2015 - Fellow of the American Marketing Association
1989 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
Gerald Zaltman mainly focuses on Marketing, Market research, Consumer research, Metaphor and Public relations. His Marketing study frequently draws connections to adjacent fields such as Advertising. His Market research study frequently intersects with other fields, such as Elicitation technique.
His studies deal with areas such as Interpersonal interaction, Relationship commitment and Dynamics as well as Consumer research. The study incorporates disciplines such as Academic rigor, Competitor analysis and Consumer behaviour in addition to Metaphor. His Public relations study incorporates themes from Marketing management, Digital marketing, Brand trust, Marketing strategy and Quantitative marketing research.
Gerald Zaltman mainly investigates Marketing, Consumer behaviour, Public relations, Advertising and Market research. In general Marketing, his work in Marketing research, Marketing management and Marketing strategy is often linked to Primer linking many areas of study. His research in Marketing management intersects with topics in Digital marketing, Marketing mix and Social marketing.
He interconnects Private sector, Perception and Social engagement in the investigation of issues within Public relations. In his study, Advertising research is strongly linked to Metaphor, which falls under the umbrella field of Advertising. His Market research research includes themes of Consumer research and Competitive advantage.
His main research concerns Advertising, Marketing, Market research, Marketing research and Consumer behaviour. In his research, Gerald Zaltman undertakes multidisciplinary study on Marketing and Development theory. The various areas that he examines in his Market research study include Brand equity, Transparency, Competitive advantage and Neuromarketing.
The Marketing research study combines topics in areas such as Marketing mix, Public relations, Unconscious mind, Customer satisfaction and Focus group. His Public relations research integrates issues from Marketing management, Digital marketing, Advertising campaign, Marketing science and Feeling. As part of his studies on Consumer behaviour, Gerald Zaltman frequently links adjacent subjects like Marketing strategy.
Gerald Zaltman spends much of his time researching Marketing, Development theory, Advertising, Marketing research and Scholarship. He has researched Marketing in several fields, including Public relations and Unconscious mind. Gerald Zaltman integrates many fields, such as Development theory, Management science, Marketing theory and Grounded theory, in his works.
The concepts of his Advertising study are interwoven with issues in Customer satisfaction, Feeling and Marketing strategy. His Marketing research study integrates concerns from other disciplines, such as Market research, Best practice, Behavioural sciences, Neuromarketing and Transparency. Scholarship is closely attributed to Imagination in his research.
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Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:
Christine Moorman;Gerald Zaltman;Rohit Deshpande.
Innovations and Organizations
Gerald Zaltman;Robert Duncan;Jonny Holbek.
Factors affecting trust in market research relationships.
Christine Moorman;Rohit Deshpandé;Gerald Zaltman.
Social Marketing: An Approach to Planned Social Change
Philip Kotler;Gerald Zaltman.
How Customers Think: Essential Insights into the Mind of the Market
Strategies for planned change
Gerald. Zaltman;Robert Duncan.
Rethinking Market Research: Putting People Back In:
Seeing the Voice of the Customer: Metaphor-based Advertising Research
Gerald Zaltman;Robin Higie Coulter.
Factors Affecting the Use of Market Research Information: A Path Analysis:
Rohit Deshpande;Gerald Zaltman.
Consumer Behavior: Basic Findings and Management Implications
Gerald Zaltman;Melanie Wallendorf.
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