World's Best Scientists 2026 revealed!

D-Index & Metrics

Social Sciences and Humanities

D-Index
36
Citations
24285
World Ranking
6303
National Ranking
3019

Overview

Richard J. Lutz is affiliated with the University of Florida in the United States. Their research spans various aspects of social sciences and psychology, with specific focus areas including sociology and political science, experimental and cognitive psychology, cognitive neuroscience, marketing, and information systems and management.

Their scholarly work addresses several main topics, notably psychological and educational research studies, face recognition and perception, evolutionary psychology and human behavior, digital marketing and social media, consumer behavior in brand consumption and identification, technology adoption and user behaviour, and the impact of technology on adolescents.

Richard J. Lutz has published in several academic journals. The frequent publication venues include:

  • Journal of Retailing and Consumer Services
  • Journal of Interactive Marketing
  • Journal of Consumer Affairs

Three recent papers published by Lutz illustrate the range of their research interests. These include:

  • "The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes" (2021) published in the Journal of Retailing and Consumer Services
  • "Let's Give Them Something to Talk About: Which Social Media Engagements Predict Purchase Frequency?" (2021) published in the Journal of Interactive Marketing
  • "The paradoxes of smartphone use: Understanding the user experience in today's connected world" (2022) published in the Journal of Consumer Affairs

Their work often involves collaboration with other researchers. Frequent co-authors include Irina T. Toteva, Eric H. Shaw, Timothy Halloran, Aïda Faber, and Colleen Bee.

Best Publications

  • Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces:

    Joseph Alba;John Lynch;Barton Weitz;Chris Janiszewski

  • The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations:

    Scott B. MacKenzie;Richard J. Lutz;George E. Belch

  • An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

    Scott B. MacKenzie;Richard J. Lutz

  • Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions

    Tillmann Wagner;Richard J. Lutz;Barton A. Weitz

  • Affective and Cognitive Antecedents of Attitude Toward the Ad : A Conceptual Framework

    R. J. Lutz

  • Attitude Toward the Ad As a Mediator of Advertising Effectiveness: Determinants and Consequences

    Richard J. Lutz;Scott B. MacKenzie;George E. Belch

  • The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

    Unknown

  • Passing the Torch: Intergenerational Influences as a Source of Brand Equity

    Elizabeth S. Moore;William L. Wilkie;Richard J. Lutz

  • Changing Brand Attitudes Through Modification of Cognitive Structure

    Richard J. Lutz

  • Effects of interactive imagery on learning: Application to advertising.

    Kathy A. Lutz;Richard J. Lutz

  • An Exploration of the Effects of Perceived Social and Performance Risk on Consumer Information Acquisition

    Richard J. Lutz;Patrick J. Reilly

  • Children, Advertising, and Product Experiences: A Multimethod Inquiry

    Elizabeth S. Moore;Richard J. Lutz

  • Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity

    James R. Bettman;Noel Capon;Richard J. Lutz

  • THE FUNCTION OF FORMAT: Consumer Responses to Six On-line Advertising Formats

    Kelli S. Burns;Richard J. Lutz

  • Imagery-Eliciting Strategies: Review and Implications of Research

    Kathy A. Lutz;Richard J. Lutz

  • The Role of Attitude Theory in Marketing

    Richard J. Lutz

  • The Role of Argument Quality in the Elaboration Likelihood Model

    Charles S. Areni;Richard J. Lutz

  • An Experimental Investigation of Causal Relations Among Cognitions, Affect, and Behavioral Intention

    Richard J. Lutz

  • The Psychological Situation As a Determinant of Consumer Behavior

    Richard J. Lutz;Pradeep Kakkar

  • Defining and Measuring Recreational Shopper Identity

    Michael Guiry;Anne W. Mägi;Richard J. Lutz

  • Cognitive Algebra in Multi-Attribute Attitude Models:

    James R. Bettman;Noel Capon;Richard J. Lutz

Frequent Co-Authors

James R. Bettman
James R. Bettman Duke University
Scott B. MacKenzie
Scott B. MacKenzie Indiana University
Joseph W. Alba
Joseph W. Alba University of Florida
Chris Janiszewski
Chris Janiszewski University of Florida
David Glen Mick
David Glen Mick University of Virginia
Galen T. Trail
Galen T. Trail Seattle University

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Pursuing Social Sciences and Humanities degrees online is increasingly popular, thanks to flexible options and expanding career opportunities. Students often seek out the cheapest online psychology degree programs to minimize debt while gaining in-demand skills for roles in counseling, research, and human services.

For those focused on helping professions, a masters in social work can open pathways to clinical, policy, or community-based roles. These programs are accessible and often offer multiple start dates, making it easier for working adults to advance their education.

Learners aiming for the highest level of clinical training may consider accelerated psyd programs designed for swift career entry into professional psychology. New online options make this rigorous degree more attainable.

Those interested in family and relational therapy should explore mft online programs, which focus on therapy skills in marriage and family contexts. These online degrees help students meet licensure requirements and quickly transition into practice.

Best Scientists Citing Richard J. Lutz

Trending Scientists