Thorsten Hennig-Thurau is affiliated with the University of Münster in Germany. Their research primarily spans the fields of Business, Management and Accounting, and Social Sciences, with a focused concentration on Marketing, Sociology and Political Science, Human-Computer Interaction, Literature and Literary Theory, and Strategy and Management.
The main topics addressed in their work include Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing, Virtual Reality Applications and Impacts, Consumer Retail Behavior Studies, Media Influence and Health, and Digital Platforms and Economics.
Thorsten Hennig-Thurau has published in several venues with frequent contributions to the Journal of the Academy of Marketing Science, SSRN Electronic Journal, Journal of Retailing, Journal of Media Business Studies, and International Journal of Research in Marketing.
Recent papers include the following:
Frequent co-authors include Alina Marie Herting, Gerrit Cziehso, Marc Linder, Raoul V. Kübler, and Dorothea Nilusha Aliman.
Thorsten Hennig-Thurau;Kevin P. Gwinner;Gianfranco Walsh;Dwayne D. Gremler
Thorsten Hennig-Thurau;Kevin P. Gwinner;Dwayne D. Gremler
Thorsten Hennig-Thurau;Alexander Klee
Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Edward C. Malthouse;Christian Friege;Sonja Gensler
Thorsten Hennig-Thurau;Gianfranco Walsh
Thorsten Hennig-Thurau;Markus Groth;Michael Paul;Dwayne D. Gremler
Thorsten Hennig‐Thurau
Thorsten Hennig-Thurau;Markus F. Langer;Ursula Hansen
Markus Groth;Thorsten Hennig-Thurau;Gianfranco Walsh
Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman
André Marchand;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau
S. Douglas Pugh;Markus Groth;Thorsten Hennig-Thurau
Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Caroline Wiertz;Fabian Feldhaus
Thorsten Hennig-Thurau;Victor Henning;Henrik Sattler
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Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Charles F. Hofacker;Björn Bloching
Thorsten Hennig-Thurau;Ursula Hansen
Gianfranco Walsh;Vincent-Wayne Mitchell;Thorsten Hennig-Thurau
Thorsten Hennig-Thurau
Tillmann Wagner;Thorsten Hennig-Thurau;Thomas Rudolph
Thorsten Hennig-Thurau;Ursula Hansen
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