What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Management
His primary areas of study are Social psychology, Customer satisfaction, Marketing, Profitability index and Attribute level.
Valence is the focus of his Social psychology research.
His Customer satisfaction study integrates concerns from other disciplines, such as Response bias and Share of wallet.
In general Marketing, his work in Services marketing and Focus group is often linked to Key, Empirical research and Normative linking many areas of study.
The study incorporates disciplines such as Word of mouth, Loyalty business model and Brand community in addition to Services marketing.
His study looks at the relationship between Profitability index and fields such as Service–profit chain, as well as how they intersect with chemical problems.
His most cited work include:
- Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (1574 citations)
- Customer engagement behavior : Theoretical foundations and research directions (1568 citations)
- Strengthening the Satisfaction-Profit Chain (1147 citations)
What are the main themes of his work throughout his whole career to date?
Vikas Mittal mostly deals with Marketing, Social psychology, Customer satisfaction, Advertising and Customer retention.
His Marketing research focuses on Customer delight, Customer equity, Loyalty, Loyalty business model and Service.
His work blends Social psychology and Donation studies together.
Vikas Mittal combines subjects such as Service quality, Quality, Business-to-business and Profitability index with his study of Customer satisfaction.
His biological study spans a wide range of topics, including Service–profit chain and Microeconomics.
His work in Customer retention covers topics such as Customer advocacy which are related to areas like Customer to customer.
He most often published in these fields:
- Marketing (32.53%)
- Social psychology (26.51%)
- Customer satisfaction (24.10%)
What were the highlights of his more recent work (between 2018-2021)?
- Strategic planning (7.83%)
- Process management (5.42%)
- Customer satisfaction (24.10%)
In recent papers he was focusing on the following fields of study:
Vikas Mittal spends much of his time researching Strategic planning, Process management, Customer satisfaction, Preference and Business-to-business.
His Process management research is multidisciplinary, relying on both Phase and Company strategy.
His study ties his expertise on Financial economics together with the subject of Customer satisfaction.
Vikas Mittal interconnects Social psychology and Affect in the investigation of issues within Preference.
He integrates many fields, such as Social psychology and Consumption, in his works.
His work deals with themes such as Business administration, Customer commitment, Microeconomics and Organizational commitment, which intersect with Business-to-business.
Between 2018 and 2021, his most popular works were:
- Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment: (8 citations)
- Customer based execution and strategy: Enhancing the relevance & utilization of B2B scholarship in the C-suite (2 citations)
- Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender: (2 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Management
Vikas Mittal mainly focuses on Strategic planning, Outreach, Cancer, Process management and Operations research.
His Outreach research overlaps with other disciplines such as Preventive care, Targeted marketing, Medical education, Oncology and Liver cancer.
His Cancer study combines topics in areas such as Hepatocellular carcinoma and Effective treatment.
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