What is he best known for?
The fields of study he is best known for:
- Marketing
- Advertising
- Management
David W. Stewart mainly focuses on Advertising, Marketing, Social psychology, Consumer behaviour and Empirical research.
His work carried out in the field of Advertising brings together such families of science as The Internet and Competitor analysis.
His research in the fields of Marketing research, Quantitative marketing research, Digital marketing and Market share overlaps with other disciplines such as Decision process.
The study incorporates disciplines such as Marketing management, Disease cluster, Interactive media and Unit of analysis in addition to Marketing research.
His study looks at the relationship between Social psychology and topics such as Consumer choice, which overlap with Cognitive psychology.
The Consumer behaviour study combines topics in areas such as Sophistication, Variety, Multimedia and Scope.
His most cited work include:
- Cluster Analysis in Marketing Research: Review and Suggestions for Application: (1893 citations)
- Customer Experience Management in Retailing: Understanding the Buying Process (566 citations)
- From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media: (332 citations)
What are the main themes of his work throughout his whole career to date?
David W. Stewart spends much of his time researching Marketing, Advertising, Public relations, Advertising research and Consumer behaviour.
His work focuses on many connections between Marketing and other disciplines, such as Financial performance, that overlap with his field of interest in Cash flow.
His study in Advertising is interdisciplinary in nature, drawing from both Recall and Persuasion.
He performs integrative Advertising research and Advertising account executive research in his work.
In general Marketing mix study, his work on Marketing accountability often relates to the realm of Accountability, thereby connecting several areas of interest.
His Marketing research research focuses on Quantitative marketing research in particular.
He most often published in these fields:
- Marketing (34.34%)
- Advertising (25.30%)
- Public relations (7.83%)
What were the highlights of his more recent work (between 2016-2021)?
- Marketing (34.34%)
- Advertising (25.30%)
- Financial performance (3.01%)
In recent papers he was focusing on the following fields of study:
His primary areas of study are Marketing, Advertising, Financial performance, Cash flow and Business model.
His studies in Marketing integrate themes in fields like Key and Conceptual framework.
Many of his research projects under Advertising are closely connected to Functional illiteracy and Primer with Functional illiteracy and Primer, tying the diverse disciplines of science together.
His Financial performance research incorporates elements of Finance and Set.
His work deals with themes such as Competition, Profit and Industrial organization, which intersect with Business model.
His Service research incorporates themes from Customer satisfaction and Product.
Between 2016 and 2021, his most popular works were:
- A Reappraisal of the Role of Emotion in Consumer Behavior : Traditional and Contemporary Approaches (14 citations)
- A comment on privacy (13 citations)
- Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence (7 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Management
- Advertising
David W. Stewart mainly focuses on Marketing, Accounting, Internet privacy, Consumer behaviour and Cognitive psychology.
His Marketing research includes themes of Information privacy and Creativity.
Other disciplines of study, such as Strategic performance and Financial protection, are mixed together with his Accounting studies.
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