What is he best known for?
The fields of study he is best known for:
- Social psychology
- Marketing
- Economics
Galen T. Trail focuses on Consumer behaviour, Social psychology, Advertising, Marketing and Consumption.
Social psychology is closely attributed to Stakeholder in his research.
Many of his studies on Advertising apply to Market segmentation as well.
Galen T. Trail integrates Marketing with Attendance in his study.
Among his Consumption studies, you can observe a synthesis of other disciplines of science such as Scale and Sports spectators.
His Attachment behaviour study combines topics in areas such as Purchasing and Scale.
His most cited work include:
- The Motivation Scale for Sport Consumption: assessment of the scale's psychometric properties. (473 citations)
- Sport spectator consumption behavior. (289 citations)
- Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference (239 citations)
What are the main themes of his work throughout his whole career to date?
Social psychology, Marketing, Consumer behaviour, Advertising and Loyalty are his primary areas of study.
His work on Identification is typically connected to Variance and Attendance as part of general Social psychology study, connecting several disciplines of science.
As part of his studies on Marketing, Galen T. Trail often connects relevant areas like Spectator sport.
Galen T. Trail has researched Consumer behaviour in several fields, including Attachment behaviour and Purchasing.
His studies in Advertising integrate themes in fields like Market segmentation and Sport psychology.
Galen T. Trail has included themes like Content validity, Scale and Advertising campaign in his Applied psychology study.
He most often published in these fields:
- Social psychology (51.72%)
- Marketing (34.48%)
- Consumer behaviour (34.48%)
What were the highlights of his more recent work (between 2015-2021)?
- Marketing (34.48%)
- Loyalty (20.69%)
- Sustainability (6.90%)
In recent papers he was focusing on the following fields of study:
Galen T. Trail mainly focuses on Marketing, Loyalty, Sustainability, Athletes and Structural equation modeling.
His primary area of study in Marketing is in the field of Consumer behaviour.
His work carried out in the field of Consumer behaviour brings together such families of science as Transformative learning, Attachment behaviour, Needs assessment and Research question.
The study incorporates disciplines such as Brand management and Set in addition to Loyalty.
You can notice a mix of various disciplines of study, such as Social psychology, Variance, Social identity theory, Role identity and Attendance, in his Structural equation modeling studies.
His Social psychology research is multidisciplinary, incorporating perspectives in Quality and Applied psychology.
Between 2015 and 2021, his most popular works were:
- A model bridging team brand experience and sponsorship brand experience (17 citations)
- Differential Effects of Motives and Points of Attachment on Conative Loyalty of Formula 1 U.S. Grand Prix Attendees (12 citations)
- Seven Deadly Sins of Manuscript Writing: Reflections of Two Experienced Reviewers (11 citations)
In his most recent research, the most cited papers focused on:
- Marketing
- Social psychology
- Economics
His primary areas of investigation include Social psychology, Variance, Sports marketing, Loyalty and Sport management.
In the field of Social psychology, his study on Identification overlaps with subjects such as Differential effects, Consumption and Structural equation modeling.
Sports marketing overlaps with fields such as Project sponsorship, Marketing, Set, Brand management and Conceptual model in his research.
He combines subjects such as Conceptual framework and Originality with his study of Loyalty.
His work deals with themes such as Quality and Applied psychology, which intersect with Sport management.
This overview was generated by a machine learning system which analysed the scientist’s
body of work. If you have any feedback, you can
contact us
here.
