H-Index & Metrics Top Publications

H-Index & Metrics

Discipline name H-index Citations Publications World Ranking National Ranking
Business and Management H-index 74 Citations 20,801 252 World Ranking 67 National Ranking 10

Overview

What is she best known for?

The fields of study she is best known for:

  • Marketing
  • The Internet
  • Management

Her scientific interests lie mostly in Marketing, Knowledge management, Public relations, Personal knowledge management and Marketing research. Her Marketing research is multidisciplinary, incorporating perspectives in Advertising and Process. Her Knowledge management study incorporates themes from Management, Style and Diagrammatic reasoning.

Jennifer Rowley combines subjects such as Consistency, Exploratory research, Credibility and Organizational structure with her study of Public relations. Her work focuses on many connections between Personal knowledge management and other disciplines, such as Knowledge value chain, that overlap with her field of interest in Knowledge engineering, Customer knowledge, Customer intelligence, Customer to customer and Customer retention. Her Marketing research study also includes

  • Marketing management, which have a strong connection to Marketing strategy,
  • Digital marketing together with Structured analysis, Content management and Mobile technology.

Her most cited work include:

  • The wisdom hierarchy: representations of the DIKW hierarchy (854 citations)
  • Towards a multidisciplinary definition of innovation (816 citations)
  • Using case studies in research (759 citations)

What are the main themes of her work throughout her whole career to date?

Jennifer Rowley focuses on Marketing, Knowledge management, Public relations, World Wide Web and Advertising. Her work in Marketing research, Marketing management, Marketing strategy, Brand management and Relationship marketing is related to Marketing. Her Marketing research research incorporates themes from Marketing science and Digital marketing.

Her research in the fields of Knowledge sharing, Personal knowledge management, Organizational learning and Information management overlaps with other disciplines such as Information technology. Her Personal knowledge management research incorporates elements of Knowledge value chain and Knowledge engineering. The Public relations study combines topics in areas such as Context and Social media.

She most often published in these fields:

  • Marketing (28.46%)
  • Knowledge management (22.42%)
  • Public relations (17.63%)

What were the highlights of her more recent work (between 2013-2021)?

  • Public relations (17.63%)
  • Knowledge management (22.42%)
  • Marketing (28.46%)

In recent papers she was focusing on the following fields of study:

Jennifer Rowley mainly investigates Public relations, Knowledge management, Marketing, Social media and Knowledge sharing. Her work deals with themes such as Context, Focus group and The Internet, which intersect with Public relations. Her Knowledge management course of study focuses on Credibility and Applied psychology and Variety.

Her Marketing study frequently draws parallels with other fields, such as Advertising. Jennifer Rowley has researched Social media in several fields, including Digital marketing, Exploratory research and Content analysis. Her study in Marketing strategy is interdisciplinary in nature, drawing from both Marketing management and Marketing research.

Between 2013 and 2021, her most popular works were:

  • Trust and Credibility in Web-Based Health Information: A Review and Agenda for Future Research (169 citations)
  • Business to business digital content marketing: Marketers’ perceptions of best practice (136 citations)
  • Managing brand presence through social media: the case of UK football clubs (107 citations)

In her most recent research, the most cited papers focused on:

  • Marketing
  • The Internet
  • Management

Her primary scientific interests are in Public relations, Knowledge management, Marketing, Context and Credibility. Her Public relations research is multidisciplinary, incorporating elements of Social media, The Internet and Thematic analysis. Her The Internet research includes themes of Social marketing and Consumer behaviour.

Her work on Knowledge sharing and Product innovation as part of her general Knowledge management study is frequently connected to Structural equation modeling and Questionnaire based survey, thereby bridging the divide between different branches of science. Her studies link Advertising with Marketing. Her biological study spans a wide range of topics, including Variety, Social psychology, Style and Usability.

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Top Publications

Towards a multidisciplinary definition of innovation

Anahita Baregheh;Jennifer Rowley;Sally Sambrook.
Management Decision (2009)

2213 Citations

The wisdom hierarchy: representations of the DIKW hierarchy

Jennifer Rowley.
Journal of Information Science (2007)

1324 Citations

Using case studies in research

Jennifer Rowley.
Management Research News (2002)

1176 Citations

Conducting research interviews

Jennifer Rowley.
Management Research Review (2012)

628 Citations

Entrepreneurial competencies: a literature review and development agenda

Siwan Mitchelmore;Jennifer Rowley.
International Journal of Entrepreneurial Behaviour & Research (2010)

550 Citations

An analysis of the e‐service literature: towards a research agenda

Jennifer E. Rowley.
Internet Research (2006)

534 Citations

Is higher education ready for knowledge management

Jennifer Rowley.
International Journal of Educational Management (2000)

500 Citations

Conducting a literature review

Jennifer Rowley;Frances Slack.
Management Research News (2004)

449 Citations

Young people's use of online social networking sites – a uses and gratifications perspective

Áine Dunne;Margaret‐Anne Lawlor;Jennifer Rowley.
Journal of Research in Interactive Marketing (2010)

429 Citations

Measuring customer satisfaction in higher education

Susan Aldridge;Jennifer Rowley.
Quality Assurance in Education (1998)

387 Citations

Profile was last updated on December 6th, 2021.
Research.com Ranking is based on data retrieved from the Microsoft Academic Graph (MAG).
The ranking h-index is inferred from publications deemed to belong to the considered discipline.

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