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Sundar G. Bharadwaj

Sundar G. Bharadwaj

D-Index & Metrics

Business and Management

D-Index
31
Citations
14705
World Ranking
2711
National Ranking
1052

Research.com Recognitions

  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)
  • Fellow of the Institute for the Study of Business Markets (ISBM)

Overview

Sundar G. Bharadwaj is affiliated with the University of Georgia in the United States. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences, with a strong focus on Marketing and related subfields such as Sociology and Political Science, Plant Science, Food Science, and Accounting.

The scientist's work covers diverse topics including Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media, Organic Food and Agriculture, Sensory Analysis and Statistical Methods, Corporate Finance and Governance, Corporate Social Responsibility Reporting, and Financial Markets and Investment Strategies.

Frequent publication venues for Sundar G. Bharadwaj include:

  • Journal of Marketing
  • Journal of Public Policy & Marketing
  • Journal of Business Research
  • Journal of Interactive Marketing
  • Sage Journals Data

Coauthors who have collaborated regularly with the scientist include:

  • Omar Rodríguez-Vilá
  • Jeffrey R. Parker
  • Iman Paul
  • Ryan Hamilton
  • Myoung-Jin Chae

Selected recent publications by Sundar G. Bharadwaj are:

  • "Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction," 2021, Journal of Marketing
  • "How Product Type and Organic Label Structure Combine to Influence Consumers' Evaluations of Organic Foods," 2020, Journal of Public Policy & Marketing
  • "Real-time marketing messages and consumer engagement in social media," 2025, Journal of Business Research
  • "Mobile Content: Understanding Drivers of Engagement by Screen," 2024, Journal of Interactive Marketing
  • "Fit to Persuade: The Role of Source-Appeal Congruence in Cancer Screening Decisions," 2025, Journal of Marketing

The scientist has been recognized as a Fellow of the Institute for the Study of Business Markets (ISBM).

Best Publications

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions:

    Sundar G. Bharadwaj;John Fahy;P. Rajan Varadarajan

  • Information Technology Effects on Firm Performance as Measured by Tobin's q

    Anandhi S. Bharadwaj;Sundar G. Bharadwaj;Benn R. Konsynski

  • Rethinking Customer Solutions: From Product Bundles to Relational Processes

    Kapil R. Tuli;Ajay K. Kohli;Sundar G. Bharadwaj

  • Antecedents and Consequences of Marketing Strategy Making: A Model and a Test:

    Anil Menon;Sundar G. Bharadwaj;Phani Tej Adidam;Steven W. Edison

  • Making Innovation Happen in Organizations: Individual Creativity Mechanisms, Organizational Creativity Mechanisms or Both?

    Sundar Bharadwaj;Anil Menon

  • The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships

    Anil Menon;Sundar G. Bharadwaj;Roy Howell

  • An Analysis of the Market Share-Profitability Relationship:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions

    Unknown

  • The Performance Effects of Complementarities Between Information Systems, Marketing, Manufacturing, and Supply Chain Processes

    Sundar Bharadwaj;Anandhi Bharadwaj;Elliot Bendoly

  • Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation:

    David M. Szymanski;Sundar G. Bharadwaj;P. Rajan Varadarajan

  • Order of Entry and Business Performance: An Empirical Synthesis and Reexamination:

    David M. Szymanski;Lisa C. Troy;Sundar G. Bharadwaj

  • Customer Satisfaction and Stock Returns Risk

    Kapil R. Tuli;Sundar G. Bharadwaj

  • Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?:

    S. Cem Bahadir;Sundar G. Bharadwaj;Rajendra K. Srivastava

  • Business-to-Business Buying: Challenges and Opportunities

    Rajdeep Grewal;Gary L. Lilien;Sundar Bharadwaj;Pranav Jindal

  • The impact of brand quality on shareholder wealth

    Sundar G . Bharadwaj;Kapil R . Tuli;Andre Bonfrer

  • Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility

    Kapil R . Tuli;Sundar G . Bharadwaj;Ajay K . Kohli

  • Digitization of Selling Activity and Sales Force Performance: An Empirical Investigation:

    Devon S. Johnson;Sundar Bharadwaj

  • Does Innovation Mediate Firm Performance?: A Meta-Analysis of Determinants and Consequences of Organizational Innovation

    Leslie Harris Vincent;Sundar G. Bharadwaj;Goutam N. Challagalla

  • Complementary Drivers of New Product Development Performance: Cross‐Functional Coordination, Information System Capability, and Intelligence Quality

    Elliot Bendoly;Anandhi Bharadwaj;Sundar Bharadwaj

  • Asymmetric Roles of Advertising and Marketing Capability in Financial Returns to News: Turning Bad into Good and Good into Great:

    Guiyang Xiong;Sundar Bharadwaj

  • SOCIAL CAPITAL OF YOUNG TECHNOLOGY FIRMS AND THEIR IPO VALUES: THE COMPLEMENTARY ROLE OF RELEVANT ABSORPTIVE CAPACITY

    Guiyang Xiong;Sundar Bharadwaj

Frequent Co-Authors

P. Rajan Varadarajan
P. Rajan Varadarajan Texas A&M University
Werner Reinartz
Werner Reinartz University of Cologne
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Benn R. Konsynski
Benn R. Konsynski Emory University
Elliot Bendoly
Elliot Bendoly The Ohio State University
Ajay K. Kohli
Ajay K. Kohli Georgia Institute of Technology
David Hui
David Hui University of New Orleans
Kyong Yop Rhee
Kyong Yop Rhee Kyung Hee University
Soo-Jin Park
Soo-Jin Park Inha University

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