His primary areas of study are Social psychology, Customer satisfaction, Marketing, Profitability index and Attribute level. Valence is the focus of his Social psychology research. His Customer satisfaction study integrates concerns from other disciplines, such as Response bias and Share of wallet.
In general Marketing, his work in Services marketing and Focus group is often linked to Key, Empirical research and Normative linking many areas of study. The study incorporates disciplines such as Word of mouth, Loyalty business model and Brand community in addition to Services marketing. His study looks at the relationship between Profitability index and fields such as Service–profit chain, as well as how they intersect with chemical problems.
Vikas Mittal mostly deals with Marketing, Social psychology, Customer satisfaction, Advertising and Customer retention. His Marketing research focuses on Customer delight, Customer equity, Loyalty, Loyalty business model and Service. His work blends Social psychology and Donation studies together.
Vikas Mittal combines subjects such as Service quality, Quality, Business-to-business and Profitability index with his study of Customer satisfaction. His biological study spans a wide range of topics, including Service–profit chain and Microeconomics. His work in Customer retention covers topics such as Customer advocacy which are related to areas like Customer to customer.
Vikas Mittal spends much of his time researching Strategic planning, Process management, Customer satisfaction, Preference and Business-to-business. His Process management research is multidisciplinary, relying on both Phase and Company strategy. His study ties his expertise on Financial economics together with the subject of Customer satisfaction.
Vikas Mittal interconnects Social psychology and Affect in the investigation of issues within Preference. He integrates many fields, such as Social psychology and Consumption, in his works. His work deals with themes such as Business administration, Customer commitment, Microeconomics and Organizational commitment, which intersect with Business-to-business.
Vikas Mittal mainly focuses on Strategic planning, Outreach, Cancer, Process management and Operations research. His Outreach research overlaps with other disciplines such as Preventive care, Targeted marketing, Medical education, Oncology and Liver cancer. His Cancer study combines topics in areas such as Hepatocellular carcinoma and Effective treatment.
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Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics
Vikas Mittal;Wagner A. Kamakura.
Customer engagement behavior : Theoretical foundations and research directions
Jenny van Doorn;Katherine N. Lemon;Vikas Mittal;Stephan Nass.
Strengthening the Satisfaction-Profit Chain
Eugene W. Anderson;Vikas Mittal.
The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions:
Vikas Mittal;William T. Ross;Patrick M. Baldasare.
Attribute-Level Performance, Satisfaction, and Behavioral Intentions over Time: A Consumption-System Approach:
Vikas Mittal;Pankaj Kumar;Michael Tsiros.
Assessing the Service-Profit Chain
Wagner A. Kamakura;Vikas Mittal;Fernando de Rosa;José Afonso Mazzon.
Customer Engagement Behavior: Theoretical Foundations and Research Directions
Jenny van Doorn;Katherine N. Lemon;Vikas Mittal;Doreen Pick.
Social Science Research Network (2010)
Regret: A model of its antecedents and consequences in consumer decision making
Michael Tsiros;Vikas Mittal.
Relating Brandand Customer Perspectives on Marketing Management
Tim Ambler;C. B. Bhattacharya;Julie Edell;Kevin Lane Keller.
Dual Emphasis and the Long-Term Financial Impact of Customer Satisfaction
Vikas Mittal;Eugene W. Anderson;Akin Sayrak;Pandu Tadikamalla.
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