World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
61
Citations
35924
World Ranking
487
National Ranking
220

O. C. Ferrell publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where O. C. Ferrell sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 206 publications — 77th percentile

77% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

O. C. Ferrell D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where O. C. Ferrell sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 61 D-Index — 84th percentile

84% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

O. C. Ferrell is affiliated with Auburn University in the United States and conducts research primarily in the fields of Business, Management and Accounting, as well as Decision Sciences. Their scholarly efforts focus extensively on Marketing, Information Systems and Management, Management of Technology and Innovation, Organizational Behavior and Human Resource Management, and Cognitive Neuroscience.

Their main research topics include Ethics in Business and Education, Management and Marketing Education, Psychology of Moral and Emotional Judgment, Service and Product Innovation, Customer Service Quality and Loyalty, Corporate Social Responsibility Reporting, and Consumer Behavior in Brand Consumption and Identification.

Ferrell has contributed to several academic journals, with frequent publications appearing in:

  • AMS Review
  • The Journal of Marketing Theory and Practice
  • Journal of Marketing Education
  • Journal of Macromarketing
  • Journal of Services Marketing

Notable recent papers by Ferrell include:

  • TECHNOLOGY CHALLENGES AND OPPORTUNITIES FACING MARKETING EDUCATION, 2020, Marketing Education Review
  • New directions for marketing ethics and social responsibility research, 2021, The Journal of Marketing Theory and Practice

Selected publications by coauthors and in collaboration include papers such as:

  • Artificial intelligence: disrupting what we know about services, 2020, Journal of Services Marketing
  • Marketing's theoretical and conceptual value proposition: opportunities to address marketing's influence, 2020, AMS Review
  • Evaluating E-Book Effectiveness and the Impact on Student Engagement, 2021, Journal of Marketing Education

Frequent co-authors in Ferrell's research include Linda Ferrell, Karen Hopkins, Robert D. Tamilia, David W. Stewart, and Leyland Pitt.

In addition to articles, they have authored books published by Springer Nature and McGraw-Hill Education. These include:

  • Marketing Channels and Supply Chain Networks in North America, 2020
  • Business Foundations A Changing World, 12th ed., 2020

Best Publications

  • The Management of Customer-Contact Service Employees: An Empirical Investigation:

    Michael D. Hartline;O. C. Ferrell

  • Corporate social responsibility and marketing: An integrative framework

    Isabelle Maignan;O. C. Ferrell

  • Estrategia de marketing

    O. C. Ferrell;Michael D. Hartline

  • A Contingency Framework for Understanding Ethical Decision Making in Marketing

    O. C. Ferrell;Larry G. Gresham

  • Business Ethics: Ethical Decision Making & Cases

    O. C. Ferrell;John Fraedrich;Linda Ferrell

  • Corporate Citizenship: Cultural Antecedents and Business Benefits

    Isabelle Maignan;O. C. Ferrell;G. Tomas M. Hult

  • The effect of market orientation on product innovation

    Bryan A. Lukas;O. C. Ferrell

  • Marketing Strategy Text and Cases

    O. C. Ferrell;Michael D. Hartline

  • The Management of Customer-Contact Service Employees: An Empirical Investigation

    Unknown

  • Marketing Concepts and Strategies

    Sally Dibb;Lyndon Simkin;William Pride;O.C. Ferrell

  • A stakeholder model for implementing social responsibility in marketing

    Isabelle Maignan;O.C. Ferrell;Linda Ferrell

  • Measuring corporate citizenship in two countries: the case of the United States and France

    Isabelle Maignan;O. C. Ferrell

  • Corporate citizenship as a marketing instrument—Concepts, evidence and research directions.

    Isabelle Maignan;O.C. Ferrell

  • Business Ethics : Ethical Decision Making and Cases

    O. C. Ferrell;John Fraedrich;Linda Ferrell

  • A Synthesis of Ethical Decision Models for Marketing

    O. C. Ferrell;Larry G. Gresham;John Fraedrich

  • Antecedents and benefits of corporate citizenship: an investigation of French businesses

    Isabelle Maignan;O.C Ferrell

  • Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations

    O. C. Ferrell;Steven J. Skinner

  • A Contingency Framework for Understanding Ethical Decision Making in Marketing

    Unknown

  • Market-oriented sustainability: a conceptual framework and propositions

    Victoria L. Crittenden;William F. Crittenden;Linda K. Ferrell;O. C. Ferrell

  • Nature of Corporate Responsibilities: Perspectives from American, French and German consumers

    Isabelle Maignan;O.C Ferrell

  • Global organizational learning capacity in purchasing: Construct and measurement

    G.Tomas M. Hult;O.C. Ferrell

  • From Market Orientation to Stakeholder Orientation

    O.C . Ferrell;Tracy L . Gonzalez-Padron;G. Tomas M . Hult;Isabelle Maignan

Frequent Co-Authors

G. Tomas M. Hult
G. Tomas M. Hult Michigan State University
Steven J. Skinner
Steven J. Skinner University of Kentucky
Joseph F. Hair
Joseph F. Hair University of South Alabama
Jagdish N. Sheth
Jagdish N. Sheth Emory University
Leyland Pitt
Leyland Pitt Simon Fraser University
Robert A. Peterson
Robert A. Peterson The University of Texas at Austin
David W. Stewart
David W. Stewart Loyola Marymount University
Lyndon Simkin
Lyndon Simkin Manchester Metropolitan University
Philip Kotler
Philip Kotler Northwestern University
Sally Dibb
Sally Dibb Manchester Metropolitan University

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