World's Best Scientists 2026 revealed!
P. Rajan Varadarajan

P. Rajan Varadarajan

D-Index & Metrics

Business and Management

D-Index
48
Citations
24734
World Ranking
1074
National Ranking
470

P. Rajan Varadarajan publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where P. Rajan Varadarajan sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 86 publications — 17th percentile

17% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

P. Rajan Varadarajan D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where P. Rajan Varadarajan sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

P. Rajan Varadarajan is affiliated with Texas A&M University in the United States. Their research contributions include studies situated within market competition and firm performance dynamics.

One of their recent papers is titled "An empirical investigation of the relationship between market share and the competitive market position of a firm." This work was published in 2023 by Scholarworks (University of Massachusetts Amherst) and has garnered citations reflecting engagement from the academic community.

  • An empirical investigation of the relationship between market share and the competitive market position of a firm., 2023, Scholarworks (University of Massachusetts Amherst)

The research of P. Rajan Varadarajan is represented within publication venues such as Scholarworks (University of Massachusetts Amherst), indicating a focus on disseminating findings through academic repositories.

  • Scholarworks (University of Massachusetts Amherst)

Best Publications

  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy:

    P. Rajan Varadarajan;Anil Menon

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions:

    Sundar G. Bharadwaj;John Fahy;P. Rajan Varadarajan

  • Strategic types, distinctive marketing competencies and organizational performance: A multiple measures‐based study

    Jeffrey S. Conant;Michael P. Mokwa;P. Rajan Varadarajan

  • First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions:

    Roger A. Kerin;P. Rajan Varadarajan;Robert A. Peterson

  • A Model of Marketing Knowledge use within Firms

    Anil Menon;P. Rajan Varadarajan

  • Strategic alliances: A synthesis of conceptual foundations

    P. Rajan Varadarajan;P. Rajan Varadarajan;Margaret H. Cunningham;Margaret H. Cunningham

  • Strategic Adaptability and Firm Performance: A Market-Contingent Perspective:

    Daryl O. McKee;P. Rajan Varadarajan;William M. Pride

  • Research on corporate diversification: A synthesis

    Unknown

  • Marketing strategy: An assessment of the state of the field and outlook

    P. Rajan Varadarajan;Satish Jayachandran

  • An Analysis of the Market Share-Profitability Relationship:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

    Unknown

  • Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing

    Valarie A. Zeithaml;P. “Rajan” Varadarajan;Carl P. Zeithaml

  • Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use:

    J. Chris White;P. Rajan Varadarajan;Peter A. Dacin

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • Marketing Strategy and the Internet: An Organizing Framework:

    P. Rajan Varadarajan;Manjit S. Yadav

  • Diversification and Performance: A Reexamination using A New Two-Dimensional Conceptualization of Diversity in Firms

    P. “Rajan” Varadarajan;Vasudevan Ramanujam

  • Strategic Adaptability and Firm Performance: A Market-Contingent Perspective

    Unknown

  • The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy:

    Satish Jayachandran;Javier Gimeno;P. Rajan Varadarajan

  • Symbiotic Marketing Revisited

    P. “Rajan” Varadarajan;Daniel Rajaratnam

  • Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics

    Lisa C. Troy;David M. Szymanski;P. Rajan Varadarajan

  • Diversification and Measures of Performance: Additional Empirical Evidence

    Paulette Dubofsky;P. “Rajan” Varadarajan

  • Marketing’s contribution to strategy: The view from a different looking glass

    P. Rajan Varadarajan

  • Delineating the scope of corporate, business, and marketing strategy

    P.Rajan Varadarajan;Terry Clark

  • Journal of the Academy of Marketing Science, 2000 to 2003

    P. Rajan Varadarajan

Frequent Co-Authors

Sundar G. Bharadwaj
Sundar G. Bharadwaj University of Georgia
Robert A. Peterson
Robert A. Peterson The University of Texas at Austin
James W. Kolari
James W. Kolari Texas A&M University
Vijay Mahajan
Vijay Mahajan The University of Texas at Austin
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill
Ananthanarayanan Parasuraman
Ananthanarayanan Parasuraman University of Miami

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