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John D. C. Little

John D. C. Little

D-Index & Metrics

Social Sciences and Humanities

D-Index
41
Citations
19063
World Ranking
4855
National Ranking
2303

Research.com Recognitions

  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award
  • 1989 - Member of the National Academy of Engineering For outstanding contributions to operational systems engineering including research, education, and applications in industry and leadership.
  • 1978 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association
  • 1963 - Fellow of the American Association for the Advancement of Science (AAAS)

Overview

John D. C. Little is affiliated with MIT in the United States. Their career includes notable recognition in various scientific and operational fields.

Little has received several awards throughout their career, including the INFORMS Society for Marketing Science (ISMS) Fellow Award in 2008. They were also named a Member of the National Academy of Engineering in 1989 for outstanding contributions to operational systems engineering through research, education, and applications in industry, as well as leadership.

In 1978, Little received the Charles Coolidge Parlin Marketing Research Award from the American Marketing Association. Earlier in their career, in 1963, they were recognized as a Fellow of the American Association for the Advancement of Science (AAAS).

The recognition by prestigious organizations reflects involvement in operational systems engineering and marketing research, emphasizing contributions to both academia and practical applications.

Best Publications

  • A Proof for the Queuing Formula: L = λW

    John D. C. Little

  • A logit model of brand choice calibrated on scanner data

    Peter M. Guadagni;John D. C. Little

  • An Algorithm for the Traveling Salesman Problem

    John D. C. Little;Katta G. Murty;Dura W. Sweeney;Caroline Karel

  • Models and Managers: The Concept of a Decision Calculus

    John D. C. Little

  • An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods

    Gurumurthy Kalyanaram;John D. C. Little

  • MAXBAND : a versatile program for setting signals on arteries and triangular networks

    John D. C. Little;Mark D. Kelson;Nathan H. Gartner

  • Decision Support Systems for Marketing Managers

    John D.C. Little

  • Feature Article—Aggregate Advertising Models: The State of the Art

    John D. C. Little

  • The synchronization of traffic signals by mixed-integer linear programming

    John D. C. Little

  • A market share theorem

    David E. Bell;Ralph L. Keeney;John D. C. Little

  • A Media Planning Calculus

    John D. C. Little;Leonard M. Lodish

  • THE USE OF STORAGE WATER IN A HYDROELECTRIC SYSTEM

    John D. C. Little

  • Synchronizing Traffic Signals for Maximal Bandwidth

    John T. Morgan;John D. C. Little

  • MAXBAND: A PROGRAM FOR SETTING SIGNALS ON ARTERIES AND TRIANGULAR NETWORKS

    John D C Little;Mark D Kelson;Nathan M Gartner

  • OR FORUM---Little's Law as Viewed on Its 50th Anniversary

    John D. C. Little

  • BRANDAID: A Marketing-Mix Model, Part 1: Structure

    John D. C. Little

  • Little's Law

    John D. C. Little;Stephen C. Graves

  • Choice and the Internet: From Clickstream to Research Stream

    Randolph E. Bucklin;James M. Lattin;Asim Ansari;Sunil Gupta

  • The Marketing Information Revolution

    Robert C. Blattberg;Rashi Glazer;John D. Little

  • Agents to the Rescue

    Patricia M. West;Dan Ariely;Steve Bellman;Eric Bradlow

  • SYNCHRONIZING TRAFFIC SIGNALS FOR MAXIMAL BANDWIDTH

    John D C Little;Brian Martin;John T Morgan

Frequent Co-Authors

Gilles Laurent
Gilles Laurent Max Planck Society
Randolph E. Bucklin
Randolph E. Bucklin University of California, Los Angeles
Dan Ariely
Dan Ariely Duke University
Greg M. Allenby
Greg M. Allenby The Ohio State University
Andrew Ehrenberg
Andrew Ehrenberg London South Bank University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania
Joel Huber
Joel Huber Duke University
David A. Schkade
David A. Schkade University of California, San Diego
David Bell
David Bell University of Leeds
Jay Hauser
Jay Hauser University of California, Los Angeles

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