World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
38
Citations
8895
World Ranking
5836
National Ranking
2771

Overview

Galen T. Trail is affiliated with Seattle University in the United States and has a research focus primarily within the social sciences. Their work spans several subfields, including sociology and political science, gender studies, economics and econometrics, marketing, and literature and literary theory.

Their scholarly output is concentrated on topics such as sport and mega-event impacts, sports, gender, and society, sports analytics and performance, consumer behavior in brand consumption and identification, digital marketing and social media, media influence and health, and the nonprofit sector and volunteering.

Their frequent coauthors include Brian P. McCullough, Priscila Alfaro-Barrantes, Hyejin Bang, Jessica R. Braunstein-Minkove, and Ari Kim.

Galen T. Trail's recent papers encompass the following:

  • "A longitudinal study of sustainability attitudes, intentions, and behaviors," 2021, Sustainability Science
  • "Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?", 2022, International Journal of Sports Marketing and Sponsorship

Other recent publications authored by frequent coauthors include:

  • "Esports Sponsorship: An Empirical Examination of Esports Consumers' Perceptions of Non-Endemic Sponsors," 2020, Journal of Global Sport Management
  • "Assessing key performance indicators of corporate social responsibility initiatives in sport," 2022, European Sport Management Quarterly
  • "Transformative marketing: health and well-being of Special Olympic athletes," 2020, International Journal of Sports Marketing and Sponsorship

Their publications are frequently featured in these venues:

  • International Journal of Sports Marketing and Sponsorship
  • Journal of Global Sport Management
  • European Sport Management Quarterly
  • Sustainability Science
  • Sport Marketing Quarterly

Galen T. Trail's research contributions include examination of sustainability attitudes and behaviors over time, evaluation of marketing measurement methodologies in sport, and broader investigations of social dynamics within sport contexts.

Best Publications

  • The Motivation Scale for Sport Consumption: assessment of the scale's psychometric properties.

    Galen T. Trail;Jeffrey D. James

  • Sport spectator consumption behavior.

    G. T. Trail;J. S. Fink;D. F. Anderson

  • Relationships among Spectator Gender, Motives, Points of Attachment, and Sport Preference

    Matthew J. Robinson;Galen T. Trail

  • Consumer satisfaction and identity theory: a model of sport spectator conative loyalty.

    Galen T. Trail;Dean F. Anderson;Janet S. Fink

  • The Mediating Role of Perceived Value: Team Identification and Purchase Intention of Team-Licensed Apparel

    Harry H. Kwon;Galen T. Trail;Jeffrey D. James

  • Environmental factors associated with spectator attendance and sport consumption behavior: gender and team differences.

    J. S. Fink;G. T. Trail;D. F. Anderson

  • Constraints and Motivators: A New Model to Explain Sport Consumer Behavior

    Yu Kyoum Kim;Galen T. Trail

  • Motives and points of attachment: fans versus spectators in intercollegiate athletics.

    G. T. Trail;M. J. Robinson;R. J. Dick;A. J. Gillentine

  • Are Multiple Points of Attachment Necessary to Predict Cognitive, Affective, Conative, or Behavioral Loyalty?

    Harry H. Kwon;Galen T. Trail;Dean S. Anderson

  • A conceptual framework for understanding relationships between sport consumers and sport organizations: a relationship quality approach.

    Yu Kyoum Kim;Galen T. Trail

  • Perceptions of goals and processes of intercollegiate athletics: a case study.

    Galen T. Trail;Packianathan Chelladurai

  • A model of volunteer retention in youth sport.

    May Kim;Packianathan Chelladurai;Galen T. Trail

  • Motives and Points of Attachment of Professional Golf Spectators

    Matthew J. Robinson;Galen T. Trail;Hyungil Kwon

  • Fans vs. spectators: an analysis of those who attend intercollegiate football games.

    M. J. Robinson;G. T. Trail;R. J. Dick;A. J. Gillentine

  • The Influence of Relationship Quality on Sport Consumption Behaviors: An Empirical Examination of the Relationship Quality Framework

    Yu Kyoum Kim;Galen T. Trail;Yong Jae Ko

  • Psychological connection to a new sport team: building or maintaining the consumer base?

    J. D. James;R. H. Kolbe;G. T. Trail

  • Sport consumer behavior: a test for group differences on structural constraints.

    Galen T. Trail;Matthew J. Robinson;Yu Kyoum Kim

  • Testing Models of Motives and Points of Attachment among Spectators in College Football

    Boyun Woo;Galen T. Trail;Hyungil Harry Kwon;Dean Anderson

  • The role of psychological contract in intention to continue volunteering.

    May Kim;Galen T. Trail;Jon Lim;Yu Kyoum Kim

  • The Feasibility of Single-Item Measures in Sport Loyalty Research

    Hyungil Kwon;Galen Trail

Frequent Co-Authors

Jeffrey D. James
Jeffrey D. James Florida State University
Packianathan Chelladurai
Packianathan Chelladurai The Ohio State University
Richard J. Lutz
Richard J. Lutz University of Florida
Heather J. Gibson
Heather J. Gibson University of Florida

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring online degrees in Social Sciences and Humanities opens up convenient pathways for future professionals. Programs in this field blend academic theory with practical skills, preparing students for impactful roles in diverse communities.

Popular options include Social Work and Psychology, both offering high demand and career flexibility. If you’re searching for cost-effective education, consider the most affordable online msw programs or the bcba certification online to kickstart your path in behavioral health.

For those eager to fast-track their careers, masters in social work online programs and accelerated psychology programs make it possible to earn your credentials sooner while maintaining your personal commitments.

With flexible schedules and affordable options, these online degrees are increasingly accessible. They offer direct career pathways into counseling, social services, policy analysis, and behavioral therapy—fields where graduates are in growing demand.

Best Scientists Citing Galen T. Trail

Trending Scientists