2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award
2020 - Fellow of the American Marketing Association
His primary areas of investigation include Marketing, New product development, Diffusion, Innovation diffusion and Product. He interconnects Advertising and Chief executive officer in the investigation of issues within Marketing. His research in New product development tackles topics such as Microeconomics which are related to areas like Product design specification and Risk analysis.
In his research on the topic of Diffusion, New product research and Artificial intelligence is strongly related with Mathematical economics. His work focuses on many connections between Innovation diffusion and other disciplines, such as Simulation, that overlap with his field of interest in Constant, Potential adopter and Marketing mix. His Product research integrates issues from Choice set, Disappointment, Social psychology and Function.
His primary scientific interests are in Marketing, New product development, Industrial organization, Econometrics and Innovation diffusion. His Marketing research incorporates themes from Microeconomics and Advertising. As part of his studies on New product development, Vijay Mahajan often connects relevant areas like Product.
His study in Industrial organization is interdisciplinary in nature, drawing from both Commerce and Monopoly. His research on Innovation diffusion often connects related areas such as Diffusion. Vijay Mahajan is interested in Diffusion process, which is a branch of Diffusion.
His primary scientific interests are in Marketing, New product development, Corporate social responsibility, Microeconomics and Economy. He combines subjects such as Peer effects, Network effect and Portfolio with his study of Marketing. He interconnects Consumption, Spillover effect, Econometrics and Viral marketing in the investigation of issues within New product development.
His study explores the link between Corporate social responsibility and topics such as Business ethics that cross with problems in Commerce, False advertising and Corporate branding. His study looks at the relationship between Microeconomics and fields such as Product, as well as how they intersect with chemical problems. His Economy study integrates concerns from other disciplines, such as Market analysis, Social sector and Diaspora.
Vijay Mahajan focuses on Marketing, Officer, Corporate social responsibility, Top management and Network effect. His Marketing study focuses on New product development in particular. The various areas that Vijay Mahajan examines in his New product development study include Corporate social performance, Strategic marketing, Monetary economics and Recession.
His Corporate social responsibility research is multidisciplinary, incorporating elements of Stakeholder, Stakeholder analysis, Social responsibility and Business ethics. The study incorporates disciplines such as Diversification, Chief executive officer, Strategic behavior, Sample and Value appropriation in addition to Top management. The Network effect study which covers Bundle that intersects with Product.
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New Product Diffusion Models in Marketing: A Review and Directions for Research:
Vijay Mahajan;Eitan Muller;Frank M. Bass.
Consumer Switching Costs: A Typology, Antecedents, and Consequences
Thomas A. Burnham;Judy K. Frels;Vijay Mahajan.
Models for innovation diffusion
Vijay Mahajan;Robert A. Peterson.
Delight by Design: The Role of Hedonic Versus Utilitarian Benefits
Ravindra Chitturi;Rajagopal Raghunathan;Vijay Mahajan.
Innovation diffusion and new product growth models: A critical review and research directions
Renana Peres;Renana Peres;Eitan Muller;Eitan Muller;Vijay Mahajan.
CORPORATE BOARD SIZE, COMPOSITION AND CORPORATE FAILURES IN RETAILING INDUSTRY
Rajeswararao S. Chaganti;Vijay Mahajan;Subhash Sharma.
Issues and Opportunities in New Product Development: An Introduction to the Special Issue:
Jerry Wind;Vijay Mahajan.
An analysis of e-business adoption and its impact on business performance
Fang Wu;Vijay Mahajan;Sridhar Balasubramanian.
The Economic Leverage of the Virtual Community
Sridhar Balasubramanian;Vijay Mahajan.
Chapter 8 New-product diffusion models
Vijay Mahajan;Eitan Muller;Frank M. Bass.
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