World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
51
Citations
48423
World Ranking
893
National Ranking
382

Rohit Deshpandé publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Rohit Deshpandé sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 115 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 129 publications — 47th percentile

47% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Rohit Deshpandé D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Rohit Deshpandé sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 67 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 51 D-Index — 71st percentile

71% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Rohit Deshpandé is affiliated with Harvard University in the United States and conducts research primarily within the fields of Business, Management and Accounting as well as Economics, Econometrics and Finance.

The scientist's work covers several subfields including Business and International Management, Economics and Econometrics, Strategy and Management, and Management Science and Operations Research.

Recent research contributions include the following papers:

  • National customer orientation: a framework, propositions and agenda for future research, 2022, European Journal of Marketing
  • National customer orientation: an empirical test across 112 countries, 2023, Marketing Letters

These publications reflect a focus on customer orientation in national contexts, addressing both conceptual frameworks and large-scale empirical testing.

Research topics explored by Rohit Deshpandé encompass:

  • Innovation and Socioeconomic Development
  • COVID-19 Pandemic Impacts
  • Supply Chain Resilience and Risk Management
  • Innovation Diffusion and Forecasting

The scientist frequently collaborates with co-authors Ofer Mintz and Imran S. Currim, with multiple joint publications noted.

Research outputs have been published in venues such as the European Journal of Marketing and Marketing Letters, indicating engagement with marketing-focused academic audiences.

Best Publications

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

    Christine Moorman;Gerald Zaltman;Rohit Deshpande

  • Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis

    Rohit Deshpandé;John U. Farley;Frederick E. Webster

  • Factors affecting trust in market research relationships.

    Christine Moorman;Rohit Deshpandé;Gerald Zaltman

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    Unknown

  • Organizational Culture and Marketing: Defining the Research Agenda:

    Rohit Deshpande;Frederick E. Webster

  • Organizational Culture and Marketing: Defining the Research Agenda

    Unknown

  • Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

    Unknown

  • “Paradigms Lost”: On Theory and Method in Research in Marketing:

    Rohit Deshpande

  • Measuring Market Orientation: Generalization and Synthesis

    Rohit Deshpandé;Rohit Deshpandé;John U. Farley;John U. Farley

  • Factors Affecting the Use of Market Research Information: A Path Analysis:

    Rohit Deshpande;Gerald Zaltman

  • ORGANIZATIONAL CULTURE, MARKET ORIENTATION, INNOVATIVENESS, AND FIRM PERFORMANCE: AN INTERNATIONAL RESEARCH ODYSSEY

    Rohit Deshpandé;John U Farley;John U Farley

  • Factors Affecting Trust in Market Research Relationships

    Unknown

  • The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

    Rohit Deshpande;Wayne D. Hoyer;Naveen Donthu

  • Identity salience and the influence of differential activation of the social self-schema on advertising response.

    Mark R. Forehand;Rohit Deshpandé;Americus Reed Ii

  • Situational Ethnicity and Consumer Behavior

    Douglas M. Stayman;Rohit Deshpande

  • A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness:

    Rohit Deshpandé;Douglas M. Stayman

  • What We See Makes Us Who We Are: Priming Ethnic Self-Awareness and Advertising Response

    Mark R. Forehand;Rohit Deshpandé

  • Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms

    R. Deshpande;J. U. Farley

  • Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

    Sonya A. Grier;Rohit Deshpandé

  • Developing a market orientation

    Rohit Deshpande

  • "Paradigms Lost": On Theory and Method in Research in Marketing

    Unknown

  • Beyond Market Orientation: When Customers and Suppliers Disagree

    Christine Steinman;Rohit Deshpandé;John U. Farley;John U. Farley

  • Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms:

    Rohit Deshpandé;John U. Farley

  • Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales

    Rohit Deshpandé;John U. Farley

  • The Organizational Context of Market Research Use

    Rohit Deshpande

Frequent Co-Authors

John U. Farley
John U. Farley Dartmouth College
Gerald Zaltman
Gerald Zaltman Harvard University
Christine Moorman
Christine Moorman Duke University
Michael I. Norton
Michael I. Norton Harvard University
Alice M. Isen
Alice M. Isen Cornell University
Frederick E. Webster
Frederick E. Webster Dartmouth College
Brian Wansink
Brian Wansink Cornell University
Ajay K. Kohli
Ajay K. Kohli Georgia Institute of Technology
Kathleen D. Vohs
Kathleen D. Vohs University of Minnesota
Everett M. Rogers
Everett M. Rogers University of New Mexico

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