2026 Christine Moorman: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	49	1006	938	435	399	116	46796

Christine Moorman publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Christine Moorman sits on this spectrum.

35 publications 436+

This scientist: 116 publications — 38th percentile

38% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Christine Moorman D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Christine Moorman sits on this spectrum.

30 D-Index 89+

This scientist: 49 D-Index — 67th percentile

67% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Research.com Recognitions

2017 - Fellow of the American Marketing Association

Overview

Christine Moorman is affiliated with Duke University in the United States and has contributed extensively to the fields of Business, Management, and Accounting, with a particular focus on Marketing. Their body of work spans several subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Accounting, and Management Information Systems.

Their research topics cover a broad range of areas within marketing and consumer behavior, including:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Customer Service Quality and Loyalty
Consumer Market Behavior and Pricing
Service and Product Innovation
Names, Identity, and Discrimination Research
Media, Gender, and Advertising

Christine Moorman's recent publications include a mix of journal articles primarily in the Journal of Marketing and related journals. Representative papers include:

"Better Marketing for a Better World" (2021), Journal of Marketing
"Commentary: Brand Activism in a Political World" (2020), Journal of Public Policy & Marketing
"Reality Check: Infusing Ecological Value into Academic Marketing Research" (2021), Journal of Marketing
"Marketing Thinking and Doing" (2020), Journal of Marketing
"Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions" (2023), Journal of Marketing

Their frequent coauthors include:

C. Moreau
Rajesh Chandy
Harald J. van Heerde
Robert W. Palmatier
Gita Venkataramani Johar

Christine Moorman has published most frequently in the Journal of Marketing, with six publications, followed by the Journal of Public Policy & Marketing with two publications. Other venues include Marketing Letters, Journal of Marketing Research, and Customer Needs and Solutions.

Their work has been recognized by professional associations, notably with the distinction of Fellow of the American Marketing Association awarded in 2017.

Best Publications

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

Christine Moorman;Gerald Zaltman;Rohit Deshpande

7497
Citations
Factors affecting trust in market research relationships.

Christine Moorman;Rohit Deshpandé;Gerald Zaltman

6025
Citations
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Unknown

5211
Citations
Organizational Improvisation and Organizational Memory

Christine Moorman;Anne S. Miner

1744
Citations
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads

Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski

1692
Citations
Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings and Guidelines

Aric Rindfleisch;Alan J . Malter;Shankar Ganesan;Christine Moorman

1645
Citations
Organizational Improvisation and Learning: A Field Study:

Anne S. Miner;Paula Bassof;Christine Moorman

1552
Citations
Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes:

Christine Moorman

1527
Citations
The Impact of Organizational Memory on New Product Performance and Creativity

Christine Moorman;Anne S. Miner

1508
Citations
The acquisition and utilization of information in new product alliances: A strength-of-ties perspective

Aric Rindfleisch;Christine Moorman

1483
Citations
The Convergence of Planning and Execution: Improvisation in New Product Development:

Christine Moorman;Anne S. Miner

1168
Citations
The Role of Marketing

Christine Moorman;Roland T. Rust

1139
Citations
Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

Roland T. Rust;Christine Moorman;Peter R. Dickson

977
Citations
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

Unknown

950
Citations
Factors Affecting Trust in Market Research Relationships

Unknown

853
Citations
A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

Christine Moorman;Erika Matulich

842
Citations
The Contingency Value of Complementary Capabilities in Product Development

Christine Moorman;Rebecca J. Slotegraaf

646
Citations
Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

Kyriakos Kyriakopoulos;Christine Moorman

573
Citations
Marketing Alliances, Firm Networks, and Firm Value Creation

Vanitha Swaminathan;Christine Moorman

529
Citations
Subjective Knowledge, Search Locations, and Consumer Choice

Christine Moorman;Kristin Diehl;David Brinberg;Blair Kidwell

506
Citations
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

Christine Moorman

501
Citations
What Is Quality? An Integrative Framework of Processes and States

Peter N. Golder;Debanjan Mitra;Christine Moorman

463
Citations
The Moral Dimension: Toward a New Economics

Christine Moorman;Amitai Etzioni

42
Citations

Frequent Co-Authors

Aric Rindfleisch University of Illinois at Urbana-Champaign

Roland T. Rust University of Maryland, College Park

Robert W. Palmatier University of Washington

George S. Day University of Pennsylvania

Anne S. Miner University of Wisconsin–Madison

Benedict G. C. Dellaert Erasmus University Rotterdam

Gerald Zaltman Harvard University

Mary Frances Luce Duke University

James R. Bettman Duke University

Harald J. van Heerde University of New South Wales

External Links

Wikipedia of Christine Moorman Personal website of Christine Moorman Google Scholar page

If you think any of the details on this page are incorrect, let us know.

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