H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 106 Citations 307,651 311 World Ranking 7 National Ranking 6

Research.com Recognitions

Awards & Achievements

2015 - Fellow of the American Marketing Association

1989 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association

1985 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Law
  • Management

His main research concerns Marketing, Marketing management, Marketing research, Marketing strategy and Public relations. In his study, which falls under the umbrella issue of Marketing, Database marketing is strongly linked to Advertising. His Marketing management research includes themes of Orientation, Multidisciplinary approach, Knowledge management and Nonprofit organization.

His biological study spans a wide range of topics, including Marketing science, Relationship marketing, Digital marketing and Action. His research in Digital marketing intersects with topics in Media management, Market segmentation, Systems analysis, Focus group and Market environment. Philip Kotler focuses mostly in the field of Public relations, narrowing it down to topics relating to Globalization and, in certain cases, Sophistication, Prosperity and Competition.

His most cited work include:

  • Principles of Marketing (5968 citations)
  • Marketing management: analysis. planning. implementation and control (5230 citations)
  • Atmospherics as a Marketing Tool (1819 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Marketing management, Public relations, Marketing research and Marketing mix are his primary areas of study. His Marketing study frequently involves adjacent topics like Advertising. The study of Marketing management is intertwined with the study of Digital marketing in a number of ways.

Philip Kotler frequently studies issues relating to Public Sector Marketing and Public relations.

He most often published in these fields:

  • Marketing (53.11%)
  • Marketing management (23.92%)
  • Public relations (14.69%)

What were the highlights of his more recent work (between 2011-2021)?

  • Marketing (53.11%)
  • Marketing management (23.92%)
  • Public relations (14.69%)

In recent papers he was focusing on the following fields of study:

Philip Kotler mainly focuses on Marketing, Marketing management, Public relations, Digitization and Marketing mix. Philip Kotler studied Marketing and Value that intersect with Architecture. The concepts of his Marketing management study are interwoven with issues in Marketing research and Digital marketing.

Digital marketing is a primary field of his research addressed under Advertising. He is interested in Social responsibility, which is a field of Public relations. Return on marketing investment and Relationship marketing are commonly linked in his work.

Between 2011 and 2021, his most popular works were:

  • Marketing Management 14th ed (421 citations)
  • Dirección de marketing (342 citations)
  • Frontiers of the marketing paradigm in the third millennium (239 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Law
  • Management

His scientific interests lie mostly in Marketing, Marketing management, Marketing science, Marketing research and Public relations. Much of his study explores Marketing relationship to Digitization. Philip Kotler conducts interdisciplinary study in the fields of Marketing management and Horizon through his research.

His Marketing science study integrates concerns from other disciplines, such as Knowledge management and Business marketing. His primary area of study in Marketing research is in the field of Return on marketing investment. The study incorporates disciplines such as Market share, Public sector, Product and Deed in addition to Public relations.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Country as brand, product, and beyond: A place marketing and brand management perspective

Philip Kotler;David Gertner.
Journal of Brand Management (2002)

68587 Citations

Principles of Marketing

Philip T. Kotler;Gary Armstrong.
(1972)

32477 Citations

Administração de Marketing

Philip Kotler.
(2000)

20402 Citations

Fundamentos de marketing

Philip Kotler;Gary Armstrong;Lourdes Amador Araujo;Leticia Esther Pineda Ayala.
(2013)

11424 Citations

Marketing Management; A South Asian Perspective

Philip Kotler.
(2007)

10685 Citations

Marketing management: analysis. planning. implementation and control

Philip Kotler.
(2000)

8299 Citations

Dirección de marketing

Kevin Lane Keller;Philip Kotler.
(2012)

5553 Citations

Princípios de Marketing

Philip Kotler;Gary Armstrong.
(2007)

5055 Citations

Prinsip Prinsip Pemasaran

Philip Kotler;Gary Armstrong.
(2006)

4816 Citations

Atmospherics as a Marketing Tool

Philip Kotler.
Journal of Retailing (1974)

4761 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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