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Mary Frances Luce

Mary Frances Luce

D-Index & Metrics

Social Sciences and Humanities

D-Index
39
Citations
12649
World Ranking
5498
National Ranking
2602

Overview

Mary Frances Luce is affiliated with Duke University in the United States. Their research spans several areas within the social sciences, with a focus on interdisciplinary approaches that intersect psychology, sociology, and marketing.

Their main fields of study include Social Sciences, with specific contributions in Sociology and Political Science, Applied Psychology, Cognitive Neuroscience, and Marketing. Their scholarly work covers topics such as Social and Intergroup Psychology, Behavioral Health and Interventions, Psychology of Moral and Emotional Judgment, Digital Marketing and Social Media, and Consumer Behavior in Brand Consumption and Identification.

Mary Frances Luce has published multiple papers, including the following recent works:

  • The Preference for Moderation Scale, 2020, Journal of Consumer Research
  • The Preference for Moderation Scale, 2020, SSRN Electronic Journal
  • Preference for Moderation Scale, 2021, PsycTESTS Dataset
  • Product-facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes?, 2023, Journal of Consumer Psychology

Their frequent co-authors include:

  • Aimée Drolet (3 coauthored works)
  • Li Jiang (3 coauthored works)
  • Reid Hastie (3 coauthored works)
  • Benjamin Rossi (2 coauthored works)
  • Benjamin C. Rossi (1 coauthored work)

The primary publication venues where Mary Frances Luce has contributed are:

  • Journal of Consumer Research
  • SSRN Electronic Journal
  • PsycTESTS Dataset
  • Journal of Consumer Psychology

Best Publications

  • Constructive Consumer Choice Processes

    James R. Bettman;Mary Frances Luce;John W. Payne

  • Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions

    Mary Frances Luce

  • Choice Processing in Emotionally Difficult Decisions

    Mary Frances Luce;James R. Bettman;John W. Payne

  • Emotional Trade-Off Difficulty and Choice:

    Mary Frances Luce;John W. Payne;James R. Bettman

  • When time is money : Decision behavior under opportunity-cost time pressure

    John W. Payne;James R. Bettman;Mary Frances Luce

  • Choice processing in emotionally difficult decisions.

    Unknown

  • Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

    Lisa A. Cavanaugh;James R. Bettman;Mary Frances Luce

  • Correlation, conflict, and choice.

    James R. Bettman;Eric J. Johnson;Mary F. Luce;John W. Payne

  • Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice

    Mary Frances Luce;James R. Bettman;John W. Payne

  • Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

    Karen M. Stilley;J. Jeffrey Inman;Kirk L. Wakefield

  • Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

    Vinod Venkatraman;John W. Payne;James R. Bettman;Mary Frances Luce

  • Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising

    Jennifer Edson Escalas;Mary Frances Luce

  • The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance

    Aimee Drolet;Mary Frances Luce

  • Boundary Conditions on Unconscious Thought in Complex Decision Making

    John W. Payne;Adriana Samper;James R. Bettman;Mary Frances Luce

  • High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

    Howard Kunreuther;Robert Meyer;Richard Zeckhauser;Paul Slovic

  • Process versus outcome thought focus and advertising.

    Jennifer Edson Escalas;Mary Frances Luce

  • The Concept of Voluntary Consent

    Robert M. Nelson;Tom Beauchamp;Victoria A. Miller;William Reynolds

  • When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice

    Aimee Drolet;Mary Frances Luce;Itamar Simonson

  • Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results

    Barbara E. Kahn;Mary Frances Luce

  • Appraising the Appraisal-Tendency Framework

    Lisa A. Cavanaugh;James R. Bettman;Mary Frances Luce;John W. Payne

  • Emotional Trade-Off Difficulty and Choice

    Unknown

  • Consumer Decision Making

    Mary Frances Luce

  • The Construction of Preference: Constructive Consumer Choice Processes

    James R. Bettman;Mary Frances Luce;John W. Payne

Frequent Co-Authors

James R. Bettman
James R. Bettman Duke University
John W. Payne
John W. Payne Duke University
Laura A. Peracchio
Laura A. Peracchio University of Wisconsin–Milwaukee
Tom L. Beauchamp
Tom L. Beauchamp Georgetown University
Eric Johnson
Eric Johnson Columbia University
Peter A. Ubel
Peter A. Ubel Duke University
Reid Hastie
Reid Hastie University of Chicago
Scott A. Huettel
Scott A. Huettel Duke University
Irwin P. Levin
Irwin P. Levin University of Iowa
Jonathan Baron
Jonathan Baron University of Pennsylvania

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