What is he best known for?
The fields of study he is best known for:
His main research concerns Marketing, Marketing management, Marketing research, Marketing strategy and Public relations.
In his study, which falls under the umbrella issue of Marketing, Database marketing is strongly linked to Advertising.
His Marketing management research includes themes of Orientation, Multidisciplinary approach, Knowledge management and Nonprofit organization.
His biological study spans a wide range of topics, including Marketing science, Relationship marketing, Digital marketing and Action.
His research in Digital marketing intersects with topics in Media management, Market segmentation, Systems analysis, Focus group and Market environment.
Philip Kotler focuses mostly in the field of Public relations, narrowing it down to topics relating to Globalization and, in certain cases, Sophistication, Prosperity and Competition.
His most cited work include:
- Principles of Marketing (5968 citations)
- Marketing management: analysis. planning. implementation and control (5230 citations)
- Atmospherics as a Marketing Tool (1819 citations)
What are the main themes of his work throughout his whole career to date?
Marketing, Marketing management, Public relations, Marketing research and Marketing mix are his primary areas of study.
His Marketing study frequently involves adjacent topics like Advertising.
The study of Marketing management is intertwined with the study of Digital marketing in a number of ways.
Philip Kotler frequently studies issues relating to Public Sector Marketing and Public relations.
He most often published in these fields:
- Marketing (53.11%)
- Marketing management (23.92%)
- Public relations (14.69%)
What were the highlights of his more recent work (between 2011-2021)?
- Marketing (53.11%)
- Marketing management (23.92%)
- Public relations (14.69%)
In recent papers he was focusing on the following fields of study:
Philip Kotler mainly focuses on Marketing, Marketing management, Public relations, Digitization and Marketing mix.
Philip Kotler studied Marketing and Value that intersect with Architecture.
The concepts of his Marketing management study are interwoven with issues in Marketing research and Digital marketing.
Digital marketing is a primary field of his research addressed under Advertising.
He is interested in Social responsibility, which is a field of Public relations.
Return on marketing investment and Relationship marketing are commonly linked in his work.
Between 2011 and 2021, his most popular works were:
- Marketing Management 14th ed (421 citations)
- Dirección de marketing (342 citations)
- Frontiers of the marketing paradigm in the third millennium (239 citations)
In his most recent research, the most cited papers focused on:
His scientific interests lie mostly in Marketing, Marketing management, Marketing science, Marketing research and Public relations.
Much of his study explores Marketing relationship to Digitization.
Philip Kotler conducts interdisciplinary study in the fields of Marketing management and Horizon through his research.
His Marketing science study integrates concerns from other disciplines, such as Knowledge management and Business marketing.
His primary area of study in Marketing research is in the field of Return on marketing investment.
The study incorporates disciplines such as Market share, Public sector, Product and Deed in addition to Public relations.
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