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P. Rajan Varadarajan

P. Rajan Varadarajan

Texas A&M University
United States

D-Index & Metrics

Discipline name D-Index World Ranking National Ranking Publications Citations
Business and Management 48 1074 471 86 24734

P. Rajan Varadarajan publications per year

The chart shows the history of publications by P. Rajan Varadarajan between 1979 and 2013, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. P. Rajan Varadarajan published across 35 years, from 1979 to 2013, averaging 2.5 papers a year. Output peaked at 11 publications in 1993. 2 of the 89 publications appeared in the last two years.

No. of publications
2 4 6 8 10
Bar chart. Horizontal axis: year, 1979 to 2013. Vertical axis: number of publications, 0 to 11. Peak 11 publications in 1993. 1979: 1 publication 1980: 0 publications 1981: 1 publication 1982: 1 publication 1983: 3 publications 1984: 3 publications 1985: 7 publications 1986: 5 publications 1987: 3 publications 1988: 5 publications 1989: 5 publications 1990: 7 publications 1991: 2 publications 1992: 8 publications 1993: 11 publications 1994: 3 publications 1995: 2 publications 1996: 2 publications 1997: 0 publications 1998: 0 publications 1999: 4 publications 2000: 2 publications 2001: 2 publications 2002: 4 publications 2003: 4 publications 2004: 0 publications 2005: 1 publication 2006: 0 publications 2007: 0 publications 2008: 1 publication 2009: 0 publications 2010: 0 publications 2011: 0 publications 2012: 0 publications 2013: 2 publications
1979 2013

89 publications in total across all disciplines

View publications per year as a table
P. Rajan Varadarajan: publications per year, 1979 to 2013
Year Publications
1979 1
1980 0
1981 1
1982 1
1983 3
1984 3
1985 7
1986 5
1987 3
1988 5
1989 5
1990 7
1991 2
1992 8
1993 11
1994 3
1995 2
1996 2
1997 0
1998 0
1999 4
2000 2
2001 2
2002 4
2003 4
2004 0
2005 1
2006 0
2007 0
2008 1
2009 0
2010 0
2011 0
2012 0
2013 2
Total 89
Download as CSV

P. Rajan Varadarajan publications per year - data summary

  • P. Rajan Varadarajan, a Business and Management scholar from Texas A&M University, has 89 publications recorded across 35 years, from 1979 to 2013.
  • The oldest publication on record dates to 1979 and the most recent to 2013.
  • The most productive year is 1993, with 11 publications.
  • The least productive years with any output are 1979, 1981, 1982, 2005 and others, with 1 publication each.
  • 10 of the 35 years in the span carry no publications at all (1980, 1997, 1998, 2004 and others).
  • The rate of publication averages 2.5 papers per year over the whole span, or 3.6 per year counting only the 25 years with at least one publication.
  • The last 5 years on the chart (2009-2013) hold 2 publications, 2% of the career total.
  • Split into equal eras - 1979-1990: 41 publications (3.4 per year); 1991-2002: 40 publications (3.3 per year); 2003-2013: 8 publications (0.7 per year).
  • Comparing the opening and closing eras, the overall trend of publication is declining.

P. Rajan Varadarajan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where P. Rajan Varadarajan sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 85–89 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 86 publications — 17th percentile

17% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94 86
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

P. Rajan Varadarajan publication distribution in Business and Management in 2026 - data summary

  • The chart plots the publication count of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 82 ranges running from 35–39 to 436+ publications.
  • P. Rajan Varadarajan, a Business and Management scholar from Texas A&M University, records 86 publications - the 17th percentile of the discipline.
  • 17% of ranked Business and Management scientists score the same or lower than P. Rajan Varadarajan, and about 83% score higher.
  • The median of the discipline falls in the 135–139 publications range, and P. Rajan Varadarajan ranks below the median.
  • The most crowded range is 95–99 publications, holding 122 scientists (4% of the field).
  • 52% of the field sits in the lowest quarter of the value range (up to 135–139 publications), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 436 publications or more, 100 scientists in all (3% of the field).

P. Rajan Varadarajan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where P. Rajan Varadarajan sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 48 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50 48
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

P. Rajan Varadarajan D-index placement in Business and Management in 2026 - data summary

  • The chart plots the discipline H-index (D-index) of all 3,017 Business and Management scientists ranked by Research.com in 2026, grouped into 60 ranges running from 30 to 89+ D-Index.
  • P. Rajan Varadarajan, a Business and Management scholar from Texas A&M University, records 48 D-Index - the 65th percentile of the discipline.
  • 65% of ranked Business and Management scientists score the same or lower than P. Rajan Varadarajan, and about 35% score higher.
  • The median of the discipline falls in the 42 D-Index range, and P. Rajan Varadarajan ranks above the median.
  • The most crowded range is 32 D-Index, holding 171 scientists (6% of the field).
  • 57% of the field sits in the lowest quarter of the value range (up to 44 D-Index), so the distribution is heavily right-skewed and high scores are rare.
  • The final bar has no upper bound: it groups every scientist with 89 D-Index or more, 96 scientists in all (3% of the field).

Overview

P. Rajan Varadarajan is affiliated with Texas A&M University in the United States. Their research contributions include studies situated within market competition and firm performance dynamics.

One of their recent papers is titled "An empirical investigation of the relationship between market share and the competitive market position of a firm." This work was published in 2023 by Scholarworks (University of Massachusetts Amherst) and has garnered citations reflecting engagement from the academic community.

  • An empirical investigation of the relationship between market share and the competitive market position of a firm., 2023, Scholarworks (University of Massachusetts Amherst)

The research of P. Rajan Varadarajan is represented within publication venues such as Scholarworks (University of Massachusetts Amherst), indicating a focus on disseminating findings through academic repositories.

  • Scholarworks (University of Massachusetts Amherst)

Best Publications

  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:

    P. Rajan Varadarajan;Anil Menon

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions:

    Sundar G. Bharadwaj;John Fahy;P. Rajan Varadarajan

  • Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

    Jeffrey S. Conant;Michael P. Mokwa;P. Rajan Varadarajan

  • First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions:

    Roger A. Kerin;P. Rajan Varadarajan;Robert A. Peterson

  • A Model of Marketing Knowledge use within Firms

    Anil Menon;P. Rajan Varadarajan

  • Strategic alliances: A synthesis of conceptual foundations

    P. Rajan Varadarajan;P. Rajan Varadarajan;Margaret H. Cunningham;Margaret H. Cunningham

  • Strategic Adaptability and Firm Performance: A Market-Contingent Perspective:

    Daryl O. McKee;P. Rajan Varadarajan;William M. Pride

  • Research on corporate diversification: A synthesis

    Unknown

  • Marketing strategy: An assessment of the state of the field and outlook

    P. Rajan Varadarajan;Satish Jayachandran

  • An Analysis of the Market Share-Profitability Relationship:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

    Unknown

  • Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing

    Valarie A. Zeithaml;P. “Rajan” Varadarajan;Carl P. Zeithaml

  • Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use:

    J. Chris White;P. Rajan Varadarajan;Peter A. Dacin

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • Marketing Strategy and the Internet: An Organizing Framework:

    P. Rajan Varadarajan;Manjit S. Yadav

  • Diversification and Performance: A Reexamination using A New Two-Dimensional Conceptualization of Diversity in Firms

    P. “Rajan” Varadarajan;Vasudevan Ramanujam

  • Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

    Unknown

  • The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy:

    Satish Jayachandran;Javier Gimeno;P. Rajan Varadarajan

  • Symbiotic Marketing Revisited

    P. “Rajan” Varadarajan;Daniel Rajaratnam

  • Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics

    Lisa C. Troy;David M. Szymanski;P. Rajan Varadarajan

  • Diversification and Measures of Performance: Additional Empirical Evidence

    Paulette Dubofsky;P. “Rajan” Varadarajan

  • Marketing’s contribution to strategy: The view from a different looking glass

    P. Rajan Varadarajan

  • Delineating the scope of corporate, business, and marketing strategy

    P.Rajan Varadarajan;Terry Clark

  • Journal of the Academy of Marketing Science, 2000 to 2003

    P. Rajan Varadarajan

Frequent Co-Authors

Sundar G. Bharadwaj
Sundar G. Bharadwaj University of Georgia
Robert A. Peterson
Robert A. Peterson The University of Texas at Austin
James W. Kolari
James W. Kolari Texas A&M University
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill
Ananthanarayanan Parasuraman
Ananthanarayanan Parasuraman University of Miami
Bernard J. Jaworski
Bernard J. Jaworski Claremont Graduate University
John Fahy
John Fahy University of Limerick

External Links

Personal website of P. Rajan Varadarajan Google Scholar page

If you think any of the details on this page are incorrect, let us know.

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Best Scientists Citing P. Rajan Varadarajan

Christian Homburg

Christian Homburg

University of Mannheim

Publications: 35

Roger J. Calantone

Roger J. Calantone

Michigan State University

Publications: 29

G. Tomas M. Hult

G. Tomas M. Hult

Michigan State University

Publications: 28

Stanley F. Slater

Stanley F. Slater

Colorado State University

Publications: 22

Neil A. Morgan

Neil A. Morgan

University of Wisconsin–Madison

Publications: 21

Sundar G. Bharadwaj

Sundar G. Bharadwaj

University of Georgia

Publications: 21

Jay Weerawardena

Jay Weerawardena

University of Queensland

Publications: 20

Robert E. Morgan

Robert E. Morgan

Cardiff University

Publications: 19

John A. Parnell

John A. Parnell

University of North Alabama

Publications: 19

Shelby D. Hunt

Shelby D. Hunt

Texas Tech University

Publications: 19

Adamantios Diamantopoulos

Adamantios Diamantopoulos

University of Vienna

Publications: 19

Cornelia Dröge

Cornelia Dröge

Michigan State University

Publications: 18

Constantine S. Katsikeas

Constantine S. Katsikeas

University of Leeds

Publications: 18

Felix T Mavondo

Felix T Mavondo

Monash University

Publications: 17

Gary Knight

Gary Knight

Willamette University

Publications: 17

S. Tamer Cavusgil

S. Tamer Cavusgil

Georgia State University

Publications: 17

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