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D-Index & Metrics

Social Sciences and Humanities

D-Index
51
Citations
21125
World Ranking
2503
National Ranking
432

Overview

Stephen Brown is affiliated with the University of Ulster in the United Kingdom and conducts research primarily within the fields of social psychology, marketing, gender studies, literature, and literary theory. Their work intersects multiple subfields including economics and econometrics, reflecting a multidisciplinary approach to academic inquiry.

The scientist has published extensively on topics related to consumer behavior, particularly focusing on brand consumption and identification as well as nostalgia's influence on consumer decisions. Other thematic areas covered in their research include media, gender, and advertising, cinema and media studies, and analyses of literature, film, and journalism. Additionally, Stephen Brown addresses themes related to mentoring and academic development and research in higher education.

Stephen Brown's recent scholarly output features research published in a range of academic journals. These recent papers include:

  • "Me-search? Search me! A new twist in the tale of introspection," 2021, Journal of Marketing Management
  • "Once Upon a Theory: Editorial Introduction to Expressions of Interest," 2020, Marketing Theory
  • "Raising the dead: on brands that go bump in the night," 2020, Journal of Marketing Management
  • "What's the story, allegory?" 2021, Consumption Markets & Culture

Frequent publication venues for their work include:

  • Journal of Customer Behaviour
  • Marketing Theory
  • Journal of Marketing Management
  • Business Horizons
  • Consumption Markets & Culture

Stephen Brown has collaborated with several coauthors multiple times, including:

  • Anthony Patterson
  • Rachel Ashman
  • Cynthia Sims
  • Angela D. Carter
  • Arelis Moore de Peralta

Best Publications

  • Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

    Stephen Brown;Robert V. Kozinets;John F. Sherry

  • Moving Forward and Making a Difference: Research Priorities for the Science of Service

    Amy L. Ostrom;Mary Jo Bitner;Stephen W. Brown;Kevin A. Burkhard

  • Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies:

    Matthew L. Meuter;Mary Jo Bitner;Amy L. Ostrom;Stephen W. Brown

  • Tracking the evolution of the services marketing literature

    Raymond P. Fisk;Stephen W. Brown;Mary Jo Bitner

  • Consumer satisfaction and perceived quality : complementary or divergent constructs ?

    Jerry B. Gotlieb;Dhruv Grewal;Stephen W. Brown

  • Client Co-Production in Knowledge-Intensive Business Services:

    Lance A. Bettencourt;Amy L. Ostrom;Stephen W. Brown;Robert I. Roundtree

  • Consumer Psychology for Marketing

    G. R. Foxall;Ronald Earl Goldsmith;Stephen Brown

  • Service Customization Through Employee Adaptiveness

    Kevin P. Gwinner;Mary Jo Bitner;Stephen W. Brown;Stephen W. Brown;Ajith Kumar

  • The Development and Emergence of Services Marketing Thought

    Stephen W. Brown;Raymond P. Fisk;Mary Jo Bitner

  • Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

    Nancy J. Sirianni;Mary Jo Bitner;Stephen W. Brown;Naomi Mandel

  • Customer positivity and participation in services: an empirical test in a health care context

    Andrew S. Gallan;Cheryl Burke Jarvis;Stephen W. Brown;Mary Jo Bitner

  • On Explaining and Predicting the Effectiveness of Celebrity Endorsers

    John C. Mowen;Stephen W. Brown

  • The Center Cannot Hold: Consuming the Utopian Marketplace

    Pauline Maclaran;Stephen Brown

  • The service imperative

    Mary Jo Bitner;Stephen W. Brown

  • A general framework for explaining internal vs. external exchange

    Robert F. Lusch;Stephen W. Brown;Gary J. Brunswick

  • The evolution and discovery of services science in business schools

    Mary Jo Bitner;Stephen W. Brown

  • Marketing - The Retro Revolution

    Stephen Brown

  • No intente hacer esto en otro país

    Stephen Brown

  • Paradigms in service research

    Bård Tronvoll;Stephen W. Brown;Dwayne D. Gremler;Bo Edvardsson

  • Titanic: Consuming the Myths and Meanings of an Ambiguous Brand

    Stephen Brown;Pierre McDonagh;Clifford J. Shultz

  • Institutional Change in Retailing: A Review and Synthesis

    Unknown

Frequent Co-Authors

Robert V. Kozinets
Robert V. Kozinets University of Southern California
Gordon R. Foxall
Gordon R. Foxall Cardiff University

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