Advertising, Social psychology, Marketing, Cigarette advertising and Test are her primary areas of study. Her Advertising study frequently involves adjacent topics like Message framing. Her Social psychology research is multidisciplinary, relying on both Consideration set and Conflict resolution.
Marketing is closely attributed to Value in her study. Her Cigarette advertising research includes themes of Developmental psychology, Young adolescents and Affect. Her Test research integrates issues from Social acceptance and Perceived vulnerability.
Her main research concerns Advertising, Social psychology, Marketing, Public relations and Consumer research. Much of her study explores Advertising relationship to Test. Her Social psychology study combines topics in areas such as Focus group and Cigarette advertising.
Many of her studies on Marketing involve topics that are commonly interrelated, such as Value. Her study in the field of Social marketing also crosses realms of Constructive. The concepts of her Consumer research study are interwoven with issues in Transformative learning and Consumer behaviour.
Her primary areas of study are Field, Advertising, Consumer research, Marketing and Consumer behaviour. Her research integrates issues of Choice set, Quality, Cognitive psychology, Imitation and Consumer satisfaction in her study of Field. In general Advertising, her work in Comparative advertising is often linked to Underage smoking linking many areas of study.
Her Comparative advertising research incorporates themes from Audience measurement, Odds and Survey data collection. Cornelia Pechmann conducted interdisciplinary study in her works that combined Consumer research and Boundary. Consumer behaviour is frequently linked to Transformative learning in her study.
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What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Cornelia Pechmann;Guangzhi Zhao;Marvin E. Goldberg;Ellen Thomas Reibling.
Journal of Marketing (2003)
Advertising Repetition: A Critical Review of Wearin and Wearout
Cornelia Pechmann;David W. Stewart.
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions
Cornelia Pechmann;David W. Stewart.
The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns
Guangzhi Zhao;Cornelia Pechmann.
Journal of Marketing Research (2007)
Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth
Cornelia Pechmann;Chuan-Fong Shih.
Journal of Marketing (1999)
Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion
Cornelia Pechmann;Linda Levine;Sandra Loughlin;Frances Leslie.
Journal of Public Policy & Marketing (2005)
Goal-Derived Categories and the Antecedents of Across-Category Consideration
S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker.
Journal of Consumer Research (1996)
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation
Cornelia Pechmann;S. Ratneshwar.
Journal of Consumer Research (1991)
Transformative Consumer Research: For Personal and Collective Well-Being
David Glen Mick;Simone Pettigrew;Cornelia (Connie) Pechmann;Cornelia (Connie) Pechmann;Julie L. Ozanne.
Taylor and Francis (2012)
An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
Cornelia Pechmann;Susan J. Knight.
Journal of Consumer Research (2002)
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