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D-Index & Metrics

Business and Management

D-Index
41
Citations
45559
World Ranking
1517
National Ranking
638

Overview

C. B. Bhattacharya is affiliated with the University of Pittsburgh in the United States and specializes in the field of Business, Management and Accounting. Their research spans several subfields including Strategy and Management, Accounting, Information Systems and Management, Marketing, and Gender Studies.

The scholar's work addresses multiple main topics, particularly Corporate Social Responsibility Reporting, Political Influence and Corporate Strategies, Corporate Finance and Governance, Environmental Sustainability in Business, Ethics in Business and Education, Global Trade, Sustainability, and Social Impact, as well as Gender Diversity and Inequality.

Recent publications by Bhattacharya include:

  • "Corporate Purpose and Employee Sustainability Behaviors" (2022) published in the Journal of Business Ethics
  • "The What, Why and How of ESG Dashboards" (2023) published in NIM Marketing Intelligence Review

Frequent collaborators in Bhattacharya's academic work include Michael Neureiter, León Valdés, Trevor Young-Hyman, Evan Gilbertson, and Oliver Hahl.

Bhattacharya's studies are commonly published in venues such as the Journal of Sustainable Marketing, Journal of Business Ethics, Business Horizons, Business and Society Review, and NIM Marketing Intelligence Review. The scholar has multiple publications in the Journal of Sustainable Marketing and has contributed articles across other noted business-related journals.

Best Publications

  • Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

    Sankar Sen;C.B. Bhattacharya

  • Consumer-Company Identification: A Framework for Understanding Consumers¿ Relationships with Companies

    C.B. Bhattacharya;Sankar Sen

  • Corporate Social Responsibility, Customer Satisfaction, and Market Value

    Xueming Luo;C.B . Bhattacharya

  • Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives:

    C.B. Bhattacharya;Sankar Sen

  • Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

    Shuili Du;C.B. Bhattacharya;Sankar Sen

  • The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment:

    Sankar Sen;C. B. Bhattacharya;Daniel Korschun

  • Using Corporate Social Responsibility to Win the War for Talent

    C.B. Bhattacharya;Sankar Sen;Daniel Korschun

  • Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members:

    C. B. Bhattacharya;Hayagreeva Rao;Mary Ann Glynn

  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning

    Shuili Du;C.B. Bhattacharya;Sankar Sen

  • Antecedents and consequences of customer-company identification: expanding the role of relationship marketing.

    Michael Ahearne;C. B. Bhattacharya;Thomas Gruen

  • Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

    C. B. Bhattacharya;Daniel Korschun;Sankar Sen

  • The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk

    Xueming Luo;C.B . Bhattacharya

  • Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association

    Kimberly D. Elsbach;C. B. Bhattacharya

  • Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees.

    Daniel Korschun;C.B. Bhattacharya;Scott D. Swain

  • Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

    Shuili Du;C. B. Bhattacharya;Sankar Sen

  • Relating Brandand Customer Perspectives on Marketing Management

    Tim Ambler;C. B. Bhattacharya;Julie Edell;Kevin Lane Keller

  • When customers are members: Customer retention in paid membership contexts

    C. B. Bhattacharya

  • Us versus them: The roles of organizational identification and disidentification in social marketing initiatives

    C.B. Bhattacharya;Kimberly D. Elsbach

  • Corporate social responsibility: a corporate marketing perspective

    Diogo Hildebrand;Sankar Sen;C.B. Bhattacharya

  • Corporate social responsibility, multi-faceted job-products, and employee outcomes

    Shuili Du;C. B. Bhattacharya;Sankar Sen

  • Understanding the Bond of Identification: An Investigation of its Correlates among Art Museum Members

    Unknown

  • Relating Brand and Customer Perspectives on Marketing Management

    Tim Ambler;C. B. Bhattacharya;Julie A. Edell;Kevin Lane Keller

Frequent Co-Authors

Sankar Sen
Sankar Sen City University of New York
Xueming Luo
Xueming Luo Temple University
Guido Palazzo
Guido Palazzo University of Lausanne
David Vogel
David Vogel University of California, Berkeley
Kimberly D. Elsbach
Kimberly D. Elsbach University of California, Davis
Katherine N. Lemon
Katherine N. Lemon Boston College
Michael Ahearne
Michael Ahearne University of Houston
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Mary Ann Glynn
Mary Ann Glynn Boston College

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