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Lyndon Simkin

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 36 2070 1945 325 293 120 6000

Lyndon Simkin publications per year

The chart shows the history of publications by Lyndon Simkin between 1985 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Lyndon Simkin published across 41 years, from 1985 to 2025, averaging 3.2 papers a year. Output peaked at 11 publications in 2008. 3 of the 130 publications appeared in the last two years.

No. of publications
2 4 6 8 10
Bar chart. Horizontal axis: year, 1985 to 2025. Vertical axis: number of publications, 0 to 11. Peak 11 publications in 2008. 1985: 1 publication 1986: 1 publication 1987: 0 publications 1988: 1 publication 1989: 2 publications 1990: 1 publication 1991: 1 publication 1992: 1 publication 1993: 3 publications 1994: 5 publications 1995: 0 publications 1996: 9 publications 1997: 3 publications 1998: 2 publications 1999: 0 publications 2000: 3 publications 2001: 6 publications 2002: 6 publications 2003: 2 publications 2004: 2 publications 2005: 3 publications 2006: 1 publication 2007: 0 publications 2008: 11 publications 2009: 2 publications 2010: 2 publications 2011: 2 publications 2012: 6 publications 2013: 6 publications 2014: 7 publications 2015: 10 publications 2016: 10 publications 2017: 7 publications 2018: 4 publications 2019: 0 publications 2020: 2 publications 2021: 4 publications 2022: 1 publication 2023: 0 publications 2024: 1 publication 2025: 2 publications
1985 2025

130 publications in total across all disciplines

View publications per year as a table
Lyndon Simkin: publications per year, 1985 to 2025
Year Publications
1985 1
1986 1
1987 0
1988 1
1989 2
1990 1
1991 1
1992 1
1993 3
1994 5
1995 0
1996 9
1997 3
1998 2
1999 0
2000 3
2001 6
2002 6
2003 2
2004 2
2005 3
2006 1
2007 0
2008 11
2009 2
2010 2
2011 2
2012 6
2013 6
2014 7
2015 10
2016 10
2017 7
2018 4
2019 0
2020 2
2021 4
2022 1
2023 0
2024 1
2025 2
Total 130
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Lyndon Simkin publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Lyndon Simkin sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 120–124 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 120 publications — 41st percentile

41% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112 120
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Lyndon Simkin D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Lyndon Simkin sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 36 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 36 D-Index — 34th percentile

34% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114 36
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
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Overview

Lyndon Simkin is affiliated with Coventry University in the United Kingdom. Their main field of study is Business, Management and Accounting, with a focus on several subfields including Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science, and Business and International Management.

Their research addresses a range of topics primarily centered on consumer behavior, retail studies, customer service quality, global trade, sustainability, social impact, and innovation management. Specific topics covered include:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Customer Service Quality and Loyalty
  • Global Trade, Sustainability, and Social Impact
  • Innovation and Socioeconomic Development
  • Innovation and Knowledge Management
  • Information Technology Governance and Strategy

Simkin's recent papers illustrate the diversity and scope of their research interests. These include:

  • "Digital strategy aligning in SMEs: A dynamic capabilities perspective" (2021) published in The Journal of Strategic Information Systems
  • "Discovering the dark side of brand attachment: Impulsive buying, obsessive-compulsive buying and trash talking" (2022) published in Journal of Business Research
  • "A systematic review of the dark side of CRM: the need for a new research agenda" (2020) published in Journal of Strategic Marketing
  • "The creation of shared value in the major sport event ecosystem: understanding the role of sponsors and hosts" (2021) published in European Sport Management Quarterly
  • "In whose interests? Water risk mitigation strategies practiced by the fruit industry in South Africa's Western Cape" (2021) published in Geoforum

Simkin frequently publishes in respected venues such as:

  • The Journal of Strategic Information Systems
  • Journal of Business Research
  • Journal of Strategic Marketing
  • European Sport Management Quarterly
  • Geoforum

The researcher collaborates often with several co-authors, including:

  • Nora Lanari
  • David Bek
  • Jill Timms
  • Ana Isabel Canhoto
  • Sarah Quinton

These collaborations and publications reflect an interdisciplinary approach crossing business strategy, marketing, and broader social and environmental concerns related to trade and sustainability.

