The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Richard J. Lutz sits on this spectrum.
This scientist: 86 publications — 7th percentile
7% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 570 publications or more.
The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Richard J. Lutz sits on this spectrum.
This scientist: 36 D-Index — 19th percentile
19% of scientists in this discipline score the same or lower.
The last bar groups every scientist with 100 D-Index or more.
Richard J. Lutz is affiliated with the University of Florida in the United States. Their research spans various aspects of social sciences and psychology, with specific focus areas including sociology and political science, experimental and cognitive psychology, cognitive neuroscience, marketing, and information systems and management.
Their scholarly work addresses several main topics, notably psychological and educational research studies, face recognition and perception, evolutionary psychology and human behavior, digital marketing and social media, consumer behavior in brand consumption and identification, technology adoption and user behaviour, and the impact of technology on adolescents.
Richard J. Lutz has published in several academic journals. The frequent publication venues include:
Three recent papers published by Lutz illustrate the range of their research interests. These include:
Their work often involves collaboration with other researchers. Frequent co-authors include Irina T. Toteva, Eric H. Shaw, Timothy Halloran, Aïda Faber, and Colleen Bee.
Joseph Alba;John Lynch;Barton Weitz;Chris Janiszewski
Scott B. MacKenzie;Richard J. Lutz;George E. Belch
Scott B. MacKenzie;Richard J. Lutz
Tillmann Wagner;Richard J. Lutz;Barton A. Weitz
R. J. Lutz
Richard J. Lutz;Scott B. MacKenzie;George E. Belch
Unknown
Elizabeth S. Moore;William L. Wilkie;Richard J. Lutz
Richard J. Lutz
Kathy A. Lutz;Richard J. Lutz
Richard J. Lutz;Patrick J. Reilly
Elizabeth S. Moore;Richard J. Lutz
James R. Bettman;Noel Capon;Richard J. Lutz
Kelli S. Burns;Richard J. Lutz
Kathy A. Lutz;Richard J. Lutz
Richard J. Lutz
Charles S. Areni;Richard J. Lutz
Richard J. Lutz
Richard J. Lutz;Pradeep Kakkar
Michael Guiry;Anne W. Mägi;Richard J. Lutz
James R. Bettman;Noel Capon;Richard J. Lutz
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