Tülin Erdem

Best Publications

• Brand Equity as a Signaling Phenomenon

  Tülin Erdem;Joffre Swait

  3096
  Citations

• Brand Credibility, Brand Consideration, and Choice

  Tülin Erdem;Joffre Swait

  2019
  Citations

• Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

  Tülin Erdem;Michael P. Keane

  1351
  Citations

• Brands as Signals: A Cross-Country Validation Study:

  Tülin Erdem;Joffre Swait;Ana Valenzuela

  1200
  Citations

• The impact of brand credibility on consumer price sensitivity

  Tülin Erdem;Joffre Swait;Jordan Louviere

  874
  Citations

• An Empirical Analysis of Umbrella Branding

  Tulin Erdem

  798
  Citations

• The equalization price: A measure of consumer-perceived brand equity

  Joffre Swait́;Tulin Erdem;Jordan Louviere;Chris Dubelaar

  556
  Citations

• Brand and Quantity Choice Dynamics Under Price Uncertainty

  Tülin Erdem;Susumu Imai;Michael P. Keane

  531
  Citations

• Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk

  Tülin Erdem;Ying Zhao;Ana Valenzuela

  497
  Citations

• A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

  Tülin Erdem;Michael P. Keane;Baohong Sun

  418
  Citations

• A Dynamic Analysis of Market Structure Based on Panel Data

  Tülin Erdem

  408
  Citations

• An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

  Tülin Erdem;Baohong Sun

  320
  Citations

• Brands as Signals: A Cross-Country Validation Study

  Unknown

  256
  Citations

• Brand Equity, Consumer Learning and Choice

  Tülin Erdem;Joffre Swait;Susan M Broniarczyk;Dipankar Chakravarti

  255
  Citations

• Structural Modeling in Marketing: Review and Assessment

  Pradeep Chintagunta;Tülin Erdem;Peter E. Rossi;Michel Wedel

  247
  Citations

• Brand Effects on Choice and Choice Set Formation Under Uncertainty

  Joffre Swait;Tülin Erdem

  219
  Citations

• Invited Paper—Learning Models: An Assessment of Progress, Challenges, and New Developments

  Andrew T. Ching;Tülin Erdem;Michael P. Keane

  205
  Citations

• Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis:

  Tülin Erdem;Glenn Mayhew;Baohong Sun

  187
  Citations

• Learning About Computers: An Analysis of Information Search and Technology Choice

  Tülin Erdem;Michael P. Keane;T. Sabri Öncü;Judi Strebel

  170
  Citations

• Brands: The Opiate of the Nonreligious Masses?

  Ron Shachar;Tülin Erdem;Keisha M. Cutright;Gavan J. Fitzsimons

  162
  Citations