Best Publications

  • Marketing Concepts and Strategies

    Sally Dibb;Lyndon Simkin;William Pride;O.C. Ferrell

  • Self-congruence, brand attachment and compulsive buying

    Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

  • Big data, big decisions: The impact of big data on board level decision-making

    Alessandro Merendino;Sally Dibb;Maureen Meadows;Lee Quinn

  • Exploring brand attachment, its determinants and outcomes

    Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

  • Market Segmentation: Diagnosing and Treating the Barriers

    Sally Dibb;Lyndon Simkin

  • TARGETING, SEGMENTS AND POSITIONING

    Sally Dibb;Lyndon Simkin

  • The Market Segmentation Workbook

    Sally Dibb;Lyndon Simkin

  • Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles

    Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

  • Digital strategy aligning in SMEs: A dynamic capabilities perspective

    Ana Isabel Canhoto;Sarah Quinton;Rebecca Pera;Sebastián Molinillo

  • The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing

    Bang Nguyen;Lyndon Simkin

  • The Strength of Branding and Positioning in Services

    Sally Dibb;Lyndon Simkin

  • The Market Segmentation Workbook: Target Marketing for Marketing Managers

    Sally Dibb;Lyndon Simkin

  • A program for implementing market segmentation

    Sally Dibb;Lyndon Simkin

  • The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side

    David De Cremer;Bang Nguyen;Lyndon Simkin

  • Troubled waters: the transformation of marketing in a digital world

    Lee Quinn;Sally Dibb;Lyndon Simkin;Ana Canhoto

  • The dark side of CRM: advantaged and disadvantaged customers

    Bang Nguyen;Lyndon Simkin

  • Bridging the segmentation theory/practice divide

    Sally Dibb;Lyndon Simkin

  • Implementation problems in industrial market-segmentation

    Sally Dibb;Lyndon Simkin

  • Tie the knot: building stronger consumers’ attachment toward a brand

    Arnold Japutra;Yuksel Ekinci;Lyndon Simkin

  • Implementation rules to bridge the theory/practice divide in market segmentation

    Sally Dibb;Lyndon Simkin

  • The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking

    Arnold Japutra;Yuksel Ekinci;Lyndon Simkin;Bang Nguyen

  • The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels

    Carmen Lages;Lyndon Simkin

Frequent Co-Authors

Sally Dibb
Sally Dibb Manchester Metropolitan University
Bang Nguyen
Bang Nguyen Oxford Brookes University
Yuksel Ekinci
Yuksel Ekinci University of Portsmouth
Arnold Japutra
Arnold Japutra University of Western Australia
O. C. Ferrell
O. C. Ferrell Auburn University
T.C. Melewar
T.C. Melewar Middlesex University
Philipp Klaus
Philipp Klaus International University of Monaco
David De Cremer
David De Cremer National University of Singapore

External Links

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Best Scientists Citing Lyndon Simkin

Bang Nguyen

Bang Nguyen

Oxford Brookes University

Publications: 35

Sally Dibb

Sally Dibb

Manchester Metropolitan University

Publications: 20

T.C. Melewar

T.C. Melewar

Middlesex University

Publications: 17

Arnold Japutra

Arnold Japutra

University of Western Australia

Publications: 17

Sara Dolnicar

Sara Dolnicar

University of Queensland

Publications: 11

Melville Saayman

Melville Saayman

North-West University

Publications: 9

Friedrich Leisch

Friedrich Leisch

BOKU University

Publications: 8

Charles Blankson

Charles Blankson

University of North Texas

Publications: 7

Jennifer Rowley

Jennifer Rowley

Manchester Metropolitan University

Publications: 7

Leslie de Chernatony

Leslie de Chernatony

Aston University

Publications: 5

Ian Phau

Ian Phau

Curtin University

Publications: 5

Merlin Stone

Merlin Stone

St Mary's University Twickenham London

Publications: 5

Roger Bennett

Roger Bennett

Kingston University

Publications: 5

Philipp Klaus

Philipp Klaus

International University of Monaco

Publications: 5

Pantea Foroudi

Pantea Foroudi

Brunel University London

Publications: 5

Sandra C. Jones

Sandra C. Jones

Australian Catholic University

Publications: 5

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