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Kevin Lane Keller

Kevin Lane Keller

Dartmouth College
United States

Award Badge
Business and Management
USA
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 81 149 139 77 72 183 197578

Kevin Lane Keller publications per year

The chart shows the history of publications by Kevin Lane Keller between 1985 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Kevin Lane Keller published across 41 years, from 1985 to 2025, averaging 5 papers a year. Output peaked at 22 publications in 2009. 3 of the 207 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1985 to 2025. Vertical axis: number of publications, 0 to 22. Peak 22 publications in 2009. 1985: 1 publication 1986: 1 publication 1987: 2 publications 1988: 0 publications 1989: 2 publications 1990: 1 publication 1991: 2 publications 1992: 1 publication 1993: 4 publications 1994: 0 publications 1995: 0 publications 1996: 1 publication 1997: 3 publications 1998: 6 publications 1999: 5 publications 2000: 2 publications 2001: 5 publications 2002: 12 publications 2003: 8 publications 2004: 3 publications 2005: 4 publications 2006: 11 publications 2007: 13 publications 2008: 9 publications 2009: 22 publications 2010: 8 publications 2011: 1 publication 2012: 7 publications 2013: 5 publications 2014: 13 publications 2015: 10 publications 2016: 9 publications 2017: 4 publications 2018: 6 publications 2019: 6 publications 2020: 5 publications 2021: 4 publications 2022: 6 publications 2023: 2 publications 2024: 1 publication 2025: 2 publications
1985 2025

207 publications in total across all disciplines

View publications per year as a table
Kevin Lane Keller: publications per year, 1985 to 2025
Year Publications
1985 1
1986 1
1987 2
1988 0
1989 2
1990 1
1991 2
1992 1
1993 4
1994 0
1995 0
1996 1
1997 3
1998 6
1999 5
2000 2
2001 5
2002 12
2003 8
2004 3
2005 4
2006 11
2007 13
2008 9
2009 22
2010 8
2011 1
2012 7
2013 5
2014 13
2015 10
2016 9
2017 4
2018 6
2019 6
2020 5
2021 4
2022 6
2023 2
2024 1
2025 2
Total 207
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Kevin Lane Keller publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Kevin Lane Keller sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 180–184 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 183 publications — 70th percentile

70% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47 183
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Kevin Lane Keller D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Kevin Lane Keller sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 81 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 81 D-Index — 95th percentile

95% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12 81
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award

Overview

Kevin Lane Keller is affiliated with Dartmouth College in the United States. Their research primarily spans the domains of business, management, and accounting, with a significant focus on social sciences. Within these fields, their work concentrates on marketing, sociology and political science, gender studies, social psychology, and strategy and management.

The scientist's main topics of study include consumer behavior in brand consumption and identification, digital marketing and social media, consumer market behavior and pricing, media, gender, and advertising, consumer retail behavior studies, suicide and self-harm studies, as well as innovation diffusion and forecasting.

Kevin Lane Keller has published extensively in various academic venues. Frequent publication outlets include Marketing Letters, the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Brand Management, and the International Journal of Advertising.

Notable recent papers include:

  • The past, present, and future of brand research (2020, Marketing Letters)
  • Leveraging secondary associations to build brand equity: theoretical perspectives and practical applications (2020, International Journal of Advertising)
  • The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration (2021, Journal of Consumer Research)
  • Brand actions and financial consequences: a review of key findings and directions for future research (2022, Journal of the Academy of Marketing Science)
  • Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects (2020, Journal of Advertising)

Collaborations have been an important aspect of Keller's research. Frequent co-authors include Donald R. Lehmann, Philip Kotler, Vanitha Swaminathan, Sayan Gupta, and Lane Wakefield.

In addition to journal articles, Keller has contributed to academic literature through book publications. One notable book is Marketing Management (15th Global Edition), published in 2021 by Pearson Education Limited eBooks.

Best Publications

  • Marketing Management -14/E.

    Philip Kotler;Kevin Lane Keller

  • Manajemen Pemasaran Edisi 13 Jilid 2

    Philip Kotler;Kevin Lane Keller

  • CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY

    Kevin Lane Keller

  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Kevin Lane Keller

  • Dirección de Marketing

    Kevin Lane Keller;Philip Kotler

  • Consumer Evaluations of Brand Extensions

    David A. Aaker;Kevin Lane Keller

  • Brands and Branding: Research Findings and Future Priorities

    Kevin Lane Keller;Donald R. Lehmann

  • Brand Synthesis: The Multidimensionality of Brand Knowledge

    Kevin Lane Keller

  • Building customer-based brand equity : a blueprint for creating strong brands

    Kevin Lane Keller

  • Strategic Brand Management

    Kevin Lane Keller

  • The effects of sequential introduction of brand extensions

    Kevin Lane Keller;David A. Aaker

  • Building strong brands in a modern marketing communications environment

    Kevin Lane Keller

  • Understanding retail branding: conceptual insights and research priorities

    Kusum L. Ailawadi;Kevin Lane Keller

  • BUILDING BRAND EQUITY THROUGH CORPORATE SOCIETAL MARKETING

    Steve Hoeffler;Kevin Lane Keller

  • Brand Familiarity and Advertising Repetition Effects

    Margaret C. Campbell;Kevin Lane Keller

  • The marketing advantages of strong brands

    Steve Hoeffler;Kevin Lane Keller

  • Effects of Quality and Quantity of Information on Decision Effectiveness

    Kevin Lane Keller;Richard Staelin

  • Marketing Management (13th Edition)

    Philip Kotler;Kevin Lane Keller

  • Manajemen pemasaran jilid 1

    Philip Kotler;Kevin Lane Keller

  • Memory Factors in Advertising: The Effect of Advertising Retrieval Cues on Brand Evaluations

    Kevin Lane Keller

  • Marketing Management (12th Edition)

    Philip Kotler;Kevin Lane Keller

Frequent Co-Authors

Philip Kotler
Philip Kotler Northwestern University
Donald R. Lehmann
Donald R. Lehmann Columbia University
David A. Aaker
David A. Aaker University of California, Berkeley
Paul Bloom
Paul Bloom Columbia University
Katherine N. Lemon
Katherine N. Lemon Boston College
Richard Staelin
Richard Staelin Duke University
Vithala R. Rao
Vithala R. Rao Cornell University
Vikas Mittal
Vikas Mittal Rice University
Kirk L. Wakefield
Kirk L. Wakefield Baylor University
Brian Sternthal
Brian Sternthal Northwestern University

External Links

Wikipedia of Kevin Lane Keller Personal website of Kevin Lane Keller Google Scholar page

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Leslie de Chernatony

Leslie de Chernatony

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Publications: 34

Christoph Burmann

Christoph Burmann

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Publications: 33

Ian Phau

Ian Phau

Curtin University

Publications: 32

Aron O'Cass

Aron O'Cass

Macquarie University

Publications: 32

Pantea Foroudi

Pantea Foroudi

Brunel University London

Publications: 32

Sandra Loureiro

Sandra Loureiro

ISCTE - University Institute of Lisbon

Publications: 31

Lester W. Johnson

Lester W. Johnson

Swinburne University of Technology

Publications: 30

Bernd H. Schmitt

Bernd H. Schmitt

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Publications: 30

Patrick De Pelsmacker

Patrick De Pelsmacker

University of Antwerp

Publications: 30

Bang Nguyen

Bang Nguyen

Oxford Brookes University

Publications: 29

Roderick J. Brodie

Roderick J. Brodie

University of Auckland

Publications: 29

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Marnik G. Dekimpe

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Publications: 27

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