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D-Index & Metrics

Social Sciences and Humanities

D-Index
56
Citations
12207
World Ranking
1893
National Ranking
904

Esther Thorson publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Esther Thorson sits on this spectrum.

44–53 publications: 28 scientists 54–63 publications: 61 scientists 64–73 publications: 161 scientists 74–83 publications: 225 scientists 84–93 publications: 301 scientists 94–103 publications: 390 scientists 104–113 publications: 406 scientists 114–123 publications: 474 scientists 124–133 publications: 453 scientists 134–143 publications: 434 scientists 144–153 publications: 407 scientists 154–163 publications: 411 scientists 164–173 publications: 391 scientists 174–183 publications: 313 scientists 184–193 publications: 319 scientists 194–203 publications: 304 scientists 204–213 publications: 285 scientists 214–223 publications: 246 scientists 224–233 publications: 213 scientists 234–243 publications: 170 scientists 244–253 publications: 167 scientists 254–263 publications: 162 scientists 264–273 publications: 138 scientists 274–283 publications: 138 scientists 284–293 publications: 113 scientists 294–303 publications: 106 scientists 304–313 publications: 95 scientists 314–323 publications: 101 scientists 324–333 publications: 81 scientists 334–343 publications: 69 scientists 344–353 publications: 56 scientists 354–363 publications: 36 scientists 364–373 publications: 42 scientists 374–383 publications: 41 scientists 384–393 publications: 44 scientists 394–403 publications: 27 scientists 404–413 publications: 30 scientists 414–423 publications: 20 scientists 424–433 publications: 29 scientists 434–443 publications: 29 scientists 444–453 publications: 25 scientists 454–463 publications: 19 scientists 464–473 publications: 21 scientists 474–483 publications: 11 scientists 484–493 publications: 17 scientists 494–503 publications: 7 scientists 504–513 publications: 6 scientists 514–523 publications: 12 scientists 524–533 publications: 10 scientists 534–543 publications: 7 scientists 544–553 publications: 6 scientists 554–563 publications: 12 scientists 564–569 publications: 8 scientists 570+ publications: 100 scientists
44 publications 570+

This scientist: 206 publications — 66th percentile

66% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 570 publications or more.

Esther Thorson D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Esther Thorson sits on this spectrum.

30 D-Index: 177 scientists 31 D-Index: 210 scientists 32 D-Index: 222 scientists 33 D-Index: 188 scientists 34 D-Index: 181 scientists 35 D-Index: 243 scientists 36 D-Index: 261 scientists 37 D-Index: 272 scientists 38 D-Index: 278 scientists 39 D-Index: 300 scientists 40 D-Index: 297 scientists 41 D-Index: 308 scientists 42 D-Index: 313 scientists 43 D-Index: 300 scientists 44 D-Index: 269 scientists 45 D-Index: 260 scientists 46 D-Index: 228 scientists 47 D-Index: 251 scientists 48 D-Index: 203 scientists 49 D-Index: 186 scientists 50 D-Index: 187 scientists 51 D-Index: 166 scientists 52 D-Index: 138 scientists 53 D-Index: 141 scientists 54 D-Index: 131 scientists 55 D-Index: 137 scientists 56 D-Index: 109 scientists 57 D-Index: 129 scientists 58 D-Index: 95 scientists 59 D-Index: 105 scientists 60 D-Index: 106 scientists 61 D-Index: 86 scientists 62 D-Index: 94 scientists 63 D-Index: 77 scientists 64 D-Index: 79 scientists 65 D-Index: 59 scientists 66 D-Index: 68 scientists 67 D-Index: 51 scientists 68 D-Index: 49 scientists 69 D-Index: 40 scientists 70 D-Index: 43 scientists 71 D-Index: 40 scientists 72 D-Index: 50 scientists 73 D-Index: 46 scientists 74 D-Index: 43 scientists 75 D-Index: 45 scientists 76 D-Index: 45 scientists 77 D-Index: 30 scientists 78 D-Index: 25 scientists 79 D-Index: 31 scientists 80 D-Index: 29 scientists 81 D-Index: 18 scientists 82 D-Index: 21 scientists 83 D-Index: 26 scientists 84 D-Index: 15 scientists 85 D-Index: 15 scientists 86 D-Index: 19 scientists 87 D-Index: 19 scientists 88 D-Index: 12 scientists 89 D-Index: 7 scientists 90 D-Index: 19 scientists 91 D-Index: 20 scientists 92 D-Index: 13 scientists 93 D-Index: 9 scientists 94 D-Index: 13 scientists 95 D-Index: 8 scientists 96 D-Index: 7 scientists 97 D-Index: 6 scientists 98 D-Index: 6 scientists 99 D-Index: 6 scientists 100+ D-Index: 97 scientists
30 D-Index 100+

This scientist: 56 D-Index — 77th percentile

77% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 100 D-Index or more.

