What is he best known for?
The fields of study he is best known for:
- Social science
- Marketing
- Law
Gerald Zaltman mainly focuses on Marketing, Market research, Consumer research, Metaphor and Public relations.
His Marketing study frequently draws connections to adjacent fields such as Advertising.
His Market research study frequently intersects with other fields, such as Elicitation technique.
His studies deal with areas such as Interpersonal interaction, Relationship commitment and Dynamics as well as Consumer research.
The study incorporates disciplines such as Academic rigor, Competitor analysis and Consumer behaviour in addition to Metaphor.
His Public relations study incorporates themes from Marketing management, Digital marketing, Brand trust, Marketing strategy and Quantitative marketing research.
His most cited work include:
- Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations: (3483 citations)
- Factors affecting trust in market research relationships. (2757 citations)
- Innovations and Organizations (1847 citations)
What are the main themes of his work throughout his whole career to date?
Gerald Zaltman mainly investigates Marketing, Consumer behaviour, Public relations, Advertising and Market research.
In general Marketing, his work in Marketing research, Marketing management and Marketing strategy is often linked to Primer linking many areas of study.
His research in Marketing management intersects with topics in Digital marketing, Marketing mix and Social marketing.
He interconnects Private sector, Perception and Social engagement in the investigation of issues within Public relations.
In his study, Advertising research is strongly linked to Metaphor, which falls under the umbrella field of Advertising.
His Market research research includes themes of Consumer research and Competitive advantage.
He most often published in these fields:
- Marketing (44.63%)
- Consumer behaviour (17.36%)
- Public relations (16.53%)
What were the highlights of his more recent work (between 2006-2020)?
- Advertising (14.05%)
- Marketing (44.63%)
- Market research (11.57%)
In recent papers he was focusing on the following fields of study:
His main research concerns Advertising, Marketing, Market research, Marketing research and Consumer behaviour.
In his research, Gerald Zaltman undertakes multidisciplinary study on Marketing and Development theory.
The various areas that he examines in his Market research study include Brand equity, Transparency, Competitive advantage and Neuromarketing.
The Marketing research study combines topics in areas such as Marketing mix, Public relations, Unconscious mind, Customer satisfaction and Focus group.
His Public relations research integrates issues from Marketing management, Digital marketing, Advertising campaign, Marketing science and Feeling.
As part of his studies on Consumer behaviour, Gerald Zaltman frequently links adjacent subjects like Marketing strategy.
Between 2006 and 2020, his most popular works were:
- Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (125 citations)
- A Theories-in-Use Approach to Building Marketing Theory (43 citations)
- Marketing’s forthcoming Age of imagination (18 citations)
In his most recent research, the most cited papers focused on:
- Social science
- Marketing
- Law
Gerald Zaltman spends much of his time researching Marketing, Development theory, Advertising, Marketing research and Scholarship.
He has researched Marketing in several fields, including Public relations and Unconscious mind.
Gerald Zaltman integrates many fields, such as Development theory, Management science, Marketing theory and Grounded theory, in his works.
The concepts of his Advertising study are interwoven with issues in Customer satisfaction, Feeling and Marketing strategy.
His Marketing research study integrates concerns from other disciplines, such as Market research, Best practice, Behavioural sciences, Neuromarketing and Transparency.
Scholarship is closely attributed to Imagination in his research.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
