D-Index & Metrics Best Publications
Business and Management
USA
2023

D-Index & Metrics D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines.

Discipline name D-index D-index (Discipline H-index) only includes papers and citation values for an examined discipline in contrast to General H-index which accounts for publications across all disciplines. Citations Publications World Ranking National Ranking
Business and Management D-index 80 Citations 31,992 210 World Ranking 81 National Ranking 47

Research.com Recognitions

Awards & Achievements

2023 - Research.com Business and Management in United States Leader Award

2022 - Research.com Business and Management in United States Leader Award

Overview

What is he best known for?

The fields of study he is best known for:

  • Marketing
  • Social psychology
  • Advertising

The scientist’s investigation covers issues in Marketing, Advertising, Scale, Consumer behaviour and Social psychology. Much of his study explores Marketing relationship to Personality. His Advertising study integrates concerns from other disciplines, such as Marketing strategy, The Internet, Path analysis and Reputation.

His studies deal with areas such as Response bias, Product category and Reliability as well as Scale. His Consumer behaviour research integrates issues from Likert scale and Market research. His Social psychology research is multidisciplinary, relying on both Opinion leadership and Value.

His most cited work include:

  • Electronic word-of-mouth in hospitality and tourism management (1660 citations)
  • Measuring Consumer Innovativeness (979 citations)
  • The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (746 citations)

What are the main themes of his work throughout his whole career to date?

His primary areas of investigation include Marketing, Advertising, Social psychology, Consumer behaviour and Consumption. Scale, Digital marketing, Marketing research, Brand loyalty and New product development are the primary areas of interest in his Marketing study. His Marketing research research is multidisciplinary, incorporating elements of Relationship marketing and Marketing mix.

His Advertising research includes elements of Brand engagement, Marketing strategy, The Internet and Market segmentation. His Social psychology research incorporates themes from Sample and Opinion leadership. His Consumer behaviour research incorporates elements of Purchasing and Empirical research.

He most often published in these fields:

  • Marketing (44.63%)
  • Advertising (33.88%)
  • Social psychology (30.17%)

What were the highlights of his more recent work (between 2010-2020)?

  • Marketing (44.63%)
  • Advertising (33.88%)
  • Social psychology (30.17%)

In recent papers he was focusing on the following fields of study:

Ronald E. Goldsmith mainly focuses on Marketing, Advertising, Social psychology, Consumer behaviour and Consumption. Ronald E. Goldsmith interconnects Sample and Personality in the investigation of issues within Marketing. His work focuses on many connections between Advertising and other disciplines, such as Brand engagement, that overlap with his field of interest in Brand awareness.

His Social psychology study incorporates themes from Cognitive psychology and Scale. His Consumer behaviour research includes themes of Empirical research and Nomological network. Ronald E. Goldsmith has included themes like Digital marketing and Marketing mix in his Marketing research study.

Between 2010 and 2020, his most popular works were:

  • The Influence of Personality on Active and Passive Use of Social Networking Sites (154 citations)
  • Materialism, status consumption, and consumer independence. (88 citations)
  • A retrospective view of electronic word-of-mouth in hospitality and tourism management (84 citations)

This overview was generated by a machine learning system which analysed the scientist’s body of work. If you have any feedback, you can contact us here.

Best Publications

Electronic word-of-mouth in hospitality and tourism management

Stephen W. Litvin;Ronald E. Goldsmith;Bing Pan.
(2008)

4066 Citations

Measuring Consumer Innovativeness

Ronald E. Goldsmith;Charles F. Hofacker.
(1991)

2087 Citations

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Ronald E. Goldsmith;Barbara A. Lafferty;Stephen J. Newell.
(2000)

1926 Citations

Status Consumption in Consumer Behavior: Scale Development and Validation

Jacqueline K. Eastman;Ronald E. Goldsmith;Leisa Reinecke Flynn.
(1999)

1281 Citations

Consumer Psychology for Marketing

G. R. Foxall;Ronald Earl Goldsmith;Stephen Brown.
(1994)

1178 Citations

Measuring Motivations for Online Opinion Seeking

Ronald E. Goldsmith;David Horowitz.
(2006)

1168 Citations

Opinion Leaders and Opinion Seekers: Two New Measurement Scales

Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman.
(1996)

1157 Citations

Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad

Barbara A. Lafferty;Ronald E. Goldsmith.
(1999)

1102 Citations

A Short, Reliable Measure of Subjective Knowledge

Leisa Reinecke Flynn;Ronald E. Goldsmith.
(1999)

1031 Citations

The development of a scale to measure perceived corporate credibility

Stephen J Newell;Ronald E Goldsmith.
(2001)

849 Citations

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