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Business and Management

D-Index
48
Citations
14905
World Ranking
1085
National Ranking
477

Overview

George R. Milne is affiliated with the University of Massachusetts Amherst in the United States. Their research primarily spans the Social Sciences, Business, Management and Accounting, and Psychology, with a notable focus on Sociology and Political Science, Clinical Psychology, Marketing, Information Systems and Management, and Organizational Behavior and Human Resource Management.

Their work extensively covers topics including Digital Marketing and Social Media, Privacy, Security, and Data Protection, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Mindfulness and Compassion Interventions, Customer Service Quality and Loyalty, and Ethics and Social Impacts of AI.

Frequent publication venues for George R. Milne include the Journal of Consumer Affairs, Journal of Interactive Marketing, Journal of Business Research, Journal of Advertising, and Journal of Business Ethics.

Among recent papers, the following have been published:

  • "Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions" (2020, Journal of Advertising)
  • "Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension" (2021, Journal of Interactive Marketing)
  • "Overcoming privacy concerns in consumers' use of health information technologies: A justice framework" (2021, Journal of Business Research)
  • "Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers' Sustainable Decision-Making" (2020, Journal of Business Ethics)
  • "Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience" (2021, Journal of Business Research)

George R. Milne has collaborated frequently with several co-authors, including:

  • Kunal Swani
  • Shalini Bahl
  • Alec N. Slepchuk
  • Kristen Walker
  • Elizabeth G. Miller

Best Publications

  • CREATING AND FOSTERING FAN IDENTIFICATION IN PROFESSIONAL SPORTS

    W A Sutton;Mcdonald;G R Milne

  • Exciting red and competent blue: the importance of color in marketing

    Lauren I. Labrecque;George R. Milne

  • Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices

    George R. Milne;Mary J. Culnan

  • Online Personal Branding: Processes, Challenges, and Implications

    Lauren I. Labrecque;Ereni Markos;George R. Milne

  • Sport Marketing: Managing the Exchange Process

    George R Milne;Mark A. McDonald

  • Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework:

    George R. Milne;Mary Ellen Gordon

  • What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆

    Kunal Swani;George R. Milne;Brian P. Brown;A. George Assaf

  • Trust and concern in consumers' perceptions of marketing information management practices

    George R. Milne;María-Eugenia Boza

  • Gender Differences in Privacy-Related Measures for Young Adult Facebook Users

    Mariea Grubbs Hoy;George Milne

  • A conceptual framework for assessing brand equity in division I college athletics.

    James M. Gladden;George R. Milne;William A. Sutton

  • The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

    Lauren I. Labrecque;Vanessa M. Patrick;George R. Milne

  • Motivational Factors for Evaluating Sport Spectator and Participant Markets.

    Mark A. McDonald;George R. Milne;JinBae Hong

  • Consumers’ Protection of Online Privacy and Identity

    George R. Milne;Andrew J. Rohm;Shalini Bahl

  • Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

    Kunal Swani;Brian P. Brown;George R. Milne

  • Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies

    Kunal Swani;George Milne;Brian P. Brown

  • Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives

    George R. Milne;Andrew J. Rohm

  • A mixed-method approach to examining brand-consumer interactions driven by social media

    Andrew Rohm;Velitchka D. Kaltcheva;George R. Milne

  • Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue

    George R. Milne

  • Internet of Things: Convenience vs. privacy and secrecy

    Bruce D. Weinberg;George R. Milne;Yana G. Andonova;Fatima M. Hajjat

  • Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

    Shalini Bahl;George R. Milne;Spencer M. Ross;David Glen Mick

  • Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern

    Andrew J Rohm;George R Milne

Frequent Co-Authors

James W. Peltier
James W. Peltier University of Wisconsin–Whitewater
Paul Bloom
Paul Bloom Columbia University
Robert J. Adler
Robert J. Adler Technion – Israel Institute of Technology
David Glen Mick
David Glen Mick University of Virginia
Robert M. Schindler
Robert M. Schindler Rutgers, The State University of New Jersey
A. George Assaf
A. George Assaf University of Massachusetts Amherst
Hari Sundaram
Hari Sundaram University of Illinois at Urbana-Champaign
Naveen Donthu
Naveen Donthu Georgia State University

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