Chingching Chang

Chingching Chang publication distribution in Social Sciences and Humanities in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Social Sciences and Humanities in 2026. The highlighted bar marks where Chingching Chang sits on this spectrum.

Chingching Chang D-index placement in Social Sciences and Humanities in 2026

The chart shows the D-index (discipline H-index) distribution of Social Sciences and Humanities scientists ranked by Research.com in 2026. The highlighted bar marks where Chingching Chang sits on this spectrum.

Best Publications

• Feeling Ambivalent About Going Green

  Chingching Chang

  501
  Citations

• "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising

  Chingching Chang

  239
  Citations

• Imagery Fluency and Narrative Advertising Effects

  Chingching Chang

  189
  Citations

• Increasing Mental Health Literacy via Narrative Advertising

  Chingching Chang

  180
  Citations

• The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies

  Chingching Chang;張卿卿

  163
  Citations

• THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION

  Chingching Chang

  160
  Citations

• Self-Congruency as a Cue in Different Advertising-Processing Contexts

  Chingching Chang

  155
  Citations

• Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates

  Jacqueline C. Hitchon;Chingching Chang

  149
  Citations

• Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders

  Jacqueline Claire Hitchon;Chingching Chang;Rhonda Harris

  122
  Citations

• News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example

  Chingching Chang

  118
  Citations

• Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising

  Chingching Chang

  110
  Citations

• Ad framing effects for consumption products: An affect priming process

  Chingching Chang

  108
  Citations

• Motivated Processing How People Perceive News Covering Novel or Contradictory Health Research Findings

  Chingching Chang

  101
  Citations

• When Does Gender Count? Further Insights into Gender Schematic Processing of Female Candidates' Political Advertisements

  Chingching Chang;Jacqueline C. Bush Hitchon

  100
  Citations

• Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion

  Chingching Chang

  98
  Citations

• The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store

  Chingching Chang

  94
  Citations

• Ad–self‐congruency effects: Self‐enhancing cognitive and affective mechanisms

  Chingching Chang

  84
  Citations

• Cultural Masculinity/Femininity Influences on Advertising Appeals

  Chingching Chang

  82
  Citations

• The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation

  Unknown

  76
  Citations

• The Impacts of Personality Differences on Product Evaluations

  Chingching Chang

  69
  Citations