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Christine Moorman

Christine Moorman

Duke University
United States

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 49 1006 938 435 399 116 46796

Christine Moorman publications per year

The chart shows the history of publications by Christine Moorman between 1985 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Christine Moorman published across 41 years, from 1985 to 2025, averaging 3.2 papers a year. Output peaked at 7 publications in 1998. 2 of the 133 publications appeared in the last two years.

No. of publications
2 4 6
Bar chart. Horizontal axis: year, 1985 to 2025. Vertical axis: number of publications, 0 to 7. Peak 7 publications in 1998. 1985: 1 publication 1986: 0 publications 1987: 0 publications 1988: 4 publications 1989: 1 publication 1990: 6 publications 1991: 2 publications 1992: 4 publications 1993: 4 publications 1994: 2 publications 1995: 6 publications 1996: 2 publications 1997: 4 publications 1998: 7 publications 1999: 4 publications 2000: 1 publication 2001: 4 publications 2002: 3 publications 2003: 4 publications 2004: 4 publications 2005: 3 publications 2006: 0 publications 2007: 2 publications 2008: 5 publications 2009: 4 publications 2010: 5 publications 2011: 3 publications 2012: 6 publications 2013: 4 publications 2014: 0 publications 2015: 3 publications 2016: 4 publications 2017: 4 publications 2018: 5 publications 2019: 5 publications 2020: 6 publications 2021: 4 publications 2022: 2 publications 2023: 3 publications 2024: 1 publication 2025: 1 publication
1985 2025

133 publications in total across all disciplines

View publications per year as a table
Christine Moorman: publications per year, 1985 to 2025
Year Publications
1985 1
1986 0
1987 0
1988 4
1989 1
1990 6
1991 2
1992 4
1993 4
1994 2
1995 6
1996 2
1997 4
1998 7
1999 4
2000 1
2001 4
2002 3
2003 4
2004 4
2005 3
2006 0
2007 2
2008 5
2009 4
2010 5
2011 3
2012 6
2013 4
2014 0
2015 3
2016 4
2017 4
2018 5
2019 5
2020 6
2021 4
2022 2
2023 3
2024 1
2025 1
Total 133
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Christine Moorman publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Christine Moorman sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 115–119 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 116 publications — 38th percentile

38% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97 116
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Christine Moorman D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Christine Moorman sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 49 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 49 D-Index — 67th percentile

67% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58 49
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Research.com Recognitions

  • 2017 - Fellow of the American Marketing Association

Overview

Christine Moorman is affiliated with Duke University in the United States and has contributed extensively to the fields of Business, Management, and Accounting, with a particular focus on Marketing. Their body of work spans several subfields, including Marketing, Sociology and Political Science, Organizational Behavior and Human Resource Management, Accounting, and Management Information Systems.

Their research topics cover a broad range of areas within marketing and consumer behavior, including:

  • Consumer Behavior in Brand Consumption and Identification
  • Digital Marketing and Social Media
  • Customer Service Quality and Loyalty
  • Consumer Market Behavior and Pricing
  • Service and Product Innovation
  • Names, Identity, and Discrimination Research
  • Media, Gender, and Advertising

Christine Moorman's recent publications include a mix of journal articles primarily in the Journal of Marketing and related journals. Representative papers include:

  • "Better Marketing for a Better World" (2021), Journal of Marketing
  • "Commentary: Brand Activism in a Political World" (2020), Journal of Public Policy & Marketing
  • "Reality Check: Infusing Ecological Value into Academic Marketing Research" (2021), Journal of Marketing
  • "Marketing Thinking and Doing" (2020), Journal of Marketing
  • "Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions" (2023), Journal of Marketing

Their frequent coauthors include:

  • C. Moreau
  • Rajesh Chandy
  • Harald J. van Heerde
  • Robert W. Palmatier
  • Gita Venkataramani Johar

Christine Moorman has published most frequently in the Journal of Marketing, with six publications, followed by the Journal of Public Policy & Marketing with two publications. Other venues include Marketing Letters, Journal of Marketing Research, and Customer Needs and Solutions.

Their work has been recognized by professional associations, notably with the distinction of Fellow of the American Marketing Association awarded in 2017.

