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P. Rajan Varadarajan

P. Rajan Varadarajan

D-Index & Metrics

Business and Management

D-Index
48
Citations
24734
World Ranking
1074
National Ranking
470

Overview

P. Rajan Varadarajan is affiliated with Texas A&M University in the United States. Their research contributions include studies situated within market competition and firm performance dynamics.

One of their recent papers is titled "An empirical investigation of the relationship between market share and the competitive market position of a firm." This work was published in 2023 by Scholarworks (University of Massachusetts Amherst) and has garnered citations reflecting engagement from the academic community.

  • An empirical investigation of the relationship between market share and the competitive market position of a firm., 2023, Scholarworks (University of Massachusetts Amherst)

The research of P. Rajan Varadarajan is represented within publication venues such as Scholarworks (University of Massachusetts Amherst), indicating a focus on disseminating findings through academic repositories.

  • Scholarworks (University of Massachusetts Amherst)

Best Publications

  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:

    P. Rajan Varadarajan;Anil Menon

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions:

    Sundar G. Bharadwaj;John Fahy;P. Rajan Varadarajan

  • Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

    Jeffrey S. Conant;Michael P. Mokwa;P. Rajan Varadarajan

  • First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions:

    Roger A. Kerin;P. Rajan Varadarajan;Robert A. Peterson

  • A Model of Marketing Knowledge use within Firms

    Anil Menon;P. Rajan Varadarajan

  • Strategic alliances: A synthesis of conceptual foundations

    P. Rajan Varadarajan;P. Rajan Varadarajan;Margaret H. Cunningham;Margaret H. Cunningham

  • Strategic Adaptability and Firm Performance: A Market-Contingent Perspective:

    Daryl O. McKee;P. Rajan Varadarajan;William M. Pride

  • Research on corporate diversification: A synthesis

    Unknown

  • Marketing strategy: An assessment of the state of the field and outlook

    P. Rajan Varadarajan;Satish Jayachandran

  • An Analysis of the Market Share-Profitability Relationship:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

    Unknown

  • Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing

    Valarie A. Zeithaml;P. “Rajan” Varadarajan;Carl P. Zeithaml

  • Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use:

    J. Chris White;P. Rajan Varadarajan;Peter A. Dacin

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • Marketing Strategy and the Internet: An Organizing Framework:

    P. Rajan Varadarajan;Manjit S. Yadav

  • Diversification and Performance: A Reexamination using A New Two-Dimensional Conceptualization of Diversity in Firms

    P. “Rajan” Varadarajan;Vasudevan Ramanujam

  • Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

    Unknown

  • The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy:

    Satish Jayachandran;Javier Gimeno;P. Rajan Varadarajan

  • Symbiotic Marketing Revisited

    P. “Rajan” Varadarajan;Daniel Rajaratnam

  • Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics

    Lisa C. Troy;David M. Szymanski;P. Rajan Varadarajan

  • Diversification and Measures of Performance: Additional Empirical Evidence

    Paulette Dubofsky;P. “Rajan” Varadarajan

  • Marketing’s contribution to strategy: The view from a different looking glass

    P. Rajan Varadarajan

  • Delineating the scope of corporate, business, and marketing strategy

    P.Rajan Varadarajan;Terry Clark

  • Journal of the Academy of Marketing Science, 2000 to 2003

    P. Rajan Varadarajan

Frequent Co-Authors

Sundar G. Bharadwaj
Sundar G. Bharadwaj University of Georgia
Robert A. Peterson
Robert A. Peterson The University of Texas at Austin
James W. Kolari
James W. Kolari Texas A&M University
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill
Ananthanarayanan Parasuraman
Ananthanarayanan Parasuraman University of Miami

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