Mary Frances Luce publications per year

The chart shows the history of publications by Mary Frances Luce between 1992 and 2023, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Mary Frances Luce published across 32 years, from 1992 to 2023, averaging 2.8 papers a year. Output peaked at 10 publications in 2009. 1 of the 89 publications appeared in the last two years.

No. of publications

2 4 6 8 10

1992 2023

89 publications in total across all disciplines

View publications per year as a table

Mary Frances Luce: publications per year, 1992 to 2023
Year	Publications
1992	2
1993	2
1994	0
1995	1
1996	1
1997	4
1998	5
1999	3
2000	6
2001	3
2002	1
2003	5
2004	3
2005	1
2006	3
2007	3
2008	7
2009	10
2010	4
2011	8
2012	2
2013	1
2014	2
2015	4
2016	2
2017	2
2018	1
2019	1
2020	0
2021	1
2022	0
2023	1
Total	89

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Mary Frances Luce publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Mary Frances Luce sits on this spectrum.

No. of scientists

100 200 300 400

44–53 publications 570+

This scientist: 89 publications — 8th percentile

8% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

View publications distribution as a table

Number of Social Sciences and Humanities scientists by publication count, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
Publications	Scientists	This scientist
44–53	28
54–63	61
64–73	161
74–83	225
84–93	301	89
94–103	390
104–113	406
114–123	474
124–133	453
134–143	434
144–153	407
154–163	411
164–173	391
174–183	313
184–193	319
194–203	304
204–213	285
214–223	246
224–233	213
234–243	170
244–253	167
254–263	162
264–273	138
274–283	138
284–293	113
294–303	106
304–313	95
314–323	101
324–333	81
334–343	69
344–353	56
354–363	36
364–373	42
374–383	41
384–393	44
394–403	27
404–413	30
414–423	20
424–433	29
434–443	29
444–453	25
454–463	19
464–473	21
474–483	11
484–493	17
494–503	7
504–513	6
514–523	12
524–533	10
534–543	7
544–553	6
554–563	12
564–569	8
570+	100

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Mary Frances Luce D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Mary Frances Luce sits on this spectrum.

No. of scientists

100 200 300

30 D-Index 100+

This scientist: 39 D-Index — 30th percentile

30% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

View D-Index distribution as a table

Number of Social Sciences and Humanities scientists by D-index, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
D-Index	Scientists	This scientist
30	177
31	210
32	222
33	188
34	181
35	243
36	261
37	272
38	278
39	300	39
40	297
41	308
42	313
43	300
44	269
45	260
46	228
47	251
48	203
49	186
50	187
51	166
52	138
53	141
54	131
55	137
56	109
57	129
58	95
59	105
60	106
61	86
62	94
63	77
64	79
65	59
66	68
67	51
68	49
69	40
70	43
71	40
72	50
73	46
74	43
75	45
76	45
77	30
78	25
79	31
80	29
81	18
82	21
83	26
84	15
85	15
86	19
87	19
88	12
89	7
90	19
91	20
92	13
93	9
94	13
95	8
96	7
97	6
98	6
99	6
100+	97

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Overview

Mary Frances Luce is affiliated with Duke University in the United States. Their research spans several areas within the social sciences, with a focus on interdisciplinary approaches that intersect psychology, sociology, and marketing.

Their main fields of study include Social Sciences, with specific contributions in Sociology and Political Science, Applied Psychology, Cognitive Neuroscience, and Marketing. Their scholarly work covers topics such as Social and Intergroup Psychology, Behavioral Health and Interventions, Psychology of Moral and Emotional Judgment, Digital Marketing and Social Media, and Consumer Behavior in Brand Consumption and Identification.

