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D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Social Sciences and Humanities 56 1893 1710 904 805 206 12207

Esther Thorson publications per year

The chart shows the history of publications by Esther Thorson between 1973 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Esther Thorson published across 53 years, from 1973 to 2025, averaging 4.1 papers a year. Output peaked at 14 publications in 2017. 10 of the 218 publications appeared in the last two years.

No. of publications
5 10
Bar chart. Horizontal axis: year, 1973 to 2025. Vertical axis: number of publications, 0 to 14. Peak 14 publications in 2017. 1973: 2 publications 1974: 1 publication 1975: 4 publications 1976: 0 publications 1977: 3 publications 1978: 0 publications 1979: 0 publications 1980: 0 publications 1981: 0 publications 1982: 0 publications 1983: 0 publications 1984: 3 publications 1985: 4 publications 1986: 5 publications 1987: 1 publication 1988: 3 publications 1989: 4 publications 1990: 0 publications 1991: 4 publications 1992: 3 publications 1993: 1 publication 1994: 3 publications 1995: 3 publications 1996: 1 publication 1997: 0 publications 1998: 2 publications 1999: 6 publications 2000: 6 publications 2001: 6 publications 2002: 3 publications 2003: 4 publications 2004: 8 publications 2005: 7 publications 2006: 7 publications 2007: 8 publications 2008: 5 publications 2009: 8 publications 2010: 4 publications 2011: 6 publications 2012: 12 publications 2013: 13 publications 2014: 7 publications 2015: 9 publications 2016: 2 publications 2017: 14 publications 2018: 5 publications 2019: 5 publications 2020: 5 publications 2021: 4 publications 2022: 5 publications 2023: 2 publications 2024: 4 publications 2025: 6 publications
1973 2025

218 publications in total across all disciplines

View publications per year as a table
Esther Thorson: publications per year, 1973 to 2025
Year Publications
1973 2
1974 1
1975 4
1976 0
1977 3
1978 0
1979 0
1980 0
1981 0
1982 0
1983 0
1984 3
1985 4
1986 5
1987 1
1988 3
1989 4
1990 0
1991 4
1992 3
1993 1
1994 3
1995 3
1996 1
1997 0
1998 2
1999 6
2000 6
2001 6
2002 3
2003 4
2004 8
2005 7
2006 7
2007 8
2008 5
2009 8
2010 4
2011 6
2012 12
2013 13
2014 7
2015 9
2016 2
2017 14
2018 5
2019 5
2020 5
2021 4
2022 5
2023 2
2024 4
2025 6
Total 218
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Esther Thorson publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Esther Thorson sits on this spectrum.

No. of scientists
100 200 300 400
Bar chart with 54 bars. Horizontal axis: publications, 44–53 to 570+. Vertical axis: number of scientists, 0 to 474. Most scientists, 474, have 114–123 publications. The last bar groups every scientist with 570 publications or more. The highlighted bar, 204–213 publications, is where this scientist sits. 44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44–53 publications 570+

This scientist: 206 publications — 66th percentile

66% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

View publications distribution as a table
Number of Social Sciences and Humanities scientists by publication count, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
Publications Scientists This scientist
44–53 28
54–63 61
64–73 161
74–83 225
84–93 301
94–103 390
104–113 406
114–123 474
124–133 453
134–143 434
144–153 407
154–163 411
164–173 391
174–183 313
184–193 319
194–203 304
204–213 285 206
214–223 246
224–233 213
234–243 170
244–253 167
254–263 162
264–273 138
274–283 138
284–293 113
294–303 106
304–313 95
314–323 101
324–333 81
334–343 69
344–353 56
354–363 36
364–373 42
374–383 41
384–393 44
394–403 27
404–413 30
414–423 20
424–433 29
434–443 29
444–453 25
454–463 19
464–473 21
474–483 11
484–493 17
494–503 7
504–513 6
514–523 12
524–533 10
534–543 7
544–553 6
554–563 12
564–569 8
570+ 100
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Esther Thorson D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Esther Thorson sits on this spectrum.

No. of scientists
100 200 300
Bar chart with 71 bars. Horizontal axis: D-Index, 30 to 100+. Vertical axis: number of scientists, 0 to 313. Most scientists, 313, have 42 D-Index. The last bar groups every scientist with 100 D-Index or more. The highlighted bar, 56 D-Index, is where this scientist sits. 30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 56 D-Index — 77th percentile

77% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

View D-Index distribution as a table
Number of Social Sciences and Humanities scientists by D-index, Research.com 2026 ranking edition. Based on 7,777 ranked scientists.
D-Index Scientists This scientist
30 177
31 210
32 222
33 188
34 181
35 243
36 261
37 272
38 278
39 300
40 297
41 308
42 313
43 300
44 269
45 260
46 228
47 251
48 203
49 186
50 187
51 166
52 138
53 141
54 131
55 137
56 109 56
57 129
58 95
59 105
60 106
61 86
62 94
63 77
64 79
65 59
66 68
67 51
68 49
69 40
70 43
71 40
72 50
73 46
74 43
75 45
76 45
77 30
78 25
79 31
80 29
81 18
82 21
83 26
84 15
85 15
86 19
87 19
88 12
89 7
90 19
91 20
92 13
93 9
94 13
95 8
96 7
97 6
98 6
99 6
100+ 97
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Research.com Recognitions

  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising

Overview

Esther Thorson is affiliated with Michigan State University in the United States. Their research primarily spans across Social Sciences with a significant focus on subfields such as Sociology and Political Science, Communication, Literature and Literary Theory, Marketing, and Applied Psychology.

