World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
45
Citations
16707
World Ranking
1251
National Ranking
533

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 2009 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Russell S. Winer is affiliated with New York University in the United States. Their research primarily focuses on Business, Management and Accounting, with a significant contribution to Marketing as a subfield. Their work spans other areas including Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Social Psychology, and Pharmacology.

The main topics covered in their research include:

  • Consumer Behavior in Brand Consumption and Identification
  • Management and Marketing Education
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Consumer Market Behavior and Pricing
  • Color perception and design
  • Management and Organizational Studies

Winer has published extensively in a variety of academic venues. The most frequent publication outlets include:

  • Marketing Letters
  • SSRN Electronic Journal
  • World Scientific-Now Publishers series in business
  • Journal of Retailing
  • Psychology and Marketing

Their recent papers include:

  • "Behavioral response to price: Data-based insights and future research for retailing" (2022) in Journal of Retailing
  • "The past, present, and future of customer management" (2020) in Marketing Letters
  • "The decision to customize and its effect on brand experience" (2022) in Psychology and Marketing
  • "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing" (2020) in SSRN Electronic Journal
  • "Introducing Marketing Letters' data policy" (2022) in Marketing Letters

They have also contributed to the academic literature through book publications, including the title The History of Marketing Science published by World Scientific in 2022.

Winer frequently collaborates with several co-authors. Notable frequent collaborators include:

  • Aparna A. Labroo
  • Natalie Mizik
  • Scott A. Neslin
  • Stefan Stremersch
  • Donald R. Lehmann

Throughout their career, they have received several awards, such as:

  • Fellow of the American Marketing Association (2015)
  • INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) (2009)
  • INFORMS Society for Marketing Science (ISMS) Fellow Award (2008)

Best Publications

  • A Framework for Customer Relationship Management

    Russell S. Winer

  • A reference price model of brand choice for frequently purchased products.

    Russell S. Winer

  • Empirical Generalizations from Reference Price Research

    Gurumurthy Kalyanaram;Russell S. Winer

  • The impact of new product introductions on the market value of firms

    Paul K. Chaney;Timothy Michael Devinney;Russell S. Winer

  • The Impact of New Product Introductions on the Market Value of Firms

    Paul K. Chaney;Timothy M. Devinney;Russell S. Winer

  • Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision

    Katherine N. Lemon;Tiffany Barnett White;Russell S. Winer

  • The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making

    J. Jeffrey Inman;Russell S . Winer;Rosellina Ferraro

  • An Empirical Analysis of Internal and External Reference Prices Using Scanner Data

    Glenn E. Mayhew;Russell S. Winer

  • Endogeneity in Brand Choice Models

    J. Miguel Villas-Boas;Russell S. Winer

  • Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling:

    Vinod Venkatraman;Angelika Dimoka;Paul A. Pavlou;Khoi Vo

  • New Communications Approaches in Marketing: Issues and Research Directions

    Russell S. Winer

  • Experimentation in the 21st Century: The Importance of External Validity

    Russell S. Winer

  • An Empirical Analysis of Price Endings with Scanner Data

    Mark Stiving;Russell S. Winer

  • A framework for the formation and structure of consumer expectations: Review and propositions

    Richard L. Oliver;Russell S. Winer

  • The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety

    Itamar Simonson;Russell S. Winer

  • The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis

    Stephanie M. Tully;Russell S. Winer

  • Analysis for Marketing Planning

    Donald R. Lehmann;Russell S. Winer

  • Planning Marketing-Mix Strategies in the Presence of Interaction Effects

    Prasad A. Naik;Kalyan Raman;Russell S. Winer

  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value

    J. Andrew Petersen;Leigh M McAlister;David J. Reibstein;Russell S. Winer

  • Generating Website Traffic

    Johanna S. Ilfeld;Russell S. Winer

  • Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance

    Rashi Glazer;Joel H. Steckel;Russell S. Winer

Frequent Co-Authors

Donald R. Lehmann
Donald R. Lehmann Columbia University
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Peter S. Fader
Peter S. Fader University of Pennsylvania
David Feldman
David Feldman Stanford University
Vicki G. Morwitz
Vicki G. Morwitz Columbia University
Venkatesh Shankar
Venkatesh Shankar Southern Methodist University
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Katherine N. Lemon
Katherine N. Lemon Boston College
Arvind Rangaswamy
Arvind Rangaswamy Pennsylvania State University
Barbara A. Mellers
Barbara A. Mellers University of Pennsylvania

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