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Russell W. Belk

Russell W. Belk

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Business and Management
Canada
2026
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Social Sciences and Humanities
Canada
2023

D-Index & Metrics

Business and Management

D-Index
89
Citations
76435
World Ranking
93
National Ranking
6

Research.com Recognitions

  • 2026 - Research.com Business and Management in Canada Leader Award
  • 2025 - Research.com Business and Management in Canada Leader Award
  • 2024 - Research.com Business and Management in Canada Leader Award
  • 2023 - Research.com Business and Management in Canada Leader Award
  • 2023 - Research.com Social Sciences and Humanities in Canada Leader Award
  • 2022 - Research.com Business and Management in Canada Leader Award
  • 2022 - Research.com Social Sciences and Humanities in Canada Leader Award
  • 2017 - Fellow of the Royal Society of Canada Academy of Social Sciences

Overview

Russell W. Belk is affiliated with York University in Canada and has contributed extensively to social sciences, with particular focus on business, management, and accounting.

The primary fields of study covered by their research include:

  • Social Sciences
  • Business, Management and Accounting

Key subfields of Belk's work encompass:

  • Marketing
  • Sociology and Political Science
  • Social Psychology
  • Human-Computer Interaction
  • Visual Arts and Performing Arts

Their major research topics comprise:

  • Consumer Behavior in Brand Consumption and Identification
  • Consumer Retail Behavior Studies
  • Digital Marketing and Social Media
  • Sharing Economy and Platforms
  • Neuroethics, Human Enhancement, Biomedical Innovations
  • AI in Service Interactions
  • Anthropological Studies and Insights

Among Belk's recent research publications are the following:

  • "Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets" (2022), Journal of Business Research
  • "Ethical issues in service robotics and artificial intelligence" (2020), Service Industries Journal

Other relevant papers in associated research domains listed include:

  • "Metaverse marketing: How the metaverse will shape the future of consumer research and practice" (2022), Psychology and Marketing
  • "Consumers' technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives" (2021), International Journal of Research in Marketing
  • "Immersive time (ImT): Conceptualizing time spent in the metaverse" (2023), International Journal of Information Management

Frequent co-authors collaborating with Belk include:

  • Vitor Lima
  • Varsha Jain
  • Anupama Ambika
  • Rohit Varman
  • Vikram Kapoor

Belk's papers have frequently appeared in the following publication venues:

  • Journal of Marketing Management
  • Journal of Business Research
  • Journal of Consumer Behaviour
  • Marketing Theory
  • Consumption Markets & Culture

In recognition of their contributions, Belk was named a Fellow of the Royal Society of Canada by the Academy of Social Sciences in 2017.

Best Publications

  • Possessions and the extended self.

    Russell W. Belk

  • Possessions and Self

    Russell Belk

  • You are what you can access: Sharing and collaborative consumption online

    Russell Belk

  • Materialism: Trait Aspects of Living in the Material World

    Russell W. Belk

  • Situational Variables and Consumer Behavior

    Russell W. Belk

  • The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey

    Russell W. Belk;Melanie Wallendorf;John F. Sherry

  • Extended Self in a Digital World

    Russell W. Belk

  • Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

    Russell W. Belk;Grant McCracken

  • Sharing: Table 1

    Russell Belk

  • The Fire of Desire: A Multisited Inquiry into Consumer Passion

    Russell W. Belk;Güliz Ger;Søren Askegaard

  • A naturalistic inquiry into buyer and seller behavior at a swap meet

    Russell W. Belk;John F. Sherry;Melanie Wallendorf

  • Gift Giving as Agapic Love: An Alternative to the Exchange Paradigm Based on Dating Experiences

    Russell W. Belk;Gregory S. Coon

  • Collecting in a consumer society

    Russell W. Belk

  • An Exploratory Assessment of Situational Effects in Buyer Behavior

    Russell W. Belk

  • Developmental Recognition of Consumption Symbolism

    Russell W. Belk;Kenneth D. Bahn;Robert N. Mayer

  • Assessing Trustworthiness in Naturalistic Consumer Research

    Melanie Wallendorf;Russell W. Belk

  • Cross-cultural differences in materialism

    Giiliz Ger;Russell W. Belk

  • Why Not Share Rather Than Own

    Russell Belk

  • Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan

    David K. Tse;Russell W. Belk;Nan Zhou

  • I'd like to buy the world a coke: Consumptionscapes of the “less affluent world”

    Güliz Ger;Russell W. Belk

  • Images of Ourselves: The Good Life in Twentieth Century Advertising

    Russell W. Belk;Richard W. Pollay

  • The Cult of Macintosh

    Russell W. Belk;Gülnur Tumbat

  • Sharing Versus Pseudo-Sharing in Web 2.0

    Russell Belk

Frequent Co-Authors

Robert V. Kozinets
Robert V. Kozinets University of Southern California
John F. Sherry
John F. Sherry University of Notre Dame
Elizabeth C. Hirschman
Elizabeth C. Hirschman University of Virginia
Nan Zhou
Nan Zhou City University of Hong Kong
Morris B. Holbrook
Morris B. Holbrook Columbia University
Linda L. Price
Linda L. Price University of Wyoming
Alan R. Andreasen
Alan R. Andreasen Georgetown University
Eileen Fischer
Eileen Fischer York University
Timothy M. Devinney
Timothy M. Devinney University of Manchester
Ernan Haruvy
Ernan Haruvy McGill University

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