World's Best Scientists 2026 revealed!
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Roland T. Rust
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Business and Management
USA
2026

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 81 150 140 78 73 175 52956

Roland T. Rust publications per year

The chart shows the history of publications by Roland T. Rust between 1979 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Roland T. Rust published across 47 years, from 1979 to 2025, averaging 4.3 papers a year. Output peaked at 22 publications in 2021. 3 of the 204 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1979 to 2025. Vertical axis: number of publications, 0 to 22. Peak 22 publications in 2021. 1979: 2 publications 1980: 0 publications 1981: 2 publications 1982: 1 publication 1983: 0 publications 1984: 7 publications 1985: 3 publications 1986: 5 publications 1987: 0 publications 1988: 2 publications 1989: 3 publications 1990: 1 publication 1991: 0 publications 1992: 2 publications 1993: 8 publications 1994: 8 publications 1995: 5 publications 1996: 6 publications 1997: 2 publications 1998: 4 publications 1999: 7 publications 2000: 9 publications 2001: 6 publications 2002: 7 publications 2003: 2 publications 2004: 10 publications 2005: 5 publications 2006: 12 publications 2007: 1 publication 2008: 2 publications 2009: 4 publications 2010: 5 publications 2011: 5 publications 2012: 3 publications 2013: 3 publications 2014: 5 publications 2015: 4 publications 2016: 8 publications 2017: 5 publications 2018: 4 publications 2019: 1 publication 2020: 2 publications 2021: 22 publications 2022: 2 publications 2023: 6 publications 2024: 2 publications 2025: 1 publication
1979 2025

204 publications in total across all disciplines

View publications per year as a table
Roland T. Rust: publications per year, 1979 to 2025
Year Publications
1979 2
1980 0
1981 2
1982 1
1983 0
1984 7
1985 3
1986 5
1987 0
1988 2
1989 3
1990 1
1991 0
1992 2
1993 8
1994 8
1995 5
1996 6
1997 2
1998 4
1999 7
2000 9
2001 6
2002 7
2003 2
2004 10
2005 5
2006 12
2007 1
2008 2
2009 4
2010 5
2011 5
2012 3
2013 3
2014 5
2015 4
2016 8
2017 5
2018 4
2019 1
2020 2
2021 22
2022 2
2023 6
2024 2
2025 1
Total 204
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Roland T. Rust publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Roland T. Rust sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 175–179 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 175 publications — 67th percentile

67% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44 175
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Roland T. Rust D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Roland T. Rust sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 81 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 81 D-Index — 95th percentile

95% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12 81
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Research.com Recognitions

  • 2026 - Research.com Business and Management in United States Leader Award
  • 2024 - Research.com Business and Management in United States Leader Award
  • 2023 - Research.com Business and Management in United States Leader Award
  • 2020 - Buck Weaver Award, INFORMS Society for Marketing Science (ISMS)
  • 2015 - Fellow of the American Marketing Association
  • 2012 - AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association
  • 2010 - INFORMS Society for Marketing Science (ISMS) Fellow Award
  • 1997 - Fellow of the American Statistical Association (ASA)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)
  • Fellow of the European Marketing Academy (EMAC)

Overview

Roland T. Rust is affiliated with the University of Maryland, College Park in the United States. Their academic work primarily spans the fields of Business, Management and Accounting, as well as Social Sciences. Within these areas, their subfields of study include Marketing, Sociology and Political Science, Artificial Intelligence, Accounting, and Safety Research.

Their research topics cover multiple dimensions related to marketing and consumer behavior, including:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • AI in Service Interactions
  • Consumer Retail Behavior Studies
  • Ethics and Social Impacts of AI
  • Consumer Market Behavior and Pricing
  • Corporate Finance and Governance

Roland T. Rust has several recent publications, including:

  • "A strategic framework for artificial intelligence in marketing," 2020, Journal of the Academy of Marketing Science
  • "A Framework for Collaborative Artificial Intelligence in Marketing," 2021, Journal of Retailing
  • "AI as customer," 2022, Journal of Service Management
  • "The GenAI Future of Consumer Research," 2025, Journal of Consumer Research
  • "Algorithmic Discrimination in Service," 2020, SSRN Electronic Journal

Frequent co-authors in their work include Ming-Hui Huang, Renana Peres, Chizuru Nishio, Linda Robinson, and Tony C. Garrett.

