Christine Moorman is affiliated with Duke University in the United States and has contributed extensively to the fields of Business, Management, and Accounting, with a particular focus on Marketing. Their body of work spans several subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Accounting, and Management Information Systems.
Their research topics cover a broad range of areas within marketing and consumer behavior, including:
Christine Moorman's recent publications include a mix of journal articles primarily in the Journal of Marketing and related journals. Representative papers include:
Their frequent coauthors include:
Christine Moorman has published most frequently in the Journal of Marketing, with six publications, followed by the Journal of Public Policy & Marketing with two publications. Other venues include Marketing Letters, Journal of Marketing Research, and Customer Needs and Solutions.
Their work has been recognized by professional associations, notably with the distinction of Fellow of the American Marketing Association awarded in 2017.
Christine Moorman;Gerald Zaltman;Rohit Deshpande
Christine Moorman;Rohit Deshpandé;Gerald Zaltman
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Christine Moorman;Anne S. Miner
Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski
Aric Rindfleisch;Alan J . Malter;Shankar Ganesan;Christine Moorman
Anne S. Miner;Paula Bassof;Christine Moorman
Christine Moorman
Christine Moorman;Anne S. Miner
Aric Rindfleisch;Christine Moorman
Christine Moorman;Anne S. Miner
Christine Moorman;Roland T. Rust
Roland T. Rust;Christine Moorman;Peter R. Dickson
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Christine Moorman;Erika Matulich
Christine Moorman;Rebecca J. Slotegraaf
Kyriakos Kyriakopoulos;Christine Moorman
Vanitha Swaminathan;Christine Moorman
Christine Moorman;Kristin Diehl;David Brinberg;Blair Kidwell
Christine Moorman
Peter N. Golder;Debanjan Mitra;Christine Moorman
Christine Moorman;Amitai Etzioni
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