World's Best Scientists 2026 revealed!
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Vijay Mahajan
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Business and Management
USA
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 93 76 72 36 34 243 39637

Vijay Mahajan publications per year

The chart shows the history of publications by Vijay Mahajan between 1975 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Vijay Mahajan published across 51 years, from 1975 to 2025, averaging 5.4 papers a year. Output peaked at 14 publications in 1978. 12 of the 275 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 1975 to 2025. Vertical axis: number of publications, 0 to 14. Peak 14 publications in 1978. 1975: 1 publication 1976: 6 publications 1977: 8 publications 1978: 14 publications 1979: 11 publications 1980: 9 publications 1981: 3 publications 1982: 5 publications 1983: 6 publications 1984: 11 publications 1985: 9 publications 1986: 3 publications 1987: 3 publications 1988: 4 publications 1989: 4 publications 1990: 9 publications 1991: 6 publications 1992: 3 publications 1993: 5 publications 1994: 5 publications 1995: 10 publications 1996: 5 publications 1997: 13 publications 1998: 5 publications 1999: 3 publications 2000: 4 publications 2001: 5 publications 2002: 4 publications 2003: 6 publications 2004: 7 publications 2005: 8 publications 2006: 3 publications 2007: 5 publications 2008: 8 publications 2009: 5 publications 2010: 7 publications 2011: 5 publications 2012: 1 publication 2013: 6 publications 2014: 4 publications 2015: 3 publications 2016: 1 publication 2017: 10 publications 2018: 2 publications 2019: 1 publication 2020: 4 publications 2021: 0 publications 2022: 2 publications 2023: 1 publication 2024: 6 publications 2025: 6 publications
1975 2025

275 publications in total across all disciplines

View publications per year as a table
Vijay Mahajan: publications per year, 1975 to 2025
Year Publications
1975 1
1976 6
1977 8
1978 14
1979 11
1980 9
1981 3
1982 5
1983 6
1984 11
1985 9
1986 3
1987 3
1988 4
1989 4
1990 9
1991 6
1992 3
1993 5
1994 5
1995 10
1996 5
1997 13
1998 5
1999 3
2000 4
2001 5
2002 4
2003 6
2004 7
2005 8
2006 3
2007 5
2008 8
2009 5
2010 7
2011 5
2012 1
2013 6
2014 4
2015 3
2016 1
2017 10
2018 2
2019 1
2020 4
2021 0
2022 2
2023 1
2024 6
2025 6
Total 275
Download as CSV

Vijay Mahajan publications per year - data summary

  • Vijay Mahajan, a Business and Management scholar from The University of Texas at Austin, has 275 publications recorded across 51 years, from 1975 to 2025.
  • The oldest publication on record dates to 1975 and the most recent to 2025.
  • The most productive year is 1978, with 14 publications.
  • The least productive years with any output are 1975, 2012, 2016, 2019 and others, with 1 publication each.
  • 1 of the 51 years in the span carries no publications at all (2021).
  • The rate of publication averages 5.4 papers per year over the whole span, or 5.5 per year counting only the 50 years with at least one publication.
  • The last 5 years on the chart (2021-2025) hold 15 publications, 5% of the career total.
  • Split into equal eras - 1975-1991: 112 publications (6.6 per year); 1992-2008: 99 publications (5.8 per year); 2009-2025: 64 publications (3.8 per year).
  • Comparing the opening and closing eras, the overall trend of publication is declining.

Vijay Mahajan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Vijay Mahajan sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 240–244 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 243 publications — 85th percentile

85% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34 243
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Vijay Mahajan publication distribution in Business and Management in 2026 - data summary

  • The chart plots the publication count of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 82 ranges running from 35–39 to 436+ publications.
  • Vijay Mahajan, a Business and Management scholar from The University of Texas at Austin, records 243 publications - the 85th percentile of the discipline.
  • 85% of ranked Business and Management scientists score the same or lower than Vijay Mahajan, and about 15% score higher.
  • The median of the discipline falls in the 135–139 publications range, and Vijay Mahajan ranks above the median.
  • The most crowded range is 95–99 publications, holding 122 scientists (4% of the field).
  • 52% of the field sits in the lowest quarter of the value range (up to 135–139 publications), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 436 publications or more, 100 scientists in all (3% of the field).

Vijay Mahajan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Vijay Mahajan sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 89+ D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 93 D-Index — 98th percentile

98% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96 93
Download as CSV

Vijay Mahajan D-index placement in Business and Management in 2026 - data summary

  • The chart plots the discipline H-index (D-index) of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 60 ranges running from 30 to 89+ D-Index.
  • Vijay Mahajan, a Business and Management scholar from The University of Texas at Austin, records 93 D-Index - the 98th percentile of the discipline.
  • 98% of ranked Business and Management scientists score the same or lower than Vijay Mahajan, and about 2% score higher.
  • The median of the discipline falls in the 42 D-Index range, and Vijay Mahajan ranks above the median.
  • The most crowded range is 32 D-Index, holding 171 scientists (6% of the field).
  • 57% of the field sits in the lowest quarter of the value range (up to 44 D-Index), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 89 D-Index or more, 96 scientists in all (3% of the field).

