2023 - Research.com Business and Management in United Kingdom Leader Award
2022 - Research.com Business and Management in United Kingdom Leader Award
Her scientific interests lie mostly in Marketing, Knowledge management, Public relations, Personal knowledge management and Marketing research. Her Marketing research is multidisciplinary, incorporating perspectives in Advertising and Process. Her Knowledge management study incorporates themes from Management, Style and Diagrammatic reasoning.
Jennifer Rowley combines subjects such as Consistency, Exploratory research, Credibility and Organizational structure with her study of Public relations. Her work focuses on many connections between Personal knowledge management and other disciplines, such as Knowledge value chain, that overlap with her field of interest in Knowledge engineering, Customer knowledge, Customer intelligence, Customer to customer and Customer retention. Her Marketing research study also includes
Jennifer Rowley focuses on Marketing, Knowledge management, Public relations, World Wide Web and Advertising. Her work in Marketing research, Marketing management, Marketing strategy, Brand management and Relationship marketing is related to Marketing. Her Marketing research research incorporates themes from Marketing science and Digital marketing.
Her research in the fields of Knowledge sharing, Personal knowledge management, Organizational learning and Information management overlaps with other disciplines such as Information technology. Her Personal knowledge management research incorporates elements of Knowledge value chain and Knowledge engineering. The Public relations study combines topics in areas such as Context and Social media.
Jennifer Rowley mainly investigates Public relations, Knowledge management, Marketing, Social media and Knowledge sharing. Her work deals with themes such as Context, Focus group and The Internet, which intersect with Public relations. Her Knowledge management course of study focuses on Credibility and Applied psychology and Variety.
Her Marketing study frequently draws parallels with other fields, such as Advertising. Jennifer Rowley has researched Social media in several fields, including Digital marketing, Exploratory research and Content analysis. Her study in Marketing strategy is interdisciplinary in nature, drawing from both Marketing management and Marketing research.
Her primary scientific interests are in Public relations, Knowledge management, Marketing, Context and Credibility. Her Public relations research is multidisciplinary, incorporating elements of Social media, The Internet and Thematic analysis. Her The Internet research includes themes of Social marketing and Consumer behaviour.
Her work on Knowledge sharing and Product innovation as part of her general Knowledge management study is frequently connected to Structural equation modeling and Questionnaire based survey, thereby bridging the divide between different branches of science. Her studies link Advertising with Marketing. Her biological study spans a wide range of topics, including Variety, Social psychology, Style and Usability.
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Towards a multidisciplinary definition of innovation
Anahita Baregheh;Jennifer Rowley;Sally Sambrook.
The wisdom hierarchy: representations of the DIKW hierarchy
Using case studies in research
Conducting research interviews
Entrepreneurial competencies: a literature review and development agenda
Siwan Mitchelmore;Jennifer Rowley.
Conducting a literature review
Jennifer Rowley;Frances Slack.
An analysis of the e‐service literature: towards a research agenda
Jennifer E. Rowley.
Is higher education ready for knowledge management
Young people's use of online social networking sites – a uses and gratifications perspective
Áine Dunne;Margaret‐Anne Lawlor;Jennifer Rowley.
Measuring customer satisfaction in higher education
Susan Aldridge;Jennifer Rowley.
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