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Wagner A. Kamakura

Wagner A. Kamakura

D-Index & Metrics

Business and Management

D-Index
66
Citations
29336
World Ranking
373
National Ranking
174

Overview

Wagner A. Kamakura is affiliated with Rice University in the United States. Their research spans multiple fields, including marketing, economics and econometrics, sociology and political science, health, and general health professions. Their work frequently addresses topics such as consumer market behavior and pricing, economic and environmental valuation, economics of agriculture and food markets, intergenerational and educational inequality studies, health disparities and outcomes, employment and welfare studies, and customer churn and segmentation.

Their publication record includes recent papers appearing in various venues. These include:

  • Menu-choice modeling with interactions and heterogeneous correlated preferences, 2020, Journal of Choice Modelling
  • How social and economic conditions impact socioeconomic mobility. The case of Spain, 2024, Research in Social Stratification and Mobility
  • Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models, 2021, UNC Libraries
  • Preferences Revealed by Votes Are More Useful Than Those Declared in Polls, 2023, SSRN Electronic Journal

Kamakura collaborates regularly with several co-authors, including Kyuseop Kwak, Teodoro Luque Martínez, Salvador del Barrio-García, Scott Neslin, and Sunil Gupta. These collaborations highlight interdisciplinary approaches that bridge marketing, economics, and social sciences.

Their publications have appeared in several journals and repositories, reflecting the interdisciplinary nature of their research pursuits. Frequent publication venues include:

  • Journal of Choice Modelling
  • Research in Social Stratification and Mobility
  • UNC Libraries
  • SSRN Electronic Journal

The research interests suggested by the publication topics and co-author network indicate a focus on modeling consumer preferences and behavior, with applications in socioeconomic mobility and customer retention strategies. Their work also intersects with studies on health disparities and economic outcomes over generations, combining quantitative methods with social science frameworks.

Best Publications

  • Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

    Vikas Mittal;Wagner A. Kamakura

  • Market Segmentation: Conceptual and Methodological Foundations

    Michel Wedel;Wagner A. Kamakura

  • A Probabilistic Choice Model for Market Segmentation and Elasticity Structure

    Wagner A. Kamakura;Gary J. Russell

  • Structural Analysis of Discrete Data with Econometric Applications

    Wagner Kamakura;C. F. Manski;D. McFadden

  • The Economic Worth of Celebrity Endorsers: An Event Study Analysis:

    Jagdish Agrawal;Wagner A. Kamakura

  • Measuring brand value with scanner data

    Wagner A. Kamakura;Gary J. Russell

  • Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

    Scott A . Neslin;Sunil Gupta;Wagner Kamakura;Junxiang Lu

  • Assessing the Service-Profit Chain

    Wagner A. Kamakura;Vikas Mittal;Fernando de Rosa;José Afonso Mazzon

  • Value-System Segmentation: Exploring the Meaning of LOV

    Wagner A. Kamakura;Thomas P. Novak

  • Country of origin: A competitive advantage?

    Jagdish Agrawal;Wagner A Kamakura

  • Optimal Bundling and Pricing under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products*

    R. Venkatesh;Wagner Kamakura

  • Value Segmentation: A Model for the Measurement of Values and Value Systems

    Wagner A. Kamakura;José Afonso Mazzon

  • Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

    Wagner A. Kamakura;Michel Wedel;Michel Wedel;Fernando de Rosa;Jose Afonso Mazzon

  • Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

    Wagner A. Kamakura;Sridhar N. Ramaswami;Rajendra K. Srivastava

  • The 'no-choice' alternative in conjoint choice experiments

    R Haaijer;W Kamakura;M Wedel

  • Modeling Preference and Structural Heterogeneity in Consumer Choice

    Wagner A. Kamakura;Byung-Do Kim;Jonathan Lee

  • Choice Models and Customer Relationship Management

    W.A. Kamakura;C.F. Mela;A. Bodapatti;P. Fader

  • Introduction to the special issue on market segmentation

    Michel Wedel;Michel Wedel;Wagner Kamakura

  • A Least Squares Procedure for Benefit Segmentation with Conjoint Experiments

    Wagner A. Kamakura

  • Concomitant variable latent class models for conjoint analysis

    Wagner A. Kamakura;Michel Wedel;Jagadish Agrawal

Frequent Co-Authors

Michel Wedel
Michel Wedel University of Maryland, College Park
Ulf Böckenholt
Ulf Böckenholt Northwestern University
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Scott A. Neslin
Scott A. Neslin Dartmouth College
Rajendra K. Srivastava
Rajendra K. Srivastava Indian School of Business
Carl F. Mela
Carl F. Mela Duke University
Vikas Mittal
Vikas Mittal Rice University
Brian T. Ratchford
Brian T. Ratchford The University of Texas at Dallas
Thomas P. Novak
Thomas P. Novak George Washington University
Eric T. Bradlow
Eric T. Bradlow University of Pennsylvania

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