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D-Index & Metrics

Business and Management

D-Index
47
Citations
8422
World Ranking
1171
National Ranking
506

Overview

James W. Peltier is affiliated with the University of Wisconsin-Whitewater in the United States. Their research primarily focuses on areas within Business, Management and Accounting as well as Social Sciences, with particular engagement in several subfields including Sociology and Political Science, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management, and Management of Technology and Innovation.

Their work explores key topics such as Digital Marketing and Social Media, Technology Adoption and User Behaviour, Service and Product Innovation, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, Management and Marketing Education, and Ethics in Business and Education.

James W. Peltier has contributed to the body of knowledge through publications in multiple journals. Frequent venues for their work include:

  • Journal of Research in Interactive Marketing
  • Journal of Marketing Education
  • Journal of Business Research
  • Journal of Applied Business & Behavioral Sciences
  • Journal of Consumer Behaviour

Notable recent papers authored by James W. Peltier include:

  • "Digital information flows across a B2C/C2C continuum and technological innovations in service ecosystems: A service-dominant logic perspective," 2020, Journal of Business Research
  • "Artificial intelligence in interactive marketing: a conceptual framework and research agenda," 2023, Journal of Research in Interactive Marketing

Additional influential papers co-authored by others and aligned with their research domain include works published in the Journal of Research in Interactive Marketing between 2020 and 2021.

James W. Peltier collaborates frequently with a number of scholars. The most common co-authors associated with their work are:

  • Andrew J. Dahl
  • Pavan Rao Chennamaneni
  • Brian A. Vander Schee
  • Eric L. Swan
  • Kenyatta Barber

Their research agenda spans interactive marketing frameworks, artificial intelligence applications in marketing, value co-creation processes, and digital transformation within financial service ecosystems.

Best Publications

  • Social media and consumer engagement: a review and research agenda

    Victor Barger;James W. Peltier;Don Edward Schultz

  • Social media's slippery slope: challenges, opportunities and future research directions

    Don Edward Schultz;James Jimmy Peltier

  • Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

    Elizabeth Manser Payne;James W. Peltier;Victor A. Barger

  • The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model:

    James W. Peltier;John A. Schibrowsky;William Drago

  • The Reflective Learning Continuum: Reflecting on Reflection

    James W. Peltier;Amanda Hay;William Drago

  • Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

    James W. Peltier;John A. Schibrowsky;Don Edward Schultz

  • Virtual Communities and the Assessment of Online Marketing Education

    James W. Peltier;William Drago;John A. Schibrowsky

  • Dissecting the HMO-benefits managers relationship: what to measure and why.

    J W Peltier;J Westfall

  • Development of the University of Wisconsin Donation After Cardiac Death Evaluation Tool

    Jonathan Lewis;James Peltier;Helen Nelson;William Snyder

  • The state of internet marketing research

    John A. Schibrowsky;James W. Peltier;Alexander Nill

  • Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance

    James W. Peltier;Debra Zahay;Donald R. Lehmann

  • Consumer behavior in the online context

    Shannon Cummins;James W. Peltier;John A. Schibrowsky;Alexander Nill

  • Omni-channel research framework in the context of personal selling and sales management

    Shannon Cummins;James W. Peltier;Andrea Dixon

  • Interaction and virtual learning

    Amanda Hay;Myra Hodgkinson;James W. Peltier;William A. Drago

  • Technology adoption by small businesses: An exploratory study of the interrelationships of owner and environmental factors

    James W. Peltier;Yushan Zhao;John A. Schibrowsky

  • Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms

    Elizabeth H. Manser Payne;James Peltier;Victor A. Barger

  • Emergency preparedness competencies: assessing nurses' educational needs.

    Rebekka Wisniewski;Gina Dennik-Champion;James W Peltier

  • A Critical Review of the Literature for Sales Educators.

    Shannon Cummins;James W. Peltier;Robert Erffmeyer;Joel Whalen

  • The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together

    Deborah Zahay;James Peltier;Don. E Schultz;Abbie Griffin

  • A review of internet marketing research over the past 20 years and future research direction

    Nadia Pomirleanu;John A. Schibrowsky;James Peltier;Alexander Nill

  • Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions

    Brian A. Vander Schee;James Peltier;Andrew J. Dahl

  • Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems

    Elizabeth H. Manser Payne;Andrew J. Dahl;James Peltier

  • Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior

    Elizabeth Manser Payne;James W. Peltier;Victor A. Barger

Frequent Co-Authors

George R. Milne
George R. Milne University of Massachusetts Amherst
Don E. Schultz
Don E. Schultz Northwestern University
Angelo D'Alessandro
Angelo D'Alessandro University of Colorado Denver
James G. Anderson
James G. Anderson Purdue University West Lafayette
Thomas Hugh Feeley
Thomas Hugh Feeley University at Buffalo, State University of New York
James Alm
James Alm Tulane University
Abbie Griffin
Abbie Griffin University of Utah
Donald R. Lehmann
Donald R. Lehmann Columbia University

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