World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
65
Citations
18259
World Ranking
398
National Ranking
184

Overview

Scot Burton is affiliated with the University of Arkansas at Fayetteville in the United States. Their research primarily falls within the field of Business, Management and Accounting, with a significant focus on Marketing. They have contributed broadly to subfields including Marketing, Sociology and Political Science, Public Health, Environmental and Occupational Health, Economics and Econometrics, and Physiology.

The scientist's work covers a range of topics, especially in consumer behavior and digital marketing. Key areas of study include consumer behavior in brand consumption and identification, digital marketing and social media, consumer attitudes and food labeling, consumer packaging perceptions and trends, consumer market behavior and pricing, smoking behavior and cessation, and behavioral health and interventions.

Frequent publication venues for Scot Burton include:

  • Journal of Public Policy & Marketing
  • Journal of Business Research
  • Journal of Advertising
  • Journal of the Academy of Marketing Science
  • Journal of Consumer Affairs

Some of the recent papers authored or co-authored by Scot Burton are:

  • Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples (2022), published in Journal of Advertising
  • The COVID-19 Pandemic at the Intersection of Marketing and Public Policy (2020), published in Journal of Public Policy & Marketing
  • What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels (2021), published in Journal of Business Research
  • Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims (2021), published in Journal of Business Research
  • What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers (2021), published in Journal of Public Policy & Marketing

Scot Burton has collaborated frequently with several scholars, including:

  • Christopher Berry
  • Jeremy Kees
  • J. Craig Andrews
  • Garrett Rybak
  • Richard G. Netemeyer

Best Publications

  • Distinguishing coupon proneness from value consciousness: An acquisition-transaction utility theory perspective.

    Donald R. Lichtenstein;Richard G. Netemeyer;Scot Burton

  • Analysis of role conflict and role ambiguity in a structural equations framework

    Richard G. Netemeyer;Mark W. Johnston;Scot Burton

  • A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates

    Scot Burton;Donald R. Lichtenstein;Richard G. Netemeyer;Judith A. Garretson

  • Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consumers’ Evaluations of Packaged Food Products and Restaurant Menu Items

    John C. Kozup;Elizabeth H. Creyer;Scot Burton

  • An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk

    Jeremy Kees;Christopher Berry;Scot Burton;Kim Sheehan

  • Antecedents of private label attitude and national brand promotion attitude: similarities and differences

    Judith A. Garretson;Dan Fisher;Scot Burton

  • Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior

    Richard G. Netemeyer;Scot Burton;Donald R. Lichtenstein

  • Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants

    Scot Burton;Elizabeth H. Creyer;Jeremy Kees;Kyle Huggins

  • The Relationship between Perceived and Objective Price-Quality:

    Donald R. Lichtenstein;Scot Burton

  • Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions

    Edward Blair;Scot Burton

  • Consumer Generalization of Nutrient Content Claims in Advertising

    J. Craig Andrews;Richard G. Netemeyer;Scot Burton

  • The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads

    Donald R. Lichtenstein;Scot Burton;Eric J. Karson

  • TASK CONDITIONS, RESPONSE FORMULATION PROCESSES, AND RESPONSE ACCURACY FOR BEHAVIORAL FREQUENCY QUESTIONS IN SURVEYS

    Scot Burton;Edward Blair

  • THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS

    Terry L. Esper;Thomas D. Jensen;Fernanda L. Turnipseed;Scot Burton

  • Understanding how graphic pictorial warnings work on cigarette packaging.

    Jeremy Kees;Scot Burton;J. Craig Andrews;John Kozup

  • The Effects of Nutrition Package Claims, Nutrition Facts Panels, and Motivation to Process Nutrition Information on Consumer Product Evaluations:

    Scott B. Keller;Mike Landry;Jeanne Olson;Anne M. Velliquette

  • Effects of Nutrition Facts Panel Values, Nutrition Claims, and Health Claims on Consumer Attitudes, Perceptions of Disease-Related Risks, and Trust

    Judith A. Garretson;Scot Burton

  • Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions

    J. Craig Andrews;Scot Burton;Richard G. Netemeyer

  • Assessing the Domain Specificity of Deal Proneness: A Field Study

    Donald R. Lichtenstein;Richard G. Netemeyer;Scot Burton

  • An examination of deal proneness across sales promotion types: A consumer segmentation perspective

    Donald R. Lichtenstein;Scot Burton;Richard G. Netemeyer

  • Consumer generalization of nutrient content claims in advertising : working paper

    J. Craig Andrews;Richard G. Netemeyer;Scot Burton

Frequent Co-Authors

Richard G. Netemeyer
Richard G. Netemeyer University of Virginia
J. Craig Andrews
J. Craig Andrews Marquette University
Abhijit Biswas
Abhijit Biswas Wayne State University
Donald A. Williamson
Donald A. Williamson Pennington Biomedical Research Center
Viswanath Venkatesh
Viswanath Venkatesh Virginia Tech
Rodger W. Griffeth
Rodger W. Griffeth Ohio University
Julie L. Ozanne
Julie L. Ozanne University of Melbourne
Nancy Zucker
Nancy Zucker Duke University
James S. Boles
James S. Boles University of North Carolina at Greensboro
Terry L. Esper
Terry L. Esper The Ohio State University

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