Research.com Recognitions

  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising
  • Fellow of the American Academy of Advertising

Overview

Esther Thorson is affiliated with Michigan State University in the United States. Their research primarily spans across Social Sciences with a significant focus on subfields such as Sociology and Political Science, Communication, Literature and Literary Theory, Marketing, and Applied Psychology.

The main topics explored in their work include Misinformation and Its Impacts, Media Influence and Health, Digital Marketing and Social Media, Social Media and Politics, Media Studies and Communication, Consumer Behavior in Brand Consumption and Identification, and Climate Change Communication and Perception.

Recent papers by Esther Thorson include:

  • Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers, 2024, International Journal of Advertising
  • Under the Influence: Social Media Influencers' Impact on Response to Corporate Reputation Advertising, 2021, Journal of Advertising
  • Following and Avoiding Fear-Inducing News Topics: Fear Intensity, Perceived News Topic Importance, Self-Efficacy, and News Overload, 2021, Journalism Studies
  • Who Uses Fact-Checking Sites? The Impact of Demographics, Political Antecedents, and Media Use on Fact-Checking Site Awareness, Attitudes, and Behavior, 2020, The International Journal of Press/Politics
  • Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load, 2022, Computers in Human Behavior

Their frequent co-authors include:

  • eunjin Kim
  • Weiyue Chen
  • Rachel R. Mourão
  • Renita Coleman
  • Margaret Duffy

The researcher has published multiple works in several venues such as:

  • Journalism & Mass Communication Quarterly
  • Journalism & Communication Monographs
  • Journal of Advertising
  • The International Journal of Press/Politics
  • International Journal of Advertising

Esther Thorson has also been recognized as a Fellow of the American Academy of Advertising. This distinction indicates involvement and standing within the advertising research community.

Best Publications

  • The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites

    James R. Coyle;Esther Thorson

  • The Interactive Advertising Model: How Users Perceive and Process Online Ads

    Shelly Rodgers;Esther Thorson

  • Perceived Persuasive Effects of Product Commercials and Public Service Announcements Third-Person Effects in New Domains

    Albert C. Gunther;Esther Thorson

  • Television and Web advertising synergies

    Yuhmiin Chang;Esther Thorson

  • The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement

    Juna Gyo Lee;Esther Thorson

  • Attention to television: intrastimulus effects of movement and scene changes on alpha variation over time.

    Byron Reeves;Esther Thorson;Michael L. Rothschild;Daniel McDonald

  • AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE

    Claire Stammerjohan;Charles M. Wood;Yuhmiin Chang;Esther Thorson

  • A socialization perspective on male and female reporting

    Shelly Rodgers;Esther Thorson

  • MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION

    Esther Thorson;Byron Reeves;Joan Schleuder

  • SOCIAL CAPITAL IN RURAL AND URBAN COMMUNITIES: TESTING DIFFERENCES IN MEDIA EFFECTS AND MODELS

    Christopher E. Beaudoin;Esther Thorson

  • Integrated Communication : Synergy of Persuasive Voices

    Esther Thorson;Jeri Moore

  • The Effects of Television Videographics and Lecture Familiarity on Adult Cardiac Orienting Responses and Memory

    Esther Thorson;Annie Lang

  • Why Narrative Ads Work: An Integrated Process Explanation

    Eunjin (Anna) Kim;S. Ratneshwar;Esther Thorson

  • Alcohol advertising exposure and perceptions: Links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults

    Kenneth Fleming;Esther Thorson;Charles K Atkin

  • Testing the effect of framing and sourcing in health news stories.

    Renita Beth Coleman;Esther Thorson;Lee Wilkins

  • New Media, New Relationship to Participation? A Closer Look at Youth News Repertoires and Political Participation:

    Stephanie Edgerly;Emily K. Vraga;Leticia Bode;Kjerstin Thorson

  • Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad - Brand Attitude Relationship

    Joseph Phelps;Esther Thorson

  • The effects of news stories that put crime and violence into context: testing the public health model of reporting.

    Renita Coleman;Esther Thorson

  • Experimental Methodology in Journalism and Mass Communication Research

    Esther Thorson;Rob Wicks;Glenn Leshner

  • Effects of Issue-Image Strategies, Attack and Support Appeals, Music, and Visual Content in Political Commercials.

    Esther Thorson;William G. Christ;Clarke Caywood

Frequent Co-Authors

Byron Reeves
Byron Reeves Stanford University
Murali K. Mantrala
Murali K. Mantrala University of Missouri
Mitchell S. McKinney
Mitchell S. McKinney University of Toledo
Michael Rothschild
Michael Rothschild University of Wisconsin–Madison
Robert H. Goldstein
Robert H. Goldstein University of Kansas
Kjerstin Thorson
Kjerstin Thorson Colorado State University
S. Ratneshwar
S. Ratneshwar University of Missouri
Leticia Bode
Leticia Bode Georgetown University
Annie Lang
Annie Lang Indiana University
Joanne Cantor
Joanne Cantor University of Wisconsin–Madison

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