2015 - Fellow of the American Marketing Association
1989 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association
1985 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
His main research concerns Marketing, Marketing management, Marketing research, Marketing strategy and Public relations. In his study, which falls under the umbrella issue of Marketing, Database marketing is strongly linked to Advertising. His Marketing management research includes themes of Orientation, Multidisciplinary approach, Knowledge management and Nonprofit organization.
His biological study spans a wide range of topics, including Marketing science, Relationship marketing, Digital marketing and Action. His research in Digital marketing intersects with topics in Media management, Market segmentation, Systems analysis, Focus group and Market environment. Philip Kotler focuses mostly in the field of Public relations, narrowing it down to topics relating to Globalization and, in certain cases, Sophistication, Prosperity and Competition.
Marketing, Marketing management, Public relations, Marketing research and Marketing mix are his primary areas of study. His Marketing study frequently involves adjacent topics like Advertising. The study of Marketing management is intertwined with the study of Digital marketing in a number of ways.
Philip Kotler frequently studies issues relating to Public Sector Marketing and Public relations.
Philip Kotler mainly focuses on Marketing, Marketing management, Public relations, Digitization and Marketing mix. Philip Kotler studied Marketing and Value that intersect with Architecture. The concepts of his Marketing management study are interwoven with issues in Marketing research and Digital marketing.
Digital marketing is a primary field of his research addressed under Advertising. He is interested in Social responsibility, which is a field of Public relations. Return on marketing investment and Relationship marketing are commonly linked in his work.
His scientific interests lie mostly in Marketing, Marketing management, Marketing science, Marketing research and Public relations. Much of his study explores Marketing relationship to Digitization. Philip Kotler conducts interdisciplinary study in the fields of Marketing management and Horizon through his research.
His Marketing science study integrates concerns from other disciplines, such as Knowledge management and Business marketing. His primary area of study in Marketing research is in the field of Return on marketing investment. The study incorporates disciplines such as Market share, Public sector, Product and Deed in addition to Public relations.
This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.
Country as brand, product, and beyond: A place marketing and brand management perspective
Philip Kotler;David Gertner.
Journal of Brand Management (2002)
Principles of Marketing
Philip T. Kotler;Gary Armstrong.
Administração de Marketing
Fundamentos de marketing
Philip Kotler;Gary Armstrong;Lourdes Amador Araujo;Leticia Esther Pineda Ayala.
Marketing Management; A South Asian Perspective
Marketing management: analysis. planning. implementation and control
Dirección de marketing
Kevin Lane Keller;Philip Kotler.
Princípios de Marketing
Philip Kotler;Gary Armstrong.
Prinsip Prinsip Pemasaran
Philip Kotler;Gary Armstrong.
Atmospherics as a Marketing Tool
Journal of Retailing (1974)
Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.
If you think any of the details on this page are incorrect, let us know.
We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below: