Brian T. Ratchford is affiliated with The University of Texas at Dallas in the United States. Their research primarily focuses on areas within Business, Management and Accounting, with a notable emphasis on Social Sciences. The subfields in which they contribute include Marketing, Sociology and Political Science, Management Information Systems, Strategy and Management, and Economics and Econometrics.
The scientist's publication record shows a strong presence in several key journals, with the most frequent venue being the Journal of Retailing, where four papers have appeared. Other common publication venues include the Journal of Business Research, SSRN Electronic Journal, Spanish Journal of Marketing - ESIC, and the Journal of Interactive Marketing.
Brian T. Ratchford's recent papers illustrate the thematic focus of their work:
Their work covers main topics such as Consumer Market Behavior and Pricing, Consumer Retail Behavior Studies, Digital Marketing and Social Media, Sharing Economy and Platforms, Consumer Behavior in Brand Consumption and Identification, Digital Platforms and Economics, and Supply Chain and Inventory Management.
Frequent collaborative partners in research include Gonca Soysal, Aidin Namin, Dinesh K. Gauri, Alejandro Zentner, and Rupinder P. Jindal.
Sridhar Moorthy;Brian T. Ratchford;Debabrata Talukdar
Narasimhan Srinivasan;Brian T. Ratchford
Brian T. Ratchford;Debabrata Talukdar;Myung-Soo Lee
Brian T. Ratchford;Myung Soo Lee;Debabrata Talukdar
Xing Pan;Brian T. Ratchford;Venkatesh Shankar
Brian T. Ratchford
Brian T. Ratchford
Xing Pan;Brian T. Ratchford;Venkatesh Shankar
Amit Bhatnagar;Brian T. Ratchford
Sanjay Putrevu;Brian T. Ratchford
Dhruv Grewal;Ramkumar Janakiraman;Kirthi Kalyanam;P.K. Kannan
Praveen Kopalle;Dipayan Biswas;Pradeep K. Chintagunta;Jia Fan
Xing Pan;Venkatesh Shankar;Brian T. Ratchford
Brian T. Ratchford
Dinesh K. Gauri;Rupinder P. Jindal;Brian Ratchford;Edward Fox
Ashutosh Prasad;R. Venkatesh;Vijay Mahajan
Brian T. Ratchford;Narasimhan Srinivasan
Brian T Ratchford;Debrabrata Talukdar;Myung-Soo Lee
Unknown
Wagner A. Kamakura;Brian T. Ratchford;Jagdish Agrawal
Brian T. Ratchford;Xing Pan;Venkatesh Shankar
Xing Pan;Brian T. Ratchford;Venkatesh Shankar
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