What is he best known for?
The fields of study he is best known for:
- Marketing
- Project management
- Marketing management
Gary Armstrong mostly deals with Marketing, Marketing management, Business marketing, Marketing research and Public relations.
When carried out as part of a general Business marketing research project, his work on Business-to-government is frequently linked to work in Globalization, therefore connecting diverse disciplines of study.
His research in Marketing research intersects with topics in Marketing strategy and Relationship marketing.
His most cited work include:
- Principles of Marketing (5968 citations)
- Marketing: An Introduction (726 citations)
- Marketing:podręcznik europejski (364 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, Marketing management, Marketing research, Marketing mix and Social science.
His work in the fields of Marketing, such as New business development, intersects with other areas such as Public relations, Perspective, Business rule and Business value.
His study of Relationship marketing is a part of Marketing management.
His Marketing research study integrates concerns from other disciplines, such as Marketing science and Digital marketing.
His research brings together the fields of Advertising and Marketing mix.
His work on Quantitative marketing research, Public Sector Marketing and Business-to-government is typically connected to Marketing ethics and Globalization as part of general Business marketing study, connecting several disciplines of science.
He most often published in these fields:
- Marketing (45.31%)
- Marketing management (17.19%)
- Marketing research (14.06%)
What were the highlights of his more recent work (between 2012-2021)?
- Marketing (45.31%)
- Business administration (3.12%)
- Library science (1.56%)
In recent papers he was focusing on the following fields of study:
His primary scientific interests are in Marketing, Business administration, Library science, Marketing management and Operations research.
His Operations research research incorporates a variety of disciplines, including Horizon and Mathematical economics.
Between 2012 and 2021, his most popular works were:
- Fundamentos de marketing (181 citations)
- Principles of marketing 17th ed. (28 citations)
- Principles of Marketing, 15th Edition (24 citations)
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