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Business and Management

D-Index
39
Citations
16303
World Ranking
1706
National Ranking
711

Overview

Arvind Rangaswamy is affiliated with Pennsylvania State University in the United States. Their research primarily focuses on areas within business, management, and social sciences, with specific attention to marketing, sociology and political science, and strategy and management.

The scientist's work includes publications in prominent academic venues such as the Journal of Interactive Marketing and the Journal of Business Research. The frequent publication venues are:

  • Journal of Interactive Marketing
  • Journal of Business Research

Arvind Rangaswamy's research extensively covers the following topics:

  • Digital Marketing and Social Media
  • Sharing Economy and Platforms
  • Service and Product Innovation
  • Digital Platforms and Economics
  • Consumer Retail Behavior Studies

Their recent papers include:

  • "The Role of Marketing in Digital Business Platforms," 2020, Journal of Interactive Marketing
  • "An emerging future for digital marketing: From products and services to sequenced solutions," 2025, Journal of Business Research
  • "Editors' Parting Thoughts: Retrospective and Prospective," 2024, Journal of Interactive Marketing

Collaborations with other researchers have been part of Rangaswamy's work. Frequent co-authors include:

  • Nicole Moch
  • Claudio Felten
  • Gerrit van Bruggen
  • Jaap E. Wieringa
  • Jochen Wirtz

Best Publications

  • Customer satisfaction and loyalty in online and offline environments

    Venkatesh Shankar;Amy K. Smith;Arvind Rangaswamy

  • The Impact of New Media on Customer Relationships

    Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler

  • Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes

    Alexandru M. Degeratu;Arvind Rangaswamy;Jianan Wu

  • Customerization: The next revolution in mass customization

    Jerry Wind;Arvind Rangaswamy

  • Technological Opportunism and Radical Technology Adoption: An Application to E-Business

    Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  • Innovations in Retail Business Models

    Alina Sorescu;Ruud T. Frambach;Jagdip Singh;Arvind Rangaswamy

  • Brand equity and the extendibility of brand names

    Arvind Rangaswamy;Raymond R. Burke;Terence A. Oliva

  • Marketing Engineering: Computer-Assisted Marketing Analysis and Planning

    Gary L. Lilien;Arvind Rangaswamy

  • Opportunities and challenges in multichannel marketing: An introduction to the special issue

    Arvind Rangaswamy;Gerrit H. Van Bruggen

  • Turning adversity into advantage: Does proactive marketing during a recession pay off?

    Raji Srinivasan;Arvind Rangaswamy;Gary L. Lilien

  • First in, First out? The Effects of Network Externalities on Pioneer Survival

    Raji Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  • Using computers to realize joint gains in negotiations: toward an “electronic bargaining table”

    Arvind Rangaswamy;G. Richard Shell

  • Performance implications of deploying marketing analytics

    Frank Germann;Gary L. Lilien;Arvind Rangaswamy

  • The Emergence of Dominant Designs

    Rajashri Srinivasan;Gary L. Lilien;Arvind Rangaswamy

  • The Role of Marketing in Digital Business Platforms

    Arvind Rangaswamy;Nicole Moch;Nicole Moch;Claudio Felten;Gerrit van Bruggen

  • A SIMULATED ANNEALING METHODOLOGY FOR CLUSTERWISE LINEAR REGRESSION

    Wayne S. DeSarbo;Richard L. Oliver;Arvind Rangaswamy

  • DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception

    Gary L. Lilien;Arvind Rangaswamy;Gerrit H. Van Bruggen;Katrin Starke

  • The Online Medium and Customer Price Sensitivity

    Venkatesh Shankar;Arvind Rangaswamy;Michael Pusateri

  • Principles of Marketing Engineering

    Gary L. Lilien;Arvind Rangaswamy;Arnaud De Bruyn

  • Software Tools for New Product Development

    Arvind Rangaswamy;Gary L. Lilien

Frequent Co-Authors

Gary L. Lilien
Gary L. Lilien Pennsylvania State University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Jehoshua Eliashberg
Jehoshua Eliashberg University of Pennsylvania
Barbara A. Mellers
Barbara A. Mellers University of Pennsylvania
Russell S. Winer
Russell S. Winer New York University
C. Lee Giles
C. Lee Giles Pennsylvania State University
Steve Lawrence
Steve Lawrence Google (United States)
Vicki G. Morwitz
Vicki G. Morwitz Columbia University
Frank R. Kardes
Frank R. Kardes University of Cincinnati
Thorsten Hennig-Thurau
Thorsten Hennig-Thurau University of Münster

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