World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
50
Citations
43919
World Ranking
954
National Ranking
409

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 1989 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Gerald Zaltman is affiliated with Harvard University in the United States. Their research collaborations have included work with Robert Duncan and Jonny Holbek, reflecting a network of frequent coauthors within their academic contributions.

Throughout their career, Zaltman has been recognized by professional bodies in the field of marketing. The awards they have received include the Fellow of the American Marketing Association in 2015 and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 1989.

Zaltman's academic output extends to various publication venues and research topics, although specific works, topics, and publication venues beyond coauthorship are not detailed here. The data does not specify a catalog of recent papers or main and subfields of study explicitly, limiting further description of their research specialization.

Their documented professional recognition and association with Harvard University mark their position within academic circles focused on marketing education and research. The list of frequent coauthors offers insight into some of the direct academic collaborations in their career.

Best Publications

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

    Christine Moorman;Gerald Zaltman;Rohit Deshpande

  • Innovations and Organizations

    Gerald Zaltman;Robert Duncan;Jonny Holbek

  • Factors affecting trust in market research relationships.

    Christine Moorman;Rohit Deshpandé;Gerald Zaltman

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    Unknown

  • Social Marketing: An Approach to Planned Social Change

    Philip Kotler;Gerald Zaltman

  • Social marketing: an approach to planned social change.

    Philip Kotler;Gerald Zaltman

  • How Customers Think: Essential Insights into the Mind of the Market

    Gerald Zaltman

  • Strategies for planned change

    Gerald. Zaltman;Robert Duncan

  • Social Marketing: An Approach to Planned Social Change

    Unknown

  • Rethinking Market Research: Putting People Back In:

    Gerald Zaltman

  • Seeing the Voice of the Customer: Metaphor-based Advertising Research

    Gerald Zaltman;Robin Higie Coulter

  • Factors Affecting the Use of Market Research Information: A Path Analysis:

    Rohit Deshpande;Gerald Zaltman

  • Factors Affecting Trust in Market Research Relationships

    Unknown

  • Consumer Behavior: Basic Findings and Management Implications

    Gerald Zaltman;Melanie Wallendorf

  • Review of marketing

    Gerald Zaltman;Thomas V. Bonoma

  • Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

    Gerald Zaltman;Lindsay H. Zaltman

  • Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

    Robin A. Coulter;Gerald Zaltman;Keith S. Coulter

  • A Theories-in-Use Approach to Building Marketing Theory

    Valarie A. Zeithaml;Bernard J. Jaworski;Ajay K. Kohli;Kapil R. Tuli

  • Theory construction in marketing : some thoughts on thinking

    Raymond P. Fisk;Gerald Zaltman;Karen LeMasters;Michael Heffring

  • Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

    Vincent P. Barabba;Gerald Zaltman

  • Innovation and Organizations.

    Jerald Hage;Gerald Zaltman;Robert Duncan;Jonny Holbek

  • Influence Strategies in Buying Centers

    R. Venkatesh;Ajay K. Kohli;Gerald Zaltman

  • Dynamic Educational Change: Models, Strategies, Tactics, and Management

    Gerald Zaltman;David H. Florio;Linda A. Sikorski

  • Strategies for Planned Change.

    Peter Clark;Gerald Zaltman;Robert Duncan

Frequent Co-Authors

Rohit Deshpandé
Rohit Deshpandé Harvard University
Christine Moorman
Christine Moorman Duke University
Philip Kotler
Philip Kotler Northwestern University
Ajay K. Kohli
Ajay K. Kohli Georgia Institute of Technology
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Jerald Hage
Jerald Hage University of Maryland, College Park
Ilan Vertinsky
Ilan Vertinsky University of British Columbia
Fred W. Mast
Fred W. Mast University of Bern
Harrison M. Trice
Harrison M. Trice Cornell University
Peter U. Clark
Peter U. Clark Oregon State University

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