What is she best known for?
The fields of study she is best known for:
- Marketing
- The Internet
- Management
Her scientific interests lie mostly in Marketing, Knowledge management, Public relations, Personal knowledge management and Marketing research.
Her Marketing research is multidisciplinary, incorporating perspectives in Advertising and Process.
Her Knowledge management study incorporates themes from Management, Style and Diagrammatic reasoning.
Jennifer Rowley combines subjects such as Consistency, Exploratory research, Credibility and Organizational structure with her study of Public relations.
Her work focuses on many connections between Personal knowledge management and other disciplines, such as Knowledge value chain, that overlap with her field of interest in Knowledge engineering, Customer knowledge, Customer intelligence, Customer to customer and Customer retention.
Her Marketing research study also includes
- Marketing management, which have a strong connection to Marketing strategy,
- Digital marketing together with Structured analysis, Content management and Mobile technology.
Her most cited work include:
- The wisdom hierarchy: representations of the DIKW hierarchy (854 citations)
- Towards a multidisciplinary definition of innovation (816 citations)
- Using case studies in research (759 citations)
What are the main themes of her work throughout her whole career to date?
Jennifer Rowley focuses on Marketing, Knowledge management, Public relations, World Wide Web and Advertising.
Her work in Marketing research, Marketing management, Marketing strategy, Brand management and Relationship marketing is related to Marketing.
Her Marketing research research incorporates themes from Marketing science and Digital marketing.
Her research in the fields of Knowledge sharing, Personal knowledge management, Organizational learning and Information management overlaps with other disciplines such as Information technology.
Her Personal knowledge management research incorporates elements of Knowledge value chain and Knowledge engineering.
The Public relations study combines topics in areas such as Context and Social media.
She most often published in these fields:
- Marketing (28.46%)
- Knowledge management (22.42%)
- Public relations (17.63%)
What were the highlights of her more recent work (between 2013-2021)?
- Public relations (17.63%)
- Knowledge management (22.42%)
- Marketing (28.46%)
In recent papers she was focusing on the following fields of study:
Jennifer Rowley mainly investigates Public relations, Knowledge management, Marketing, Social media and Knowledge sharing.
Her work deals with themes such as Context, Focus group and The Internet, which intersect with Public relations.
Her Knowledge management course of study focuses on Credibility and Applied psychology and Variety.
Her Marketing study frequently draws parallels with other fields, such as Advertising.
Jennifer Rowley has researched Social media in several fields, including Digital marketing, Exploratory research and Content analysis.
Her study in Marketing strategy is interdisciplinary in nature, drawing from both Marketing management and Marketing research.
Between 2013 and 2021, her most popular works were:
- Trust and Credibility in Web-Based Health Information: A Review and Agenda for Future Research (169 citations)
- Business to business digital content marketing: Marketers’ perceptions of best practice (136 citations)
- Managing brand presence through social media: the case of UK football clubs (107 citations)
In her most recent research, the most cited papers focused on:
- Marketing
- The Internet
- Management
Her primary scientific interests are in Public relations, Knowledge management, Marketing, Context and Credibility.
Her Public relations research is multidisciplinary, incorporating elements of Social media, The Internet and Thematic analysis.
Her The Internet research includes themes of Social marketing and Consumer behaviour.
Her work on Knowledge sharing and Product innovation as part of her general Knowledge management study is frequently connected to Structural equation modeling and Questionnaire based survey, thereby bridging the divide between different branches of science.
Her studies link Advertising with Marketing.
Her biological study spans a wide range of topics, including Variety, Social psychology, Style and Usability.
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