
44 269
45 260
46 228
47 251
48 203
49 186
50 187
51 166
52 138
53 141
54 131
55 137
56 109
57 129
58 95
59 105
60 106
61 86
62 94
63 77
64 79
65 59
66 68
67 51
68 49
69 40
70 43
71 40
72 50
73 46
74 43
75 45
76 45
77 30
78 25
79 31
80 29
81 18
82 21
83 26
84 15
85 15
86 19
87 19
88 12
89 7
90 19
91 20
92 13
93 9
94 13
95 8
96 7
97 6
98 6
99 6
100+ 97
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Research.com Recognitions

  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award
  • 1989 - Member of the National Academy of Engineering For outstanding contributions to operational systems engineering including research, education, and applications in industry and leadership.
  • 1978 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association
  • 1963 - Fellow of the American Association for the Advancement of Science (AAAS)

Overview

John D. C. Little is affiliated with MIT in the United States. Their career includes notable recognition in various scientific and operational fields.

Little has received several awards throughout their career, including the INFORMS Society for Marketing Science (ISMS) Fellow Award in 2008. They were also named a Member of the National Academy of Engineering in 1989 for outstanding contributions to operational systems engineering through research, education, and applications in industry, as well as leadership.

In 1978, Little received the Charles Coolidge Parlin Marketing Research Award from the American Marketing Association. Earlier in their career, in 1963, they were recognized as a Fellow of the American Association for the Advancement of Science (AAAS).

The recognition by prestigious organizations reflects involvement in operational systems engineering and marketing research, emphasizing contributions to both academia and practical applications.

Best Publications

  • A Proof for the Queuing Formula: L = λW

    John D. C. Little

  • A logit model of brand choice calibrated on scanner data

    Peter M. Guadagni;John D. C. Little

  • An Algorithm for the Traveling Salesman Problem

    John D. C. Little;Katta G. Murty;Dura W. Sweeney;Caroline Karel

  • Models and Managers: The Concept of a Decision Calculus

    John D. C. Little

  • An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods

    Gurumurthy Kalyanaram;John D. C. Little

  • MAXBAND : a versatile program for setting signals on arteries and triangular networks

    John D. C. Little;Mark D. Kelson;Nathan H. Gartner

  • Decision Support Systems for Marketing Managers

    John D.C. Little

  • Feature Article—Aggregate Advertising Models: The State of the Art

    John D. C. Little

  • The synchronization of traffic signals by mixed-integer linear programming

    John D. C. Little

  • A market share theorem

    David E. Bell;Ralph L. Keeney;John D. C. Little

  • A Media Planning Calculus

    John D. C. Little;Leonard M. Lodish

  • THE USE OF STORAGE WATER IN A HYDROELECTRIC SYSTEM

    John D. C. Little

  • Synchronizing Traffic Signals for Maximal Bandwidth

    John T. Morgan;John D. C. Little

  • MAXBAND: A PROGRAM FOR SETTING SIGNALS ON ARTERIES AND TRIANGULAR NETWORKS

    John D C Little;Mark D Kelson;Nathan M Gartner

  • OR FORUM---Little's Law as Viewed on Its 50th Anniversary

    John D. C. Little

  • BRANDAID: A Marketing-Mix Model, Part 1: Structure

    John D. C. Little

  • Little's Law

    John D. C. Little;Stephen C. Graves

  • Choice and the Internet: From Clickstream to Research Stream

    Randolph E. Bucklin;James M. Lattin;Asim Ansari;Sunil Gupta

  • The Marketing Information Revolution

    Robert C. Blattberg;Rashi Glazer;John D. Little

  • Agents to the Rescue

    Patricia M. West;Dan Ariely;Steve Bellman;Eric Bradlow

  • SYNCHRONIZING TRAFFIC SIGNALS FOR MAXIMAL BANDWIDTH

    John D C Little;Brian Martin;John T Morgan

Frequent Co-Authors

Leonard M. Lodish
Leonard M. Lodish University of Pennsylvania
Barbara E. Kahn
Barbara E. Kahn University of Pennsylvania
Gary L. Lilien
Gary L. Lilien Pennsylvania State University
Randolph E. Bucklin
Randolph E. Bucklin University of California, Los Angeles
Gilles Laurent
Gilles Laurent Max Planck Society
Andrew Ehrenberg
Andrew Ehrenberg London South Bank University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Greg M. Allenby
Greg M. Allenby The Ohio State University
Joel Huber
Joel Huber Duke University
Dan Ariely
Dan Ariely Duke University

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