S. Ratneshwar

S. Ratneshwar publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where S. Ratneshwar sits on this spectrum.

S. Ratneshwar D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where S. Ratneshwar sits on this spectrum.

Best Publications

• Drivers of consumer–brand identification

  Nicola Stokburger-Sauer;S. Ratneshwar;Sankar Sen

  1084
  Citations

• Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues

  S. Ratneshwar;Shelly Chaiken

  664
  Citations

• Substitution in Use and the Role of Usage Context in Product Category Structures

  S. Ratneshwar;Allan D. Shocker

  590
  Citations

• The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands

  Maureen Morrin;S Ratneshwar

  461
  Citations

• Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

  Srinivasan Ratneshwar;Allan D. Shocker;David W. Stewart

  415
  Citations

• The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation

  Cornelia Pechmann;S. Ratneshwar

  354
  Citations

• Goal-Derived Categories and the Antecedents of Across-Category Consideration

  S. Ratneshwar;Cornelia Pechmann;Allan D. Shocker

  337
  Citations

• Does it make sense to use scents to enhance brand memory

  Maureen Morrin;Maureen Morrin;S. Ratneshwar

  303
  Citations

• Goal-Derived Categories: The Role of Personal and Situational Goals in Category Representations

  S. Ratneshwar;Lawrence W. Barsalou;Cornelia Pechmann;Melissa Moore

  278
  Citations

• The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke

  Cornelia Pechmann;S. Ratneshwar

  245
  Citations

• Distinctive Brand Cues and Memory for Product Consumption Experiences

  Luk Warlop;S. Ratneshwar;Stijn M.J. van Osselaer

  222
  Citations

• Why Narrative Ads Work: An Integrated Process Explanation

  Eunjin (Anna) Kim;S. Ratneshwar;Esther Thorson

  220
  Citations

• Pleasure or utility? Time planning style and Web usage behaviors

  June Cotte;Tilottama G. Chowdhury;S. Ratneshwar;Lisa M. Ricci

  220
  Citations

• The time-harried shopper: Exploring the differences between maximizers and satisficers

  Tilottama G. Chowdhury;S. Ratneshwar;Praggyan Mohanty

  217
  Citations

• The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles

  June Cotte;S. Ratneshwar;David Glen Mick

  187
  Citations

• The Missing Streetcar Named Desire

  Russell W. Belk;Güliz Ger;Søren Askegaard

  170
  Citations

• Consumer Covariation Judgments: Theory or Data Driven?

  Cornelia Pechmann;S. Ratneshwar

  166
  Citations

• Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

  Paschalina (Lilia) Ziamou;S. Ratneshwar

  159
  Citations

• Juggling and hopping: what does it mean to work polychronically?

  June Cotte;S. Ratneshwar

  151
  Citations

• Multiple-Category Decision-Making: Review and Synthesis

  Gary J. Russell;S. Ratneshwar;Allan D. Shocker;David Bell

  143
  Citations