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D-Index & Metrics

Social Sciences and Humanities

D-Index
39
Citations
7952
World Ranking
5593
National Ranking
2648

Overview

J. Craig Andrews is a researcher affiliated with Marquette University in the United States. Their work spans multiple fields of study, with a focus on Medicine, Social Sciences, and Business, Management and Accounting. Within these broader domains, Andrews concentrates on subfields including Marketing, Public Health, Environmental and Occupational Health, Physiology, Sociology and Political Science, and Education.

Andrews' research primarily covers topics related to consumer behavior, public health, and digital privacy. Key areas of work include:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Attitudes and Food Labeling
  • Smoking Behavior and Cessation
  • Behavioral Health and Interventions
  • Privacy, Security, and Data Protection
  • Child Development and Digital Technology
  • Consumer Packaging Perceptions and Trends

Their recent published papers exhibit these themes through various studies. Significant publications include:

  • "What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels" (2021), published in Journal of Business Research
  • "What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers" (2021), published in Journal of Public Policy & Marketing
  • "Helping Youth Navigate Privacy Protection: Developing and Testing the Children's Online Privacy Scale" (2023), published in Journal of Public Policy & Marketing

Andrews has also been involved in work alongside frequent co-authors such as Richard G. Netemeyer, Jeremy Kees, Scot Burton, Kristen Walker, and Gregory T. Gundlach. These collaborations have contributed to studies in marketing, consumer health, and public policy.

Their publications appear in several respected journals, with multiple papers in the Journal of Public Policy & Marketing, as well as contributions to the Journal of Business Research, Journal of Consumer Affairs, Journal of Business Ethics, and International Journal of Gynecology & Obstetrics.

Best Publications

  • A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Research

    J. Craig Andrews;Srinivas Durvasula;Syed H. Akhter

  • Consumer Generalization of Nutrient Content Claims in Advertising

    J. Craig Andrews;Richard G. Netemeyer;Scot Burton

  • Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles

    Srinivas Durvasula;Steven Lysonski;J. Craig Andrews

  • Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising

    J. Craig Andrews;Terence A. Shimp

  • Assessing the Cross-national Applicability of Consumer Behavior Models: A Model of Attitude toward Advertising in General

    Srinivas Durvasula;J. Craig Andrews;Steven Lysonski;Richard G. Netemeyer

  • A Cross-Cultural Comparison of Consumer Ethnocentrism in the United States and Russia

    Srinivas Durvasula;J. Craig Andrews;Richard G. Netemeyer

  • The Dimensionality of Beliefs toward Advertising in General

    J. Craig Andrews

  • Understanding how graphic pictorial warnings work on cigarette packaging.

    Jeremy Kees;Scot Burton;J. Craig Andrews;John Kozup

  • The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations:

    Scott B. Keller;Mike Landry;Jeanne Olson;Anne M. Velliquette

  • Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions

    J. Craig Andrews;Scot Burton;Richard G. Netemeyer

  • Is Simpler Always Better? Consumer Evaluations of Front-of-Package Nutrition Symbols

    J. Craig Andrews;Scot Burton;Jeremy Kees

  • Covert Marketing Unmasked: A Legal and Regulatory Guide for Practices That Mask Marketing Messages

    Ross D. Petty;J. Craig Andrews

  • Understanding Adolescent Intentions to Smoke: An Examination of Relationships Among Social Influence, Prior Trial Behavior, and Antitobacco Campaign Advertising

    J. Craig Andrews;Richard G. Netemeyer;Scot Burton;D. Paul Moberg

  • Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control:

    Jeremy Kees;Scot Burton;J. Craig Andrews;John Kozup

  • Defining, Operationalizing, and Using Involvement in Advertising Research: A Review

    Darrel D. Muehling;Russell N. Laczniak;J. Craig Andrews

  • The Nutrition Elite: Do Only the Highest Levels of Caloric Knowledge, Obesity Knowledge, and Motivation Matter in Processing Nutrition Ad Claims and Disclosures?:

    J. Craig Andrews;Richard G . Netemeyer;Scot Burton

  • Motivation, Ability, and Opportunity to Process Information: Conceptual and Experimental Manipulation Issues

    J. Craig Andrews

  • Testing the Cross-National Applicability of U.S. and Russian Advertising Belief and Attitude Measures

    J. Craig Andrews;Srinivas Durvasula;Richard G. Netemeyer

  • Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations

    Scot Burton;J. Craig Andrews

  • Effects of Consumption Frequency on Believability and Attitudes toward Alcohol Warning Labels

    J. Craig Andrews;Richard G. Netemeyer;Srinivas Durvasula

  • Consumer generalization of nutrient content claims in advertising : working paper

    J. Craig Andrews;Richard G. Netemeyer;Scot Burton

Frequent Co-Authors

Terence A. Shimp
Terence A. Shimp University of South Carolina
Cornelia Pechmann
Cornelia Pechmann University of California, Irvine
Donald A. Williamson
Donald A. Williamson Pennington Biomedical Research Center
Julie L. Ozanne
Julie L. Ozanne University of Melbourne

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