Chingching Chang

Best Publications

• Feeling Ambivalent About Going Green

  Chingching Chang

  501
  Citations

• "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising

  Chingching Chang

  239
  Citations

• Imagery Fluency and Narrative Advertising Effects

  Chingching Chang

  189
  Citations

• Increasing Mental Health Literacy via Narrative Advertising

  Chingching Chang

  180
  Citations

• The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies

  Chingching Chang;張卿卿

  163
  Citations

• THE INTERPLAY OF PRODUCT CLASS KNOWLEDGE AND TRIAL EXPERIENCE IN ATTITUDE FORMATION

  Chingching Chang

  160
  Citations

• Self-Congruency as a Cue in Different Advertising-Processing Contexts

  Chingching Chang

  155
  Citations

• Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates

  Jacqueline C. Hitchon;Chingching Chang

  149
  Citations

• Should Women Emote? Perceptual Bias and Opinion Change in Response to Political Ads for Candidates of Different Genders

  Jacqueline Claire Hitchon;Chingching Chang;Rhonda Harris

  122
  Citations

• News Coverage of Health-Related Issues and Its Impacts on Perceptions: Taiwan as an Example

  Chingching Chang

  118
  Citations

• Guilt Regulation: The Relative Effects of Altruistic Versus Egoistic Appeals for Charity Advertising

  Chingching Chang

  110
  Citations

• Ad framing effects for consumption products: An affect priming process

  Chingching Chang

  108
  Citations

• Motivated Processing How People Perceive News Covering Novel or Contradictory Health Research Findings

  Chingching Chang

  101
  Citations

• When Does Gender Count? Further Insights into Gender Schematic Processing of Female Candidates' Political Advertisements

  Chingching Chang;Jacqueline C. Bush Hitchon

  100
  Citations

• Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion

  Chingching Chang

  98
  Citations

• The Effect of the Number of Product Subcategories on Perceived Variety and Shopping Experience in an Online Store

  Chingching Chang

  94
  Citations

• Ad–self‐congruency effects: Self‐enhancing cognitive and affective mechanisms

  Chingching Chang

  84
  Citations

• Cultural Masculinity/Femininity Influences on Advertising Appeals

  Chingching Chang

  82
  Citations

• The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation

  Unknown

  76
  Citations

• The Impacts of Personality Differences on Product Evaluations

  Chingching Chang

  69
  Citations