D-Index & Metrics Best Publications

Cornelia Pechmann

University of California, Irvine
United States

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name Citations Publications World Ranking National Ranking

Social Sciences and Humanities D-index 35 Citations 7,146 88 World Ranking 4009 National Ranking 2016

Overview

What is she best known for?

The fields of study she is best known for:

Social psychology
Marketing
Advertising

Advertising, Social psychology, Marketing, Cigarette advertising and Test are her primary areas of study. Her Advertising study frequently involves adjacent topics like Message framing. Her Social psychology research is multidisciplinary, relying on both Consideration set and Conflict resolution.

Marketing is closely attributed to Value in her study. Her Cigarette advertising research includes themes of Developmental psychology, Young adolescents and Affect. Her Test research integrates issues from Social acceptance and Perceived vulnerability.

Her most cited work include:

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes (357 citations)
The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns (238 citations)
Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth (221 citations)

What are the main themes of her work throughout her whole career to date?

Her main research concerns Advertising, Social psychology, Marketing, Public relations and Consumer research. Much of her study explores Advertising relationship to Test. Her Social psychology study combines topics in areas such as Focus group and Cigarette advertising.

Many of her studies on Marketing involve topics that are commonly interrelated, such as Value. Her study in the field of Social marketing also crosses realms of Constructive. The concepts of her Consumer research study are interwoven with issues in Transformative learning and Consumer behaviour.

She most often published in these fields:

Advertising (37.63%)
Social psychology (27.96%)
Marketing (19.35%)

What were the highlights of her more recent work (between 2017-2021)?

Field (4.30%)
Advertising (37.63%)
Consumer research (11.83%)

In recent papers she was focusing on the following fields of study:

Her primary areas of study are Field, Advertising, Consumer research, Marketing and Consumer behaviour. Her research integrates issues of Choice set, Quality, Cognitive psychology, Imitation and Consumer satisfaction in her study of Field. In general Advertising, her work in Comparative advertising is often linked to Underage smoking linking many areas of study.

Her Comparative advertising research incorporates themes from Audience measurement, Odds and Survey data collection. Cornelia Pechmann conducted interdisciplinary study in her works that combined Consumer research and Boundary. Consumer behaviour is frequently linked to Transformative learning in her study.

Between 2017 and 2021, her most popular works were:

Creating Boundary-Breaking, Marketing-Relevant Consumer Research: (26 citations)
Does Antismoking Advertising Combat Underage Smoking? A Review of Past Practices and Research (26 citations)
Hyperopia and frugality: Different motivational drivers and yet similar effects on consumer spending (7 citations)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes

Cornelia Pechmann;Guangzhi Zhao;Marvin E. Goldberg;Ellen Thomas Reibling.
Journal of Marketing (2003)

590 Citations

Advertising Repetition: A Critical Review of Wearin and Wearout

Cornelia Pechmann;David W. Stewart.
(2012)

490 Citations

The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

Cornelia Pechmann;David W. Stewart.
(1990)

408 Citations

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

Guangzhi Zhao;Cornelia Pechmann.
Journal of Marketing Research (2007)

407 Citations

Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth

Cornelia Pechmann;Chuan-Fong Shih.
Journal of Marketing (1999)

403 Citations

Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion

Cornelia Pechmann;Linda Levine;Sandra Loughlin;Frances Leslie.
Journal of Public Policy & Marketing (2005)

400 Citations

Goal-Derived Categories and the Antecedents of Across-Category Consideration

S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker.
Journal of Consumer Research (1996)

308 Citations

The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation

Cornelia Pechmann;S. Ratneshwar.
Journal of Consumer Research (1991)

306 Citations

Transformative Consumer Research: For Personal and Collective Well-Being

David Glen Mick;Simone Pettigrew;Cornelia (Connie) Pechmann;Cornelia (Connie) Pechmann;Julie L. Ozanne.
Taylor and Francis (2012)

279 Citations

An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption

Cornelia Pechmann;Susan J. Knight.
Journal of Consumer Research (2002)

258 Citations

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Frequent Co-Authors

External Links

Personal Website for Cornelia Pechmann