What is he best known for?
The fields of study he is best known for:
- Statistics
- Microeconomics
- Marketing
Rodolfo M. Nayga mostly deals with Marketing, Willingness to pay, Valuation, Environmental health and European union.
His research integrates issues of Advertising and Affect in his study of Marketing.
His Affect research is multidisciplinary, incorporating perspectives in Childhood obesity and Instrumental variable.
His Willingness to pay study necessitates a more in-depth grasp of Microeconomics.
The study incorporates disciplines such as Supply and demand and Purchasing in addition to Valuation.
His work in Environmental health covers topics such as Urbanization which are related to areas like Socioeconomics.
His most cited work include:
- Consumers' Use of Nutritional Labels: A Review of Research Studies and Issues (259 citations)
- Nutrition knowledge and consumer use of nutritional food labels (249 citations)
- Consumers' willingness to pay for organic chicken breast: Evidence from choice experiment (194 citations)
What are the main themes of his work throughout his whole career to date?
His primary scientific interests are in Marketing, Willingness to pay, Environmental health, Valuation and Common value auction.
His Marketing study combines topics from a wide range of disciplines, such as Advertising and Affect.
The Willingness to pay study combines topics in areas such as Cheap talk, Value, Actuarial science and Agricultural science.
His Environmental health study incorporates themes from Childhood obesity and Overweight.
Rodolfo M. Nayga carries out multidisciplinary research, doing studies in Valuation and European union.
His Common value auction research is within the category of Microeconomics.
He most often published in these fields:
- Marketing (32.54%)
- Willingness to pay (32.32%)
- Environmental health (15.40%)
What were the highlights of his more recent work (between 2015-2021)?
- Willingness to pay (32.32%)
- Marketing (32.54%)
- Valuation (16.27%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Willingness to pay, Marketing, Valuation, Advertising and Econometrics.
His work carried out in the field of Willingness to pay brings together such families of science as Value, Product, Agricultural economics and Agricultural science.
His Value research incorporates elements of Microeconomics, Preference, Experimental economics and Public economics.
He specializes in Marketing, namely Purchasing.
His work on Valuation is being expanded to include thematically relevant topics such as Price premium.
The Consumer behaviour research he does as part of his general Advertising study is frequently linked to other disciplines of science, such as Natural and Calorie, therefore creating a link between diverse domains of science.
Between 2015 and 2021, his most popular works were:
- Consumers’ Preferences and Attitudes Toward Local Food Products (49 citations)
- Revisiting consumers’ valuation for local versus organic food using a non-hypothetical choice experiment: Does personality matter? (41 citations)
- Cue versus independent food attributes: the effect of adding attributes in choice experiments (39 citations)
In his most recent research, the most cited papers focused on:
- Statistics
- Microeconomics
- Marketing
His main research concerns Willingness to pay, Marketing, Advertising, Valuation and Contingent valuation.
He combines subjects such as Choice set, Product, Agricultural economics and Agricultural science with his study of Willingness to pay.
His Marketing research includes elements of Relation and Logit.
His studies in Advertising integrate themes in fields like Sample and Random parameter logit.
His study looks at the relationship between Valuation and fields such as Consumer behaviour, as well as how they intersect with chemical problems.
His Contingent valuation research is multidisciplinary, incorporating elements of Cheap talk and Value.
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