World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
51
Citations
48423
World Ranking
893
National Ranking
382

Overview

Rohit Deshpandé is affiliated with Harvard University in the United States and conducts research primarily within the fields of Business, Management and Accounting as well as Economics, Econometrics and Finance.

The scientist's work covers several subfields including Business and International Management, Economics and Econometrics, Strategy and Management, and Management Science and Operations Research.

Recent research contributions include the following papers:

  • National customer orientation: a framework, propositions and agenda for future research, 2022, European Journal of Marketing
  • National customer orientation: an empirical test across 112 countries, 2023, Marketing Letters

These publications reflect a focus on customer orientation in national contexts, addressing both conceptual frameworks and large-scale empirical testing.

Research topics explored by Rohit Deshpandé encompass:

  • Innovation and Socioeconomic Development
  • COVID-19 Pandemic Impacts
  • Supply Chain Resilience and Risk Management
  • Innovation Diffusion and Forecasting

The scientist frequently collaborates with co-authors Ofer Mintz and Imran S. Currim, with multiple joint publications noted.

Research outputs have been published in venues such as the European Journal of Marketing and Marketing Letters, indicating engagement with marketing-focused academic audiences.

Best Publications

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

    Christine Moorman;Gerald Zaltman;Rohit Deshpande

  • Corporate culture, customer orientation, and innovativeness in Japanese firms : a quadrad analysis

    Rohit Deshpandé;John U. Farley;Frederick E. Webster

  • Factors affecting trust in market research relationships.

    Christine Moorman;Rohit Deshpandé;Gerald Zaltman

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    Unknown

  • Organizational Culture and Marketing: Defining the Research Agenda:

    Rohit Deshpande;Frederick E. Webster

  • Organizational Culture and Marketing: Defining the Research Agenda

    Unknown

  • Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

    Unknown

  • “Paradigms Lost”: On Theory and Method in Research in Marketing:

    Rohit Deshpande

  • Measuring Market Orientation: Generalization and Synthesis

    Rohit Deshpandé;Rohit Deshpandé;John U. Farley;John U. Farley

  • Factors Affecting the Use of Market Research Information: A Path Analysis:

    Rohit Deshpande;Gerald Zaltman

  • ORGANIZATIONAL CULTURE, MARKET ORIENTATION, INNOVATIVENESS, AND FIRM PERFORMANCE: AN INTERNATIONAL RESEARCH ODYSSEY

    Rohit Deshpandé;John U Farley;John U Farley

  • Factors Affecting Trust in Market Research Relationships

    Unknown

  • The Intensity of Ethnic Affiliation: A Study of the Sociology of Hispanic Consumption

    Rohit Deshpande;Wayne D. Hoyer;Naveen Donthu

  • Identity salience and the influence of differential activation of the social self-schema on advertising response.

    Mark R. Forehand;Rohit Deshpandé;Americus Reed Ii

  • Situational Ethnicity and Consumer Behavior

    Douglas M. Stayman;Rohit Deshpande

  • A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness:

    Rohit Deshpandé;Douglas M. Stayman

  • What We See Makes Us Who We Are: Priming Ethnic Self-Awareness and Advertising Response

    Mark R. Forehand;Rohit Deshpandé

  • Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms

    R. Deshpande;J. U. Farley

  • Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion

    Sonya A. Grier;Rohit Deshpandé

  • Developing a market orientation

    Rohit Deshpande

  • "Paradigms Lost": On Theory and Method in Research in Marketing

    Unknown

  • Beyond Market Orientation: When Customers and Suppliers Disagree

    Christine Steinman;Rohit Deshpandé;John U. Farley;John U. Farley

  • Executive Insights: Corporate Culture and Market Orientation: Comparing Indian and Japanese Firms:

    Rohit Deshpandé;John U. Farley

  • Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales

    Rohit Deshpandé;John U. Farley

  • The Organizational Context of Market Research Use

    Rohit Deshpande

Frequent Co-Authors

John U. Farley
John U. Farley Dartmouth College
Gerald Zaltman
Gerald Zaltman Harvard University
Christine Moorman
Christine Moorman Duke University
Michael I. Norton
Michael I. Norton Harvard University
Alice M. Isen
Alice M. Isen Cornell University
Frederick E. Webster
Frederick E. Webster Dartmouth College
Brian Wansink
Brian Wansink Cornell University
Ajay K. Kohli
Ajay K. Kohli Georgia Institute of Technology
Kathleen D. Vohs
Kathleen D. Vohs University of Minnesota
Everett M. Rogers
Everett M. Rogers University of New Mexico

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