The most common venues for Roland T. Rust's publications are:

  • Global Fashion Management Conference
  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • Journal of Service Management
  • Journal of Consumer Research

Throughout their career, Roland T. Rust has been recognized with several awards, including:

  • Buck Weaver Award, INFORMS Society for Marketing Science (ISMS), 2020
  • Fellow of the American Marketing Association, 2015
  • AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award, American Marketing Association, 2012
  • INFORMS Society for Marketing Science (ISMS) Fellow Award, 2010
  • Fellow of the American Statistical Association (ASA), 1997
  • Fellow of the European Marketing Academy (EMAC)

Best Publications

  • Customer satisfaction, customer retention, and market share

    Roland T. Rust;Anthony J. Zahorik

  • Service Quality: New Directions in Theory and Practice

    Roland T. Rust;Richard L. Oliver

  • Service Quality: Insights and Managerial Implications from the Frontier

    Roland T. Rust;Richard L. Oliver

  • Return on Marketing: Using Customer Equity to Focus Marketing Strategy

    Roland T. Rust;Katherine N. Lemon;Valarie A. Zeithaml

  • Return on quality (ROQ): Making service quality financially accountable

    Roland T. Rust;Anthony J. Zahorik;Timothy L. Keiningham

  • Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

    Eugene W. Anderson;Claes Fornell;Roland T. Rust

  • Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy

    Roland T. Rust;Valarie A. Zeithaml;Katherine N. Lemon

  • Artificial Intelligence in Service

    Ming Hui Huang;Roland T. Rust

  • Measuring Marketing Productivity: Current Knowledge and Future Directions:

    Roland T. Rust;Tim Ambler;Gregory S. Carpenter;V. Kumar

  • Reliability Measures for Qualitative Data: Theory and Implications:

    Roland T. Rust;Bruce Cooil

  • The Role of Marketing

    Christine Moorman;Roland T. Rust

  • Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

    Roland T. Rust;Christine Moorman;Peter R. Dickson

  • Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

    Debora Viana Thompson;Rebecca W. Hamilton;Roland T. Rust

  • Should we delight the customer

    Roland T. Rust;Richard L. Oliver

  • The Path to Customer Centricity

    Denish Shah;Roland T. Rust;Roland T. Rust;A. Parasuraman;Richard Staelin

  • The Customer Pyramid: Creating and Serving Profitable Customers

    Valarie A. Zeithaml;Roland T. Rust;Katherine N. Lemon

  • Marketing Models of Service and Relationships

    Roland T. Rust;Tuck Siong Chung

  • E-Service and the Consumer

    Roland T. Rust;Katherine N. Lemon

  • A strategic framework for artificial intelligence in marketing

    Ming Hui Huang;Roland T. Rust

  • Engaged to a Robot? The Role of AI in Service:

    Ming-Hui Huang;Roland T. Rust

  • Return on quality (ROQ) : making service quality financially accountable : technical wooking paper

    Roland T. Rust;Anthony J. Zahorik;Timothy L. Keiningham

Frequent Co-Authors

Katherine N. Lemon
Katherine N. Lemon Boston College
Valarie A. Zeithaml
Valarie A. Zeithaml University of North Carolina at Chapel Hill
Timothy L. Keiningham
Timothy L. Keiningham St. John's University
Mark A. Cohen
Mark A. Cohen Vanderbilt University
Christine Moorman
Christine Moorman Duke University
Peter J. Danaher
Peter J. Danaher Monash University
Michel Wedel
Michel Wedel University of Maryland, College Park
Naveen Donthu
Naveen Donthu Georgia State University
P. K. Kannan
P. K. Kannan University of Maryland, College Park
Richard L. Oliver
Richard L. Oliver Vanderbilt University

External Links

Personal website of Roland T. Rust Google Scholar page

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Best Scientists Citing Roland T. Rust

Peter C. Verhoef

Peter C. Verhoef

University of Groningen

Publications: 67

Christian Homburg

Christian Homburg

University of Mannheim

Publications: 61

Lerzan Aksoy

Lerzan Aksoy

Fordham University

Publications: 46

Sunil Mithas

Sunil Mithas

University of South Florida

Publications: 39

Xueming Luo

Xueming Luo

Temple University

Publications: 39

Timothy L. Keiningham

Timothy L. Keiningham

St. John's University

Publications: 36

Donald R. Lehmann

Donald R. Lehmann

Columbia University

Publications: 36

Thorsten Hennig-Thurau

Thorsten Hennig-Thurau

University of Münster

Publications: 34

Vikas Mittal

Vikas Mittal

Rice University

Publications: 32

Peter J. Danaher

Peter J. Danaher

Monash University

Publications: 32

Manfred Bruhn

Manfred Bruhn

University of Basel

Publications: 31

Ko de Ruyter

Ko de Ruyter

King's College London

Publications: 31

Ruth N. Bolton

Ruth N. Bolton

Arizona State University

Publications: 29

Christian Kowalkowski

Christian Kowalkowski

Linköping University

Publications: 28

Katherine N. Lemon

Katherine N. Lemon

Boston College

Publications: 28

Robert W. Palmatier

Robert W. Palmatier

University of Washington

Publications: 26

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