Best Publications

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations:

    Christine Moorman;Gerald Zaltman;Rohit Deshpande

  • Factors affecting trust in market research relationships.

    Christine Moorman;Rohit Deshpandé;Gerald Zaltman

  • Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    Unknown

  • Organizational Improvisation and Organizational Memory

    Christine Moorman;Anne S. Miner

  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads

    Deborah J. MacInnis;Christine Moorman;Bernard J. Jaworski

  • Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings and Guidelines

    Aric Rindfleisch;Alan J . Malter;Shankar Ganesan;Christine Moorman

  • Organizational Improvisation and Learning: A Field Study:

    Anne S. Miner;Paula Bassof;Christine Moorman

  • Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes:

    Christine Moorman

  • The Impact of Organizational Memory on New Product Performance and Creativity

    Christine Moorman;Anne S. Miner

  • The acquisition and utilization of information in new product alliances: A strength-of-ties perspective

    Aric Rindfleisch;Christine Moorman

  • The Convergence of Planning and Execution: Improvisation in New Product Development:

    Christine Moorman;Anne S. Miner

  • The Role of Marketing

    Christine Moorman;Roland T. Rust

  • Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

    Roland T. Rust;Christine Moorman;Peter R. Dickson

  • Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

    Unknown

  • Factors Affecting Trust in Market Research Relationships

    Unknown

  • A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

    Christine Moorman;Erika Matulich

  • The Contingency Value of Complementary Capabilities in Product Development

    Christine Moorman;Rebecca J. Slotegraaf

  • Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

    Kyriakos Kyriakopoulos;Christine Moorman

  • Marketing Alliances, Firm Networks, and Firm Value Creation

    Vanitha Swaminathan;Christine Moorman

  • Subjective Knowledge, Search Locations, and Consumer Choice

    Christine Moorman;Kristin Diehl;David Brinberg;Blair Kidwell

  • The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

    Christine Moorman

  • What Is Quality? An Integrative Framework of Processes and States

    Peter N. Golder;Debanjan Mitra;Christine Moorman

  • The Moral Dimension: Toward a New Economics

    Christine Moorman;Amitai Etzioni

Frequent Co-Authors

Aric Rindfleisch
Aric Rindfleisch University of Illinois at Urbana-Champaign
Roland T. Rust
Roland T. Rust University of Maryland, College Park
Robert W. Palmatier
Robert W. Palmatier University of Washington
George S. Day
George S. Day University of Pennsylvania
Anne S. Miner
Anne S. Miner University of Wisconsin–Madison
Benedict G. C. Dellaert
Benedict G. C. Dellaert Erasmus University Rotterdam
Gerald Zaltman
Gerald Zaltman Harvard University
Mary Frances Luce
Mary Frances Luce Duke University
James R. Bettman
James R. Bettman Duke University
Harald J. van Heerde
Harald J. van Heerde University of New South Wales

External Links

Wikipedia of Christine Moorman Personal website of Christine Moorman Google Scholar page

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Best Scientists Citing Christine Moorman

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Miguel Pina e Cunha

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Publications: 43

Roger J. Calantone

Roger J. Calantone

Michigan State University

Publications: 34

Robert W. Palmatier

Robert W. Palmatier

University of Washington

Publications: 32

Xueming Luo

Xueming Luo

Temple University

Publications: 32

G. Tomas M. Hult

G. Tomas M. Hult

Michigan State University

Publications: 32

Ali E. Akgün

Ali E. Akgün

Yıldız Technical University

Publications: 30

Sundar G. Bharadwaj

Sundar G. Bharadwaj

University of Georgia

Publications: 29

Gary S. Lynn

Gary S. Lynn

Stevens Institute of Technology

Publications: 29

Kevin Zheng Zhou

Kevin Zheng Zhou

University of Hong Kong

Publications: 28

Rajdeep Grewal

Rajdeep Grewal

University of North Carolina at Chapel Hill

Publications: 27

Neil A. Morgan

Neil A. Morgan

University of Wisconsin–Madison

Publications: 25

Wesley J. Johnston

Wesley J. Johnston

Georgia State University

Publications: 25

Sunil Mithas

Sunil Mithas

University of South Florida

Publications: 25

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Robert E. Morgan

Cardiff University

Publications: 24

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Scot Burton

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Publications: 23

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