Vijay Mahajan is affiliated with The University of Texas at Austin in the United States. The primary focus of their research lies within the field of Business, Management and Accounting, with a substantial number of publications in this area. Their work spans several subfields including Marketing, Economics and Econometrics, Sociology and Political Science, Gender Studies, and Management Science and Operations Research.
Their recent publications reflect a range of topics related to consumer markets, digital platforms, and financial inclusion. Selected papers include:
Key research topics addressed within their work include Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting, Digital Platforms and Economics, Microfinance and Financial Inclusion, Digital Marketing and Social Media, Technology Adoption and User Behaviour, and Gender Diversity and Inequality.
Vijay Mahajan has collaborated frequently with several coauthors. Notable frequent collaborators include Zhuping Liu, Jason A. Duan, Pranay Bhargava, Chandra Srivastava, and Saim Kashmiri.
Their publications have appeared predominantly in the SSRN Electronic Journal, with several articles published in other journals such as the Journal of Marketing, Information Systems Research, Theoretical Economics Letters, and Quantitative Marketing and Economics.
In recognition of their contributions to the field, Vijay Mahajan was named a Fellow of the American Marketing Association in 2020.
Vijay Mahajan;Eitan Muller;Frank M. Bass
Thomas A. Burnham;Judy K. Frels;Vijay Mahajan
Vijay Mahajan;Robert A. Peterson
Ravindra Chitturi;Rajagopal Raghunathan;Vijay Mahajan
Renana Peres;Renana Peres;Eitan Muller;Eitan Muller;Vijay Mahajan
Rajeswararao S. Chaganti;Vijay Mahajan;Subhash Sharma
Jerry Wind;Vijay Mahajan
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Fang Wu;Vijay Mahajan;Sridhar Balasubramanian
Sridhar Balasubramanian;Vijay Mahajan
Vijay Mahajan;Eitan Muller;Frank M. Bass
Vijay Mahajan;Eitan Muller;Rajendra Kumar Srivastava
Sridhar Balasubramanian;Rajagopal Raghunathan;Vijay Mahajan
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Ravindra Chitturi;Rajagopal Raghunathan;Vijay Mahajan
Vijay Mahajan;Eitan Muller
Vijay Mahajan;Eitan Muller;Frank M. Bass
Vijay Mahajan;Eitan Muller;Roger A. Kerin
Richard A. Bettis;Vijay Mahajan
Moshe Givon;Vijay Mahajan;Eitan Muller
Vijay Mahajan;Robert A. Peterson
Vijay Mahajan;Eitan Muller
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