H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 73 Citations 44,313 133 World Ranking 72 National Ranking 37

Research.com Recognitions

Awards & Achievements

2020 - Buck Weaver Award, INFORMS Society for Marketing Science (ISMS)

2015 - Fellow of the American Marketing Association

2012 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association

2010 - INFORMS Society for Marketing Science (ISMS) Fellow Award

1997 - Fellow of the American Statistical Association (ASA)

Fellow of the European Marketing Academy (EMAC)

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Statistics
  • Management

His main research concerns Marketing, Customer retention, Customer advocacy, Customer to customer and Customer equity. Relationship marketing, Service quality, Quality, Marketing research and Consumer behaviour are among the areas of Marketing where the researcher is concentrating his efforts. His work on Customer satisfaction expands to the thematically related Customer retention.

In his study, Roland T. Rust carries out multidisciplinary Customer advocacy and Market oriented research. His studies deal with areas such as Customer delight and Customer centricity as well as Customer to customer. The various areas that Roland T. Rust examines in his Customer equity study include Customer profitability and Customer intelligence.

His most cited work include:

  • Customer satisfaction, customer retention, and market share (1764 citations)
  • Return on Marketing: Using Customer Equity to Focus Marketing Strategy (1535 citations)
  • Return on quality (ROQ): Making service quality financially accountable (1344 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Advertising, Service, Customer retention and Customer equity are his primary areas of study. His research related to Customer advocacy, Customer lifetime value, Customer satisfaction, Customer delight and Marketing research might be considered part of Marketing. In his study, Customer profitability is strongly linked to Customer to customer, which falls under the umbrella field of Customer advocacy.

He has included themes like Quality, Service quality, Revenue, Productivity and Industrial organization in his Customer satisfaction study. His Service research is multidisciplinary, incorporating elements of Management and Knowledge management. His research in Customer retention is mostly concerned with Voice of the customer.

He most often published in these fields:

  • Marketing (45.61%)
  • Advertising (17.54%)
  • Service (14.62%)

What were the highlights of his more recent work (between 2011-2021)?

  • Marketing (45.61%)
  • Service (14.62%)
  • Customer satisfaction (11.70%)

In recent papers he was focusing on the following fields of study:

His primary areas of study are Marketing, Service, Customer satisfaction, Feeling and Industrial organization. His study in Revenue extends to Marketing with its themes. His work on Service strategy and Customer lifetime value is typically connected to Automation as part of general Service study, connecting several disciplines of science.

His research investigates the connection between Customer satisfaction and topics such as Customer delight that intersect with issues in Customer to customer and Consumer behaviour. His work focuses on many connections between Industrial organization and other disciplines, such as Productivity, that overlap with his field of interest in Outsourcing, Self-service and Service quality. His study in Customer advocacy is interdisciplinary in nature, drawing from both Marketing management and Customer retention.

Between 2011 and 2021, his most popular works were:

  • Artificial Intelligence in Service (362 citations)
  • The Service Revolution and the Transformation of Marketing Science (196 citations)
  • Brand Buzz in the Echoverse (160 citations)

In his most recent research, the most cited papers focused on:

  • Marketing
  • Statistics
  • The Internet

His scientific interests lie mostly in Marketing, Service, Word of mouth, Customer advocacy and Personalization. His Industrial organization research extends to the thematically linked field of Marketing. His biological study deals with issues like Customer satisfaction, which deal with fields such as Service quality, Self-service and Productivity.

The study incorporates disciplines such as Return on marketing investment, Marketing research, Digital marketing, Customer retention and Marketing science in addition to Customer advocacy. His Customer retention study incorporates themes from Differentiated service and Consumer behaviour. His research in Personalization intersects with topics in Service, The Internet and Digital Revolution.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Service Quality: New Directions in Theory and Practice

Roland T. Rust;Richard L. Oliver.
(1993)

3535 Citations

Customer satisfaction, customer retention, and market share

Roland T. Rust;Anthony J. Zahorik.
Journal of Retailing (1993)

3528 Citations

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

Roland T. Rust;Katherine N. Lemon;Valarie A. Zeithaml.
Journal of Marketing (2004)

2813 Citations

Service Quality: Insights and Managerial Implications from the Frontier

Roland T. Rust;Richard L. Oliver.
(1994)

2799 Citations

Return on quality (ROQ): Making service quality financially accountable

Roland T. Rust;Anthony J. Zahorik;Timothy L. Keiningham.
Journal of Marketing (1995)

2645 Citations

Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

Eugene W. Anderson;Claes Fornell;Roland T. Rust.
Marketing Science (1997)

2248 Citations

Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

Roland T. Rust;Valarie A. Zeithaml;Katherine N. Lemon.
(2000)

2156 Citations

Measuring Marketing Productivity: Current Knowledge and Future Directions:

Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar.
Journal of Marketing (2004)

1529 Citations

The Role of Marketing

Christine Moorman;Roland T. Rust.
Journal of Marketing (1999)

1058 Citations

Reliability Measures for Qualitative Data: Theory and Implications:

Roland T. Rust;Bruce Cooil.
Journal of Marketing Research (1994)

949 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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