2026 Lyndon Simkin: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	36	2069	1944	325	293	120	6000

Overview

Lyndon Simkin is affiliated with Coventry University in the United Kingdom. Their main field of study is Business, Management and Accounting, with a focus on several subfields including Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Business and International Management.

Their research addresses a range of topics primarily centered on consumer behavior, retail studies, customer service quality, global trade, sustainability, social impact, and innovation management. Specific topics covered include:

Consumer Behavior in Brand Consumption and Identification
Consumer Retail Behavior Studies
Customer Service Quality and Loyalty
Global Trade, Sustainability, and Social Impact
Innovation and Socioeconomic Development
Innovation and Knowledge Management
Information Technology Governance and Strategy

Simkin's recent papers illustrate the diversity and scope of their research interests. These include:

"Digital strategy aligning in SMEs: A dynamic capabilities perspective" (2021) published in The Journal of Strategic Information Systems
"Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking" (2022) published in Journal of Business Research
"A systematic review of the dark side of CRM: the need for a new research agenda" (2020) published in Journal of Strategic Marketing
"The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts" (2021) published in European Sport Management Quarterly
"In whose interests? Water risk mitigation strategies practiced by the fruit industry in South Africa's Western Cape" (2021) published in Geoforum

Simkin frequently publishes in respected venues such as:

The Journal of Strategic Information Systems
Journal of Business Research
Journal of Strategic Marketing
European Sport Management Quarterly
Geoforum

The researcher collaborates often with several co-authors, including:

Nora Lanari
David Bek
Jill Timms
Ana Isabel Canhoto
Sarah Quinton

These collaborations and publications reflect an interdisciplinary approach crossing business strategy, marketing, and broader social and environmental concerns related to trade and sustainability.

Best Publications

Marketing Concepts and Strategies

Sally Dibb;Lyndon Simkin;William Pride;O.C. Ferrell

1215
Citations
Self-congruence, brand attachment and compulsive buying

Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

322
Citations
Big data, big decisions: The impact of big data on board level decision-making

Alessandro Merendino;Sally Dibb;Maureen Meadows;Lee Quinn

256
Citations
Exploring brand attachment, its determinants and outcomes

Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

254
Citations
Market Segmentation: Diagnosing and Treating the Barriers

Sally Dibb;Lyndon Simkin

214
Citations
TARGETING, SEGMENTS AND POSITIONING

Sally Dibb;Lyndon Simkin

205
Citations
The Market Segmentation Workbook

Sally Dibb;Lyndon Simkin

183
Citations
Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

178
Citations
Digital strategy aligning in SMEs: A dynamic capabilities perspective

Ana Isabel Canhoto;Sarah Quinton;Rebecca Pera;Sebastián Molinillo

176
Citations
The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

Bang Nguyen;Lyndon Simkin

165
Citations
The Strength of Branding and Positioning in Services

Sally Dibb;Lyndon Simkin

161
Citations
The Market Segmentation Workbook: Target Marketing for Marketing Managers

Sally Dibb;Lyndon Simkin

158
Citations
A program for implementing market segmentation

Sally Dibb;Lyndon Simkin

153
Citations
The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side

David De Cremer;Bang Nguyen;Lyndon Simkin

121
Citations
Troubled waters: the transformation of marketing in a digital world

Lee Quinn;Sally Dibb;Lyndon Simkin;Ana Canhoto

112
Citations
The dark side of CRM: advantaged and disadvantaged customers

Bang Nguyen;Lyndon Simkin

96
Citations
Bridging the segmentation theory/practice divide

Sally Dibb;Lyndon Simkin

95
Citations
Implementation problems in industrial market-segmentation

Sally Dibb;Lyndon Simkin

88
Citations
Tie the knot: building stronger consumers’ attachment toward a brand

Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

84
Citations
Implementation rules to bridge the theory/practice divide in market segmentation

Sally Dibb;Lyndon Simkin

82
Citations
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

Arnold Japutra;Yuksel Ekinci;Lyndon Simkin;Bang Nguyen

80
Citations
The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

Carmen Lages;Lyndon Simkin

80
Citations

Frequent Co-Authors

Sally Dibb Manchester Metropolitan University

Bang Nguyen Oxford Brookes University

Yuksel Ekinci University of Portsmouth

Arnold Japutra University of Western Australia

O. C. Ferrell Auburn University

T.C. Melewar Middlesex University

David De Cremer National University of Singapore

External Links

Personal website of Lyndon Simkin

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