2026 Peter S. Fader: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	51	925	862	401	366	126	13512

Research.com Recognitions

2018 - Charles Coolidge Parlin Marketing Research Award, American Marketing Association

Overview

Peter S. Fader is affiliated with the University of Pennsylvania in the United States. Their research spans several interconnected fields within business, management, and accounting, with a particular focus on literature and literary theory, management of technology and innovation, management information systems, marketing, and economics and econometrics.

The scientist's main topics of interest include:

American and British Literature Analysis
Collaboration in agile enterprises
Business Process Modeling and Analysis
Quality and Supply Management
Housing Market and Economics
Consumer Market Behavior and Pricing
Consumer Retail Behavior Studies

Peter S. Fader's recent published papers include:

"Inferring Individual Preferences and Intra-Household Dynamics with Aggregate Data: An Application to Targeted TV Advertising" (2021) in SSRN Electronic Journal
"How Does Augmented Reality Contribute to Enhancing Consumer Experience?" (2023) in Jurnal Ekonomi dan Bisnis Digital
"Index" (2024) in Wharton School Press eBooks
"Index" (2024) in Wharton School Press eBooks
"Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs" (2024) in International Journal Of Accounting Management And Economics Research

The frequent co-authors who have collaborated with this researcher include:

Bruce G. S. Hardie
Michael L. Ross
Michael Ross
SARAH E. TOMS
Muhammad Tata Rizky Setyo Utomo

Peter S. Fader has contributed to book publications under University of Pennsylvania Press, which include:

Customer Centricity (2020)
The Customer-Base Audit (2022)

Their frequent publication venues reflect both academic journals and institutional presses, such as Wharton School Press eBooks, SSRN Electronic Journal, Jurnal Ekonomi dan Bisnis Digital, and International Journal Of Accounting Management And Economics Research.

Among the awards received, the Charles Coolidge Parlin Marketing Research Award from the American Marketing Association was granted in 2018.

Best Publications

Modeling Loss Aversion and Reference Dependence Effects on Brand Choice

Bruce G. S. Hardie;Eric J. Johnson;Peter S. Fader

1307
Citations
On the Depth and Dynamics of Online Search Behavior

Eric J. Johnson;Wendy W. Moe;Peter S. Fader;Steven Bellman

948
Citations
Dynamic Conversion Behavior at E-Commerce Sites

Wendy W. Moe;Peter S. Fader

773
Citations
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

Peter S. Fader;Bruce G.S. Hardie;Ka Lok Lee

768
Citations
Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model

Peter S. Fader;Bruce G. S. Hardie;Ka Lok Lee

624
Citations
An exploratory look at supermarket shopping paths

Jeffrey S. Larson;Eric T. Bradlow;Peter S. Fader

622
Citations
Modeling Consumer Choice among SKUs

Peter S. Fader;Bruce G. S. Hardie

443
Citations
Testing Behavioral Hypotheses Using an Integrated Model of Grocery Store Shopping Path and Purchase Behavior

Sam K. Hui;Eric T. Bradlow;Peter S. Fader

413
Citations
Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing:

Peter S. Fader;David C. Schmittlein

411
Citations
Capturing Evolving Visit Behavior in Clickstream Data

Wendy W. Moe;Peter S. Fader

404
Citations
Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Eric M. Schwartz;Eric T. Bradlow;Peter S. Fader

324
Citations
Modeling Browsing Behavior at Multiple Websites

Young-Hoon Park;Peter S. Fader

293
Citations
Power and Goal Setting in Channel Negotiations

Leigh Mcalister;Max H. Bazerman;Peter Fader

285
Citations
Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Sam K. Hui;Peter S. Fader;Eric T. Bradlow

281
Citations
Choice Models and Customer Relationship Management

W.A. Kamakura;C.F. Mela;A. Bodapatti;P. Fader

270
Citations
Probability Models for Customer-Base Analysis

Peter S. Fader;Bruce G.S. Hardie

249
Citations
Fast-Track: Article Using Advance Purchase Orders to Forecast New Product Sales

Wendy W. Moe;Peter S. Fader

243
Citations
In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Eva Ascarza;Scott A. Neslin;Oded Netzer;Zachery Anderson

230
Citations
A Cross-Category Analysis of Category Structure and Promotional Activity for Grocery Products:

Peter S. Fader;Leonard M. Lodish

224
Citations
Customer-Base Analysis in a Discrete-Time Noncontractual Setting

Peter S. Fader;Bruce G. S. Hardie;Jen Shang

200
Citations
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat

Peter S. Fader;David C. Schmittlein

10
Citations

Frequent Co-Authors

Eric T. Bradlow University of Pennsylvania

Russell S. Winer New York University

Scott A. Neslin Dartmouth College

Barak Libai Reichman University

Howard Kunreuther University of Pennsylvania

Foster Provost New York University

Leigh McAlister The University of Texas at Austin

Wagner A. Kamakura Rice University

Steven Bellman University of South Australia

C. B. Bhattacharya University of Pittsburgh

External Links

Wikipedia of Peter S. Fader Personal website of Peter S. Fader Google Scholar page

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