Berend Wierenga is affiliated with Erasmus University Rotterdam in the Netherlands. Their research spans several areas within business, management, and social sciences, with a focus on marketing, economics, econometrics, and finance.
Their recent publications cover diverse topics in marketing and consumer behavior. Notable papers include:
Their work addresses subjects such as entrepreneurship studies and influences, business and economic development, economic and business development strategies, consumer behavior in brand consumption and identification, digital marketing and social media, as well as marketing and advertising strategies. Additionally, cinema and media studies form a part of their research interests.
Berend Wierenga frequently collaborates with several co-authors including:
Their research has been published in specialized venues such as:
Their expertise encompasses subfields including economics and econometrics, marketing, sociology and political science, management of technology and innovation, and management, monitoring, policy, and law.
Berend Wierenga has received recognition as a Fellow of the European Marketing Academy (EMAC), indicating professional acknowledgment within the marketing academic community.
Kristine de Valck;Gerrit H. van Bruggen;Berend Wierenga
Gerrit H. Van Bruggen;Ale Smidts;Berend Wierenga;Al Sweetser
Mark A.A.M. Leenders;Berend Wierenga
Koen Pauwels;Tim Ambler;Bruce H. Clark;Pat LaPointe
Jehoshua Eliashberg;Jedid-Jah Jonker;Mohanbir S. Sawhney;Berend Wierenga
Ralf van der Lans;Gerrit van Bruggen;Jehoshua Eliashberg;Berend Wierenga
Gerrit H. Van Bruggen;Ale Smidts;Berend Wierenga
B Wierenga;K. Grunert;J.B.E.M. Steenkamp;M. Wedel
Berend Wierenga;Gerrit H. van Bruggen
Mark A.A.M. Leenders;Berend Wierenga
Johan van Rekom;Cees B. M. van Riel;Berend Wierenga
Berend Wierenga
Berend Wierenga;Gerrit van Bruggen
Berend Wierenga;Gerrit H. Van Bruggen;Richard Staelin
Berend Wierenga;Gerrit H. van Bruggen
Berend Wierenga;Peter A.M. Oude Ophuis
Berend Wierenga
Bart de Langhe;Stijn M.J. van Osselaer;Berend Wierenga
Berend Wierenga;Gerrit H. van Bruggen;Niek A. P. Althuizen
Jehoshua Eliashberg;Quintus Hegie;Jason Ho;Dennis Huisman
Berend Wierenga;Ralf Van der lans
Berend Wierenga;Ale Smidts;Gerrit Antonides
Berend Wierenga;Ale Smidts;Gerrit Antonides
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