Micael Dahlén

Micael Dahlén publications per year

Micael Dahlén publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Micael Dahlén sits on this spectrum.

Micael Dahlén D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Micael Dahlén sits on this spectrum.

Best Publications

• Following the fashionable friend : the power of social media - weighing publicity effectiveness of blogs versus online magazines

  Jonas Colliander;Micael Dahlen

  455
  Citations

• Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

  Nina Åkestam;Sara Rosengren;Micael Dahlen

  353
  Citations

• THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

  Micael Dahlén

  306
  Citations

• If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

  Micael Dahlen;Sara Rosengren

  251
  Citations

• Advertising Creativity Matters

  Micael Dahlén;Sara Rosengren;Fredrik Törn

  220
  Citations

• Banner advertisements through a new lens

  Micael Dahlén

  206
  Citations

• Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

  Micael Dahlén;Sara Rosengren;Fredrik Törn;Niclas Öhman

  175
  Citations

• Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

  Micael Dahlén;Sara Rosengren

  172
  Citations

• A Meta-Analysis of When and How Advertising Creativity Works

  Sara Rosengren;Martin Eisend;Scott Koslow;Micael Dahlen

  157
  Citations

• Marketing Communications: A Brand Narrative Approach

  Unknown

  157
  Citations

• Love at First Site? A Study of Website Advertising Effectiveness

  Micael Dahlén;Alexandra Rasch;Sara Rosengren

  155
  Citations

• A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands

  Micael Dahlén;Fredrik Lange

  144
  Citations

• When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media

  Micael Dahlén;Mats Edenius

  141
  Citations

• To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity

  Micael Dahlén;Fredrik Lange

  116
  Citations

• The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense

  Micael Dahlén;Anton Granlund;Mikael Grenros

  112
  Citations

• Effects of ad-brand incongruency

  Micael Dahlén;Fredrik Lange;Henrik Sjödin;Fredrik Törn

  105
  Citations

• Let’s be strange: brand familiarity and ad‐brand incongruency

  Fredrik Lange;Micael Dahlén

  103
  Citations

• Customer reactions to acquirer-dominant mergers and acquisitions

  Helge Thorbjørnsen;Micael Dahlén

  80
  Citations

• Brand–Slogan Matching in a Cluttered Environment

  Sara Rosengren;Micael Dahlén

  74
  Citations

• Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?

  Sara Rosengren;Micael Dahlén;Erik Modig

  71
  Citations