2026 Robert A. Peterson: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	54	752	695	330	298	162	29623

Research.com Recognitions

2015 - Fellow of the American Marketing Association
2006 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Robert A. Peterson is affiliated with The University of Texas at Austin in the United States. Their research primarily spans the fields of Materials Science and Engineering, with a focus on specialized subfields including Materials Chemistry, Electrical and Electronic Engineering, Electronic, Optical and Magnetic Materials, Biomedical Engineering, and Renewable Energy, Sustainability and the Environment.

The core topics investigated in their work include:

ZnO doping and properties
Thin-Film Transistor Technologies
Semiconductor materials and devices
Ga2O3 and related materials
Copper-based nanomaterials and applications
Nanowire Synthesis and Applications
Advanced Photocatalysis Techniques

Peterson's publication record includes papers covering various materials and device technologies published across multiple respected journals. Notable recent papers include:

"Causes of the Difference Between Hall Mobility and Field-Effect Mobility for p-Type RF Sputtered Cu₂O Thin-Film Transistors," 2020, IEEE Transactions on Electron Devices
"Plasma-Enhanced Atomic Layer Deposition of p-Type Copper Oxide Semiconductors with Tunable Phase, Oxidation State, and Morphology," 2021, The Journal of Physical Chemistry C
"59.9 mV·dec Subthreshold Swing Achieved in Zinc Tin Oxide TFTs With In Situ Atomic Layer Deposited AlO Gate Insulator," 2022, IEEE Electron Device Letters
"Charge trapping and recovery in ALD HfO ₂ / β -Ga ₂ O ₃ (010) MOS capacitors," 2021, Semiconductor Science and Technology
"Demonstration and analysis of ambipolar SnO inverter with high gain," 2023, Applied Physics Letters

The frequent publication venues for their work include:

IEEE Transactions on Electron Devices
The Journal of Physical Chemistry C
IEEE Electron Device Letters
Semiconductor Science and Technology
Applied Physics Letters

Collaboration is a key aspect of Peterson's research efforts. Frequent co-authors include:

Jaesung Jo
Kishwar Mashooq
Neil P. Dasgupta
Julia D. Lenef
Orlando Trejo

Throughout their career, Robert A. Peterson has contributed to deepening the understanding and technological development of materials relevant to electronics and semiconductors, employing advanced deposition techniques and exploring properties of thin-film transistors and various oxide semiconductors.

Notably, they have received honors such as the Fellow of the American Marketing Association in 2015 and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award in 2006.

Best Publications

A Meta-analysis of Cronbach's Coefficient Alpha

Robert A. Peterson

3727
Citations
Exploring the Implications of the Internet for Consumer Marketing

Robert A. Peterson;Sridhar Balasubramanian;Sridhar Balasubramanian;Bart J. Bronnenberg

2468
Citations
Models for innovation diffusion

Vijay Mahajan;Robert A. Peterson

1681
Citations
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions:

Roger A. Kerin;P. Rajan Varadarajan;Robert A. Peterson

1588
Citations
On the Use of College Students in Social Science Research: Insights from a Second‐Order Meta‐analysis

Robert A. Peterson

1587
Citations
ANTECEDENTS AND CONSEQUENCES OF SALESPERSON JOB SATISFACTION: META ANALYSIS AND ASSESSMENT OF CAUSAL EFFECTS

Steven P. Brown;Robert A. Peterson

1568
Citations
A Meta-Analysis of Country-of-Origin Effects

Robert A. Peterson;Alain J. P. Jolibert

1313
Citations
On the relationship between coefficient alpha and composite reliability

Robert A Peterson;Yeolib Kim

1193
Citations
Structural equation modeling in marketing: Some practical reminders

Wynne W. Chin;Robert A. Peterson;Steven P. Brown

1163
Citations
Exploring the Implications of M-Commerce for Markets and Marketing

Sridhar Balasubramanian;Robert A. Peterson;Sirkka L. Jarvenpaa

1102
Citations
Measuring customer satisfaction: Fact and artifact

Robert A. Peterson;William R. Wilson

952
Citations
The effect of effort on sales performance and job satisfaction

Steven P. Brown;Robert A. Peterson

855
Citations
Consumer information search behavior and the internet

Robert A. Peterson;Maria C. Merino

828
Citations
Convenience samples of college students and research reproducibility

Robert Peterson;Dwight Merunka

614
Citations
A Meta-analysis of Online Trust Relationships in E-commerce

Yeolib Kim;Robert A. Peterson

611
Citations
Constructing Effective Questionnaires

Robert A. Peterson

583
Citations
Relationship marketing and the consumer

Robert A. Peterson

557
Citations
Innovation Diffusion in a Dynamic Potential Adopter Population

Vijay Mahajan;Robert A. Peterson

523
Citations
Customer Base Analysis: An Industrial Purchase Process Application

David C. Schmittlein;Robert A. Peterson

514
Citations
Concerns of College Students Regarding Business Ethics

Richard F. Beltramini;Robert A. Peterson;George Kozmetsky

457
Citations
The female role in advertisements: Some experimental evidence.

Robert A. Peterson;Roger A. Kerin

316
Citations
Empirical Research in International Marketing: 1976–1982

Gerald Albaum;Robert A. Peterson

282
Citations

Frequent Co-Authors

Vijay Mahajan The University of Texas at Austin

Steven P. Brown University of Houston

O. C. Ferrell Auburn University

P. Rajan Varadarajan Texas A&M University

Patrick L. Brockett The University of Texas at Austin

Wynne W. Chin University of Houston

Sirkka L. Jarvenpaa The University of Texas at Austin

Bart J. Bronnenberg Tilburg University

Dominique M. Hanssens University of California, Los Angeles

Fred H. Borgen Iowa State University

External Links

Personal website of Robert A. Peterson

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