What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Microeconomics
His primary areas of investigation include Marketing, Advertising, Reference price, Scanner panel data and Consumer behaviour.
His work in the fields of Marketing, such as Marketing science, Consumer choice and Customer intelligence, overlaps with other areas such as Product category.
His Customer intelligence research includes themes of Customer to customer, Customer relationship management, Voice of the customer and Knowledge management.
His biological study spans a wide range of topics, including Relationship marketing and Enterprise relationship management, Customer advocacy.
His Advertising study integrates concerns from other disciplines, such as Affect and Biometrics.
His research investigates the connection with Reference price and areas like Brand choice which intersect with concerns in Empirical research.
His most cited work include:
- A reference price model of brand choice for frequently purchased products. (796 citations)
- A Framework for Customer Relationship Management (731 citations)
- Empirical Generalizations from Reference Price Research (613 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of study are Marketing, Advertising, Consumer behaviour, Microeconomics and Econometrics.
His studies in Marketing integrate themes in fields like Incentive and Scientometrics.
His Advertising research includes themes of Marketing science, Empirical research and Affect.
Russell S. Winer works in the field of Microeconomics, namely Consumer choice.
His study focuses on the intersection of Customer retention and fields such as Customer relationship management with connections in the field of Knowledge management.
His research in Enterprise relationship management intersects with topics in Relationship marketing and Customer intelligence.
He most often published in these fields:
- Marketing (46.21%)
- Advertising (18.94%)
- Consumer behaviour (12.12%)
What were the highlights of his more recent work (between 2016-2021)?
- Marketing (46.21%)
- Scientometrics (5.30%)
- Incentive (5.30%)
In recent papers he was focusing on the following fields of study:
His main research concerns Marketing, Scientometrics, Incentive, School health and Consumer behaviour.
The Marketing study combines topics in areas such as Competition and Pareto principle.
Russell S. Winer has researched Pareto principle in several fields, including Service, Product and Industry classification.
Within one scientific family, Russell S. Winer focuses on topics pertaining to Principal–agent problem under Scientometrics, and may sometimes address concerns connected to Quality, Creativity and Institution.
Consumer behaviour is a subfield of Advertising that Russell S. Winer tackles.
In general Advertising study, his work on Group buying often relates to the realm of Clickstream, thereby connecting several areas of interest.
Between 2016 and 2021, his most popular works were:
- The Pareto rule for frequently purchased packaged goods: an empirical generalization (11 citations)
- The past, present, and future of customer management (5 citations)
- The role and impact of reviewers on the marketing discipline (4 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Microeconomics
Russell S. Winer mainly investigates Marketing, Advertising, Pareto principle, Consumer behaviour and Public relations.
Russell S. Winer performs integrative Marketing and Market competition research in his work.
His Advertising research integrates issues from Business model and Conformity.
His work deals with themes such as Service, Product and Industry classification, which intersect with Pareto principle.
His Consumer behaviour research incorporates themes from Emerging technologies, Customer relationship management, Direct marketing, Customer lifetime value and Process management.
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