Rajdeep Grewal is affiliated with the University of North Carolina at Chapel Hill in the United States. Their research predominantly centers on business, management, and accounting, with a substantial focus on social sciences.
Their work intersects several subfields, including marketing, sociology and political science, strategy and management, organizational behavior and human resource management, as well as economics and econometrics. Key topics covered in their research are digital marketing and social media, consumer market behavior and pricing, consumer behavior in brand consumption and identification, customer service quality and loyalty, corporate finance and governance, technology adoption and user behaviour, and corporate social responsibility reporting.
Rajdeep Grewal has published extensively in a range of venues, with a notable number of contributions to the SSRN Electronic Journal and the Journal of Marketing Research. Other publication venues include the Journal of Marketing, Marketing Science, and Management Science.
Recent papers authored or co-authored by Rajdeep Grewal include:
Frequent collaborators in Rajdeep Grewal's research include Huanhuan Shi, Shrihari Sridhar, Khimendra Singh, Shijie Lu, and Sachin Gupta.
Rajdeep Grewal;Patriya Tansuhaj
Rajdeep Grewal;Joseph A. Cote;Hans Baumgartner
Debabroto Chatterjee;Rajdeep Grewal;V. Sambamurthy
Rajdeep Grewal;Gary L. Lilien;Girish Mallapragada
Rajdeep Grewal;Ravi Dharwadkar
Murali Chandrashekaran;Kristin Rotte;Stephen S . Tax;Rajdeep Grewal
Rajdeep Grewal;James M. Comer;Raj Mehta
Anindita Chakravarty;Rajdeep Grewal;V. Sambamurthy
Charles Kang;Frank Germann;Rajdeep Grewal
Jean L. Johnson;Ravipreet S. Sohi;Rajdeep Grewal
Ruby P. Lee;Rajdeep Grewal
Min Ding;Rajdeep Grewal;John Liechty
Min Ding;Rajdeep Grewal;John Liechty
Rajdeep Grewal;Raj Mehta;Frank R Kardes
Frank Germann;Peter Ebbes;Rajdeep Grewal
Rajdeep Grewal;Thomas W. Cline;Anthony Davies
Rajdeep Grewal;Raj Mehta;Frank R. Kardes
Eric Fang;Robert W . Palmatier;Rajdeep Grewal
Rajdeep Grewal;Rebecca J. Slotegraaf
Rajdeep Grewal;Murali Chandrashekaran;Alka V . Citrin
Rajdeep Grewal
Jean L. Johnson;Ravipreet S. Sohi;Rajdeep Grewal
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