H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 50 Citations 30,583 127 World Ranking 375 National Ranking 177


What is he best known for?

The fields of study he is best known for:

  • Law
  • Marketing
  • Management

O. C. Ferrell focuses on Marketing, Public relations, Corporate social responsibility, Stakeholder and Corporate communication. Marketing connects with themes related to Sample in his study. His study in Public relations is interdisciplinary in nature, drawing from both Professional ethics and Ethical decision.

His Ethical decision study combines topics in areas such as Organizational structure, Marketing ethics, Ethical perceptions and Personality. His Corporate social responsibility research includes themes of Social responsibility, Business ethics and Conceptualization. His Stakeholder analysis and Stakeholder theory study, which is part of a larger body of work in Stakeholder, is frequently linked to Social sustainability, bridging the gap between disciplines.

His most cited work include:

  • The management of customer-contact service employees: An empirical investigation. (1560 citations)
  • A Contingency Framework for Understanding Ethical Decision Making in Marketing (1477 citations)
  • Corporate social responsibility and marketing: An integrative framework (1238 citations)

What are the main themes of his work throughout his whole career to date?

Marketing, Public relations, Marketing research, Business ethics and Marketing management are his primary areas of study. O. C. Ferrell combines subjects such as Social responsibility and Stakeholder with his study of Marketing. In his work, Agency is strongly intertwined with Advertising, which is a subfield of Public relations.

The various areas that O. C. Ferrell examines in his Business ethics study include Ethical code, Engineering ethics, Information ethics, Ethical decision and Philosophy of business. O. C. Ferrell works mostly in the field of Ethical decision, limiting it down to topics relating to Ethical climate and, in certain cases, Role conflict, as a part of the same area of interest. His studies in Corporate social responsibility integrate themes in fields like Corporate governance and Conceptualization.

He most often published in these fields:

  • Marketing (48.85%)
  • Public relations (29.89%)
  • Marketing research (17.82%)

What were the highlights of his more recent work (between 2015-2021)?

  • Marketing (48.85%)
  • Supply chain (4.60%)
  • Social responsibility (7.47%)

In recent papers he was focusing on the following fields of study:

O. C. Ferrell mostly deals with Marketing, Supply chain, Social responsibility, Marketing research and Public relations. The study incorporates disciplines such as Stakeholder and Scholarship in addition to Marketing. His study looks at the relationship between Supply chain and topics such as Industrial organization, which overlap with Diversity.

His work carried out in the field of Social responsibility brings together such families of science as Quality, Marketing ethics, Perception and Direct selling. His work on Corporate social responsibility is typically connected to Demand chain as part of general Public relations study, connecting several disciplines of science. His work deals with themes such as Regional science and Business ethics, which intersect with Corporate social responsibility.

Between 2015 and 2021, his most popular works were:

  • Business ethics, corporate social responsibility, and brand attitudes: An exploratory study (40 citations)
  • Seismic Shifts in the Sharing Economy: Shaking Up Marketing Channels and Supply Chains (29 citations)
  • Is stakeholder orientation relevant for European firms (14 citations)

In his most recent research, the most cited papers focused on:

  • Law
  • Marketing
  • Management

His scientific interests lie mostly in Marketing, Social responsibility, Stakeholder, Corporate social responsibility and Public relations. His study connects Information privacy and Marketing. His research investigates the connection with Stakeholder and areas like Shareholder which intersect with concerns in Multilevel model, Service, Product and Market orientation.

The Corporate social responsibility study which covers Perception that intersects with Business ethics. His Public relations research incorporates themes from Supply chain management and Audit. His Stakeholder theory research is multidisciplinary, relying on both Competitive advantage and Competitor analysis.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

The management of customer-contact service employees: An empirical investigation.

Michael D. Hartline;O. C. Ferrell.
Journal of Marketing (1996)

3001 Citations

Estrategia de marketing

O. C. Ferrell;Michael D. Hartline.

2642 Citations

Corporate social responsibility and marketing: An integrative framework

Isabelle Maignan;O. C. Ferrell.
Journal of the Academy of Marketing Science (2004)

2628 Citations

A Contingency Framework for Understanding Ethical Decision Making in Marketing

O. C. Ferrell;Larry G. Gresham.
Journal of Marketing (1985)

2512 Citations

Business Ethics: Ethical Decision Making & Cases

O. C. Ferrell;John Fraedrich;Linda Ferrell.

1921 Citations

Corporate Citizenship: Cultural Antecedents and Business Benefits

Isabelle Maignan;O. C. Ferrell;G. Tomas M. Hult.
Journal of the Academy of Marketing Science (1999)

1819 Citations

The effect of market orientation on product innovation

Bryan A. Lukas;O. C. Ferrell.
Journal of the Academy of Marketing Science (2000)

1377 Citations

Marketing Strategy, Text and Cases

O.C. Ferrell.

1257 Citations

Marketing Concepts and Strategies

Sally Dibb;Lyndon Simkin;William Pride;O.C. Ferrell.

1171 Citations

A stakeholder model for implementing social responsibility in marketing

Isabelle Maignan;O.C. Ferrell;Linda Ferrell.
European Journal of Marketing (2005)

1019 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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