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2020 - Fellow of the American Marketing Association

Overview

Vijay Mahajan is affiliated with The University of Texas at Austin in the United States. The primary focus of their research lies within the field of Business, Management and Accounting, with a substantial number of publications in this area. Their work spans several subfields including Marketing, Economics and Econometrics, Sociology and Political Science, Gender Studies, and Management Science and Operations Research.

Their recent publications reflect a range of topics related to consumer markets, digital platforms, and financial inclusion. Selected papers include:

  • "Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls" (2020, Information Systems Research)
  • "Customer Orientation and Financial Performance: Women in Top Management Teams Matter!" (2022, Journal of Marketing)
  • "Imperfect Quality Certification in Lemons Markets" (2020, Theoretical Economics Letters)
  • "Dynamics and peer effects of brand revenue in college sports" (2020, International Journal of Research in Marketing)
  • "Push and pull: Modeling mobile app promotions and consumer responses" (2024, Quantitative Marketing and Economics)

Key research topics addressed within their work include Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Digital Platforms and Economics, Microfinance and Financial Inclusion, Digital Marketing and Social Media, Technology Adoption and User Behaviour, and Gender Diversity and Inequality.

Vijay Mahajan has collaborated frequently with several coauthors. Notable frequent collaborators include Zhuping Liu, Jason A. Duan, Pranay Bhargava, Chandra Srivastava, and Saim Kashmiri.

Their publications have appeared predominantly in the SSRN Electronic Journal, with several articles published in other journals such as the Journal of Marketing, Information Systems Research, Theoretical Economics Letters, and Quantitative Marketing and Economics.

In recognition of their contributions to the field, Vijay Mahajan was named a Fellow of the American Marketing Association in 2020.

Best Publications

  • New Product Diffusion Models in Marketing: A Review and Directions for Research:

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Consumer Switching Costs: A Typology, Antecedents, and Consequences

    Thomas A. Burnham;Judy K. Frels;Vijay Mahajan

  • Models for innovation diffusion

    Vijay Mahajan;Robert A. Peterson

  • Delight by Design: The Role of Hedonic Versus Utilitarian Benefits

    Ravindra Chitturi;Rajagopal Raghunathan;Vijay Mahajan

  • Innovation diffusion and new product growth models: A critical review and research directions

    Renana Peres;Renana Peres;Eitan Muller;Eitan Muller;Vijay Mahajan

  • CORPORATE BOARD SIZE, COMPOSITION AND CORPORATE FAILURES IN RETAILING INDUSTRY[1]

    Rajeswararao S. Chaganti;Vijay Mahajan;Subhash Sharma

  • Issues and Opportunities in New Product Development: An Introduction to the Special Issue:

    Jerry Wind;Vijay Mahajan

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

  • An analysis of e-business adoption and its impact on business performance

    Fang Wu;Vijay Mahajan;Sridhar Balasubramanian

  • The Economic Leverage of the Virtual Community

    Sridhar Balasubramanian;Vijay Mahajan

  • Chapter 8 New-product diffusion models

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Determination of Adopter Categories by Using Innovation Diffusion Models

    Vijay Mahajan;Eitan Muller;Rajendra Kumar Srivastava

  • Consumers in a multichannel environment: Product utility, process utility, and channel choice

    Sridhar Balasubramanian;Rajagopal Raghunathan;Vijay Mahajan

  • Delight by Design: The Role of Hedonic versus Utilitarian Benefits

    Unknown

  • Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences

    Ravindra Chitturi;Rajagopal Raghunathan;Vijay Mahajan

  • Innovation Diffusion and New Product Growth Models in Marketing

    Vijay Mahajan;Eitan Muller

  • Diffusion of New Products: Empirical Generalizations and Managerial Uses

    Vijay Mahajan;Eitan Muller;Frank M. Bass

  • Introduction Strategy for New Products with Positive and Negative Word-of-Mouth

    Vijay Mahajan;Eitan Muller;Roger A. Kerin

  • Risk/Return Performance of Diversified Firms

    Richard A. Bettis;Vijay Mahajan

  • Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion:

    Moshe Givon;Vijay Mahajan;Eitan Muller

  • Innovation Diffusion in a Dynamic Potential Adopter Population

    Vijay Mahajan;Robert A. Peterson

  • Timing, Diffusion, and Substitution of Successive Generations of Technological Innovations: The IBM Mainframe Case

    Vijay Mahajan;Eitan Muller

  • New Product Diffusion Models in Marketing: A Review and Directions for Research

    Unknown

Frequent Co-Authors

Eitan Muller
Eitan Muller New York University
Robert A. Peterson
Robert A. Peterson The University of Texas at Austin
Yoram Wind
Yoram Wind University of Pennsylvania
Ashutosh Prasad
Ashutosh Prasad University of California, Riverside
Subhash C. Sharma
Subhash C. Sharma Southern Illinois University Carbondale
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Bart J. Bronnenberg
Bart J. Bronnenberg Tilburg University
Richard A. Bettis
Richard A. Bettis University of North Carolina at Chapel Hill
Vithala R. Rao
Vithala R. Rao Cornell University

External Links

Wikipedia of Vijay Mahajan Personal website of Vijay Mahajan Google Scholar page

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