World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
45
Citations
16707
World Ranking
1251
National Ranking
534

Russell S. Winer publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Russell S. Winer sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 145 publications — 55th percentile

55% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Russell S. Winer D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Russell S. Winer sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 45 D-Index — 59th percentile

59% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 2009 - INFORMS Society for Marketing Science Long Term Impact Award (LTI Award)
  • 2008 - INFORMS Society for Marketing Science (ISMS) Fellow Award

Overview

Russell S. Winer is affiliated with New York University in the United States. Their research primarily focuses on Business, Management and Accounting, with a significant contribution to Marketing as a subfield. Their work spans other areas including Management of Technology and Innovation, Organizational Behavior and Human Resource Management, Social Psychology, and Pharmacology.

The main topics covered in their research include:

  • Consumer Behavior in Brand Consumption and Identification
  • Management and Marketing Education
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Consumer Market Behavior and Pricing
  • Color perception and design
  • Management and Organizational Studies

Winer has published extensively in a variety of academic venues. The most frequent publication outlets include:

  • Marketing Letters
  • SSRN Electronic Journal
  • World Scientific-Now Publishers series in business
  • Journal of Retailing
  • Psychology and Marketing

Their recent papers include:

  • "Behavioral response to price: Data-based insights and future research for retailing" (2022) in Journal of Retailing
  • "The past, present, and future of customer management" (2020) in Marketing Letters
  • "The decision to customize and its effect on brand experience" (2022) in Psychology and Marketing
  • "Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing" (2020) in SSRN Electronic Journal
  • "Introducing Marketing Letters' data policy" (2022) in Marketing Letters

They have also contributed to the academic literature through book publications, including the title The History of Marketing Science published by World Scientific in 2022.

Winer frequently collaborates with several co-authors. Notable frequent collaborators include:

  • Aparna A. Labroo
  • Natalie Mizik
  • Scott A. Neslin
  • Stefan Stremersch
  • Donald R. Lehmann

Throughout their career, they have received several awards, such as:

  • Fellow of the American Marketing Association (2015)
  • INFORMS Society for Marketing Science Long Term Impact Award (LTI Award) (2009)
  • INFORMS Society for Marketing Science (ISMS) Fellow Award (2008)

Best Publications

  • A Framework for Customer Relationship Management

    Russell S. Winer

  • A reference price model of brand choice for frequently purchased products.

    Russell S. Winer

  • Empirical Generalizations from Reference Price Research

    Gurumurthy Kalyanaram;Russell S. Winer

  • The impact of new product introductions on the market value of firms

    Paul K. Chaney;Timothy Michael Devinney;Russell S. Winer

  • The Impact of New Product Introductions on the Market Value of Firms

    Paul K. Chaney;Timothy M. Devinney;Russell S. Winer

  • Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision

    Katherine N. Lemon;Tiffany Barnett White;Russell S. Winer

  • The Interplay Among Category Characteristics, Customer Characteristics, and Customer Activities on In-Store Decision Making

    J. Jeffrey Inman;Russell S . Winer;Rosellina Ferraro

  • An Empirical Analysis of Internal and External Reference Prices Using Scanner Data

    Glenn E. Mayhew;Russell S. Winer

  • Endogeneity in Brand Choice Models

    J. Miguel Villas-Boas;Russell S. Winer

  • Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling:

    Vinod Venkatraman;Angelika Dimoka;Paul A. Pavlou;Khoi Vo

  • New Communications Approaches in Marketing: Issues and Research Directions

    Russell S. Winer

  • Experimentation in the 21st Century: The Importance of External Validity

    Russell S. Winer

  • An Empirical Analysis of Price Endings with Scanner Data

    Mark Stiving;Russell S. Winer

  • A framework for the formation and structure of consumer expectations: Review and propositions

    Richard L. Oliver;Russell S. Winer

  • The Influence of Purchase Quantity and Display Format on Consumer Preference for Variety

    Itamar Simonson;Russell S. Winer

  • The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis

    Stephanie M. Tully;Russell S. Winer

  • Analysis for Marketing Planning

    Donald R. Lehmann;Russell S. Winer

  • Planning Marketing-Mix Strategies in the Presence of Interaction Effects

    Prasad A. Naik;Kalyan Raman;Russell S. Winer

  • Choosing the Right Metrics to Maximize Profitability and Shareholder Value

    J. Andrew Petersen;Leigh M McAlister;David J. Reibstein;Russell S. Winer

  • Generating Website Traffic

    Johanna S. Ilfeld;Russell S. Winer

  • Locally Rational Decision Making: The Distracting Effect of Information on Managerial Performance

    Rashi Glazer;Joel H. Steckel;Russell S. Winer

Frequent Co-Authors

Donald R. Lehmann
Donald R. Lehmann Columbia University
Stefan Stremersch
Stefan Stremersch Erasmus University Rotterdam
Peter S. Fader
Peter S. Fader University of Pennsylvania
David Feldman
David Feldman Stanford University
Vicki G. Morwitz
Vicki G. Morwitz Columbia University
Venkatesh Shankar
Venkatesh Shankar Southern Methodist University
J. Jeffrey Inman
J. Jeffrey Inman University of Pittsburgh
Katherine N. Lemon
Katherine N. Lemon Boston College
Arvind Rangaswamy
Arvind Rangaswamy Pennsylvania State University
Barbara A. Mellers
Barbara A. Mellers University of Pennsylvania

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