What is he best known for?
The fields of study he is best known for:
- Marketing
- Statistics
- Management
His primary areas of investigation include Marketing, New product development, Diffusion, Innovation diffusion and Product.
He interconnects Advertising and Chief executive officer in the investigation of issues within Marketing.
His research in New product development tackles topics such as Microeconomics which are related to areas like Product design specification and Risk analysis.
In his research on the topic of Diffusion, New product research and Artificial intelligence is strongly related with Mathematical economics.
His work focuses on many connections between Innovation diffusion and other disciplines, such as Simulation, that overlap with his field of interest in Constant, Potential adopter and Marketing mix.
His Product research integrates issues from Choice set, Disappointment, Social psychology and Function.
His most cited work include:
- New Product Diffusion Models in Marketing: A Review and Directions for Research: (2134 citations)
- Consumer Switching Costs: A Typology, Antecedents, and Consequences (1302 citations)
- Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (667 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, New product development, Industrial organization, Econometrics and Innovation diffusion.
His Marketing research incorporates themes from Microeconomics and Advertising.
As part of his studies on New product development, Vijay Mahajan often connects relevant areas like Product.
His study in Industrial organization is interdisciplinary in nature, drawing from both Commerce and Monopoly.
His research on Innovation diffusion often connects related areas such as Diffusion.
Vijay Mahajan is interested in Diffusion process, which is a branch of Diffusion.
He most often published in these fields:
- Marketing (36.73%)
- New product development (18.88%)
- Industrial organization (14.80%)
What were the highlights of his more recent work (between 2005-2020)?
- Marketing (36.73%)
- New product development (18.88%)
- Corporate social responsibility (3.06%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Marketing, New product development, Corporate social responsibility, Microeconomics and Economy.
He combines subjects such as Peer effects, Network effect and Portfolio with his study of Marketing.
He interconnects Consumption, Spillover effect, Econometrics and Viral marketing in the investigation of issues within New product development.
His study explores the link between Corporate social responsibility and topics such as Business ethics that cross with problems in Commerce, False advertising and Corporate branding.
His study looks at the relationship between Microeconomics and fields such as Product, as well as how they intersect with chemical problems.
His Economy study integrates concerns from other disciplines, such as Market analysis, Social sector and Diaspora.
Between 2005 and 2020, his most popular works were:
- Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (667 citations)
- Innovation diffusion and new product growth models: A critical review and research directions (590 citations)
- Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences (286 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Statistics
- Management
Vijay Mahajan focuses on Marketing, Officer, Corporate social responsibility, Top management and Network effect.
His Marketing study focuses on New product development in particular.
The various areas that Vijay Mahajan examines in his New product development study include Corporate social performance, Strategic marketing, Monetary economics and Recession.
His Corporate social responsibility research is multidisciplinary, incorporating elements of Stakeholder, Stakeholder analysis, Social responsibility and Business ethics.
The study incorporates disciplines such as Diversification, Chief executive officer, Strategic behavior, Sample and Value appropriation in addition to Top management.
The Network effect study which covers Bundle that intersects with Product.
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