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Social Sciences and Humanities

D-Index
36
Citations
8263
World Ranking
6391
National Ranking
3077

Overview

Cornelia Pechmann is affiliated with the University of California, Irvine in the United States. Their research focuses on social sciences, with significant contributions in subfields including sociology and political science, marketing, communication, general health professions, and physiology. The work spans a variety of topics related to social media, health behaviors, and consumer dynamics.

The scientist's recent publications cover diverse themes such as health research recruitment, online support groups, and consumer psychology. Key papers include:

  • Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study, 2020, published in the Journal of Medical Internet Research
  • Perceived Costs versus Actual Benefits of Demographic Self-Disclosure in Online Support Groups, 2020, published in the Journal of Consumer Psychology
  • Undergraduate Support for University Smoke-Free and Vape-Free Campus Policies and Student Engagement: A Quasi-Experimental Intervention, 2020, published in the Journal of American College Health
  • Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact, 2021, published in the Journal of Public Policy & Marketing
  • Buddies as In-Group Influencers in Online Support Groups: A Social Network Analysis of Processes and Outcomes, 2022, published in the Journal of Interactive Marketing

Frequent coauthors collaborating with Cornelia Pechmann include Judith J. Prochaska, David S. Timberlake, Douglas Calder, Joshua Rhee, and Alisa A. Padon.

Publications by Pechmann have appeared predominantly in venues such as the SSRN Electronic Journal, the Journal of the Association for Consumer Research, the Journal of Medical Internet Research, the Journal of Consumer Psychology, and the Journal of American College Health.

Main fields of study pursued by this researcher center on social sciences, featuring work that crosses into marketing and communication, as well as health-related professions and physiology.

Research topics addressed comprise:

  • Social Media and Politics
  • Smoking Behavior and Cessation
  • Impact of Technology on Adolescents
  • Media Influence and Health
  • Cannabis and Cannabinoid Research
  • Consumer Retail Behavior Studies
  • Misinformation and Its Impacts

Best Publications

  • What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes

    Cornelia Pechmann;Guangzhi Zhao;Marvin E. Goldberg;Ellen Thomas Reibling

  • Advertising Repetition: A Critical Review of Wearin and Wearout

    Cornelia Pechmann;David W. Stewart

  • The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

    Guangzhi Zhao;Cornelia Pechmann

  • Transformative Consumer Research: For Personal and Collective Well-Being

    David Glen Mick;Simone Pettigrew;Cornelia (Connie) Pechmann;Cornelia (Connie) Pechmann;Julie L. Ozanne

  • Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion

    Cornelia Pechmann;Linda Levine;Sandra Loughlin;Frances Leslie

  • The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

    Cornelia Pechmann;David W. Stewart

  • Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth

    Cornelia Pechmann;Chuan-Fong Shih

  • The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation

    Cornelia Pechmann;S. Ratneshwar

  • Goal-Derived Categories and the Antecedents of Across-Category Consideration

    S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker

  • An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption

    Cornelia Pechmann;Susan J. Knight

  • Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

    S. Ratneshwar;Lawrence W. Barsalou;Cornelia Pechmann;Melissa Moore

  • Predicting when Two-Sided Ads will be More Effective than One-Sided Ads: The Role of Correlational and Correspondent Inferences:

    Cornelia Pechmann

  • The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke

    Cornelia Pechmann;S. Ratneshwar

  • Antismoking Advertisements for Youths: An Independent Evaluation of Health, Counter-Industry, and Industry Approaches

    Cornelia Pechmann;Ellen T. Reibling

  • Consumer Covariation Judgments: Theory or Data Driven?

    Cornelia Pechmann;S. Ratneshwar

  • Twitter=quitter? An analysis of Twitter quit smoking social networks

    Judith J Prochaska;Cornelia Pechmann;Romina Kim;James M Leonhardt

  • Origins, Qualities, and Envisionments of Transformative Consumer Research

    David Glen Mick;Simone Pettigrew;Cornelia Pechmann;Julie L. Ozanne

  • A Comparison of Health Communication Models: Risk Learning Versus Stereotype Priming

    Cornelia Pechmann

  • Creating Boundary-Breaking, Marketing-Relevant Consumer Research:

    Deborah J. MacInnis;Vicki G. Morwitz;Simona Botti;Donna L. Hoffman

  • Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada

    Cornelia Pechmann;Ellen Thomas Reibling

  • Avoiding the risk of responsibility by seeking uncertainty: Responsibility aversion and preference for indirect agency when choosing for others

    James M. Leonhardt;L. Robin Keller;Cornelia Pechmann

Frequent Co-Authors

Judith J. Prochaska
Judith J. Prochaska Stanford University
Julie L. Ozanne
Julie L. Ozanne University of Melbourne
Simone Pettigrew
Simone Pettigrew George Institute for Global Health
David Glen Mick
David Glen Mick University of Virginia
Kevin L. Delucchi
Kevin L. Delucchi University of California, San Francisco
J. Craig Andrews
J. Craig Andrews Marquette University
Robert V. Kozinets
Robert V. Kozinets University of Southern California
Sandra E. Loughlin
Sandra E. Loughlin University of California, Irvine
Lawrence W. Barsalou
Lawrence W. Barsalou University of Glasgow
Linda J. Levine
Linda J. Levine University of California, Irvine

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