D-Index & Metrics Best Publications

C. B. Bhattacharya

University of Pittsburgh
United States

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name Citations Publications World Ranking National Ranking

Business and Management D-index 36 Citations 39,846 87 World Ranking 1175 National Ranking 538

Overview

What is he best known for?

The fields of study he is best known for:

Marketing
Management
Advertising

His primary areas of investigation include Corporate social responsibility, Marketing, Public relations, Social responsibility and Consumer behaviour. His study in Quality extends to Corporate social responsibility with its themes. In the field of Marketing, his study on Loyalty overlaps with subjects such as Organizational identification.

His research in the fields of Stakeholder overlaps with other disciplines such as Conceptual framework and Perspective. His Social responsibility study combines topics in areas such as Function and Financial services. His research integrates issues of Bond, Belongingness and Social identity theory in his study of Consumer behaviour.

His most cited work include:

Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2988 citations)
Consumer-Company Identification: A Framework for Understanding Consumers¿ Relationships with Companies (1983 citations)
Corporate Social Responsibility, Customer Satisfaction, and Market Value (1784 citations)

What are the main themes of his work throughout his whole career to date?

C. B. Bhattacharya mostly deals with Corporate social responsibility, Marketing, Public relations, Stakeholder and Social responsibility. His Corporate social responsibility research is multidisciplinary, incorporating perspectives in Quality, Management, Core business, Corporate governance and Market leader. His work in the fields of Marketing, such as Marketing management, Relationship marketing and Marketing mix, overlaps with other areas such as Perception and Organizational identification.

His study in the fields of Business ethics under the domain of Public relations overlaps with other disciplines such as Investment and Conceptual framework. C. B. Bhattacharya works mostly in the field of Stakeholder, limiting it down to topics relating to Attribution and, in certain cases, Corporate philanthropy and Scope, as a part of the same area of interest. His biological study spans a wide range of topics, including Systematic risk, Strategic marketing and Corporate social performance.

He most often published in these fields:

Corporate social responsibility (79.34%)
Marketing (78.51%)
Public relations (57.02%)

What were the highlights of his more recent work (between 2015-2021)?

Corporate social responsibility (79.34%)
Public relations (57.02%)
Marketing (78.51%)

In recent papers he was focusing on the following fields of study:

The scientist’s investigation covers issues in Corporate social responsibility, Public relations, Marketing, Social psychology and Autonomy. His studies deal with areas such as Common ground, Positive economics and Service as well as Corporate social responsibility. His study on Stakeholder and Social responsibility is often connected to Value as part of broader study in Public relations.

C. B. Bhattacharya studies Marketing, namely Consumer behaviour. He regularly ties together related areas like Moral foundations theory in his Social psychology studies.

Between 2015 and 2021, his most popular works were:

Corporate social responsibility: a consumer psychology perspective (63 citations)
Consumer reactions to corporate social responsibility: The role of CSR domains (43 citations)
The Business Case for Sustainability Reporting: Evidence from Stock Market Reactions (19 citations)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.