World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
32
Citations
4615
World Ranking
2664
National Ranking
38

Best Publications

  • Following the fashionable friend : the power of social media - weighing publicity effectiveness of blogs versus online magazines

    Jonas Colliander;Micael Dahlen

  • Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects

    Nina Åkestam;Sara Rosengren;Micael Dahlen

  • THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

    Micael Dahlén

  • If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising

    Micael Dahlen;Sara Rosengren

  • Advertising Creativity Matters

    Micael Dahlén;Sara Rosengren;Fredrik Törn

  • Banner advertisements through a new lens

    Micael Dahlén

  • Could Placing ADS Wrong be Right?: Advertising Effects of Thematic Incongruence

    Micael Dahlén;Sara Rosengren;Fredrik Törn;Niclas Öhman

  • Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

    Micael Dahlén;Sara Rosengren

  • A Meta-Analysis of When and How Advertising Creativity Works

    Sara Rosengren;Martin Eisend;Scott Koslow;Micael Dahlen

  • Marketing Communications: A Brand Narrative Approach

    Unknown

  • Love at First Site? A Study of Website Advertising Effectiveness

    Micael Dahlén;Alexandra Rasch;Sara Rosengren

  • A Disaster Is Contagious: How a Brand in Crisis Affects Other Brands

    Micael Dahlén;Fredrik Lange

  • When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media

    Micael Dahlén;Mats Edenius

  • To Challenge or Not to Challenge: Ad-Brand Incongruency and Brand Familiarity

    Micael Dahlén;Fredrik Lange

  • The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense

    Micael Dahlén;Anton Granlund;Mikael Grenros

  • Effects of ad-brand incongruency

    Micael Dahlén;Fredrik Lange;Henrik Sjödin;Fredrik Törn

  • Let’s be strange: brand familiarity and ad‐brand incongruency

    Fredrik Lange;Micael Dahlén

  • Customer reactions to acquirer-dominant mergers and acquisitions

    Helge Thorbjørnsen;Micael Dahlén

  • Brand–Slogan Matching in a Cluttered Environment

    Sara Rosengren;Micael Dahlén

  • Think Outside the Ad: Can Advertising Creativity Benefit More Than the Advertiser?

    Sara Rosengren;Micael Dahlén;Erik Modig

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