The main topics explored in their work include Misinformation and Its Impacts, Media Influence and Health, Digital Marketing and Social Media, Social Media and Politics, Media Studies and Communication, Consumer Behavior in Brand Consumption and Identification, and Climate Change Communication and Perception.

Recent papers by Esther Thorson include:

  • Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers, 2024, International Journal of Advertising
  • Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising, 2021, Journal of Advertising
  • Following and Avoiding Fear-Inducing News Topics: Fear Intensity, Perceived News Topic Importance, Self-Efficacy, and News Overload, 2021, Journalism Studies
  • Who Uses Fact-Checking Sites? The Impact of Demographics, Political Antecedents, and Media Use on Fact-Checking Site Awareness, Attitudes, and Behavior, 2020, The International Journal of Press/Politics
  • Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load, 2022, Computers in Human Behavior

Their frequent co-authors include:

  • eunjin Kim
  • Weiyue Chen
  • Rachel R. Mourão
  • Renita Coleman
  • Margaret Duffy

The researcher has published multiple works in several venues such as:

  • Journalism & Mass Communication Quarterly
  • Journalism & Communication Monographs
  • Journal of Advertising
  • The International Journal of Press/Politics
  • International Journal of Advertising

Esther Thorson has also been recognized as a Fellow of the American Academy of Advertising. This distinction indicates involvement and standing within the advertising research community.

Best Publications

  • The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

    James R. Coyle;Esther Thorson

  • The Interactive Advertising Model: How Users Perceive and Process Online Ads

    Shelly Rodgers;Esther Thorson

  • Perceived Persuasive Effects of Product Commercials and Public Service Announcements Third-Person Effects in New Domains

    Albert C. Gunther;Esther Thorson

  • Television and Web advertising synergies

    Yuhmiin Chang;Esther Thorson

  • The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

    Juna Gyo Lee;Esther Thorson

  • Attention to television: intrastimulus effects of movement and scene changes on alpha variation over time.

    Byron Reeves;Esther Thorson;Michael L. Rothschild;Daniel McDonald

  • AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE

    Claire Stammerjohan;Charles M. Wood;Yuhmiin Chang;Esther Thorson

  • A socialization perspective on male and female reporting

    Shelly Rodgers;Esther Thorson

  • MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

    Esther Thorson;Byron Reeves;Joan Schleuder

  • SOCIAL CAPITAL IN RURAL AND URBAN COMMUNITIES: TESTING DIFFERENCES IN MEDIA EFFECTS AND MODELS

    Christopher E. Beaudoin;Esther Thorson

  • Integrated Communication : Synergy of Persuasive Voices

    Esther Thorson;Jeri Moore

  • The Effects of Television Videographics and Lecture Familiarity on Adult Cardiac Orienting Responses and Memory

    Esther Thorson;Annie Lang

  • Why Narrative Ads Work: An Integrated Process Explanation

    Eunjin (Anna) Kim;S. Ratneshwar;Esther Thorson

  • Alcohol advertising exposure and perceptions: Links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults

    Kenneth Fleming;Esther Thorson;Charles K Atkin

  • Testing the effect of framing and sourcing in health news stories.

    Renita Beth Coleman;Esther Thorson;Lee Wilkins

  • New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation:

    Stephanie Edgerly;Emily K. Vraga;Leticia Bode;Kjerstin Thorson

  • Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad - Brand Attitude Relationship

    Joseph Phelps;Esther Thorson

  • The effects of news stories that put crime and violence into context: testing the public health model of reporting.

    Renita Coleman;Esther Thorson

  • Experimental Methodology in Journalism and Mass Communication Research

    Esther Thorson;Rob Wicks;Glenn Leshner

  • Effects of Issue-Image Strategies, Attack and Support Appeals, Music, and Visual Content in Political Commercials.

    Esther Thorson;William G. Christ;Clarke Caywood

Frequent Co-Authors

Byron Reeves
Byron Reeves Stanford University
Murali K. Mantrala
Murali K. Mantrala University of Missouri
Mitchell S. McKinney
Mitchell S. McKinney University of Toledo
Michael Rothschild
Michael Rothschild University of Wisconsin–Madison
Robert H. Goldstein
Robert H. Goldstein University of Kansas
Kjerstin Thorson
Kjerstin Thorson Colorado State University
S. Ratneshwar
S. Ratneshwar University of Missouri
Leticia Bode
Leticia Bode Georgetown University
Annie Lang
Annie Lang Indiana University
Joanne Cantor
Joanne Cantor University of Wisconsin–Madison

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