What is he best known for?
The fields of study he is best known for:
- Marketing
- Social psychology
- Advertising
The scientist’s investigation covers issues in Marketing, Advertising, Scale, Consumer behaviour and Social psychology.
Much of his study explores Marketing relationship to Personality.
His Advertising study integrates concerns from other disciplines, such as Marketing strategy, The Internet, Path analysis and Reputation.
His studies deal with areas such as Response bias, Product category and Reliability as well as Scale.
His Consumer behaviour research integrates issues from Likert scale and Market research.
His Social psychology research is multidisciplinary, relying on both Opinion leadership and Value.
His most cited work include:
- Electronic word-of-mouth in hospitality and tourism management (1660 citations)
- Measuring Consumer Innovativeness (979 citations)
- The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (746 citations)
What are the main themes of his work throughout his whole career to date?
His primary areas of investigation include Marketing, Advertising, Social psychology, Consumer behaviour and Consumption.
Scale, Digital marketing, Marketing research, Brand loyalty and New product development are the primary areas of interest in his Marketing study.
His Marketing research research is multidisciplinary, incorporating elements of Relationship marketing and Marketing mix.
His Advertising research includes elements of Brand engagement, Marketing strategy, The Internet and Market segmentation.
His Social psychology research incorporates themes from Sample and Opinion leadership.
His Consumer behaviour research incorporates elements of Purchasing and Empirical research.
He most often published in these fields:
- Marketing (44.63%)
- Advertising (33.88%)
- Social psychology (30.17%)
What were the highlights of his more recent work (between 2010-2020)?
- Marketing (44.63%)
- Advertising (33.88%)
- Social psychology (30.17%)
In recent papers he was focusing on the following fields of study:
Ronald E. Goldsmith mainly focuses on Marketing, Advertising, Social psychology, Consumer behaviour and Consumption.
Ronald E. Goldsmith interconnects Sample and Personality in the investigation of issues within Marketing.
His work focuses on many connections between Advertising and other disciplines, such as Brand engagement, that overlap with his field of interest in Brand awareness.
His Social psychology study incorporates themes from Cognitive psychology and Scale.
His Consumer behaviour research includes themes of Empirical research and Nomological network.
Ronald E. Goldsmith has included themes like Digital marketing and Marketing mix in his Marketing research study.
Between 2010 and 2020, his most popular works were:
- The Influence of Personality on Active and Passive Use of Social Networking Sites (154 citations)
- Materialism, status consumption, and consumer independence. (88 citations)
- A retrospective view of electronic word-of-mouth in hospitality and tourism management (84 citations)
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