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Wagner A. Kamakura

Wagner A. Kamakura

D-Index & Metrics

Business and Management

D-Index
66
Citations
29336
World Ranking
373
National Ranking
175

Wagner A. Kamakura publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Wagner A. Kamakura sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 146 publications — 55th percentile

55% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Wagner A. Kamakura D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Wagner A. Kamakura sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 66 D-Index — 88th percentile

88% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Wagner A. Kamakura is affiliated with Rice University in the United States. Their research spans multiple fields, including marketing, economics and econometrics, sociology and political science, health, and general health professions. Their work frequently addresses topics such as consumer market behavior and pricing, economic and environmental valuation, economics of agriculture and food markets, intergenerational and educational inequality studies, health disparities and outcomes, employment and welfare studies, and customer churn and segmentation.

Their publication record includes recent papers appearing in various venues. These include:

  • Menu-choice modeling with interactions and heterogeneous correlated preferences, 2020, Journal of Choice Modelling
  • How social and economic conditions impact socioeconomic mobility. The case of Spain, 2024, Research in Social Stratification and Mobility
  • Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models, 2021, UNC Libraries
  • Preferences Revealed by Votes Are More Useful Than Those Declared in Polls, 2023, SSRN Electronic Journal

Kamakura collaborates regularly with several co-authors, including Kyuseop Kwak, Teodoro Luque Martínez, Salvador del Barrio-García, Scott Neslin, and Sunil Gupta. These collaborations highlight interdisciplinary approaches that bridge marketing, economics, and social sciences.

Their publications have appeared in several journals and repositories, reflecting the interdisciplinary nature of their research pursuits. Frequent publication venues include:

  • Journal of Choice Modelling
  • Research in Social Stratification and Mobility
  • UNC Libraries
  • SSRN Electronic Journal

The research interests suggested by the publication topics and co-author network indicate a focus on modeling consumer preferences and behavior, with applications in socioeconomic mobility and customer retention strategies. Their work also intersects with studies on health disparities and economic outcomes over generations, combining quantitative methods with social science frameworks.

Best Publications

  • Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

    Vikas Mittal;Wagner A. Kamakura

  • Market Segmentation: Conceptual and Methodological Foundations

    Michel Wedel;Wagner A. Kamakura

  • A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

    Wagner A. Kamakura;Gary J. Russell

  • Structural Analysis of Discrete Data with Econometric Applications

    Wagner Kamakura;C. F. Manski;D. McFadden

  • The Economic Worth of Celebrity Endorsers: An Event Study Analysis:

    Jagdish Agrawal;Wagner A. Kamakura

  • Measuring brand value with scanner data

    Wagner A. Kamakura;Gary J. Russell

  • Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

    Scott A . Neslin;Sunil Gupta;Wagner Kamakura;Junxiang Lu

  • Assessing the Service-Profit Chain

    Wagner A. Kamakura;Vikas Mittal;Fernando de Rosa;José Afonso Mazzon

  • Value-System Segmentation: Exploring the Meaning of LOV

    Wagner A. Kamakura;Thomas P. Novak

  • Country of origin: A competitive advantage?

    Jagdish Agrawal;Wagner A Kamakura

  • Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*

    R. Venkatesh;Wagner Kamakura

  • Value Segmentation: A Model for the Measurement of Values and Value Systems

    Wagner A. Kamakura;José Afonso Mazzon

  • Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

    Wagner A. Kamakura;Michel Wedel;Michel Wedel;Fernando de Rosa;Jose Afonso Mazzon

  • Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

    Wagner A. Kamakura;Sridhar N. Ramaswami;Rajendra K. Srivastava

  • The 'no-choice' alternative in conjoint choice experiments

    R Haaijer;W Kamakura;M Wedel

  • Modeling Preference and Structural Heterogeneity in Consumer Choice

    Wagner A. Kamakura;Byung-Do Kim;Jonathan Lee

  • Choice Models and Customer Relationship Management

    W.A. Kamakura;C.F. Mela;A. Bodapatti;P. Fader

  • Introduction to the special issue on market segmentation

    Michel Wedel;Michel Wedel;Wagner Kamakura

  • A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

    Wagner A. Kamakura

  • Concomitant variable latent class models for conjoint analysis

    Wagner A. Kamakura;Michel Wedel;Jagadish Agrawal

Frequent Co-Authors

Michel Wedel
Michel Wedel University of Maryland, College Park
Ulf Böckenholt
Ulf Böckenholt Northwestern University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Scott A. Neslin
Scott A. Neslin Dartmouth College
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Carl F. Mela
Carl F. Mela Duke University
Vikas Mittal
Vikas Mittal Rice University
Brian T. Ratchford
Brian T. Ratchford The University of Texas at Dallas
Thomas P. Novak
Thomas P. Novak George Washington University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania

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