Mary Frances Luce has published multiple papers, including the following recent works:

The Preference for Moderation Scale, 2020, Journal of Consumer Research
The Preference for Moderation Scale, 2020, SSRN Electronic Journal
Preference for Moderation Scale, 2021, PsycTESTS Dataset
Product-facilitated conversations: When does starting a conversation by mentioning a product lead to better conversational outcomes?, 2023, Journal of Consumer Psychology

Their frequent co-authors include:

Aimée Drolet (3 coauthored works)
Li Jiang (3 coauthored works)
Reid Hastie (3 coauthored works)
Benjamin Rossi (2 coauthored works)
Benjamin C. Rossi (1 coauthored work)

The primary publication venues where Mary Frances Luce has contributed are:

Journal of Consumer Research
SSRN Electronic Journal
PsycTESTS Dataset
Journal of Consumer Psychology

Best Publications

Constructive Consumer Choice Processes

James R. Bettman;Mary Frances Luce;John W. Payne

4450
Citations
Choosing to Avoid: Coping with Negatively Emotion-Laden Consumer Decisions

Mary Frances Luce

1075
Citations
Choice Processing in Emotionally Difficult Decisions

Mary Frances Luce;James R. Bettman;John W. Payne

633
Citations
Emotional Trade-Off Difficulty and Choice:

Mary Frances Luce;John W. Payne;James R. Bettman

572
Citations
When time is money : Decision behavior under opportunity-cost time pressure

John W. Payne;James R. Bettman;Mary Frances Luce

537
Citations
Choice processing in emotionally difficult decisions.

Unknown

327
Citations
Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Lisa A. Cavanaugh;James R. Bettman;Mary Frances Luce

318
Citations
Correlation, conflict, and choice.

James R. Bettman;Eric J. Johnson;Mary F. Luce;John W. Payne

303
Citations
Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice

Mary Frances Luce;James R. Bettman;John W. Payne

298
Citations
Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation

Karen M. Stilley;J. Jeffrey Inman;Kirk L. Wakefield

280
Citations
Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making

Vinod Venkatraman;John W. Payne;James R. Bettman;Mary Frances Luce

277
Citations
Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising

Jennifer Edson Escalas;Mary Frances Luce

259
Citations
The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance

Aimee Drolet;Mary Frances Luce

240
Citations
Boundary Conditions on Unconscious Thought in Complex Decision Making

John W. Payne;Adriana Samper;James R. Bettman;Mary Frances Luce

235
Citations
High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations

Howard Kunreuther;Robert Meyer;Richard Zeckhauser;Paul Slovic

190
Citations
Process versus outcome thought focus and advertising.

Jennifer Edson Escalas;Mary Frances Luce

177
Citations
The Concept of Voluntary Consent

Robert M. Nelson;Tom Beauchamp;Victoria A. Miller;William Reynolds

173
Citations
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice

Aimee Drolet;Mary Frances Luce;Itamar Simonson

143
Citations
Understanding High-Stakes Consumer Decisions: Mammography Adherence Following False-Alarm Test Results

Barbara E. Kahn;Mary Frances Luce

131
Citations
Appraising the Appraisal-Tendency Framework

Lisa A. Cavanaugh;James R. Bettman;Mary Frances Luce;John W. Payne

130
Citations
Emotional Trade-Off Difficulty and Choice

Unknown

84
Citations
Consumer Decision Making

Mary Frances Luce

8
Citations
The Construction of Preference: Constructive Consumer Choice Processes

James R. Bettman;Mary Frances Luce;John W. Payne

6
Citations

Frequent Co-Authors

James R. Bettman Duke University

John W. Payne Duke University

Barbara E. Kahn University of Pennsylvania

Christine Moorman Duke University

Laura A. Peracchio University of Wisconsin–Milwaukee

Tom L. Beauchamp Georgetown University

Eric Johnson Columbia University

Peter A. Ubel Duke University

Reid Hastie University of Chicago

Scott A. Huettel Duke University

External Links

Personal website of Mary Frances Luce Google Scholar page

If you think any of the details on this page are incorrect, let us know.

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