2023 - Research.com Business and Management in United States Leader Award
2022 - Research.com Business and Management in United States Leader Award
The scientist’s investigation covers issues in Marketing, Advertising, Scale, Consumer behaviour and Social psychology. Much of his study explores Marketing relationship to Personality. His Advertising study integrates concerns from other disciplines, such as Marketing strategy, The Internet, Path analysis and Reputation.
His studies deal with areas such as Response bias, Product category and Reliability as well as Scale. His Consumer behaviour research integrates issues from Likert scale and Market research. His Social psychology research is multidisciplinary, relying on both Opinion leadership and Value.
His primary areas of investigation include Marketing, Advertising, Social psychology, Consumer behaviour and Consumption. Scale, Digital marketing, Marketing research, Brand loyalty and New product development are the primary areas of interest in his Marketing study. His Marketing research research is multidisciplinary, incorporating elements of Relationship marketing and Marketing mix.
His Advertising research includes elements of Brand engagement, Marketing strategy, The Internet and Market segmentation. His Social psychology research incorporates themes from Sample and Opinion leadership. His Consumer behaviour research incorporates elements of Purchasing and Empirical research.
Ronald E. Goldsmith mainly focuses on Marketing, Advertising, Social psychology, Consumer behaviour and Consumption. Ronald E. Goldsmith interconnects Sample and Personality in the investigation of issues within Marketing. His work focuses on many connections between Advertising and other disciplines, such as Brand engagement, that overlap with his field of interest in Brand awareness.
His Social psychology study incorporates themes from Cognitive psychology and Scale. His Consumer behaviour research includes themes of Empirical research and Nomological network. Ronald E. Goldsmith has included themes like Digital marketing and Marketing mix in his Marketing research study.
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Electronic word-of-mouth in hospitality and tourism management
Stephen W. Litvin;Ronald E. Goldsmith;Bing Pan.
Measuring Consumer Innovativeness
Ronald E. Goldsmith;Charles F. Hofacker.
The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Ronald E. Goldsmith;Barbara A. Lafferty;Stephen J. Newell.
Status Consumption in Consumer Behavior: Scale Development and Validation
Jacqueline K. Eastman;Ronald E. Goldsmith;Leisa Reinecke Flynn.
Consumer Psychology for Marketing
G. R. Foxall;Ronald Earl Goldsmith;Stephen Brown.
Measuring Motivations for Online Opinion Seeking
Ronald E. Goldsmith;David Horowitz.
Opinion Leaders and Opinion Seekers: Two New Measurement Scales
Leisa Reinecke Flynn;Ronald E. Goldsmith;Jacqueline K. Eastman.
Corporate Credibility’s Role in Consumers’ Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Barbara A. Lafferty;Ronald E. Goldsmith.
A Short, Reliable Measure of Subjective Knowledge
Leisa Reinecke Flynn;Ronald E. Goldsmith.
The development of a scale to measure perceived corporate credibility
Stephen J Newell;Ronald E Goldsmith.
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