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Social Sciences and Humanities

D-Index
56
Citations
12207
World Ranking
1893
National Ranking
904

Research.com Recognitions

  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising

Overview

Esther Thorson is affiliated with Michigan State University in the United States. Their research primarily spans across Social Sciences with a significant focus on subfields such as Sociology and Political Science, Communication, Literature and Literary Theory, Marketing, and Applied Psychology.

The main topics explored in their work include Misinformation and Its Impacts, Media Influence and Health, Digital Marketing and Social Media, Social Media and Politics, Media Studies and Communication, Consumer Behavior in Brand Consumption and Identification, and Climate Change Communication and Perception.

Recent papers by Esther Thorson include:

  • Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers, 2024, International Journal of Advertising
  • Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising, 2021, Journal of Advertising
  • Following and Avoiding Fear-Inducing News Topics: Fear Intensity, Perceived News Topic Importance, Self-Efficacy, and News Overload, 2021, Journalism Studies
  • Who Uses Fact-Checking Sites? The Impact of Demographics, Political Antecedents, and Media Use on Fact-Checking Site Awareness, Attitudes, and Behavior, 2020, The International Journal of Press/Politics
  • Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load, 2022, Computers in Human Behavior

Their frequent co-authors include:

  • eunjin Kim
  • Weiyue Chen
  • Rachel R. Mourão
  • Renita Coleman
  • Margaret Duffy

The researcher has published multiple works in several venues such as:

  • Journalism & Mass Communication Quarterly
  • Journalism & Communication Monographs
  • Journal of Advertising
  • The International Journal of Press/Politics
  • International Journal of Advertising

Esther Thorson has also been recognized as a Fellow of the American Academy of Advertising. This distinction indicates involvement and standing within the advertising research community.

Best Publications

  • The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

    James R. Coyle;Esther Thorson

  • The Interactive Advertising Model: How Users Perceive and Process Online Ads

    Shelly Rodgers;Esther Thorson

  • Perceived Persuasive Effects of Product Commercials and Public Service Announcements Third-Person Effects in New Domains

    Albert C. Gunther;Esther Thorson

  • Television and Web advertising synergies

    Yuhmiin Chang;Esther Thorson

  • The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

    Juna Gyo Lee;Esther Thorson

  • Attention to television: intrastimulus effects of movement and scene changes on alpha variation over time.

    Byron Reeves;Esther Thorson;Michael L. Rothschild;Daniel McDonald

  • AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE

    Claire Stammerjohan;Charles M. Wood;Yuhmiin Chang;Esther Thorson

  • A socialization perspective on male and female reporting

    Shelly Rodgers;Esther Thorson

  • MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

    Esther Thorson;Byron Reeves;Joan Schleuder

  • SOCIAL CAPITAL IN RURAL AND URBAN COMMUNITIES: TESTING DIFFERENCES IN MEDIA EFFECTS AND MODELS

    Christopher E. Beaudoin;Esther Thorson

  • Integrated Communication : Synergy of Persuasive Voices

    Esther Thorson;Jeri Moore

  • The Effects of Television Videographics and Lecture Familiarity on Adult Cardiac Orienting Responses and Memory

    Esther Thorson;Annie Lang

  • Why Narrative Ads Work: An Integrated Process Explanation

    Eunjin (Anna) Kim;S. Ratneshwar;Esther Thorson

  • Alcohol advertising exposure and perceptions: Links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults

    Kenneth Fleming;Esther Thorson;Charles K Atkin

  • Testing the effect of framing and sourcing in health news stories.

    Renita Beth Coleman;Esther Thorson;Lee Wilkins

  • New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation:

    Stephanie Edgerly;Emily K. Vraga;Leticia Bode;Kjerstin Thorson

  • Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad - Brand Attitude Relationship

    Joseph Phelps;Esther Thorson

  • The effects of news stories that put crime and violence into context: testing the public health model of reporting.

    Renita Coleman;Esther Thorson

  • Experimental Methodology in Journalism and Mass Communication Research

    Esther Thorson;Rob Wicks;Glenn Leshner

  • Effects of Issue-Image Strategies, Attack and Support Appeals, Music, and Visual Content in Political Commercials.

    Esther Thorson;William G. Christ;Clarke Caywood

Frequent Co-Authors

Byron Reeves
Byron Reeves Stanford University
Michael Rothschild
Michael Rothschild University of Wisconsin–Madison
Joanne Cantor
Joanne Cantor University of Wisconsin–Madison
Annie Lang
Annie Lang Indiana University
Charles K. Atkin
Charles K. Atkin Michigan State University
Glen T. Cameron
Glen T. Cameron University of Missouri
Dhavan V. Shah
Dhavan V. Shah University of Wisconsin–Madison

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