What is he best known for?
The fields of study he is best known for:
- Marketing
- Advertising
- Management
His main research concerns Marketing, Advertising, Brand extension, Brand management and Brand equity.
His study in Marketing concentrates on Brand awareness, Corporate branding and Marketing management.
His research links Loyalty with Advertising.
Many of his research projects under Brand extension are closely connected to Laboratory experiment with Laboratory experiment, tying the diverse disciplines of science together.
His studies in Brand alliances integrate themes in fields like Ingredient branding and Co-branding.
His work on Brand architecture as part of general Brand equity research is often related to Brand engagement and Blueprint, thus linking different fields of science.
His most cited work include:
- CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY (8849 citations)
- Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3402 citations)
- Consumer Evaluations of Brand Extensions (2297 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Advertising, Brand equity, Brand management and Marketing management.
His study involves Brand awareness, Brand extension, Corporate branding, Integrated marketing communications and Marketing mix, a branch of Marketing.
He studies Brand alliances, a branch of Brand extension.
His work on Brand names as part of general Advertising study is frequently connected to Laboratory experiment, Perception and Consumption, therefore bridging the gap between diverse disciplines of science and establishing a new relationship between them.
His biological study spans a wide range of topics, including Public relations and Brand loyalty.
His studies examine the connections between Marketing management and genetics, as well as such issues in Marketing research, with regards to Digital marketing and Marketing strategy.
He most often published in these fields:
- Marketing (58.82%)
- Advertising (39.87%)
- Brand equity (33.33%)
What were the highlights of his more recent work (between 2012-2020)?
- Marketing (58.82%)
- Advertising (39.87%)
- Brand equity (33.33%)
In recent papers he was focusing on the following fields of study:
Kevin Lane Keller focuses on Marketing, Advertising, Brand equity, Marketing management and Brand management.
In general Marketing study, his work on Brand loyalty often relates to the realm of Perspective, thereby connecting several areas of interest.
His Marketing communication and Consumer research study in the realm of Advertising interacts with subjects such as Perception and Customer centricity.
Kevin Lane Keller combines subjects such as Performance measurement and Equity with his study of Brand equity.
His research investigates the link between Marketing management and topics such as Marketing research that cross with problems in Marketing science.
The study incorporates disciplines such as Brand awareness, Advertising campaign and Public relations in addition to Brand management.
Between 2012 and 2020, his most popular works were:
- Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (156 citations)
- Reflections on customer-based brand equity: perspectives, progress, and priorities (99 citations)
- Marketing management 15th ed. (88 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Advertising
- Management
Marketing, Advertising, Brand equity, Brand management and Corporate branding are his primary areas of study.
His Marketing management study in the realm of Marketing connects with subjects such as Financial accounting.
His study on Marketing communication and Advertising campaign is often connected to Power, Priority areas and Elaboration as part of broader study in Advertising.
His studies in Brand equity integrate themes in fields like Performance measurement and Equity.
His research on Brand management often connects related areas such as Consumer behaviour.
His biological study spans a wide range of topics, including Brand awareness, Brand extension, Product and Public relations.
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