Kevin Lane Keller is affiliated with Dartmouth College in the United States. Their research primarily spans the domains of business, management, and accounting, with a significant focus on social sciences. Within these fields, their work concentrates on marketing, sociology and political science, gender studies, social psychology, and strategy and management.
The scientist's main topics of study include consumer behavior in brand consumption and identification, digital marketing and social media, consumer market behavior and pricing, media, gender, and advertising, consumer retail behavior studies, suicide and self-harm studies, as well as innovation diffusion and forecasting.
Kevin Lane Keller has published extensively in various academic venues. Frequent publication outlets include Marketing Letters, the Journal of the Academy of Marketing Science, the Journal of Advertising Research, the Journal of Brand Management, and the International Journal of Advertising.
Notable recent papers include:
Collaborations have been an important aspect of Keller's research. Frequent co-authors include Donald R. Lehmann, Philip Kotler, Vanitha Swaminathan, Sayan Gupta, and Lane Wakefield.
In addition to journal articles, Keller has contributed to academic literature through book publications. One notable book is Marketing Management (15th Global Edition), published in 2021 by Pearson Education Limited eBooks.
Philip Kotler;Kevin Lane Keller
Philip Kotler;Kevin Lane Keller
Kevin Lane Keller
Kevin Lane Keller
Kevin Lane Keller;Philip Kotler
David A. Aaker;Kevin Lane Keller
Kevin Lane Keller;Donald R. Lehmann
Kevin Lane Keller
Kevin Lane Keller
Kevin Lane Keller
Kevin Lane Keller;David A. Aaker
Kevin Lane Keller
Kusum L. Ailawadi;Kevin Lane Keller
Steve Hoeffler;Kevin Lane Keller
Margaret C. Campbell;Kevin Lane Keller
Steve Hoeffler;Kevin Lane Keller
Kevin Lane Keller;Richard Staelin
Philip Kotler;Kevin Lane Keller
Philip Kotler;Kevin Lane Keller
Kevin Lane Keller
Philip Kotler;Kevin Lane Keller
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