Anjala S. Krishen

Best Publications

• Setting the future of digital and social media marketing research: Perspectives and research propositions

  Yogesh K. Dwivedi;Elvira Ismagilova;D. Laurie Hughes;Jamie Carlson

  2305
  Citations

• Metaverse marketing: How the metaverse will shape the future of consumer research and practice

  Unknown

  920
  Citations

• Signaling green! firm ESG signals in an interconnected environment that promote brand valuation

  Michael T. Lee;Robyn L. Raschke;Anjala S. Krishen

  313
  Citations

• A broad overview of interactive digital marketing: A bibliometric network analysis

  Anjala S. Krishen;Yogesh K. Dwivedi;N. Bindu;K. Satheesh Kumar

  248
  Citations

• Modeling regret effects on consumer post‐purchase decisions

  My Bui;Anjala S. Krishen;Kenneth Bates

  209
  Citations

• When is enough, enough? Investigating product reviews and information overload from a consumer empowerment perspective

  Han-fen Hu;Anjala S. Krishen

  191
  Citations

• The generation of virtual needs: Recipes for satisfaction in social media networking

  Anjala S. Krishen;Orie Berezan;Shaurya Agarwal;Pushkin Kachroo

  150
  Citations

• Understanding Chinese tourists' food consumption in the United States ☆

  Kaiyang Wu;Carola Raab;Wen Chang;Anjala Krishen

  117
  Citations

• The State of Marketing Analytics in Research and Practice

  Dawn Iacobucci;Maria Petrescu;Anjala Krishen;Michael Bendixen

  102
  Citations

• The pursuit of virtual happiness: Exploring the social media experience across generations

  Orie Berezan;Anjala S. Krishen;Shaurya Agarwal;Pushkin Kachroo

  100
  Citations

• Exploring social motivations for brand loyalty: Conformity versus escapism

  Lauren I. Labrecque;Anjala S. Krishen;Stephan Grzeskowiak

  98
  Citations

• Exploring Social Motivations for Brand Loyalty: Conformity Versus Escapism

  Lauren I Labrecque;Anjala S Krishen;Stephan Grzeskowiak

  97
  Citations

• This Event is Me!: How Consumer Event Self-Congruity Leverages Sponsorship

  Angeline Grace Close;Anjala S. Krishen;Michael S. Latour

  96
  Citations

• Web site success metrics: addressing the duality of goals

  Weiguo Fan;L. Christian Schaupp;Anjala Krishen

  94
  Citations

• Quality of College Life (QCL) of Students: Further Validation of a Measure of Well-being

  M. Joseph Sirgy;Dong Jin Lee;Stephan Grzeskowiak;Grace B. Yu

  93
  Citations

• Understanding ESG scores and firm performance: Are high-performing firms E, S, and G-balanced?

  Unknown

  67
  Citations

• Fear of missing out in the digital age: The role of social media satisfaction and advertising engagement

  My (Myla) Bui;Anjala S. Krishen;Eda Anlamlier;Orie Berezan

  59
  Citations

• Understanding the power of hope and empathy in healthcare marketing

  Elyria Kemp;My Bui;Anjala Krishen;Pamela Miles Homer

  55
  Citations

• A power-responsibility equilibrium framework for fairness: Understanding consumers' implicit privacy concerns for location-based services

  Anjala S. Krishen;Robyn L. Raschke;Angeline G. Close;Pushkin Kachroo

  53
  Citations

• Fear advertisements: influencing consumers to make better health decisions

  Anjala Selena Krishen;My Bui

  49
  Citations