Tülin Erdem

Tülin Erdem publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Tülin Erdem sits on this spectrum.

Tülin Erdem D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Tülin Erdem sits on this spectrum.

Best Publications

• Brand Equity as a Signaling Phenomenon

  Tülin Erdem;Joffre Swait

  3096
  Citations

• Brand Credibility, Brand Consideration, and Choice

  Tülin Erdem;Joffre Swait

  2019
  Citations

• Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets

  Tülin Erdem;Michael P. Keane

  1351
  Citations

• Brands as Signals: A Cross-Country Validation Study:

  Tülin Erdem;Joffre Swait;Ana Valenzuela

  1200
  Citations

• The impact of brand credibility on consumer price sensitivity

  Tülin Erdem;Joffre Swait;Jordan Louviere

  874
  Citations

• An Empirical Analysis of Umbrella Branding

  Tulin Erdem

  798
  Citations

• The equalization price: A measure of consumer-perceived brand equity

  Joffre Swait́;Tulin Erdem;Jordan Louviere;Chris Dubelaar

  556
  Citations

• Brand and Quantity Choice Dynamics Under Price Uncertainty

  Tülin Erdem;Susumu Imai;Michael P. Keane

  531
  Citations

• Performance of store brands: A cross-country analysis of consumer store-brand preferences, perceptions, and risk

  Tülin Erdem;Ying Zhao;Ana Valenzuela

  497
  Citations

• A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality

  Tülin Erdem;Michael P. Keane;Baohong Sun

  418
  Citations

• A Dynamic Analysis of Market Structure Based on Panel Data

  Tülin Erdem

  408
  Citations

• An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding

  Tülin Erdem;Baohong Sun

  320
  Citations

• Brands as Signals: A Cross-Country Validation Study

  Unknown

  256
  Citations

• Brand Equity, Consumer Learning and Choice

  Tülin Erdem;Joffre Swait;Susan M Broniarczyk;Dipankar Chakravarti

  255
  Citations

• Structural Modeling in Marketing: Review and Assessment

  Pradeep Chintagunta;Tülin Erdem;Peter E. Rossi;Michel Wedel

  247
  Citations

• Brand Effects on Choice and Choice Set Formation Under Uncertainty

  Joffre Swait;Tülin Erdem

  219
  Citations

• Invited Paper—Learning Models: An Assessment of Progress, Challenges, and New Developments

  Andrew T. Ching;Tülin Erdem;Michael P. Keane

  205
  Citations

• Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis:

  Tülin Erdem;Glenn Mayhew;Baohong Sun

  187
  Citations

• Learning About Computers: An Analysis of Information Search and Technology Choice

  Tülin Erdem;Michael P. Keane;T. Sabri Öncü;Judi Strebel

  170
  Citations

• Brands: The Opiate of the Nonreligious Masses?

  Ron Shachar;Tülin Erdem;Keisha M. Cutright;Gavan J. Fitzsimons

  162
  Citations