Micael Dahlén

Best Publications

• Following the fashionable friend : the power of social media - weighing publicity effectiveness of blogs versus online magazines

  Jonas Colliander;Micael Dahlen

  455
  Citations

• Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

  Nina Åkestam;Sara Rosengren;Micael Dahlen

  353
  Citations

• THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

  Micael Dahlén

  306
  Citations

• If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

  Micael Dahlen;Sara Rosengren

  251
  Citations

• Advertising Creativity Matters

  Micael Dahlén;Sara Rosengren;Fredrik Törn

  220
  Citations

• Banner advertisements through a new lens

  Micael Dahlén

  206
  Citations

• Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

  Micael Dahlén;Sara Rosengren;Fredrik Törn;Niclas Öhman

  175
  Citations

• Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

  Micael Dahlén;Sara Rosengren

  172
  Citations

• A Meta-Analysis of When and How Advertising Creativity Works

  Sara Rosengren;Martin Eisend;Scott Koslow;Micael Dahlen

  157
  Citations

• Marketing Communications: A Brand Narrative Approach

  Unknown

  157
  Citations

• Love at First Site? A Study of Website Advertising Effectiveness

  Micael Dahlén;Alexandra Rasch;Sara Rosengren

  155
  Citations

• A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands

  Micael Dahlén;Fredrik Lange

  144
  Citations

• When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media

  Micael Dahlén;Mats Edenius

  141
  Citations

• To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity

  Micael Dahlén;Fredrik Lange

  116
  Citations

• The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense

  Micael Dahlén;Anton Granlund;Mikael Grenros

  112
  Citations

• Effects of ad-brand incongruency

  Micael Dahlén;Fredrik Lange;Henrik Sjödin;Fredrik Törn

  105
  Citations

• Let’s be strange: brand familiarity and ad‐brand incongruency

  Fredrik Lange;Micael Dahlén

  103
  Citations

• Customer reactions to acquirer-dominant mergers and acquisitions

  Helge Thorbjørnsen;Micael Dahlén

  80
  Citations

• Brand–Slogan Matching in a Cluttered Environment

  Sara Rosengren;Micael Dahlén

  74
  Citations

• Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?

  Sara Rosengren;Micael Dahlén;Erik Modig

  71
  Citations