Philip Kotler

Philip Kotler is affiliated with Northwestern University in the United States and has contributed extensively to the fields of business, management, and social sciences. Their research primarily focuses on marketing and strategy, encompassing topics such as service and product innovation, business strategies and innovation, digital marketing and social media, as well as innovation and socioeconomic development.

The scientist's work includes a diverse range of publication venues, featuring articles in the Journal of Business Strategy, Journal of Creating Value, Journal of Business Research, Social Marketing Quarterly, and Marketing Strategy Journal.

• Metaverse - the new marketing universe (2022), Journal of Business Strategy
• Marketing and Value Creation (2020), Journal of Creating Value
• Distributed marketing networks: The fourth industrial revolution (2022), Journal of Business Research
• The Battle between Commercial Marketing and Social Marketing (2022), Social Marketing Quarterly
• A market management approach to transformative business operations (2024), Marketing Strategy Journal

Frequent co-authors include Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj, and V. Kumar. Collaboration with these researchers has been repeated across multiple publications, indicating long-term scholarly partnerships.

• Waldemar Pfoertsch
• Uwe Sponholz
• Kejsi Sulaj
• V. Kumar

Philip Kotler's book publications cover a variety of marketing topics published by different houses. Notable publishers include Business Cases Review, Pearson Education Limited eBooks, Palgrave executive essentials, World Scientific, and eBooks. Titles from these publishers include "H2H Marketing" (2023), "An Instructor's Manual to H2H Marketing Case Studies" (2024), "Marketing Management (15th Global Edition)" (2021), "Transformative Marketing" (2024), "MarkPlus Inc" (2020), and "4.0: 10" (2020).

• H2H Marketing (2023)
• An Instructor's Manual to H2H Marketing Case Studies (2024)
• Marketing Management (15th Global Edition) (2021)
• Transformative Marketing (2024)
• MarkPlus Inc (2020)
• 4.0: 10 (2020)

The scientist's main subfields include marketing, strategy and management, sociology and political science, business and international management, and management of technology and innovation. Their research topics and contributions span areas such as marketing and advertising strategies, consumer behavior in brand consumption and identification, and digital innovation in industries.

Philip Kotler has received recognition in the form of awards like the Fellow of the American Marketing Association in 2015, the Charles Coolidge Parlin Marketing Research Award from the American Marketing Association in 1989, and the AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award from the American Marketing Association in 1985.