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Thorsten Hennig-Thurau

Thorsten Hennig-Thurau

University of Münster
Germany

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 51 894 833 31 31 195 34669

Thorsten Hennig-Thurau publications per year

The chart shows the history of publications by Thorsten Hennig-Thurau between 1996 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Thorsten Hennig-Thurau published across 30 years, from 1996 to 2025, averaging 7.1 papers a year. Output peaked at 20 publications in 2019. 10 of the 212 publications appeared in the last two years.

No. of publications
5 10 15 20
Bar chart. Horizontal axis: year, 1996 to 2025. Vertical axis: number of publications, 0 to 20. Peak 20 publications in 2019. 1996: 1 publication 1997: 3 publications 1998: 2 publications 1999: 4 publications 2000: 10 publications 2001: 11 publications 2002: 9 publications 2003: 6 publications 2004: 18 publications 2005: 5 publications 2006: 8 publications 2007: 10 publications 2008: 7 publications 2009: 8 publications 2010: 10 publications 2011: 1 publication 2012: 7 publications 2013: 9 publications 2014: 5 publications 2015: 12 publications 2016: 11 publications 2017: 9 publications 2018: 5 publications 2019: 20 publications 2020: 0 publications 2021: 5 publications 2022: 3 publications 2023: 3 publications 2024: 6 publications 2025: 4 publications
1996 2025

212 publications in total across all disciplines

View publications per year as a table
Thorsten Hennig-Thurau: publications per year, 1996 to 2025
Year Publications
1996 1
1997 3
1998 2
1999 4
2000 10
2001 11
2002 9
2003 6
2004 18
2005 5
2006 8
2007 10
2008 7
2009 8
2010 10
2011 1
2012 7
2013 9
2014 5
2015 12
2016 11
2017 9
2018 5
2019 20
2020 0
2021 5
2022 3
2023 3
2024 6
2025 4
Total 212
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Thorsten Hennig-Thurau publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Thorsten Hennig-Thurau sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 195–199 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 195 publications — 74th percentile

74% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37 195
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Thorsten Hennig-Thurau D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Thorsten Hennig-Thurau sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 51 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 51 D-Index — 71st percentile

71% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62 51
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Thorsten Hennig-Thurau is affiliated with the University of Münster in Germany. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences, with a focused concentration on Marketing, Sociology and Political Science, Human-Computer Interaction, Literature and Literary Theory, and Strategy and Management.

The main topics addressed in their work include Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Virtual Reality Applications and Impacts, Consumer Retail Behavior Studies, Media Influence and Health, and Digital Platforms and Economics.

Thorsten Hennig-Thurau has published in several venues with frequent contributions to the Journal of the Academy of Marketing Science, SSRN Electronic Journal, Journal of Retailing, Journal of Media Business Studies, and International Journal of Research in Marketing.

Recent papers include the following:

  • Social interactions in the metaverse: Framework, initial evidence, and research roadmap (2022), Journal of the Academy of Marketing Science
  • Social media resources and capabilities as strategic determinants of social media performance (2020), International Journal of Research in Marketing
  • Searching for word of mouth in the digital age: Determinants of consumers' uses of face-to-face information, internet opinion sites, and social media (2021), Journal of Business Research
  • The Economics of Filmed Entertainment in the Digital Era (2021), Journal of Cultural Economics
  • Metaverse Marketing (2022), NIM Marketing Intelligence Review

Frequent co-authors include Alina Marie Herting, Gerrit Cziehso, Marc Linder, Raoul V. Kübler, and Dorothea Nilusha Aliman.

Best Publications

  • Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

    Thorsten Hennig-Thurau;Kevin P. Gwinner;Gianfranco Walsh;Dwayne D. Gremler

  • Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality

    Thorsten Hennig-Thurau;Kevin P. Gwinner;Dwayne D. Gremler

  • The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

    Thorsten Hennig-Thurau;Alexander Klee

  • The Impact of New Media on Customer Relationships

    Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler

  • Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet

    Thorsten Hennig-Thurau;Gianfranco Walsh

  • Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships:

    Thorsten Hennig-Thurau;Markus Groth;Michael Paul;Dwayne D. Gremler

  • Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention

    Thorsten Hennig‐Thurau

  • MODELING AND MANAGING STUDENT LOYALTY: AN APPROACH BASED ON THE CONCEPT OF RELATIONSHIP QUALITY

    Thorsten Hennig-Thurau;Markus F. Langer;Ursula Hansen

  • Customer reactions to emotional labor: the roles of employee acting strategies and customer detection accuracy

    Markus Groth;Thorsten Hennig-Thurau;Gianfranco Walsh

  • Social Commerce: A Contingency Framework for Assessing Marketing Potential

    Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman

  • Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

    André Marchand;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau

  • Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being.

    S. Douglas Pugh;Markus Groth;Thorsten Hennig-Thurau

  • Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies

    Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Caroline Wiertz;Fabian Feldhaus

  • Consumer File Sharing of Motion Pictures

    Thorsten Hennig-Thurau;Victor Henning;Henrik Sattler

  • Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships

    Unknown

  • Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies

    Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Charles F. Hofacker;Björn Bloching

  • Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction And Customer Retention

    Thorsten Hennig-Thurau;Ursula Hansen

  • German Consumer Decision‐Making Styles

    Gianfranco Walsh;Vincent-Wayne Mitchell;Thorsten Hennig-Thurau

  • Relationship Quality and Customer Retention through Strategic Communication of Customer Skills

    Thorsten Hennig-Thurau

  • Does Customer Demotion Jeopardize Loyalty

    Tillmann Wagner;Thorsten Hennig-Thurau;Thomas Rudolph

  • Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept

    Thorsten Hennig-Thurau;Ursula Hansen

Frequent Co-Authors

Mark B. Houston
Mark B. Houston Texas Christian University
Gianfranco Walsh
Gianfranco Walsh Friedrich Schiller University Jena
Dwayne D. Gremler
Dwayne D. Gremler Bowling Green State University
Martin Spann
Martin Spann Ludwig-Maximilians-Universität München
Vincent‐Wayne Mitchell
Vincent‐Wayne Mitchell University of Sydney
Christian M. Ringle
Christian M. Ringle Hamburg University of Technology
Klaus-Peter Wiedmann
Klaus-Peter Wiedmann University of Hannover
Kai Sassenberg
Kai Sassenberg Leibniz Institute for Neurobiology
Bernd Skiera
Bernd Skiera Goethe University Frankfurt
Charles F. Hofacker
Charles F. Hofacker Florida State University

External Links

Personal website of Thorsten Hennig-Thurau Google Scholar page

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Publications: 30

Christian M. Ringle

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Publications: 28

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Publications: 26

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