S. Ratneshwar

Best Publications

• Drivers of consumer–brand identification

  Nicola Stokburger-Sauer;S. Ratneshwar;Sankar Sen

  1084
  Citations

• Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

  S. Ratneshwar;Shelly Chaiken

  664
  Citations

• Substitution in Use and the Role of Usage Context in Product Category Structures

  S. Ratneshwar;Allan D. Shocker

  590
  Citations

• The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

  Maureen Morrin;S Ratneshwar

  461
  Citations

• Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

  Srinivasan Ratneshwar;Allan D. Shocker;David W. Stewart

  415
  Citations

• The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation

  Cornelia Pechmann;S. Ratneshwar

  354
  Citations

• Goal-Derived Categories and the Antecedents of Across-Category Consideration

  S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker

  337
  Citations

• Does it make sense to use scents to enhance brand memory

  Maureen Morrin;Maureen Morrin;S. Ratneshwar

  303
  Citations

• Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

  S. Ratneshwar;Lawrence W. Barsalou;Cornelia Pechmann;Melissa Moore

  278
  Citations

• The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke

  Cornelia Pechmann;S. Ratneshwar

  245
  Citations

• Distinctive Brand Cues and Memory for Product Consumption Experiences

  Luk Warlop;S. Ratneshwar;Stijn M.J. van Osselaer

  222
  Citations

• Why Narrative Ads Work: An Integrated Process Explanation

  Eunjin (Anna) Kim;S. Ratneshwar;Esther Thorson

  220
  Citations

• Pleasure or utility? Time planning style and Web usage behaviors

  June Cotte;Tilottama G. Chowdhury;S. Ratneshwar;Lisa M. Ricci

  220
  Citations

• The time-harried shopper: Exploring the differences between maximizers and satisficers

  Tilottama G. Chowdhury;S. Ratneshwar;Praggyan Mohanty

  217
  Citations

• The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles

  June Cotte;S. Ratneshwar;David Glen Mick

  187
  Citations

• The Missing Streetcar Named Desire

  Russell W. Belk;Güliz Ger;Søren Askegaard

  170
  Citations

• Consumer Covariation Judgments: Theory or Data Driven?

  Cornelia Pechmann;S. Ratneshwar

  166
  Citations

• Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

  Paschalina (Lilia) Ziamou;S. Ratneshwar

  159
  Citations

• Juggling and hopping: what does it mean to work polychronically?

  June Cotte;S. Ratneshwar

  151
  Citations

• Multiple-Category Decision-Making: Review and Synthesis

  Gary J. Russell;S. Ratneshwar;Allan D. Shocker;David Bell

  143
  Citations