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Social Sciences and Humanities

D-Index
41
Citations
37310
World Ranking
4846
National Ranking
2295

Overview

Sankar Sen is affiliated with the City University of New York in the United States. Their research contributions span primarily the fields of Business, Management and Accounting, as well as Social Sciences. Within these broader areas, their work focuses notably on subfields including Marketing, Sociology and Political Science, Education, Information Systems and Management, and Strategy and Management.

Their scholarly publications frequently appear in several journals, reflecting recurring engagement with specific academic communities. The prominent venues where they have published include:

  • Journal of Business Ethics
  • Journal of Consumer Psychology
  • AEA Randomized Controlled Trials
  • Journal of Public Policy & Marketing
  • Journal of the Association for Consumer Research

Sen's research topics concentrate on a range of themes associated with consumer behavior and corporate responsibility. These topics include:

  • Consumer Behavior in Brand Consumption and Identification
  • Ethics in Business and Education
  • Corporate Social Responsibility Reporting
  • Psychology of Social Influence
  • Evolutionary Psychology and Human Behavior
  • Cultural Differences and Values
  • Innovation and Socioeconomic Development

Their recent published papers include:

  • "Corporate Purpose and Employee Sustainability Behaviors," 2022, Journal of Business Ethics
  • "Is Salesperson Attractiveness a Boon or a Bane? The Moderating Role of Perceived Labor Cost-To-Price Ratio in Retail Bargaining," 2020, Journal of Consumer Psychology
  • "AI Through a CSR Lens: Consumer Issues and Public Policy," 2023, Journal of Public Policy & Marketing
  • "Low-fit cause-related marketing: When and why do consumers respond positively?" 2023, Journal of Consumer Psychology
  • "Moral Motives in Consumption," 2024, Journal of the Association for Consumer Research

Sen often collaborates with a set of frequent coauthors, indicating ongoing research partnerships. These include:

  • Shreyans Goenka
  • CB Bhattacharya
  • Laura Marie Edinger-Schons
  • Apiradee Wongkitrungrueng
  • Diogo Hildebrand

Best Publications

  • Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

    Sankar Sen;C.B. Bhattacharya

  • Consumer-Company Identification: A Framework for Understanding Consumers¿ Relationships with Companies

    C.B. Bhattacharya;Sankar Sen

  • Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives:

    C.B. Bhattacharya;Sankar Sen

  • Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

    Shuili Du;C.B. Bhattacharya;Sankar Sen

  • The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment:

    Sankar Sen;C. B. Bhattacharya;Daniel Korschun

  • Using Corporate Social Responsibility to Win the War for Talent

    C.B. Bhattacharya;Sankar Sen;Daniel Korschun

  • Reaping relational rewards from corporate social responsibility: The role of competitive positioning

    Shuili Du;C.B. Bhattacharya;Sankar Sen

  • Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

    C. B. Bhattacharya;Daniel Korschun;Sankar Sen

  • Drivers of consumer–brand identification

    Nicola Stokburger-Sauer;S. Ratneshwar;Sankar Sen

  • Why Do Consumers Buy Counterfeit Luxury Brands

    Keith Wilcox;Hyeong Min Kim;Sankar Sen

  • Withholding consumption: A social dilemma perspective on consumer boycotts.

    Sankar Sen;Zeynep Gürhan-Canli;Vicki Morwitz

  • Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier

    Shuili Du;C. B. Bhattacharya;Sankar Sen

  • Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining

    Eric J. Johnson;Colin F. Camerer;Sankar Sen;Talia Rymon

  • The Roles of Leadership Styles in Corporate Social Responsibility.

    Shuili Du;Valérie Swaen;Valérie Swaen;Adam Lindgreen;Sankar Sen

  • Corporate social responsibility: a corporate marketing perspective

    Diogo Hildebrand;Sankar Sen;C.B. Bhattacharya

  • Cognition and framing in sequential bargaining for gains and losses

    Colin F. Camerer;Eric J. Johnson;Talia Rymon;Sankar Sen

  • Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

    Keith Wilcox;Thomas Kramer;Sankar Sen

  • Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value

    C. B. Bhattacharya;Sankar Sen;Daniel Korschun

  • Consumer Reactions to CSR: A Brazilian Perspective.

    Sergio W. Carvalho;Sankar Sen;Márcio de Oliveira Mota;Renata Carneiro de Lima

  • Corporate social responsibility, multi-faceted job-products, and employee outcomes

    Shuili Du;C. B. Bhattacharya;Sankar Sen

Frequent Co-Authors

Lauren G. Block
Lauren G. Block Baruch College
Priya Raghubir
Priya Raghubir New York University
John Roberts
John Roberts Rice University

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