2026 David W. Stewart: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	45	1257	1174	534	485	184	14741

Research.com Recognitions

2021 - Fellow of the American Marketing Association

Overview

David W. Stewart is affiliated with Loyola Marymount University in the United States. Their research contributes primarily to the fields of Business, Management and Accounting, and Social Sciences, with a significant focus on Marketing, Sociology and Political Science, General Health Professions, Clinical Psychology, and Management of Technology and Innovation.

Their work revolves around several main topics, including:

Consumer Behavior in Brand Consumption and Identification
Digital Marketing and Social Media
Marketing and Advertising Strategies
Management and Marketing Education
Consumer Market Behavior and Pricing
Consumer Retail Behavior Studies
Service and Product Innovation

Recent publications authored or co-authored by David W. Stewart span various journals and address diverse aspects of marketing and public policy. Notable papers include:

Uncertainty and Risk Are Multidimensional: Lessons from the COVID-19 Pandemic, 2020, Journal of Public Policy & Marketing
Data Privacy in Retail, 2020, Journal of Retailing
Marketing's theoretical and conceptual value proposition: opportunities to address marketing's influence, 2020, AMS Review
Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising, 2021, Journal of Advertising
Message and media: the future of advertising research and practice in a digital environment, 2021, International Journal of Advertising

Frequent co-authors include:

Alexander Mafael
Sascha Raithel
Charles R. Taylor
Hadii M. Mamudu
Timir K. Paul

David W. Stewart's publications are often found in these venues:

AMS Review
Circulation
American Journal of Pharmaceutical Education
Journal of Public Policy & Marketing
Humanities and Social Sciences Communications

In addition to journal articles, Stewart has contributed to book publications, including a work titled "Winning the Advertising Game" set to be published by Springer International Publishing in 2025.

Award recognition includes being named a Fellow of the American Marketing Association in 2021.

Best Publications

Cluster Analysis in Marketing Research: Review and Suggestions for Application:

Girish Punj;David W. Stewart

3257
Citations
Customer Experience Management in Retailing: Understanding the Buying Process

Nancy M. Puccinelli;Ronald C. Goodstein;Dhruv Grewal;Robert Price

1482
Citations
Cluster Analysis in Marketing Research: Review and Suggestions for Application

Unknown

963
Citations
Secondary Research: Information Sources and Methods

David W. Stewart

918
Citations
From consumer response to active consumer: Measuring the effectiveness of interactive media

David W. Stewart;Paul A. Pavlou

719
Citations
INTERNET MARKETING, BUSINESS MODELS, AND PUBLIC POLICY

David W. Stewart;Qin Zhao

691
Citations
A Typology of Individual Search Strategies Among Purchasers of New Automobiles

David H. Furse;Girish N. Punj;David W. Stewart

661
Citations
Effective television advertising : a study of 1000 commercials

David W. Stewart;David H. Furse

578
Citations
Advertising Repetition: A Critical Review of Wearin and Wearout

Cornelia Pechmann;David W. Stewart

529
Citations
Measuring the Effects and Effectiveness of Interactive Advertising

Paul A. Pavlou;David W. Stewart

443
Citations
The Effects of Comparative Advertising on Attention, Memory, and Purchase Intentions

Cornelia Pechmann;David W. Stewart

429
Citations
Consumer Behavior in a Multichannel, Multimedia Retailing Environment

Utpal M. Dholakia;Barbara E. Kahn;Randy Reeves;Aric Rindfleisch;Aric Rindfleisch

425
Citations
Toward understanding the attraction effect: The implications of product stimulus meaningfulness and familiarity.

Srinivasan Ratneshwar;Allan D. Shocker;David W. Stewart

415
Citations
An Interaction Framework of Consumer Decision Making

Girish N. Punj;David W. Stewart

339
Citations
Consumer behavior and the practice of marketing

Kenneth E. Runyon;David W. Stewart

334
Citations
Intended and Unintended Consequences of Warning Messages: A Review and Synthesis of Empirical Research:

David W. Stewart;Ingrid M. Martin

334
Citations
The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity

Ingrid M. Martin;David W. Stewart

328
Citations
Marketing accountability: Linking marketing actions to financial results☆

David W. Stewart

302
Citations
Focus group research: Exploration and discovery.

David W. Stewart;Prem N. Shamdasani

277
Citations
A Reappraisal of the Role of Emotion in Consumer Behavior

Allison R. Johnson;David W. Stewart

248
Citations
Executional Factors and Advertising Effectiveness: A Replication

David W. Stewart;Scott Koslow

243
Citations
A Reappraisal of the Role of Emotion in Consumer Behavior : Traditional and Contemporary Approaches

Allison R. Johnson;David W. Stewart

242
Citations
Signaling Strategies in Competitive Interaction: Building Reputations and Hiding the Truth

Jaideep Prabhu;David W. Stewart

191
Citations
Speculations on the Future of Advertising Research

David W. Stewart

168
Citations

Frequent Co-Authors

Paul A. Pavlou University of Miami

Cornelia Pechmann University of California, Irvine

Barbara E. Kahn University of Pennsylvania

Aric Rindfleisch University of Illinois at Urbana-Champaign

Leyland Pitt Simon Fraser University

O. C. Ferrell Auburn University

Deborah J. MacInnis University of Southern California

Timothy M. Devinney University of Manchester

Utpal M. Dholakia Rice University

Timothy C. Brock The Ohio State University

External Links

Personal website of David W. Stewart Google Scholar page

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