World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
50
Citations
43919
World Ranking
954
National Ranking
410

Gerald Zaltman publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Gerald Zaltman sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 145 publications — 55th percentile

55% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Gerald Zaltman D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Gerald Zaltman sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 50 D-Index — 68th percentile

68% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

  • 2015 - Fellow of the American Marketing Association
  • 1989 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

Gerald Zaltman is affiliated with Harvard University in the United States. Their research collaborations have included work with Robert Duncan and Jonny Holbek, reflecting a network of frequent coauthors within their academic contributions.

Throughout their career, Zaltman has been recognized by professional bodies in the field of marketing. The awards they have received include the Fellow of the American Marketing Association in 2015 and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 1989.

Zaltman's academic output extends to various publication venues and research topics, although specific works, topics, and publication venues beyond coauthorship are not detailed here. The data does not specify a catalog of recent papers or main and subfields of study explicitly, limiting further description of their research specialization.

Their documented professional recognition and association with Harvard University mark their position within academic circles focused on marketing education and research. The list of frequent coauthors offers insight into some of the direct academic collaborations in their career.

Best Publications

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

    Christine Moorman;Gerald Zaltman;Rohit Deshpande

  • Innovations and Organizations

    Gerald Zaltman;Robert Duncan;Jonny Holbek

  • Factors affecting trust in market research relationships.

    Christine Moorman;Rohit Deshpandé;Gerald Zaltman

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    Unknown

  • Social Marketing: An Approach to Planned Social Change

    Philip Kotler;Gerald Zaltman

  • Social marketing: an approach to planned social change.

    Philip Kotler;Gerald Zaltman

  • How Customers Think: Essential Insights into the Mind of the Market

    Gerald Zaltman

  • Strategies for planned change

    Gerald. Zaltman;Robert Duncan

  • Social Marketing: An Approach to Planned Social Change

    Unknown

  • Rethinking Market Research: Putting People Back In:

    Gerald Zaltman

  • Seeing the Voice of the Customer: Metaphor-based Advertising Research

    Gerald Zaltman;Robin Higie Coulter

  • Factors Affecting the Use of Market Research Information: A Path Analysis:

    Rohit Deshpande;Gerald Zaltman

  • Factors Affecting Trust in Market Research Relationships

    Unknown

  • Consumer Behavior: Basic Findings and Management Implications

    Gerald Zaltman;Melanie Wallendorf

  • Review of marketing

    Gerald Zaltman;Thomas V. Bonoma

  • Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

    Gerald Zaltman;Lindsay H. Zaltman

  • Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

    Robin A. Coulter;Gerald Zaltman;Keith S. Coulter

  • A Theories-in-Use Approach to Building Marketing Theory

    Valarie A. Zeithaml;Bernard J. Jaworski;Ajay K. Kohli;Kapil R. Tuli

  • Theory construction in marketing : some thoughts on thinking

    Raymond P. Fisk;Gerald Zaltman;Karen LeMasters;Michael Heffring

  • Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

    Vincent P. Barabba;Gerald Zaltman

  • Innovation and Organizations.

    Jerald Hage;Gerald Zaltman;Robert Duncan;Jonny Holbek

  • Influence Strategies in Buying Centers

    R. Venkatesh;Ajay K. Kohli;Gerald Zaltman

  • Dynamic Educational Change: Models, Strategies, Tactics, and Management

    Gerald Zaltman;David H. Florio;Linda A. Sikorski

  • Strategies for Planned Change.

    Peter Clark;Gerald Zaltman;Robert Duncan

Frequent Co-Authors

Rohit Deshpandé
Rohit Deshpandé Harvard University
Christine Moorman
Christine Moorman Duke University
Philip Kotler
Philip Kotler Northwestern University
Ajay K. Kohli
Ajay K. Kohli Georgia Institute of Technology
Ilan Vertinsky
Ilan Vertinsky University of British Columbia
Fred W. Mast
Fred W. Mast University of Bern
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Jerald Hage
Jerald Hage University of Maryland, College Park
Robin A. Coulter
Robin A. Coulter University of Connecticut
Peter U. Clark
Peter U. Clark Oregon State University

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