Yichuan Wang

Best Publications

• Setting the future of digital and social media marketing research: Perspectives and research propositions

  Yogesh K. Dwivedi;Elvira Ismagilova;D. Laurie Hughes;Jamie Carlson

  2305
  Citations

• Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations

  Yichuan Wang;Lee Ann Kung;Terry Anthony Byrd

  1748
  Citations

• Metaverse marketing: How the metaverse will shape the future of consumer research and practice

  Unknown

  920
  Citations

• Social interaction-based consumer decision-making model in social commerce: the role of word of mouth and observational learning

  Unknown

  679
  Citations

• An integrated big data analytics-enabled transformation model: Application to health care

  Yichuan Wang;LeeAnn Kung;William Yu Chung Wang;Casey G. Cegielski

  511
  Citations

• Exploring the path to big data analytics success in healthcare

  Yichuan Wang;Nick Hajli

  475
  Citations

• Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility

  Huanli Li;Yun Wu;Dongmei Cao;Yichuan Wang

  417
  Citations

• Brand co-creation through social commerce information sharing: The role of social media

  Mina Tajvidi;Marie-Odile Richard;YiChuan Wang;Nick Hajli

  378
  Citations

• Social Word Of Mouth: How Trust Develops in the Market

  Nick Hajli;Xiaolin Lin;Mauricio Featherman;Yichuan Wang

  350
  Citations

• Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

  Mina Tajvidi;Yichuan Wang;Nick Hajli;Peter E.D. Love

  321
  Citations

• SHIFTing artificial intelligence to be responsible in healthcare: A systematic review

  Unknown

  302
  Citations

• Leveraging big data analytics to improve quality of care in healthcare organisations: A configurational perspective

  Unknown

  225
  Citations

• Business analytics-enabled decision-making effectiveness through knowledge absorptive capacity in health care

  Yichuan Wang;Terry Anthony Byrd

  220
  Citations

• Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

  Unknown

  209
  Citations

• The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities

  Yichuan Wang;Shih Hui Hsiao;Zhiguo Yang;Nick Hajli

  207
  Citations

• Does privacy assurance on social commerce sites matter to millennials

  Yichuan Wang;Carolina Herrando

  204
  Citations

• In Sharing Economy We Trust: Examining the Effect of Social and Technical Enablers on Millennials’ Trust in Sharing Commerce

  Yan Kong;Yichuan Wang;M. Sam Hajli;Mauricio Featherman

  189
  Citations

• What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention:

  Yichuan Wang;Yousra Asaad;Raffaele Filieri

  183
  Citations

• Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions

  Runyue Han;Hugo K.S. Lam;Yuanzhu Zhan;Yichuan Wang

  142
  Citations

• The dual concept of consumer value in social media brand community: A trust transfer perspective

  Xuequn Wang;Yichuan Wang;Xiaolin Lin;Amjad Abdullat

  142
  Citations