World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
34
Citations
7759
World Ranking
2295
National Ranking
904

Best Publications

  • Drivers of consumer–brand identification

    Nicola Stokburger-Sauer;S. Ratneshwar;Sankar Sen

  • Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

    S. Ratneshwar;Shelly Chaiken

  • Substitution in Use and the Role of Usage Context in Product Category Structures

    S. Ratneshwar;Allan D. Shocker

  • The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

    Maureen Morrin;S Ratneshwar

  • Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

    Srinivasan Ratneshwar;Allan D. Shocker;David W. Stewart

  • The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation

    Cornelia Pechmann;S. Ratneshwar

  • Goal-Derived Categories and the Antecedents of Across-Category Consideration

    S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker

  • Does it make sense to use scents to enhance brand memory

    Maureen Morrin;Maureen Morrin;S. Ratneshwar

  • Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

    S. Ratneshwar;Lawrence W. Barsalou;Cornelia Pechmann;Melissa Moore

  • The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke

    Cornelia Pechmann;S. Ratneshwar

  • Distinctive Brand Cues and Memory for Product Consumption Experiences

    Luk Warlop;S. Ratneshwar;Stijn M.J. van Osselaer

  • Why Narrative Ads Work: An Integrated Process Explanation

    Eunjin (Anna) Kim;S. Ratneshwar;Esther Thorson

  • Pleasure or utility? Time planning style and Web usage behaviors

    June Cotte;Tilottama G. Chowdhury;S. Ratneshwar;Lisa M. Ricci

  • The time-harried shopper: Exploring the differences between maximizers and satisficers

    Tilottama G. Chowdhury;S. Ratneshwar;Praggyan Mohanty

  • The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles

    June Cotte;S. Ratneshwar;David Glen Mick

  • The Missing Streetcar Named Desire

    Russell W. Belk;Güliz Ger;Søren Askegaard

  • Consumer Covariation Judgments: Theory or Data Driven?

    Cornelia Pechmann;S. Ratneshwar

  • Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

    Paschalina (Lilia) Ziamou;S. Ratneshwar

  • Juggling and hopping: what does it mean to work polychronically?

    June Cotte;S. Ratneshwar

  • Multiple-Category Decision-Making: Review and Synthesis

    Gary J. Russell;S. Ratneshwar;Allan D. Shocker;David Bell

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