The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Thorsten Hennig-Thurau sits on this spectrum.
This scientist: 195 publications — 74th percentile
74% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 436 publications or more.
The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Thorsten Hennig-Thurau sits on this spectrum.
This scientist: 51 D-Index — 71st percentile
71% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 89 D-Index or more.
Thorsten Hennig-Thurau is affiliated with the University of Münster in Germany. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences, with a focused concentration on Marketing, Sociology and Political Science, Human-Computer Interaction, Literature and Literary Theory, and Strategy and Management.
The main topics addressed in their work include Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Virtual Reality Applications and Impacts, Consumer Retail Behavior Studies, Media Influence and Health, and Digital Platforms and Economics.
Thorsten Hennig-Thurau has published in several venues with frequent contributions to the Journal of the Academy of Marketing Science, SSRN Electronic Journal, Journal of Retailing, Journal of Media Business Studies, and International Journal of Research in Marketing.
Recent papers include the following:
Frequent co-authors include Alina Marie Herting, Gerrit Cziehso, Marc Linder, Raoul V. Kübler, and Dorothea Nilusha Aliman.
Thorsten Hennig-Thurau;Kevin P. Gwinner;Gianfranco Walsh;Dwayne D. Gremler
Thorsten Hennig-Thurau;Kevin P. Gwinner;Dwayne D. Gremler
Thorsten Hennig-Thurau;Alexander Klee
Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler
Thorsten Hennig-Thurau;Gianfranco Walsh
Thorsten Hennig-Thurau;Markus Groth;Michael Paul;Dwayne D. Gremler
Thorsten Hennig‐Thurau
Thorsten Hennig-Thurau;Markus F. Langer;Ursula Hansen
Markus Groth;Thorsten Hennig-Thurau;Gianfranco Walsh
Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman
André Marchand;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau
S. Douglas Pugh;Markus Groth;Thorsten Hennig-Thurau
Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Caroline Wiertz;Fabian Feldhaus
Thorsten Hennig-Thurau;Victor Henning;Henrik Sattler
Unknown
Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Charles F. Hofacker;Björn Bloching
Thorsten Hennig-Thurau;Ursula Hansen
Gianfranco Walsh;Vincent-Wayne Mitchell;Thorsten Hennig-Thurau
Thorsten Hennig-Thurau
Tillmann Wagner;Thorsten Hennig-Thurau;Thomas Rudolph
Thorsten Hennig-Thurau;Ursula Hansen
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