World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
48
Citations
14905
World Ranking
1085
National Ranking
478

George R. Milne publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where George R. Milne sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 107 publications — 32nd percentile

32% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

George R. Milne D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where George R. Milne sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 48 D-Index — 65th percentile

65% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

George R. Milne is affiliated with the University of Massachusetts Amherst in the United States. Their research primarily spans the Social Sciences, Business, Management and Accounting, and Psychology, with a notable focus on Sociology and Political Science, Clinical Psychology, Marketing, Information Systems and Management, and Organizational Behavior and Human Resource Management.

Their work extensively covers topics including Digital Marketing and Social Media, Privacy, Security, and Data Protection, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Mindfulness and Compassion Interventions, Customer Service Quality and Loyalty, and Ethics and Social Impacts of AI.

Frequent publication venues for George R. Milne include the Journal of Consumer Affairs, Journal of Interactive Marketing, Journal of Business Research, Journal of Advertising, and Journal of Business Ethics.

Among recent papers, the following have been published:

  • "Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions" (2020, Journal of Advertising)
  • "Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension" (2021, Journal of Interactive Marketing)
  • "Overcoming privacy concerns in consumers' use of health information technologies: A justice framework" (2021, Journal of Business Research)
  • "Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers' Sustainable Decision-Making" (2020, Journal of Business Ethics)
  • "Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience" (2021, Journal of Business Research)

George R. Milne has collaborated frequently with several co-authors, including:

  • Kunal Swani
  • Shalini Bahl
  • Alec N. Slepchuk
  • Kristen Walker
  • Elizabeth G. Miller

Best Publications

  • CREATING AND FOSTERING FAN IDENTIFICATION IN PROFESSIONAL SPORTS

    W A Sutton;Mcdonald;G R Milne

  • Exciting red and competent blue: the importance of color in marketing

    Lauren I. Labrecque;George R. Milne

  • Strategies for reducing online privacy risks: Why consumers read (or don’t read) online privacy notices

    George R. Milne;Mary J. Culnan

  • Online Personal Branding: Processes, Challenges, and Implications

    Lauren I. Labrecque;Ereni Markos;George R. Milne

  • Sport Marketing: Managing the Exchange Process

    George R Milne;Mark A. McDonald

  • Direct Mail Privacy-Efficiency Trade-offs within an Implied Social Contract Framework:

    George R. Milne;Mary Ellen Gordon

  • What messages to post? Evaluating the popularity of social media communications in business versus consumer markets ☆

    Kunal Swani;George R. Milne;Brian P. Brown;A. George Assaf

  • Trust and concern in consumers' perceptions of marketing information management practices

    George R. Milne;María-Eugenia Boza

  • Gender Differences in Privacy-Related Measures for Young Adult Facebook Users

    Mariea Grubbs Hoy;George Milne

  • A conceptual framework for assessing brand equity in division I college athletics.

    James M. Gladden;George R. Milne;William A. Sutton

  • The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions

    Lauren I. Labrecque;Vanessa M. Patrick;George R. Milne

  • Motivational Factors for Evaluating Sport Spectator and Participant Markets.

    Mark A. McDonald;George R. Milne;JinBae Hong

  • Consumers’ Protection of Online Privacy and Identity

    George R. Milne;Andrew J. Rohm;Shalini Bahl

  • Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

    Kunal Swani;Brian P. Brown;George R. Milne

  • Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies

    Kunal Swani;George Milne;Brian P. Brown

  • Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives

    George R. Milne;Andrew J. Rohm

  • A mixed-method approach to examining brand-consumer interactions driven by social media

    Andrew Rohm;Velitchka D. Kaltcheva;George R. Milne

  • Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue

    George R. Milne

  • Internet of Things: Convenience vs. privacy and secrecy

    Bruce D. Weinberg;George R. Milne;Yana G. Andonova;Fatima M. Hajjat

  • Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being

    Shalini Bahl;George R. Milne;Spencer M. Ross;David Glen Mick

  • Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern

    Andrew J Rohm;George R Milne

Frequent Co-Authors

James W. Peltier
James W. Peltier University of Wisconsin–Whitewater
Paul Bloom
Paul Bloom Columbia University
Robert J. Adler
Robert J. Adler Technion – Israel Institute of Technology
David Glen Mick
David Glen Mick University of Virginia
Robert M. Schindler
Robert M. Schindler Rutgers, The State University of New Jersey
A. George Assaf
A. George Assaf University of Massachusetts Amherst
Hari Sundaram
Hari Sundaram University of Illinois at Urbana-Champaign
Naveen Donthu
Naveen Donthu Georgia State University
Thomas G. Brashear
Thomas G. Brashear University of Massachusetts Amherst

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