D-Index & Metrics Best Publications

Ajay K. Kohli

Georgia Institute of Technology
United States

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name Citations Publications World Ranking National Ranking

Business and Management D-index 34 Citations 42,974 73 World Ranking 1309 National Ranking 591

Research.com Recognitions

Awards & Achievements

2017 - Fellow of the American Marketing Association

2017 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

Marketing
Management
Sociology

Ajay K. Kohli mostly deals with Marketing, Market orientation, Market intelligence, Intelligence dissemination management and Knowledge management. Ajay K. Kohli interconnects Contingency approach, Affect and Power in the investigation of issues within Marketing. His Market orientation research is multidisciplinary, relying on both Meaning and Organizational learning.

His Market intelligence research is multidisciplinary, incorporating elements of Learning orientation and Customer orientation. His Learning orientation study combines topics in areas such as Construct and Subject. Ajay K. Kohli has researched Customer orientation in several fields, including Positive economics, Competitive intensity, Exploitative learning and Strategic orientation.

His most cited work include:

Market orientation: The construct, research propositions, and managerial implications. (6713 citations)
Market orientation: Antecedents and consequences (6370 citations)
Markor: A Measure of Market Orientation: (1849 citations)

What are the main themes of his work throughout his whole career to date?

His primary areas of investigation include Marketing, Knowledge management, Market orientation, Social psychology and Sociology. Ajay K. Kohli focuses mostly in the field of Marketing, narrowing it down to topics relating to Set and, in certain cases, Order. The study incorporates disciplines such as Conceptual framework, Status quo and Process in addition to Knowledge management.

Ajay K. Kohli performs integrative Market orientation and Intelligence dissemination management research in his work. The concepts of his Customer orientation study are interwoven with issues in Positive economics, Construct, Exploitative learning and Strategic orientation. Ajay K. Kohli combines subjects such as Competitive intensity and Subject with his study of Learning orientation.

He most often published in these fields:

Marketing (52.86%)
Knowledge management (15.71%)
Market orientation (15.71%)

What were the highlights of his more recent work (between 2016-2021)?

Marketing (52.86%)
Sociology (8.57%)
Set (7.14%)

In recent papers he was focusing on the following fields of study:

Ajay K. Kohli mainly investigates Marketing, Sociology, Set, Market orientation and Process management. Much of his study explores Marketing relationship to Value. His Sociology research includes elements of Development theory, Management science, Marketing theory, Grounded theory and Knowledge classification.

His Market orientation research integrates issues from Market intelligence and Public relations. His Process management research includes themes of Value and Value proposition. His research in Process intersects with topics in Adaptive behavior, Solution selling, Knowledge management and Personalization.

Between 2016 and 2021, his most popular works were:

A Theories-in-Use Approach to Building Marketing Theory (43 citations)
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience (33 citations)
The role of a solutions salesperson: Reducing uncertainty and fostering adaptiveness (30 citations)

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